ChannelEngine connects brands and retailers with over 950 marketplaces worldwide. It offers a single platform for managing product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, it enables businesses to drive more sales, grow faster, and maintain control over their operations. The scalable and reliable platform ensures smooth operations, securing long-term success as businesses grow.

Headquartered in Leiden, Netherlands, with global offices in New York, Dubai, Munich, Paris, and Singapore, ChannelEngine helps leading brands such as Unilever, Sanofi, Philips, and Sonos expand their marketplace presence globally. ChannelEngine’s Vice President of Strategic Development, Niels Floors, shared the company’s story with WORLDEF E-COMMERCE.

Global Marketplace Guidance and Localized Expertise

ChannelEngine operates in 195 countries and provides businesses access to over 950 marketplaces. Its services include product data management, inventory and order synchronization, and pricing automation. The platform offers seamless integrations with ERP, PIM, WMS, and order fulfillment systems, along with AI-powered tools for category matching, packaging, and performance optimization. Additionally, by supporting 1P, 3P, and hybrid sales models, ChannelEngine provides global marketplace guidance and localized expertise to help businesses succeed in diverse regions.

“We Help Our Clients Stay Competitive and Achieve Long-Term Success”

Niels Floors shared the company’s mission and goals: “Our purpose is to empower brands and retailers to thrive in the evolving e-commerce landscape. Our goal is to simplify and optimize marketplace operations, enabling businesses to grow profitably and sustainably while expanding their global reach. By leveraging cutting-edge automation, strategic insights, and our extensive marketplace network, we help clients stay competitive and achieve long-term success.”

“ChannelEngine Offers Comprehensive Solutions to Improve Marketplace Operations”

ChannelEngine VP Niels Floors commented on the competitive landscape of the industry, stating: “The marketplace integrator industry is highly competitive, with a focus on scalability, automation, and innovation. ChannelEngine stands out due to our comprehensive platform, global marketplace network, and customer-centric approach. Our localized insights, advanced tools, and tailored support ensure businesses can thrive in a dynamic and competitive environment.”

Regarding the question, “What do you offer to global e-commerce brands?” Niels Floors responded: “For global e-commerce brands, ChannelEngine provides comprehensive solutions to enhance their marketplace operations. This includes access to over 950 marketplaces worldwide, along with tools designed to simplify VAT compliance, currency conversion, and translations.

The platform ensures real-time synchronization of inventory and orders, enabling seamless operations. With AI-powered insights, businesses can optimize pricing, create product bundles, and analyze competitors effectively. Additionally, ChannelEngine offers personalized guidance for cross-border selling strategies, empowering brands to expand internationally with confidence. To address lost revenue, particularly on Amazon Vendor, the Recovery Management tools help businesses reclaim funds lost to operational discrepancies, boosting overall profitability.”

Niels Floors Shares Insights on Cross-Border E-Commerce in 2025

In forecasting the future of cross-border e-commerce in 2025, Niels Floors stated: “We anticipate significant growth in cross-border e-commerce, driven by consumer demand for international products and advances in logistics. Brands will prioritize localized content, faster delivery times, and streamlined payment solutions. Additionally, automation and AI will play pivotal roles in optimizing operations and driving profitability.”

“Marketplace Integrators Face Constantly Evolving Challenges”

Niels Floors also addressed the most common challenges faced by marketplace integrators, saying: “Marketplace integrators often face challenges such as managing ever-evolving marketplace requirements and regulations, which demand constant updates to stay compliant. Balancing first-party (1P) and third-party (3P) operations effectively is another significant hurdle, as each model requires distinct strategies and resources.

Providing localized solutions for diverse markets adds complexity, as it involves tailoring operations to meet the unique needs of various regions. Scaling operations without compromising efficiency or profitability is a common concern, as rapid growth can strain resources and processes. Lastly, ensuring data security and compliance is critical, as integrators handle sensitive information across multiple platforms.”

What Do E-Commerce Brands Demand?

Niels Floors shared what e-commerce brands seek: “E-commerce brands seek centralized management of multi-channel operations, enabling them to oversee their online presence across various platforms. They also require real-time data synchronization for inventory and pricing to ensure accuracy and efficiency in their operations. Additionally, these brands look for insights to optimize sales and profitability, allowing them to make data-driven decisions.

Automation plays a crucial role in this, streamlining processes and reducing manual effort, which further enhances operational efficiency. Tools that streamline cross-border logistics and compliance are also crucial for ensuring smooth international operations, and personalized support is needed to navigate the complexities of selling on multiple marketplaces.”

Niels Floors also mentioned that the ChannelEngine team, consisting of experts from over 40 different nationalities, provides deep local market knowledge with global expertise: “With offices in key regions worldwide, we provide hands-on support to businesses at every stage of their marketplace journey. Our in-house engineering and product teams continually innovate to ensure our platform meets the evolving needs of our clients.”

Who is Niels Floors?

Niels Floors is the Vice President of Strategic Development at ChannelEngine, a role that sits at the intersection of e-commerce, technology, sales, and strategic partnerships. In recent years, he has been instrumental in setting up and managing ChannelEngine’s global Sales and Partnership team, overseeing operations in EMEA, APAC, and North America. Always with a finger on the pulse of industry trends, Niels travels extensively to connect with experts in various regions.

His insights not only influence ChannelEngine’s direction but are also generously shared with his teams, clients, and the broader market to ensure informed, future-proof decisions. Whether you’re looking to understand emerging market trends or seeking to implement high-impact strategies, Niels brings a wealth of knowledge and experience to the table.

Wildberries has been made available to online customers in Tajikistan, which has a population of more than 10 million. Tajiks can access the entire range of products available on the marketplace. They can place their orders through the website https://www.wildberries.tj/ or the mobile application. Wildberries’ extensive product range includes more than 8 million SKUs across various categories, including clothing, health and beauty products, household goods, and children’s products.

Tatyana Kim: We See Enormous Potential for the Development of E-Commerce in Tajikistan

Wildberries’ Founder and CEO, Tatyana Kim, said: “We see enormous potential for the development of e-commerce in Tajikistan. The country and its economy are growing rapidly, and e-commerce plays a vital role in this progress. Importantly, our nations have long shared warm and friendly relations. Wildberries is already a familiar name to many people in Tajikistan.”

Kim continued: “Today, together with our local partner DC Market, we are pleased to officially announce our entry into the Tajik market. Our primary goal is to provide high-standard services and give customers access to a wide range of products at affordable prices.”

“Wildberries Has Brought a New Digital Silk Road”

Speaking at the opening ceremony of the first distribution points in Dushanbe, Deputy Mayor of Dushanbe, Abdurakhmon Abdurakhmonzoda, said: “Wild-berries began operations at a time when Dushanbe is celebrating its 101st anniversary. In this way, the company has brought a new Digital Silk Road that symbolizes a new era of trade in the region.”

Average Delivery Time to Be 10-14 Days

In the initial phase, Wild berries will offer delivery services at two pick-up points operated by the partner in the capital Dushanbe, and at one pick-up point in Khujand, Tajikistan’s second-largest city. The average delivery time will be 10–14 days. Wildberries’ pick-up point model enhances customer convenience by allowing them to receive deliveries at a chosen time, try on clothes, inspect other ordered items, and return products on the spot.

About Wildberries

Wild berries was founded in Russia in 2004. The company operates in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, and Uzbekistan. It is also a leading e-commerce platform partnering with sellers in China. Tajikistan has become the fourth country where the company operates in Central Asia and the ninth in its overall footprint.

Wildberries supports its customers and sellers with a state-of-the-art IT infrastructure, as well as an advanced logistics network spanning over 130 facilities and 70,000 pick-up points across its markets. As of 2025, Wildberries serves more than 79 million customers and processes over 20 million orders per day.

Saudia Cargo Focuses on E-Commerce with New Asia-Europe Route

MarginBusiness is a specialized agency that supports Amazon sellers in the Gulf region and Europe by helping them maximize their e-commerce potential. By offering tailored solutions, the company assists businesses in overcoming the challenges of selling on Amazon and achieving sustainable growth. MarginBusiness aims to become the preferred partner for Amazon sellers in the Gulf and European regions, building a strong bridge between these markets. We spoke with Omar Angri, CEO of MarginBusiness FZE LLC, about the company’s story.

Omar Angri says, “We aim to support brands in optimizing their Amazon presence, driving revenue growth, and achieving long-term success by leveraging our expertise in localization, optimization, and strategy.”

What does MarginBusiness offer to Amazon sellers and the e-commerce ecosystem?

MarginBusiness provides end-to-end account management services to Amazon sellers. These services include:

• Launching and scaling
• Video and photo services
• Listing optimization: Creating SEO-optimized, culturally relevant product listings to boost visibility and conversions.
• PPC management: Designing and managing advertising campaigns to maximize ROI.
• Account health monitoring: Ensuring compliance with Amazon’s policies to avoid interruptions.
• Localization: Adapting product listings to the nuances of each market, including language and cultural preferences.

Omar Angri added the following: “Our contribution to e-commerce lies in bridging the gap between sellers and their target markets. By focusing on cultural adaptation and Amazon-specific strategies, we help businesses thrive in the competitive e-commerce landscape while simplifying the complexities of entering new regions.”

“Amazon is making significant investments in infrastructure, customer support, and delivery systems”

In response to the question, “Could you provide insights about Amazon’s development in the regions you serve?”, Angri stated the following: “The Gulf region, especially the UAE and Saudi Arabia, represents a rapidly growing market for Amazon, fueled by high internet penetration and a shift toward online shopping. Amazon UAE and Amazon KSA are investing heavily in infrastructure, customer support, and delivery systems, making them ideal entry points for sellers targeting the Middle East. In Europe, Amazon continues to dominate, with mature markets like Germany, the UK, and France offering robust opportunities for sellers. However, each market has unique dynamics, requiring precise localization and strategy. Sellers who can adapt to these nuances stand to gain significantly.”

“We are a trusted partner for Amazon sellers”

Omar Angri shared the following about what sets MarginBusiness apart from similar platforms: “MarginBusiness stands out because of our localized approach and deep understanding of the markets we serve since 13 years. Unlike generic service providers, we: Focus on cultural nuances, ensuring listings including photos resonate with the local audience. Offer a team of native speakers for each target market, providing accuracy and authenticity in translations and content. Provide a comprehensive range of services, from listing creation to scaling businesses.

Offer DIAFY (Do It All For You): A unique, hands-on approach tailored for busy individuals who want to start on Amazon UAE. With DIAFY, we handle everything from account creation to brand development, sourcing, listing optimization, and PPC management, providing a complete A-to-Z solution for building a successful Amazon brand. Our proven track record, personalized service, and commitment to helping sellers achieve tangible results make us a trusted partner for Amazon sellers.”

“Our multilingual team ensures that brands maintain their identity while expanding into global markets”

Omar Angri continued: “Our team comprises experienced professionals from diverse cultural and linguistic backgrounds, reflecting the markets we serve. We employ Amazon-certified experts in PPC management, e-commerce strategists, content creators, and localization specialists. With 15-20 team members, each contributing unique expertise, we are agile enough to provide personalized support while having the capacity to handle large-scale projects. Our multilingual team ensures that sellers can expand globally without losing the essence of their brand.”

CEO of MarginBusiness, Omar Angri, also shared his thoughts on WORLDEF: “Our collaboration with WORLDEF has been instrumental in expanding our reach and strengthening our position in the e-commerce ecosystem. As a prominent platform connecting e-commerce stakeholders, WORLDEF provides valuable opportunities for networking and collaboration.

We have already spoken at two major events in Istanbul and Dubai, sharing insights and expertise with the e-commerce community. These experiences have solidified our relationship with WORLDEF, and we are excited about the potential to deepen this cooperation further in the future. Through this partnership, we aim to continue empowering sellers in the Gulf and Europe to achieve success on Amazon.”

Smart Solutions for Amazon Sellers’ Success

DHgate was founded in 2004 by former Microsoft and Cisco executive Diane Wang. Offering a wide range of products from electronics to clothing, the app provides affordable alternatives to well-known brands.

DHgate gained popularity in the US thanks to the impact of viral videos on TikTok. In these videos, Chinese manufacturers shared the production processes and costs of luxury goods, causing consumers to question the true value of these products. During a period of increasing trade tensions between the US and China, platforms like DHgate offer an alternative shopping experience by enabling consumers to shop directly from Chinese manufacturers. This presents an appealing option for consumers seeking to bypass traditional retail channels and access more affordable products.

DHgate Climbs from 352nd to 3rd Place in 4 Days

DHgate has climbed to the top of the US App Store rankings. According to data from app intelligence company Appfigures, DHgate ranked 352nd among free iPhone apps without games in the US as of April 11, 2025. The app rose to number 6 on April 13, and to number 3 the next day.

On April 12, 2025, the app was downloaded 35,400 times across the App Store and Google Play. This number represents a 56% increase compared to its 30-day average. Of these downloads, 17,300 came from US users, marking a 98% increase. On April 13, downloads surged to 117,500 on iOS alone — a 732% increase over the 30-day average. The US accounted for 65,100 of these downloads, representing a 940% increase. As of April 14, 2025, the app had reached 3rd place among free iPhone apps on the US App Store.

Viral Video: “There’s Nothing a Chinese Factory Can’t Make!”

With over 30 million products ranging from electronics to clothing, DHgate has become an attractive option for consumers looking for more affordable alternatives to luxury brands. The app has drawn further attention as TikTok users share insights into global manufacturing realities. It is highlighted that many luxury products are made in Chinese factories and then sold at high prices in the West under brand labels.

In a viral video, a TikTok user said, “There’s nothing a Chinese factory can’t make,” while showcasing various items claimed to be produced for world-renowned brands. This type of content resonated with viewers and directed them to platforms like DHgate, where they could buy similar products at much lower prices.

DHgate as a Form of Resistance Against Trade Policies

After the US government imposed an additional 145% tax on products imported from China, many Chinese suppliers began using social media as a tool to counter this negative perception. These videos have become not only a marketing tool for DHgate but also a form of resistance against trade policies affecting their business.

In the shadow of this surge, other apps like Taobao have also attracted growing interest, rising as high as 10th place on the US App Store. This trend indicates that consumers are turning to direct-to-consumer platforms that enable direct connections with Chinese manufacturers, bypassing traditional retail channels.

TikTok Shop is Expanding in Europe!

Vanessa Hung is the go-to strategist for sellers who want to make sense of Amazon’s complex platform. Originally from Venezuela, Hung moved to the United States to earn her business degree and gain new opportunities to expand her knowledge of global marketplaces. Through her agency, Online Seller Solutions, she offers hands-on support that helps Amazon sellers tackle challenges and streamline their operations. She also founded the Sellerverse, a practical community where Amazon sellers and operators share strategies, learn from each other and the courses, and solve real problems together.

What Makes Online Seller Solutions Different?

With a 95% success rate fixing Amazon issues, over 5 years of experience, and deep knowledge of Amazon’s backend, Online Seller Solutions doesn’t just give advice, they do the hard work for you. They understand exactly how Amazon works and can handle all the details of your Amazon business so you can focus on growth. The company takes care of the complicated tasks that most sellers find confusing or time-consuming.

Here’s How They Help You Succeed?

• Optimizes both front-end and back-end product listings using AI-driven strategies and semantic SEO to enhance visibility, relevance, and compliance with Amazon’s algorithms like Rufus and COSMO.
• Offers Single Solutions for specific challenges, including Seller Central Account Setup, Creative Services for listing enhancements, and Secondary Language Translation for global marketplaces.
• Offers Ongoing Monthly Support to help manage your business, handle tasks, and keep everything running smoothly.
• Delivers Enterprise Solutions with scalable white-label services and expert-led workshops to optimize operations for large businesses and aggregators.
• Protects brand integrity through brand registry optimization and strategies to protect against counterfeit listings and hijackers.
• Conducts account health audits and provides actionable insights to improve performance, and maintain compliance on Amazon’s platform.

A Real Success Story

One seller woke up to find every single one of their listings gone. No warnings, no chance to appeal, just an Amazon notice saying their products made health claims they shouldn’t. Amazon’s message was clear: “Nothing you can do. No appeals. No reinstatement.” The only option Amazon offered was expensive lab testing costing thousands of dollars with no guarantee of approval.

But Hung’s team at Online Seller Solutions:

• Figured out why Amazon misunderstood the listing content.
• Rewrote everything to fix the problem.
• Created a smart appeal that proved Amazon was wrong.
• Got all the products back online without paying for unnecessary tests.

Online Seller Solutions doesn’t just accept Amazon’s first answer, they find the real solution when your business is on the line.

The Sellerverse Community

Vanessa Hung created Sellerverse, the 1st Amazon Sellers Community, because she saw too much information shared among Amazon sellers but no place where it all could be.

This community gives members:

• Simple guides for using Seller Central without the confusion
• Step-by-step help for making product listings that actually sell
• Ways to manage inventory and keep your account healthy
• Smart strategies for protecting your brand

But Sellerverse isn’t just about training. It’s a place where sellers support each other, share what works, and solve problems together.

Why Hung Is Worth Listening To?

Vanessa Hung has helped over 20,000 Amazon sellers improve their businesses. She works with brands making anywhere from six to nine figures in sales. She regularly speaks at major e-commerce events worldwide: Prosper Show, SellerCon, BDSS, European Seller Conference, WORLDEF DUBAI, and MDS. At these events, she shares the newest strategies for AI and the future of selling on Amazon.

Hung’s Approach Keeps Sellers Competitive?

Amazon is changing fast. Vanessa Hung believes that understanding what customers and Amazon really want is more important than old-style keyword tricks. “If your listing doesn’t match what customers actually need, you’re not just losing sales, you’re becoming invisible,” she says. With new AI tools changing how Amazon works, sellers must adapt quickly. Online Seller Solutions helps businesses stay ahead by ensuring their listings work well with Amazon’s latest updates.

Hung also warns about Amazon making their platform unnecessarily complicated in ways that often benefit themselves more than sellers. Her advice is simple: adapt faster, optimize smarter, and understand the reasons behind Amazon’s choices.

For 2025, Vanessa is focusing on two things: disruption and automation. She believes sellers who use AI and automation will do better than those stuck in old ways of working. New tools like Amazon DSP’s Contextual Keyword Targeting will help brands reach more customers without spending so much on expensive PPC campaigns.

“The future of selling on Amazon isn’t just about keeping up with changes,” Vanessa Hung explains. “It’s about seeing them coming, using your data smartly, and staying one step ahead of both competitors and Amazon itself.”

Amazon Will Shop from Other E-Commerce Sites with the “Buy for Me” Agent!

According to Mediapanel data in Poland, Temu reached 18 million users in March, surpassing Allegro. This figure shows that Temu made a big leap compared to its previous numbers. Allegro’s user count was measured at 17.7 million, just behind Temu. In October 2023, Allegro had over 18 million users, while Temu had fewer than 11 million. Thus, Temu has achieved something that platforms like eBay had previously failed to do.

“Definitely a Warning for Allegro”

Experts believe that Temu’s user numbers in Poland are a result of major marketing investments. One expert said, “These figures are definitely a warning signal for Allegro; because it is clear that competition is increasing, and the Polish platform may have to sustain rising marketing expenditures.”

Temu’s success is considered a result of aggressive advertising campaigns and marketing strategies in the Polish market. Advertisements for Temu can be seen on nearly every street corner in Poland. It is clearly seen that the platform appeals to a constantly growing user base.

Since entering the Polish market, Temu has rapidly gained popularity. Its user base surpassed Allegro’s in just a few months. The global influence of Temu’s parent company, China-based PDD Holdings, continues to grow. Temu’s low prices and wide product range enabled it to become a strong competitor in Poland’s online shopping market. PDD Holdings, the owner of Temu, also owns and operates Pinduoduo, one of China’s popular e-commerce platforms.

Temu’s Rise in Poland

Temu’s success in Poland is not only the rise of a commercial brand but also a demonstration of how global e-commerce dynamics are changing. The rapid integration of a China-based platform into the Polish market has placed significant pressure on local players. This transformation has also begun to reshape Poland’s online shopping habits. Temu’s major advertising campaigns and affordable pricing policy managed to attract the attention of Polish consumers and created a significant shift in the balance of the e-commerce market.

Behind Temu’s success lies the strong business model of its parent company, Pinduoduo. Offering consumers products at affordable prices, Temu stands out with its user-friendly interface and wide product selection.

DHL and Temu Sign Memorandum of Understanding

n11 Electronic Commerce and Information Technology Services Inc. is being sold for the third time in the last three years. An application has been submitted to the Turkish Competition Authority for the sale of n11 to UAE-based DMSF Holding Limited. According to the announcement published on the Competition Authority’s official website, it is planned that 100% of the shares of the Türkiye-based company will be transferred to DMSF. No official statement has yet been made regarding the details or financial terms of the sale.

n11 to Change Hands for the Third Time in Three Years

n11 was established in 2013 as a joint venture between Türkiye’s Doğuş Group and South Korea-based SK Group. The marketplace was acquired in June 2023 by the Turkish rapid delivery company Getir. In 2024, following the management takeover by Mubadala, Getir’s largest investor, the shares of n11 were transferred to Borançılı Teknoloji, owned by Serkan Borançılı, co-founder of Getir.

About DMSF Holding

Headquartered in Abu Dhabi, DMSF Holding operates in various sectors including export-import, retail, warehousing, logistics, and real estate. The diversified investment company is active in both local and international markets.

JAFZA to Strengthen UAE’s Logistics Infrastructure with $24.5 Million Investment

Mercado Libre has unveiled plans to invest $6.4 billion (BRL 34 billion) in Brazil in 2025—marking the largest single-country investment in the company’s history. The move aims to bolster its position in Brazil amid intensifying competition from Chinese e-commerce giants.

The Latin American e-commerce leader intends to expand its rapid delivery capabilities—same-day and next-day services—particularly in Brazil’s northeastern and southern regions. The plan includes the launch of four new distribution centers in São Paulo, as well as in Ceará, Bahia, Paraná, Pernambuco, and the Federal District. These areas have emerged as key battlegrounds against rising players such as Shopee, Shein, and Temu.

Brazil Drives Growth with $12 Billion in Annual Revenue

In 2024, Mercado Libre generated approximately $12 billion in revenue from Brazil alone, accounting for 54% of its global total. Of this, $7.5 billion was attributed to its core e-commerce operations, while $4.5 billion came from its fintech arm, Mercado Pago.

Senior Vice President Fernando Yunes noted that a significant portion of the new investment will be allocated to strengthening logistics infrastructure. “We had previously announced plans to grow from 10 to 21 distribution centers by the end of 2025. We’ve already reached 17 and are now evaluating a target of 25 or even 27 by year’s end,” Yunes said.

Job Expansion and Diversified Growth Ahead

Mercado Libre is also set to ramp up hiring in Brazil, aiming to increase its workforce from 36,000 to 50,000 by the end of 2025. The company emphasized that the entire investment will be self-financed, requiring no capital injections from its headquarters.

Beyond logistics and e-commerce, the company’s omnichannel strategy includes investments in digital payments, credit solutions, loyalty programs, and its streaming and entertainment platform, Meli+.

Chinese E-Commerce May Pivot to Latin America

A new U.S. import rule—effective May 2—introducing a 30% tariff on goods shipped directly from China worth up to $800, is expected to push Chinese platforms to pivot towards Latin America. While competition may rise, Mercado Libre says its robust investment plans are designed to shield the company from potential disruptions. The move underscores the company’s ambition to cement its dominance in Latin America’s digital retail space.

Trump Administration Ends Duty-Free Status for E-Commerce Shipments from China

Amazon has introduced its new artificial intelligence shopping agent feature “Buy for Me“. The feature helps customers find and purchase products from the websites of other brands. The new beta feature allows customers to purchase products that Amazon does not directly sell, from the retail sites of other brands using Amazon’s shopping apps.

The Buy for Me feature is activated when Amazon does not sell the product the users are looking for. The new AI agent will find and present to users the products that are not available on Amazon from other websites. Then, users will choose one of these products and place a purchase request without leaving the Amazon Shopping app.

How does the Buy for Me feature work?

The new “artificial intelligence shopping agent” has the potential to allow Amazon to further grow its e-commerce business. So, how will the Buy for Me feature work? The shopping agent will visit an external website in the background. The user will select the requested product. Then, by entering the username, delivery address and payment information, the user will purchase the product via the agent.

The Buy for Me shopping feature is supported by Amazon’s Nova AI models and Claude from Anthropic. Nova Act, one of these models, can autonomously use websites. The Buy for Me feature uses encryption for the security of billing information on third-party sites. Thus, Amazon cannot see which product is being ordered from external platforms.

The Buy for Me feature has started testing with a specific user group. Buy for Me has been offered to a U.S. customer group on both iOS and Android platforms within the Amazon Shopping app. Testing will begin with a limited number of brand stores and products. Based on feedback, it is planned to expand to more customers and brand stores.

Amazon: We want to make it easier for customers to find any product they want

Amazon shared the following in a blog post about the topic: “Amazon offers a very wide selection of hundreds of millions of products in more than 35 categories, including home goods, clothing, electronics, media, beauty, food, sports and outdoor products, automotive, and everyday essentials — with 300 million fast and free Prime delivery options. While we already offer a wide product range, we want to make it easier for customers to find any product they want. That’s why we are testing the new ‘Buy for Me’ feature in beta in the Amazon Shopping app. The Buy for Me feature helps customers discover and seamlessly purchase specific products that are not currently sold in the Amazon store from other brand sites.”

“It offers more visibility and smooth conversion opportunities to brands”

Amazon Shopping Director Oliver Messenger said: “We’re constantly working to find new ways to make shopping even easier. We developed the ‘Buy for Me’ feature to help customers quickly and easily find and purchase products we currently don’t sell in the Amazon store from other brand stores. This feature uses AI to enable customers to shop seamlessly from other brands in a familiar environment — the Amazon Shopping app. At the same time, it offers more visibility and smooth conversion opportunities to brands.”

TikTok Shop, owned by Chinese company ByteDance, continues to grow in Europe. The Chinese TikTok Shop offers opportunities for businesses of all sizes and is adding new markets to its portfolio. TikTok Shop, part of the video-sharing platform TikTok, was officially made available to sellers in Germany, France, and Italy on March 31, 2025. Applications for sellers to join the platform started at the end of February.

Launched in Europe’s Largest E-Commerce Markets

TikTok’s shopping arm, TikTok Shop, has been active in the United Kingdom since 2021. From December 2023, it was also launched in Spain and Ireland. With these new markets, the platform has expanded to six countries in Europe. These countries represent the five largest e-commerce markets in Europe. The platform is expected to expand to more European countries. It reaches over 72 million users in these countries.

In the countries where TikTok Shop is active, sellers are supported with inventory management and order processing. The “Fulfilled by TikTok” (FBT) service has been available in the United Kingdom for some time. This service is expected to be launched in Germany, Spain, Italy, and France.

Partnerships with Zalando in Germany, Cabaia in France

TikTok is collaborating with About You, acquired by Zalando Group in Germany, and Nivea, owned by Beiersdorf, in Germany. In France, the company is working with bag manufacturer Cabaia and eyewear manufacturer Izipizi, while in Italy, it is partnering with the sustainable beauty brand Goovi. The platform, which also targets small businesses, allows SMEs and local businesses to benefit from a fully integrated e-commerce solution, thus gaining unprecedented business opportunities.

TikTok’s Future in the U.S. Is at Risk

TikTok Shop is available in many countries outside Europe, including the United Kingdom, Thailand, the United States, and Saudi Arabia. TikTok’s shopping feature launched in the U.S. in September 2023. The platform saw significant sales during the 2024 holiday season. However, the platform’s future in the U.S. is uncertain! ByteDance needs to find an American buyer. Otherwise, it may be discontinued.

On the other hand, e-commerce federations in some European countries are requesting measures to protect e-commerce companies from platforms like Temu, Shein, and TikTok Shop. Concerns about “unfair competition” have grown, especially in light of the trade tariffs imposed by the United States.

What is TikTok Shop?

TikTok Shop is a platform where users can sell via live broadcasts and earn commissions from sales. TikTok Shop, TikTok’s shopping feature, allows users to discover products and purchase them at any time without leaving the app. In TikTok’s “Store” tab, customers can search for specific products, discover current promotions, manage orders, and receive personalized recommendations. Users under the age of 18 cannot access content linking to products on TikTok’s shopping feature. The platform has announced that it will conduct “active moderation” on this matter.

The video-focused social media platform establishes a “unique connection” that increases sales between sellers, influencers, and users. This model is called the “Discovery E-Commerce” model. Product discovery occurs naturally through interest-driven content. This model offers a new shopping approach in social media e-commerce. TikTok’s shopping features are directly integrated into personal video feeds and live content. This way, brands obtain virtual storefronts where products and reviews are grouped together. The platform aims to expand its product range and pricing diversity.

Temu Announces Partnership with Correos in Spain