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* Only VIP, Guest, Speaker, Press, Investor ticket holders can enter the VIP Connect Event

Al Habtoor Palace

Registration & Welcoming

18:30 - 19:00

Al Habtoor Palace

Opening Remarks

19:00 - 19:15

Orxan Isayev

Vice President | WORLDEF

Al Habtoor Palace

Welcome Note

19:15 - 19:25

Omar Nart

CEO | WORLDEF

Al Habtoor Palace

Welcome Note

19:25 - 19:35

Dubai CommerCity

19:35 - 20:00

COFFEE BREAK

Al Habtoor Palace

Speed Networking

20:00 - 22:00

Orxan Isayev

Vice President | WORLDEF

Al Habtoor Palace

Closing Ceremony

22:00 - 22:15

Orxan Isayev

Vice President | WORLDEF

* Only VIP, Guest, Speaker, Executive, Press, Investor ticket holders can enter the Future Commerce Stage

Future Commerce Stage

Registration & Networking

09:00 - 10:00

Future Commerce Stage

Welcome by Master of Ceremony

10:00 - 10:05

Shereen Mitwali

Master of Ceremony

Future Commerce Stage

Opening Remarks

10:05 - 10:10

Omar Nart

CEO | WORLDEF

Future Commerce Stage

Welcome Note

10:10 - 10:15

H.E. Dr. Thani bin Ahmed Al Zeyoudi

Minister of Foreign Trade

Future Commerce Stage

Welcome Note

10:15 - 10:20

By a Protocol Speaker

Future Commerce Stage

Welcome Note

10:20 - 10:25

Aizhan Bizhanova

First Deputy Minister of Trade and Integration of the Republic of Kazakhstan

Future Commerce Stage

Welcome Note

10:25 - 10:30

H.E. Dr. Mohammed Al Zarooni

Executive Chairman | DIEZ Authority

Future Commerce Stage

Dubai: The Startup Capital of the World

10:30 - 10:50

MoU & Major Announcements

Future Commerce Stage

Welcome Note

10:50 - 10:55

H. E. Orxan Məmmədov

Chairman | Azerbaijan KOBIA

10:55 - 11:15

COFFEE BREAK

Future Commerce Stage

Shaping the New Trade Order: EU–World Bank–UNCTAD Dialogue on Digital Commerce in the UAE

11:15 - 11:45

MODERATOR

Shereen Mitwali

Master of Ceremony

Hasan Alkilany

General Counsel and Senior Legal Advisor | UAE Ministry of Economy & Tourism

Future Commerce Stage

Dubai Commercity: Integrating E-Commerce, Logistics and Global Trade

11:45 - 12:05

MODERATOR

Shereen Mitwali

Master of Ceremony

Mitch Bittermann

SVP Commercial | Dubai CommerCity

Future Commerce Stage

The Future of Logistics: Delivering Speed and Sustainability Across Borders

12:05 - 12:25

MODERATOR

Shereen Mitwali

Master of Ceremony

Alastair Croker

CEO | Tradeling Group

Future Commerce Stage

Retail Modernization in GCC: Bridging Tradition with Digital Innovation

12:25 - 12:55

MODERATOR

Sezgin Şener

CEO | ToptanTR.com

Vishal Kapil

CTO | Mair Group

Marcin Pawel Piekarczyk

Director, Digital & Technology | Grandiose

Anass Boumediene

Co-Founder & Co-CEO | Eyewa

Future Commerce Stage

Empowering Digital Growth: Early-Stage Investment Opportunities in MENA

12:55 - 13:15

MODERATOR

Cem Ötkün

Co-Founder & CEO | Bounce Watch

Amal Dokhan

Managing Partner | 500 Global

13:15 - 13:45

LUNCH BREAK

Future Commerce Stage

The 10-Minute Economy: Can Quick Commerce Stay Profitable?

13:45 - 14:05

MODERATOR

Shereen Mitwali

Master of Ceremony

Faraz Khalid

CEO | Noon

Future Commerce Stage

From Clicks to Customs: Frictionless Cross-Border Trade in a Digital World

14:05 - 14:35

MODERATOR

Rengin Alan Gültekin

Communication Strategist | Kamenta Business Consulting

Hazal Maraş

CEO | OzonGlobal

Vidmay Naini

General Manager | eBay

Rahul Swaminathan

Founder and CEO | Desertcart.ae

Future Commerce Stage

The Future of Logistics: Delivering Speed and Sustainability Across Borders

14:35 - 15:05

Enes Yılmaz

CEO | Widect (TBC)

Future Commerce Stage

The Future of E-Commerce in the GCC: Trends, Innovation, and Growth Drivers

15:05 - 15:25

MODERATOR

Shereen Mitwali

Master of Ceremony

Massimiliano Spalazzi

CEO | Mumzworld

Abhinav Nair

CGO | STYLI

Future Commerce Stage

Balancing Speed and Security: The Future of Digital Payment Solutions

15:25 - 15:45

Remo Giovanni Abbondandolo

General Manager, MENA | Checkout.com

Future Commerce Stage

Scaling on Shopify: Building Global E-Commerce Brand

15:45 - 16:15

Ferhat Cengiz

Managing Partner | Holly Palm

Future Commerce Stage

E-Commerce 2030: Technology, Consumer Shifts, and the Road Ahead for Global Marketplaces

16:15 - 16:35

MODERATOR

Rengin Alan Gültekin

Communication Strategist | Kamenta Business Consulting

Nilhan Onal Gökçetekin

CEO | Hepsiburada

Future Commerce Stage

Entrepreneurial Branding: How Founders Shape the Future of Marketing?

16:35 - 16:50

Mohamed Nagia

Founder | The Mayor

Investment Stage

Registration Opens

10:30 - 11:30

Investment Stage

MENA Tech Unfiltered: Progress, Pitfalls, and the Road Ahead

11:30 - 12:15

Investment Stage

Comparing the notes: Regional vs. International expansion playbook

12:15 - 13:00

13:00 - 14:00

LUNCH BREAK

Investment Stage

Fireside Chat with a Featured Guest (TBA)

14:00 - 14:45

Investment Stage

AI’s next bet: where MENA VCs are placing chips

14:45 - 15:15

Investment Stage

What’s Next for IPOs and Exits: Navigating 2026 and Beyond

15:15 - 15:45

Investment Stage

How Today’s MENA LPs are thinking about venture

15:45 - 16:15

Investment Stage

Venture Debt in MENA's VC Stack: Where It Works - and Where It Doesn't

16:15 - 16:45

Investment Stage

Oraseya Capital Mixer

Location: To be announced soon!

17:30-19:30

Case Study Stage

The Marketplace Mindset: Winning Where Everyone’s Selling the Same Thing

11:00 - 11:30

Asha Bhalsod

Director, Etopia Consultancy / Co-Founder – Women in Amazon Business | Etopia Consultancy / Women in Amazon Business

Carina Dawn McLeod

CEO | Ecommerce Nurse Limited

Case Study Stage

Clicks, Carts and Commercial Sense: Turning Ad Spend Into Real Profit

11:30 - 12:00

Hannah Hughes

Commercial Director, Etopia Consultancy / Etopia Consultancy / Women in Amazon Business

Neha Bhuchar

CEO | Atom11

Sophie Down

Account Director | BASE

Case Study Stage

New Market Development : Extending Beyond Your Market

12:00 - 12:30

Case Study Stage

Work With & What’s Next: The Reality of Being a Woman in E-Commerce

12:30 - 13:00

Hallane Hill

Founder | Running Point Recruitment

13:00 - 13:30

LUNCH BREAK

Case Study Stage

Fast, Reliable, Scalable: Logistics Success Stories in E-Commerce

13:30 - 14:00

MODERATOR

Robert Indries

Chairman | Robert Indries Holdings

Case Study Stage

Success Stories: Enabling Seamless E-Commerce Transactions

14:00 - 14:30

MODERATOR

Burak Yalım

Maryam Allouz

Owner & CEO | My Home Closet

Jad Al Fakhani

Chief Executive Officer | Beycom LLC

Case Study Stage

Vendor Central (1P) 2026 Playbook: Scaling Profitably in a Changing Marketplace

14:30 - 15:00

MODERATOR

Martin Heubel

Director & Founder | Consulterce Ltd

Paul Sonneveld

Co-founder & CEO | Merchantspring

Asha Bhalsod

Director, Etopia Consultancy / Co-Founder – Women in Amazon Business | Etopia Consultancy / Women in Amazon Business

Carina Dawn McLeod

CEO | Ecommerce Nurse Limited

Case Study Stage

How to Protect and Grow Your Profit Margins on Vendor Central in 2026 and Beyond

15:00 - 15:30

MODERATOR

Bruno Ferreira

Founder | BlueDot Ecommerce

Martin Heubel

Director & Founder | Consulterce Ltd

Vincenzo Toscano

Founder & CEO | Ecomcy

Christopher Khoo

Co-Founder | KhooCommerce

Case Study Stage

AI, ERP & E-Commerce: Integrating Efficiency into Business Operations

15:30 - 16:00

Masterclass Stage

From Listing to Bestseller: The Exact System That Scales

12:00 - 12:30

Bradley Sutton

Director of Training & Chief Evangelist | Helium 10

Masterclass Stage

SOON

12:30 - 13:00

SOON

Masterclass Stage

No Ads, No Growth: The 2026 Reality for Amazon & eCommerce Sellers

13:00 - 13:30

MODERATOR

Krystel Abi-Assi

CEO | Amazon Sellers Society

Bradley Sutton

Director of Training & Chief Evangelist | Helium 10

13:30 - 14:00

LUNCH BREAK

Masterclass Stage

Sell Handmade, Flowers & Chocolate on Flowwow: Your Fast-Start Playbook

14:00 - 14:30

Ekaterina Gorbacheva

Director of Global Expansion | Flowwow

Masterclass Stage

From Warehouse to Doorstep: Building a Reliable Logistics System

14:30 - 15:00

Joelle Beyrouthy

Director of Sales and Business Development | IQ Fulfilment

Masterclass Stage

AI-Powered Sourcing: Find Winning Products Faster

15:00 - 15:30

Minesh Pore

CEO & Co-founder | BuyHive & SourcingGPT

Masterclass Stage

The Shifts Reshaping E-Commerce in 2026

15:30 - 16:00

George Menessa

CEO | Clear Ads

Masterclass Stage

The Amazon PPC Clinic: Diagnose, Fix, Grow

16:00 - 16:30

Vanessa Hung

CEO | Online Seller Solutions

Masterclass Stage

VAT & Tax Essentials for Online Sellers in the GCC

16:30 - 17:00

Rūta Švobienė

CEO | Online Seller Solutions

Masterclass Stage

Selling on TikTok: The New E-Commerce Front Door

17:00 - 17:30

Syb van Kesteren

CEO & Founder SFN Ai

* Only VIP, Guest, Executive, Speaker, Press, Investor ticket holders can enter the Future Commerce Stage

Future Commerce Stage

Welcome by Master of Ceremony

09:30 - 09:35

Flo Akinbiyi

Master of Ceremony

Future Commerce Stage

Green is the New Growth: The Sustainability Imperative in Digital Commerce

09:35 - 09:55

Bremer Pauw

Chief Commercial Officer - Middle East and Africa | DHL Supply Chain

Future Commerce Stage

From Paper to Platforms: How Automation, AI, and Data Are Redefining Customs Operations

09:55 - 10:25

Bilgehan Engin

President of the Board | UTİKAD

Abdulrahman Shahin

Senior Vice President - Operations | Dubai CommerCity

Nabeel Alkharabsheh

General Manager | Zajel

Future Commerce Stage

The New Revenue Playbook: How Digital Commerce Is Expanding the Monetization Stack

10:25 - 10:45

TBC

10:45 - 11:00

COFFEE BREAK

Future Commerce Stage

The Future of Cashless: Trends in Digital Payments

11:00 - 11:30

Otto Abasi Williams

SVP, PayPal World, Regional Head and GM Middle East and Africa | PayPal

Sumit Arora

CEO, Middle East | WorldFirst

Future Commerce Stage

Commerce Without Borders: The Next Decade of Digital Trade

11:30 - 11:50

MODERATOR

Rengin Gültekin

Communication Strategist | Kamenta Business Consulting

Ozan Acar

Head of Global Affairs | Trendyol

Future Commerce Stage

The Rise of Conversational Commerce 2.0: Shopping Inside ChatGPT

11:50 - 12:20

Prakash Gurumurthy

General Manager EMEA-APAC | VTEX​

Kate Kamarchuk

Client Solutions Director | ai71

12:20 - 13:30

PRAYER TIME

Future Commerce Stage

Leading Retail Transformation: Digital, Data, and Speed Redefining Fashion Commerce

13:30 - 13:45

Shibu Tharakan

CEO | Landmark /Styli

Future Commerce Stage

Smart Stores and Phygital Retail: The Blended Shopping Experience

13:45 - 14:15

Sabrina Sadiq

CEO | Luxury Promise

Vivek Rajukumar

Chief Executive Officer I 6th Street

Future Commerce Stage

Ethics, Accuracy, and Algorithms: Can We Trust AI in Commerce?

14:15 - 14:35

MODERATOR

Nil Büyükşahin

Founder | Catalyst People Partners

Mohammad Zayed

VP of Growth & Ecosystems | Arabic.AI

Future Commerce Stage

The Attention Economy: Winning Mindshare in a World of Scrolls and Swipes

14:35 - 14:55

MODERATOR

Flo Akinbiyi

Master of Ceremony

Anna Germanos

Group Director FMCG, Luxury, Retail & E-commerce (MENA) I Meta

Future Commerce Stage

Connected Retail: Blurring the Lines Between Online and Offline

14:55 - 15:25

MODERATOR

Moris Kastro

Managing Partner | Inveon

Aurelien Cuellar

Director of Business Solutions | Chalhoub Group

Sachin Kumar

Head of Ecommerce, Toys R Us | GToys R Us, Al Futtaim Group

Dharmendra Mehta

Managing Director MEA | Fynd

Future Commerce Stage

The Next Chapter of E-Commerce in the GCC: Speed, Scale, and Expectations

15:25 - 15:45

Matteo Brigato

GM E-commerce and Grocery | Snoonu

Future Commerce Stage

The Future of HR in E-Commerce: Building Talent-Driven Growth in the Digital Economy

15:45 - 16:15

MODERATOR

Nil Büyükşahin

Founder | Catalyst People Partners

Damian Brown

Vice President of Talent Acquisition | Chalhoub Group

Anil Singh

Chief Business Officer | TASC Outsourcing

Future Commerce Stage

The Founder Code: What Defines the Entrepreneurs Who Build the Future

16:15 - 16:30

SOON

Future Commerce Stage

Closing Ceremony: Note of Thanks

16:30 - 16:35

Investment Stage

Registration & Breakfast

09:00 - 10:00

Investment Stage

Startup competition finals (10 participants)

10:00 - 11:00

Investment Stage

Fireside chat: Pivot, fundraising, and expanding. Interview with a Series-B founder

11:00 - 11:30

Investment Stage

11:30 - 12:30

Investment Stage

Award Ceremony

12:30 - 13:00

13:00 - 14:00

LUNCH BREAK

Investment Stage

14:00 - 17:00

VC workshops

-The Fund Journey Map: navigating a full 15-year fund journey
-LP fundraising: the good, the bad, and the ugly
-Portfolio construction: sketch & financial model
-Post-investment value creation: how do you actually “add value”?
-Portfolio outcome: from investing to returning back $$$ to your LPs
-Exits, liquidity strategy & value realization: how to do it better

Investment Stage

Event closing

17:00

Case Study Stage

E-Commerce Without AI: Is That Still an Option?

11:00 - 11:30

Shahid Hussain

Founder & CEO | Green Proposition Consulting

Robert Indries

Chairman | Robert Indries Holdings

Case Study Stage

Performance Marketing in 2026: What’s Still Working, What’s Not?

11:30 - 12:00

Muneer Al Wafaa

Founder & CEO | Al Wafaa Group / Daidu.ai

Rihab Sebaaly

CEO | Brandee by Rihab

Case Study Stage

Cross-Border Selling via Marketplaces: Opportunities and Risks

12:00 - 12:30

MODERATOR

Rihab Sebaaly

CEO | Brandee by Rihab

Vanessa Hung

CEO | Online Seller Solutions

Case Study Stage

Cross-Border Payments and Fintech Innovations: How to Simplify Global Transactions

12:30 - 13:00

MODERATOR

Rihab Sebaaly

CEO | Brandee by Rihab

Youssef Ghechi

Commercial Manager B2B - Middle East & North Africa | Payoneer

13:00 - 13:30

LUNCH BREAK

Case Study Stage

Breaking Borders: Brands That Successfully Expanded Globally

13:30 - 14:00

MODERATOR

Rihab Sebaaly

CEO | Brandee by Rihab

Diego Santana

CEO | E-Commerce Rocket

Rebecca Griffiths

CEO & Founder | Primis

Klaidas Siuipys

Founder&CEO | AMZ Bees

Case Study Stage

AI in Action: Success Stories from Predictive Analytics to Personalization

14:00 - 14:30

MODERATOR

Rihab Sebaaly

CEO | Brandee by Rihab

Hisham Dakkak

Head of AI-Driven Commercial Growth at Likecard | LikeCard

Uvika Sharma

Founder & Managing Partner | INTLDA

Case Study Stage

Influencer Marketing in Action: How to Manage Influencer Marketing Campaign for E-Commerce?

14:30 - 15:00

MODERATOR

Rihab Sebaaly

CEO | Brandee by Rihab

Mo Khaldi

Creator Economy Expert | VyV Live

Case Study Stage

The New Era of Digital Marketing: Omni-Channel, AI, and Social Commerce

15:00 - 15:30

Masterclass Stage

Removing Unauthorized Sellers and Infringers from Amazon

12:00 - 12:30

David Miller

Founder & Attorney | DAM Law Firm

Masterclass Stage

Amazon Ads beyond the basics: 5 advanced PPC strategies that move the needle

12:30 - 13:00

Jordi Ordóñez

Amazon 1P/3P Consultant | Jordiob.com

Masterclass Stage

KSA Business Setup 101: From License to Launch

13:00 - 13:30

Richard Kupce

CEO & Co-founder | Safari Star

Masterclass Stage

Expand Internationally Without the Banking Headache: Payoneer’s Seller Setup

13:30 - 14:00

Rana Barakat

Director of Sales, EMEA | Payoneer

Masterclass Stage

Smart Sourcing: How to Improve Cost, Quality, and Lead Time

14:00 - 14:30

Yulia Blinova

Founder | Zignify Global Product Sourcing

Masterclass Stage

Find Winning Products Faster: The Helium 10 Method

14:30 - 15:00

Shivali Patel

Senior Brand Evangelist | Helium 10

Masterclass Stage

Product Research in 2026: What’s Working Now with Helium 10

15:00 - 15:30

Bradley Sutton

Director of Training & Chief Evangelist | Helium 10

Masterclass Stage

Made in Dubai: Behind the Brand — Lessons from UAE eCommerce Founders

15:30 - 16:00

MODERATOR

Krystel Abi-Assi

CEO | Amazon Sellers Society

Rami Rabia

Marketplace Manager | Al Nassma Chocolate

Rashi Dewan

Founder & CEO | Nothing Silly

Abdulkader Lamaa

Founder / CEO | oneshot

Masterclass Stage

Made in Dubai: Behind the Brand — Lessons from UAE eCommerce Founders

16:00 - 16:30

MODERATOR

Krystel Abi-Assi

CEO | Amazon Sellers Society

Manfred Mayer

Bubble Bros

Abdulkader Lamaa

Founder / CEO | oneshot

Aslam Yousuf

CEO & Founder | Zenarise and Saddl

Masterclass Stage

Turn Ads Into Profit: The System Behind Sustainable Growth

16:30 - 17:00

Abdullah Hesham

7-Figure Amazon FBA Seller | FBA Formula

Masterclass Stage

Ads That Work in 2026: What to Stop, Start, Keep

17:00 - 17:30

Talal Asad

President/Founder | Brand Together

Case Study Stage

Brand Autopsy: Branding Mistakes That Kill E-Commerce Growth

11:00 - 11:15

Dr. Charrass Abdelmajid

Co-Founder | Global Marketing 360

Case Study Stage

The Zero-Ad Ecosystem: How to Scale Globally by Turning Customers into Micro-Influencers and Brand Owners

11:15 - 11:30

Seifeddine Bayaa

Business Consulting & Network Marketing Coach | P4M

Case Study Stage

AI-Driven Omni-Channel Retail Supply Chain Design: A Holistic Framework for Planning and Execution

11:30 - 11:45

Arda Şirin

Founder | Alma Mater Consultancy

Case Study Stage

Building Brands that Outlast, Outperform and Outlove in the Age of AI

11:45 - 12:00

Varun Kakkad

Founder & CEO | Raycreate

Case Study Stage

Advertising Tech Solutions and AI in 2026

12:00 - 12:15

Ayoub Marchich

CEO | Adz.ma

Case Study Stage

LLMs at the Digital Shelf: What the Data Shows and How GEO Scorecards Turn Signals into Sales

12:15 - 12:30

David Quaife

Managing Director MENA | Pattern

Case Study Stage

E-commerce and Artificial Intelligence

12:30 - 12:45

Reşat Gürsöz

CEO | Xevelops

Case Study Stage

From Passive Scrollers to Active Buyers: How Sephora Bridges the "Experience Gap"

12:45 - 13:00

Irem Isik

Head of Marketing | STORYLY

13:00 - 13:30

LUNCH BREAK

Case Study Stage

The Operator’s Playbook: Systems That Turn Amazon Launches into Enduring Brands

13:30 - 13:45

Usman Ilyas

Co Founder | BEBECAN

Case Study Stage

Beyond Segmentation: Building Hyper-Personalized E-commerce Journeys with AI

13:45 - 14:00

Funda Bingöl

Founder & Digital Marketing Strategist | Body and Soul Goods

Case Study Stage

Commerce: The Heart of the Economy From E-Commerce Websites to Digital Commerce City Ecosystems

14:00 - 14:15

Muawiya Alsabbagh

Digital Commerce Ecosystem Architect – Founder & CEO | AROMASOFT FZE

Case Study Stage

North Africa’s Untapped Talent: Tunisia at the Crossroads of Skills and Innovation

14:15 - 14:30

Mayssa KHOMSY

CEO | Worldwide Studies

Case Study Stage

How to Choose the Right Apps for Your Shopify Store

14:30 - 14:45

Özkan Öz

Co-Founder | Global Marketing 360

Case Study Stage

Data-Driven Investing: Turning Noise into Conviction

14:45 - 15:00

Cem Ötkün

Co-Founder | Bouncewatch

Case Study Stage

In the Future of E-commerce, Speed Won’t Win—Intelligent Logistics Will

15:00 - 15:15

Can Burak Nalbantoğlu

Asst. Prof. | Istanbul Gelisim University

Case Study Stage

Extraordinary Achievements Require Extraordinary Inner Power

15:15 - 15:30

Gülşah Çakır

Founder | XMind Studio

Masterclass Stage

SOON

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