Joom has successfully captured the cross-border e-commerce market with a focus on affordability, international shipping, and customer satisfaction. Key insights from Joom’s success include offering competitive pricing, understanding local preferences, and ensuring seamless international shipping processes. Additionally, Joom's focus on mobile-first design and user-friendly interfaces has helped attract a global customer base. Businesses aiming for success in cross-border e-commerce can benefit from adopting flexible payment methods, localizing product offerings, and utilizing digital marketing strategies tailored to different regions. By aligning with consumer needs and streamlining logistics, companies can enhance their global reach and growth.