Choosing between marketplace and D2C isn’t just a logistics question—it’s a brand-defining decision. Marketplaces offer instant visibility and built-in traffic, but often at the cost of brand control and margin. D2C, on the other hand, gives you full ownership of the customer journey, data, and storytelling—but demands stronger infrastructure and marketing muscle. The real magic? Some of the smartest brands combine both—leveraging marketplace scale while building a loyal D2C community. There’s no one-size-fits-all answer. The right model depends on your growth stage, goals, and how much control you’re willing to trade for reach. Choose wisely—your brand depends on it.