Russia’s e-commerce market is booming, with sales expected to hit nearly $98 billion in 2024, driven by strong growth in regional areas. Major players like Wildberries, Ozon, and Yandex Market dominate the landscape, expanding their logistics networks and improving digital payment systems. Cross-border e-commerce shows promising potential, especially as consumers embrace digital assets for international transactions. For international brands, Russia offers significant opportunities, particularly in underserved regional markets. However, success requires understanding local consumer behavior, staying compliant with regulations, and overcoming logistical challenges. Partnering with local businesses can help brands effectively tap into Russia's growing e-commerce scene.