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Ruud Giebels

Head of International Network Development | bol.

Session Speaker:

Ruud Giebels

Company:

bol.

Title:

Head of International Network Development

Session Language:

English

Session Topic:

E-Commerce Market Expansion Strategies: How to Successfully Launch in a New Market?

About Session:

Topic Details:

Expanding into a new e-commerce market isn’t just about translating your website—it’s about translating your entire strategy. Success starts with deep local research: consumer behavior, payment preferences, and cultural nuances shape everything. Logistics partners, regulatory compliance, and tailored marketing matter just as much as product-market fit. Soft launching with micro-campaigns helps validate assumptions before scaling. Influencer collaborations, local SEO, and region-specific promotions build trust fast. The most successful brands don’t just enter—they adapt. Entering a new market is like moving into a new neighborhood: if you listen first and show value quickly, you’ll be invited to stay.

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