E-Commerce Market Expansion Strategies: How to Successfully Launch in a New Market?
About Session:
Day: May 16
Table: 2
Time: 12:00 – 12:50
Person: 10
Speaker: Ruud Giebels
Topic Details:
Expanding into a new e-commerce market isn’t just about translating your website—it’s about translating your entire strategy. Success starts with deep local research: consumer behavior, payment preferences, and cultural nuances shape everything. Logistics partners, regulatory compliance, and tailored marketing matter just as much as product-market fit. Soft launching with micro-campaigns helps validate assumptions before scaling. Influencer collaborations, local SEO, and region-specific promotions build trust fast. The most successful brands don’t just enter—they adapt. Entering a new market is like moving into a new neighborhood: if you listen first and show value quickly, you’ll be invited to stay.