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Arif Topçu

Industry Lead, Türkiye - TikTok/Bytedance | TikTok

Session Speaker:

Arif Topçu

Company:

TikTok

Title:

Industry Lead, Türkiye - TikTok/Bytedance

Session Language:

English

Session Topic:

Maximizing ROI with TikTok: Strategies for E-Commerce Brands & Retailers

About Session:

Topic Details:

TikTok is no longer just a platform where young people have fun—it's a digital stage creating real conversions for brands. For e-commerce businesses and retailers, ROI now comes not from high-budget ads, but from authentic and snappy content. Videos that utilize shopping features can lead users to purchase within seconds. By leveraging trending sounds, creative storytelling, and micro-influencer collaborations, you can position your brand right at the heart of the algorithm. What matters isn’t what you sell, but how you make people feel. On TikTok, success starts with a genuine story—ROI is just the result.

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