Facebook and TikTok offer powerful advertising platforms for e-commerce businesses looking to increase their reach and drive conversions. These platforms are known for their highly engaged user bases and effective ad formats, such as video and interactive ads. By creating compelling content and utilizing the targeting options available, brands can boost their visibility and drive sales. Additionally, partnerships with influencers and other promotional strategies can further amplify the effectiveness of ads. Mastering advertising on these platforms is a critical strategy for e-commerce brands looking to succeed in 2025.