If you want to grab attention in seconds, your ad has to feel like content—not a commercial. On Facebook, carousels, dynamic product ads, and user-generated content still dominate when paired with smart retargeting. On TikTok, authenticity wins: raw, fast, and attention-grabbing. Hook viewers in the first three seconds with bold text, trending audio, and a clear value pitch. Spark Ads, Duets, and story-driven formats outperform traditional ads by blending in while standing out. The winning formula? Solve a problem, tell a story, and create emotional pull. Because the best-performing ads never look like ads—they feel worth watching.