The Paris Court of Appeal rejected the French state’s request to suspend Shein’s marketplace. The case was filed after child-like sex dolls and prohibited products were identified on the platform in November 2025. The French state initially sought a harsher intervention targeting the entire site, then revised its request to the suspension of the marketplace; however, the court also upheld on appeal the rejection decision issued in December 2025.
Although the court ruling represents a significant legal victory for Shein, it does not bring the pressure on the company to an end. The court emphasized that the platform cannot operate without adequate age-verification measures against the resale of similar products. In its statement following the ruling, Shein said that it had strengthened product and seller controls for third-party sellers, banned sex dolls across all markets, and had gradually started implementing age-verification measures.
The French Government Will Closely Monitor Shein
Immediately after the ruling, the French government did not step back either. Authorities stated that they would monitor “extremely carefully” whether Shein fully complies with the conditions set by the court. France’s Minister for Small and Medium-Sized Enterprises, Serge Papin, had previously said that 2026 would be a “year of resistance” against Shein and similar platforms, arguing that these companies create unfair competition against French retailers. According to the same report, France introduced a 2-euro tax on small parcels as of March 1; the European Union is also planning a similar 3-euro tax for the summer months.
France Is Shein’s Largest Market in Europe
Despite all regulatory pressure, Shein’s user base in Europe continues to grow. According to the company’s EU transparency report, its average monthly active users in the European Union reached 155.7 million in the period from August 1, 2025 to January 31, 2026; this means an increase of more than 10 million compared with the previous period and growth of 6.9%. France stands as Shein’s largest user market in Europe with 28.2 million average monthly users, while Germany follows with 22.2 million users. Shein also operates its marketplace model in 11 countries across Europe and says it works with more than 600 sales partners in Germany alone.
Shein Is Battling Regulations in Europe
The case in France is part of the broader regulatory challenges Shein is facing in Europe. Last month, the European Commission launched a formal investigation into Shein under the Digital Services Act over allegations related to illegal products and platform design. Therefore, although the rejection ruling by the Paris Court of Appeal has protected Shein’s operations in France, it does not mean that the company has emerged from regulatory pressure in Europe.