UAE - WORLDEF

Cybez Takes Its E-Commerce Model from India to the UAE Market

India-based e-commerce marketing and consulting company Cybez has officially launched its operations in the United Arab Emirates. With its new office opened in Sharjah, the company aims to bring the e-commerce growth model it developed in India and the United States to D2C brands, retailers, and startups in the Gulf region.

Cybez to Focus on E-Commerce Brands in the UAE

Founded by Atul Jain, with Preeti Garg among its co-founders, the company offers solutions directly focused on e-commerce growth, unlike general digital marketing services. Its UAE operations will be carried out under “Cybez Worldwide FZC.” According to the company’s statement, the team has more than 40 years of combined experience in research, strategic planning, performance marketing, AI-powered SEO, website development, and conversion rate optimization.

Cybez states that it has completed 350 projects across 15 different sectors and served 150 clients to date. These sectors include fashion, lifestyle, food and beverage, health, and cosmetics. The company also has an office in Houston, United States.

AI-Powered SEO and Performance Marketing Stand Out

The services to be offered in the UAE include Shopify-based e-commerce website development, AI-powered SEO, Google and Meta advertising, performance marketing, customer retention, conversion rate optimization, marketplace marketing, competitive analysis, and digital audit services. The company follows a structure focused on increasing online traffic, converting visitors into customers, and retaining existing customers.

200 Percent Revenue Growth for D2C Brands

According to case studies shared by the company, premium footwear brand Rosso Brunello’s revenue increased by 200 percent through performance marketing efforts. In the same study, ROAS increased by 48.5 percent, while cost per acquisition decreased by 37 percent. Another client’s revenue nearly tripled within five months, while orders increased by 600 percent and a ROAS of more than 4x was achieved. In another project, the conversion rate increased from 0.77 percent to 1.16 percent within one week.

The brands Cybez has worked with include names such as Uniqlo, Sarita Handa, Raymond, Noise, Park Avenue, Lotus Herbals, and Callaway Golf. With its new UAE operation, the company plans to bring this experience to e-commerce and retail brands in the region.

Tourists in the UAE Can Receive VAT Refunds on Noon Purchases

The United Arab Emirates (UAE) has expanded its digital VAT refund system for tourists to e-commerce. Visitors in the country can now request VAT refunds for eligible online purchases made through Noon. The initiative was launched through a collaboration between the Federal Tax Authority and Planet, the authorized operator of the tourist tax refund system.

Tourist VAT Refunds for Noon Added to the System

Under the new regulation, online orders placed by tourists while they are in the UAE and meeting the required conditions have been included in the digital refund system. The Federal Tax Authority described the inclusion of e-commerce purchases in the system as the first initiative of its kind worldwide. The authority stated that more online marketplaces and retailers are planned to be added to the system in the coming period.

Tourist VAT Refund Network Reaches 19,340 Stores

According to data from the Federal Tax Authority, the number of retail outlets connected to the system increased by 5.9 percent year-on-year to approximately 19,340 as of the end of June 2026. This figure stood at 18,260 during the same period of 2025.

A total of 449 new stores joined the system in the first six months of 2026, compared with 697 stores added during the same period last year. The total number of stores included in the system over the past two and a half years reached 2,983.

Number of Self-Service Kiosks Rises to 100

The number of self-service kiosks where tourists can complete their transactions increased from 93 to 100. Accordingly, the annual increase in the number of kiosks was recorded at 7.5 percent. While 23 new kiosks were introduced over the past two and a half years, the devices were installed at departure points across the country, as well as in shopping malls and hotels. (Noon)

Refund Transactions Can Be Completed Within Minutes

Abdulaziz Mohammed Al Mulla, Director General of the Federal Tax Authority, stated that the system operates through fully digital processes. Al Mulla said tourists can receive their digital invoices, submit their applications to the system before leaving the country, and complete their refund transactions within minutes through the kiosks. (Noon)

Citizens of India, Russia, Türkiye, China, and the United States were among the visitors who used the service the most in 2026. The updated version of the Planet application also began supporting 12 languages, including English. The UAE’s official dirham symbol was also added to the application.

Noon Secures $500 Million Investment Ahead of Potential IPO

Google Tools Generated AED 21.8 Billion in UAE Economic Activity, New Report Finds

Google’s ecosystem of products and services generated an estimated AED 21.8 billion in economic activity across the United Arab Emirates in 2024, according to a new study by research consultancy Public First. The findings highlight the expanding role of Google’s digital platforms and AI-powered technologies in supporting businesses, entrepreneurs, developers and content creators throughout the country.

The report estimates that Google Search, Google Ads, YouTube, Google Cloud and Google Play collectively contributed economic value equivalent to around 1% of the UAE’s GDP, demonstrating how digital technologies have become an increasingly important pillar of the nation’s non-oil economy.

AI Adoption Accelerates Across UAE Businesses

The study found that 91% of UAE businesses already use at least one artificial intelligence tool in their operations, while 87% believe AI represents a significant economic opportunity. Businesses are increasingly deploying AI to improve productivity, automate repetitive tasks, enhance customer service and streamline decision-making.

Google said its AI portfolio, including Gemini and AI-powered capabilities across Search, Workspace and Cloud, is helping organisations work more efficiently while enabling businesses of all sizes to reach customers through digital channels.

SMEs and Digital Creators Benefit

Small and medium-sized enterprises continue to be among the biggest beneficiaries of Google’s ecosystem. Search and Google Ads help companies attract new customers, while YouTube provides creators with monetisation opportunities and broader audience reach. Developers also benefit from Google Play, which supports app distribution and digital entrepreneurship.

The report also highlights Google’s long-term investment in digital skills across the region. Since 2018, the company’s training initiatives have reached more than 430,000 people in the UAE, helping professionals and entrepreneurs build digital marketing and AI capabilities.

Supporting the UAE’s Digital Economy Vision

The findings align with the UAE’s broader strategy to position itself as a global leader in artificial intelligence and digital innovation. Government initiatives promoting AI adoption, cloud computing and digital infrastructure have encouraged businesses to embrace emerging technologies at an accelerated pace.

As AI adoption continues to grow across sectors, Google expects its products and services to play an increasingly important role in supporting productivity, innovation and long-term economic diversification in the UAE.

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Saudi Arabia Leads as MENA Startups Raise $96.1 Million in Two Weeks

Fintech dominates regional funding while Saudi Arabia and the UAE attract the largest share of venture capital

Middle East and North Africa (MENA) startups secured $96.1 million across 22 funding rounds during the second half of July 2026, highlighting continued investor confidence despite a more selective venture capital environment. Saudi Arabia emerged as the leading destination for capital, driven by strong fintech investment and ongoing government-backed innovation initiatives.

The funding activity reinforces Saudi Arabia’s position as one of the region’s fastest-growing startup ecosystems, with fintech continuing to dominate investor interest. The Kingdom has benefited from regulatory reforms, digital transformation initiatives under Vision 2030, and increased participation from regional venture capital firms.

Saudi fintech remains the investment hotspot

Financial technology companies accounted for the largest share of funding during the reporting period, reflecting sustained demand for digital payment platforms, embedded finance, lending solutions and enterprise financial services.

Saudi Arabia captured the highest investment volume among MENA markets, while the UAE continued to maintain strong startup activity across fintech, AI and enterprise software. Egypt also recorded investment rounds, particularly in technology-enabled financial services and digital commerce.

Investors increasingly favoured startups demonstrating clear revenue growth, scalable business models and strong regulatory alignment, particularly within highly regulated sectors such as financial services.

AI and enterprise software continue attracting capital

Beyond fintech, artificial intelligence, SaaS platforms, logistics technology and digital infrastructure remained attractive sectors for investors.

The recent funding rounds indicate that venture capital firms are prioritising technologies capable of improving operational efficiency, automation and enterprise productivity as businesses across the region accelerate digital transformation.

Early-stage startups continued to receive the majority of investments, although investors maintained a cautious approach by concentrating capital in businesses with proven market traction.

Investment climate remains resilient

While regional venture funding has moderated compared with record levels seen in previous years, investor appetite remains healthy for startups operating in strategic sectors supported by government digital economy programmes.

Saudi Arabia and the UAE continue to benefit from expanding venture ecosystems, sovereign-backed investment initiatives and an increasing number of international investors entering the region.

Recent industry data also shows fintech remains MENA’s largest funded sector during 2026, underlining the region’s ongoing transition towards digital financial services and cashless economies.

As capital becomes increasingly selective, startups with strong fundamentals, sustainable revenue models and regional expansion strategies are expected to remain the primary beneficiaries of venture investment throughout the remainder of 2026.

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Yalla Secures UAE Central Bank Approval to Expand Digital Payments

Yalla Financial Solutions has received in-principle approval from the Central Bank of the UAE (CBUAE) for a Retail Payment Services (RPS) Category II licence, marking a significant milestone in its regional expansion and positioning the company to broaden its digital payments offering in one of the Middle East’s fastest-growing fintech markets.

The approval, granted under the CBUAE’s Retail Payment Services and Card Schemes Regulation, allows Yalla to move closer to launching regulated payment services in the UAE once it fulfils the remaining regulatory requirements and secures its final licence.

Strengthening payment infrastructure

Following final regulatory approval, Yalla plans to expand its payment capabilities for consumers, merchants and enterprises across the UAE. The company aims to provide faster, more secure and locally compliant payment services while supporting the country’s ambitions to become a global hub for digital finance.

According to the company, the future portfolio will include:

Payment gateway services
Payment aggregation
Online and in-store merchant payment acceptance
QR code payments
SoftPOS solutions
Payment orchestration
Tokenisation services
Recurring payment capabilities
Value-added payment services

CEO highlights UAE fintech ambitions

Waleed Sadek, CEO and Founder of Yalla Financial Solutions, described the approval as an important milestone for the company.

He said the decision reflects Yalla’s commitment to building secure, innovative and compliant payment infrastructure while supporting the UAE’s vision of becoming one of the world’s leading digital economies. Sadek added that the company will continue working closely with the central bank to complete the remaining licensing requirements before launching its expanded services.

Supporting digital commerce

Yalla currently operates across Egypt, the UAE, Saudi Arabia and Pakistan, offering digital payment solutions for consumers, merchants and financial institutions. The company said the UAE approval aligns with its broader strategy of investing in next-generation payment infrastructure, accelerating digital commerce and improving financial inclusion across the region.

The move comes as the UAE continues to strengthen its regulatory framework for digital payments, encouraging innovation while ensuring payment providers meet strict compliance and security standards. The country’s central bank has recently approved several fintech initiatives aimed at expanding the local digital payments ecosystem.

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UAE and Canada Conclude CEPA Negotiations

The United Arab Emirates and Canada have announced the successful conclusion of negotiations on a Comprehensive Economic Partnership Agreement, or CEPA. Once the agreement enters into force, it is expected to reduce customs tariffs, remove bureaucratic barriers, and expand market access for businesses in both countries.

The conclusion of the negotiations was announced during UAE Minister of Foreign Trade Dr. Thani bin Ahmed Al Zeyoudi’s visit to Canada. Al Zeyoudi was accompanied by a delegation of Emirati officials and business leaders. The announcement was made jointly with Canadian Minister of International Trade Maninder Sidhu.

Fastest Negotiation in the CEPA Programme

The UAE-Canada CEPA negotiations became the fastest agreement completed by the UAE since the programme was launched in September 2021. Canada also stated that the talks, which began last month, were the fastest trade agreement negotiations ever completed by the country.

Bilateral trade between the two countries reached approximately US$4.2 billion in 2025, representing a 21 percent increase compared with the previous year. Following ratification and entry into force, the agreement is expected to increase this volume and accelerate private-sector cooperation.

New Market Access for E-Commerce and Technology Companies

The CEPA is expected to create new trade and investment opportunities in areas including clean energy, advanced technology, data centres, aviation, agri-food, seafood, and critical minerals. The agreement is also projected to facilitate billions of dollars in trade flows into projects involving ports, mines, LNG facilities, and data centres.

Lower tariffs and simplified administrative procedures are also expected to support the cross-border operations of e-commerce and retail companies. For technology businesses, data centres, digital infrastructure, and advanced technology investments stand out as key areas under the agreement.

“We Are Opening New Horizons for the Business Community”

Dr. Thani bin Ahmed Al Zeyoudi said the agreement reflects the depth of the strategic relationship between the two countries and their shared determination to build a stronger, more resilient, and more sustainable economic partnership. He added that the CEPA would open new opportunities for business communities in both countries and expand investment and cooperation across priority sectors.

Maninder Sidhu said the agreement would allow Canadian companies to use the UAE as a regional commercial hub to grow their exports. He also stated that the CEPA would encourage investment from the UAE in projects supporting Canada’s long-term economic goals.

The new agreement will complement the existing Foreign Investment Promotion and Protection Agreement between the two countries. Since the launch of its CEPA programme in September 2021, the UAE has secured agreements with 38 countries.

What have the past two years of UAE-Turkiye CEPA trade taught us?

Syria’s Startup Ecosystem Reaches Milestone as Labby Secures $10 Million

Syria’s emerging startup ecosystem has reached a historic milestone after Damascus-based super app Labby secured $10 million in funding from a consortium of investors from the United Arab Emirates and Saudi Arabia. The investment is being described by Syrian officials as the country’s first direct foreign investment in a technology startup, signaling renewed regional confidence in Syria’s digital economy.

Founded in 2024 by Mohammad Fawaz, Labby has rapidly positioned itself as one of Syria’s most ambitious technology companies by building an integrated digital platform designed to simplify everyday consumer services.

Building Syria’s First Super App

Labby operates as a super app, bringing together multiple services within a single platform. Its ecosystem currently includes:

Ride-hailing
Food delivery
E-commerce
Digital payments
Additional on-demand services

The company aims to make digital transactions more accessible while expanding technology-enabled services for consumers across Syria.

Funding to Accelerate Expansion

The newly raised capital will be used to:

Accelerate product development
Expand digital service offerings
Strengthen technology infrastructure
Grow operations across Syria
Invest in talent acquisition and innovation

The funding is expected to help Labby scale its platform while supporting the country’s broader digital transformation initiatives.

A Turning Point for Syria’s Startup Landscape

Beyond Labby itself, the investment represents a significant step for Syria’s startup ecosystem. Regional investors backing a locally developed technology company may encourage additional cross-border investments and contribute to rebuilding confidence in the country’s innovation sector.

The announcement also aligns with Syria’s recent efforts to strengthen its digital economy through initiatives supporting entrepreneurship, technology infrastructure, and startup development.

Outlook

Labby’s $10 million funding round demonstrates growing interest from regional investors in Syria’s technology sector. As the company expands its super app and digital services, the investment could pave the way for more venture capital activity, helping accelerate innovation and digital transformation across the country.

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UAE E-Commerce Grows as Average Order Value Reaches $111

The e-commerce market in the United Arab Emirates (UAE) continued to grow in the first half of 2026 despite a broader contraction across the Gulf region. As consumers made fewer but higher-value purchases, the country’s gross merchandise value increased by 2 percent year on year, while e-commerce volume across the Gulf Cooperation Council declined by 9 percent. The average e-commerce order value in the UAE rose from $97 to $111.

The research, conducted by UAE-based gifting marketplace Udora and Admitad, is based on data from more than 2.5 million online orders placed across Gulf countries. According to the study, digital shopping has become an increasingly important part of everyday consumer habits in the UAE, particularly in the home and lifestyle categories.

UAE E-Commerce Orders Decline as Average Order Value Rises

Although the number of e-commerce orders in the UAE declined by 9 percent during the first six months of the year, the average order value increased from $97 to $111. The data showed that rather than abandoning shopping altogether, consumers shifted toward more planned and higher-value purchases.

Categories linked to everyday consumption stood out in terms of growth. Sales of home products increased by 18 percent, food and delivery services by 15 percent, and sports and entertainment products by 11 percent. Fashion remained the largest category, accounting for 20.6 percent of total online purchases. It was followed by home products, automotive products, and electronics.

Mobile Shopping Share Reaches 53 Percent

Orders placed via smartphones increased by 20.5 percent year on year. As a result, mobile devices accounted for 53 percent of total e-commerce orders. The expansion of delivery services, increased use of cashless payments, and the growing number of super apps supported the rise in mobile shopping.

Discounts and promotions also played an influential role in purchasing decisions. Coupons or promotional codes were used in more than half of all transactions, while the average value of discounted orders rose from $89 to $122. Electronics, fashion, and automotive were among the categories that benefited most from promotional campaigns.

Digital Content Influences Purchasing Decisions

Admitad CEO Anna Gidirim said consumers have become more selective about where and when they spend their money. Gidirim noted that customers are not abandoning online shopping; instead, they continue to use digital channels as part of their daily lives by making larger and more planned purchases. According to the research, 15 percent of consumers are influenced by online media and content websites when making purchasing decisions, while 13 percent are influenced by social media content.

The UAE’s First National Payment Card, Jaywan, Launched

Dtec Partners with JetBrains to Accelerate AI Innovation Across UAE Startups

Dubai Technology Entrepreneur Campus (Dtec), an initiative of the Dubai Integrated Economic Zones Authority (DIEZ), has announced a strategic partnership with JetBrains to strengthen the UAE’s startup ecosystem by providing emerging technology companies with advanced AI-powered software development tools and technical expertise. The agreement was signed during Dtec’s Agentic AI Innovators Forum in Dubai.

JetBrains Brings AI-Powered Development Tools to Startups

Through the collaboration, startups within the Dtec community will gain access to JetBrains’ Incubator and Accelerator Partner Program, which has supported more than 55,000 startups globally, including unicorns such as Bolt, Canva, and Deel. Eligible companies will also receive complimentary access to JetBrains’ professional integrated development environments (IDEs) and AI-assisted coding solutions.

Selected startups can receive up to 10 commercial subscriptions to JetBrains’ intelligent developer tools free for six months, followed by a 50% discount for up to five years on key software solutions, including advanced AI packages. The initiative is designed to help founders automate repetitive coding tasks, improve software quality, and accelerate product development.

Training and Technical Support to Foster Innovation

Beyond software access, JetBrains will organize specialized workshops and technical training sessions covering AI adoption, developer best practices, and emerging software engineering trends. The educational component aims to help startup teams maximize the value of AI-assisted development while strengthening local technical capabilities.

Supporting Dubai’s Digital Economy Vision

Based in Dubai Silicon Oasis, Dtec has helped launch more than 1,000 startups and contributed to the creation of over 4,000 jobs by providing entrepreneurs with infrastructure, mentorship, investment opportunities, and global partnerships. The new collaboration supports Dubai’s Economic Agenda D33, which seeks to position the emirate as a leading global hub for digital innovation and the future economy.

Building a Stronger AI Startup Ecosystem

According to Dtec and JetBrains, the partnership extends beyond providing software licenses by creating a stronger developer ecosystem through knowledge sharing, practical guidance, and access to global expertise. As AI adoption continues to accelerate across the Middle East, both organizations aim to help UAE startups build innovative, globally competitive technology products more efficiently

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The UAE’s First National Payment Card, Jaywan, Launched

The United Arab Emirates has launched the nationwide distribution process for Jaywan, the country’s first national payment card system. The cards, which will be introduced gradually by banks, licensed financial institutions, and exchange houses, will be usable in physical stores, on e-commerce platforms, at ATMs, and in compatible digital wallets.

The official launch of Jaywan was carried out by Sheikh Mansour bin Zayed Al Nahyan, Vice President of the UAE, Deputy Prime Minister, Chairman of the Presidential Court, and Chairman of the Board of Directors of the Central Bank of the UAE. The system is operated by Al Etihad Payments, a subsidiary of the Central Bank of the UAE.

Banks Offer Debit and Prepaid Cards

First Abu Dhabi Bank has launched the Jaywan debit card for eligible account holders. The card can be used for shopping at stores and local e-commerce sites in the UAE, withdrawing cash from ATMs, and accessing compatible digital wallets.

Commercial Bank of Dubai is also introducing prepaid Jaywan cards for retail customers. The cards, which can be used by loading funds onto them, will support contactless shopping, online payments, ATM transactions, and tokenization technology, which replaces card details with a digital identity in mobile wallets.

Retail and Financial Inclusion Targeted

Jaywan cards may be offered in debit, prepaid, and credit card formats. International use will depend on the type of card and the partner payment network. Al Etihad Payments is working with Visa, Mastercard, Discover, and UnionPay on co-branded cards.

Cardholders are also expected to receive benefits in travel, retail, hospitality, and lifestyle categories. Sheikh Mansour bin Zayed stated that Jaywan supports the goal of building a more efficient, resilient, and competitive financial sector, while advancing innovation and financial inclusion.

Jaywan Can Be Used for Online Shopping

Network International has expanded the acceptance of Jaywan cards to its e-commerce payment infrastructure. Through the integration, cardholders will be able to make payments at thousands of online stores served by the company in the UAE. Businesses that accept Jaywan transactions through Network International’s payment gateway will not be charged an additional fee. The company had previously added the card to its payment network for physical stores.

Pinar Alpay, Group Chief Product and Marketing Officer at Network International, stated that online payment support was the natural next step in the work carried out with Al Etihad Payments. Alpay said the integration would provide card users with a consistent payment experience across physical and digital channels.