Meesho, one of India’s leading e-commerce platforms, has launched its new AI-powered voice assistant, Vaani. Introduced by the company as “Your Meesho Dost,” this solution, which opens the door to a new era in the digital shopping experience, particularly targets users living outside metropolitan areas who prefer to complete transactions by speaking rather than typing.

Users Can Express Their Shopping Needs by Speaking with Vaani

Developed by Meesho, Vaani goes beyond the traditional search bar and filter-based shopping model by offering a structure in which users can express their needs through speech. Users can search for products, make comparisons, ask additional questions, and complete the purchasing process through voice guidance. This approach aims to create a more accessible e-commerce experience in markets such as India, where linguistic diversity is high and digital literacy levels vary across regions. Meesho aims to bring the natural dialogue structure of physical store shopping into the digital environment.

Vaani Was Experienced by More Than 1.5 Million Users Within 1 Month

According to the data shared by the company, Vaani was experienced by more than 1.5 million users within the first month after its launch. Meesho stated that the conversion rate of users interacting with the voice assistant was 22 percent higher, while also announcing that a decline was observed in returns and order cancellations.

User feedback also shows that this new model has started to be adopted. According to the data, 79 percent of users state that voice interaction makes shopping easier, while 94 percent find the experience intuitive. A significant portion of participants also state that they are ready to complete their shopping transactions entirely through the voice assistant.

It Will Play an Important Role in Meesho’s Growth Strategy

While Meesho’s annual transacting user base is known to have reached 251 million, this move by the company aims to further strengthen its presence especially in non-metro markets defined as Bharat. The AI-powered voice commerce model carries the potential to include more consumers in digital commerce by reducing user barriers. In India’s e-commerce market, where competition is intensifying, Meesho’s Vaani move stands out as one of the important examples of next-generation growth strategies that place user experience at the center.