WORLDEF CEO and Founder Ömer Nart has announced the launch of a new initiative under the WORLDEF Awards: the “E-Com Private Label 100.”

The project aims to spotlight the most impactful digital-native private label brands that are shaping the global e-commerce landscape.

Focusing on the “Hidden Giants” of E-Commerce

Unlike traditional rankings that prioritize large offline retailers, the E-Com Private Label 100 focuses on brands that are built and scaled digitally.

These companies represent a new generation of e-commerce players — growing rapidly through online channels, data-driven strategies, and cross-border operations.

Data-Driven Selection Model

The list will be created using WORLDEF’s proprietary “Power Index” methodology.

As part of the structure:

• The top three brands will be selected across 33 categories
• One Rising Star Seller will also be recognized

This model aims to provide a more transparent and performance-based evaluation of digital commerce brands.

Exclusive Gathering in May

The initiative will conclude with the “E-Com Private Label 100 Champions Gathering,” which will take place in early May at the Mandarin Oriental.

The event is expected to bring together leading brands, founders, and key players from the e-commerce ecosystem.

Redefining Recognition in E-Commerce

With this initiative, WORLDEF is shifting the focus of industry recognition toward digital performance, scalability, and innovation, highlighting the brands that are driving the future of commerce.