Türkiye E-commerce Sales Grow 22.4%
Online retail remained one of the strongest parts of Türkiye’s consumer market in June, even as total trade sales volume declined 4.5% year-over-year.
Türkiye E-commerce sales growth remained strong in June, with mail-order and internet retail sales increasing by 22.4% year-over-year, according to new data from the Turkish Statistical Institute (TurkStat).
The rise in online retail came despite weaker performance across Türkiye’s broader trade sector.
Total trade sales volume declined by 4.5% annually in June, driven mainly by falls in wholesale trade and motor vehicle-related sales.
Retail sales, however, continued to demonstrate resilience, increasing by 11.8% compared with the same month last year.
Online Retail Outperforms Broader Trade Market
The latest figures show a clear difference between Türkiye’s retail market and the wider trade sector.
While total trade sales volume contracted, consumer-facing retail continued to expand.
Mail-order and internet retail sales were among the strongest-performing areas, rising 22.4% on an annual basis.
The data suggests that digital channels are continuing to gain importance within Türkiye’s retail environment, particularly as consumers increasingly use online platforms for non-food purchases.
For E-commerce businesses, the figures indicate that digital retail continues to outperform several traditional trade categories.
Retail Sales Rise 11.8%
Overall retail sales volume increased by 11.8% year-over-year in June.
However, the pace of growth slowed slightly compared with May, when retail sales had increased by 12.8%.
On a monthly basis, retail sales rose by 0.7%.
Retail sales are closely watched because they provide an important indication of household consumption and domestic demand.
Despite wider economic pressures, the June figures suggest that consumer spending remained relatively resilient.
Non-Food Retail Leads Growth
Non-food retail was another major contributor to the increase.
Sales of non-food products excluding automotive fuel surged by 17.6% annually in June.
This segment includes many of the categories most closely associated with E-commerce, such as electronics, fashion, home products and other discretionary goods.
Food, beverages and tobacco sales increased by 2.9%, while automotive fuel retail sales rose by 1.1%.
The stronger performance of non-food retail indicates that discretionary consumer categories continued to expand more rapidly than essential retail segments.
Trade Sales Volume Falls 4.5%
The stronger retail performance contrasted sharply with the broader trade market.
Türkiye’s total trade sales volume declined by 4.5% year-over-year in June.
The largest contraction came from the wholesale and retail trade and repair of motor vehicles and motorcycles category, where sales volume dropped by 13.8%.
Wholesale trade sales volume also declined significantly, down 9.4% year over year.
These declines offset the strong increase recorded in retail sales.
On a monthly basis, however, total trade sales volume increased by 1.9%.
Motor Vehicle Sales Weaken
Motor vehicle-related trade was one of the weakest segments during the month.
Sales volume in the motor vehicle category declined by 5.7% month-over-month.
Wholesale trade, meanwhile, increased by 4% compared with May.
The figures underline the uneven performance across different parts of Türkiye’s trade economy.
While digital and consumer retail channels continued to expand, more traditional segments such as automotive and wholesale trade faced greater pressure.
Türkiye E-commerce Continues to Gain Momentum
The 22.4% increase in mail-order and internet retail sales reinforces the longer-term expansion of Türkiye’s E-commerce market.
Online shopping has become an increasingly important part of consumer behaviour in the country, supported by widespread smartphone usage, digital payments and a highly competitive marketplace ecosystem.
The latest data also suggests that E-commerce is becoming more resilient relative to some traditional trade categories.
Even during periods when overall trade activity slows, online retail can continue to benefit from changing purchasing habits and consumers shifting spending toward digital channels.
This trend is particularly significant for retailers operating across non-food categories, where online penetration tends to be higher.
Total Economic Turnover Rises 25.8%
A separate TurkStat report showed that Türkiye’s total economic turnover increased by 25.8% year-over-year in June.
Industry turnover rose by 26.7%, while construction recorded a 29.9% increase.
Trade turnover increased by 23.5%, and the services sector recorded the strongest growth at 31.3%.
The turnover figures are nominal and therefore reflect both changes in activity and price developments.
Nevertheless, they indicate continued expansion in the value of economic transactions across major sectors.
Digital Retail Remains a Growth Driver
Türkiye E-commerce sales growth continues to stand out within the country’s broader retail landscape.
The combination of double-digit retail growth and a 22.4% increase in internet and mail-order sales highlights the growing role of digital channels in consumer spending.
For brands, marketplaces and retailers, this creates additional opportunities to reach consumers through online platforms even as some areas of traditional trade remain under pressure.
The June figures also underline a broader structural shift in Türkiye’s retail sector.
While wholesale and automotive-related trade recorded significant declines, online retail continued to expand at a much faster pace.
If this trend continues, E-commerce is likely to account for an increasingly important share of Türkiye’s retail growth during the remainder of 2026.