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Expo & conference · Istanbul, Türkiye

WORLDEF Istanbul 2027

The offline meeting place for the world's top speakers, retail brands, service providers, tech companies, marketplaces

Save the date17 to 19 June 2027WOW Istanbul, Türkiye

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Istanbul 2026 in figures

30,000+
participants
200+
speakers
500+
retail brands
80+
countries
200+
exhibitors
2026 recap →

What is WORLDEF Istanbul

The international e-commerce event comes home to Istanbul.

WORLDEF is where e-commerce and retail professionals, marketers and entrepreneurs come together to share knowledge, network and discover the trends shaping digital commerce. The Istanbul edition focuses on innovative e-commerce technologies and cross-border trade, with an expo floor and a conference programme under one roof.

  • Expo and conference. Keynotes, panels and masterclasses on the stages, and the companies behind them on the expo floor.
  • Cross-border by design. Marketplaces, logistics and payments teams show how to sell from Türkiye to the world.
  • Meetings, not just talks. The WORLDEF Connect app matches you with the people you came to meet.
Istanbul at night with Galata Tower and the Bosphorus Bridge under a glowing globe
Key visual of WORLDEF Istanbul 2026

WORLDEF in Istanbul, edition by edition

  1. 202350,000+ participants41 countries
  2. 202420,000+ participants40 countries
  3. 202530,000+ participants50+ countries
  4. 202630,000+ participants80+ countries
  5. 2027Next edition17 to 19 June · WOW Istanbul

Why attend

What to expect from WORLDEF Istanbul.

  1. Headline speakers

    Founders, government officials, enterprise tech leaders and investors from around the globe, all focused on e-commerce and retail.

  2. New perspectives

    Fresh insight into the future of commerce across the content stages, from marketplaces and logistics to AI and payments.

  3. Interactive exhibition

    An expo floor of the platforms, logistics, payments and technology companies that sellers and brands work with.

  4. Networking

    WORLDEF Connect, the official event app, for B2B matchmaking, messaging and meetings booked before the doors open.

Learn what works

Speakers share practical strategy, data and case studies from marketplaces, brands and service providers. Some of the topics covered at previous editions:

  1. Marketplace secrets: the key to victory against algorithms
  2. Simplified customs processes and customer experience in cross-border e-commerce
  3. Establishing a profitable e-commerce operation with a focus on optimization and efficiency

What the industry says about WORLDEF

  • WORLDEF is a fantastic event. Watching the participants, you can understand the significance of e-commerce worldwide. WORLDEF is a great success globally.
    New York Chamber of Commerce
  • The system established for companies to reach out to us is excellent. We've had quite a few meetings, exchanged business cards. It's intense and tiring, but we don't realize how quickly it passes.
    Hepsiburada
  • WORLDEF is a convenient place for us to meet Allegro sellers in Turkey. We are here to meet new sellers, establish connections, and conduct meetings.
    Allegro
  • We see that WORLDEF events develop every year. The participant profile is excellent. We will continue to provide support.
    Aras Cargo
  • At WORLDEF events, business partners and collaborators in need of each other come together, resulting in fruitful collaborations.
    Ozon Global
  • We are at WORLDEF to see SMEs, undertake strategic operations, and fully reveal and enhance the potential of Turkey.
    eBay

Who you meet

Everyone behind a sale, in one venue.

  • Marketplaces

    The platforms online sellers grow on, looking for brands and sellers to bring on board.

  • Retail brands

    Brands and online sellers comparing partners for growth at home and across borders.

  • Service providers

    Logistics, fulfillment, payments and agencies ready to show what they deliver.

  • Tech companies

    Retail technology, AI, commerce platforms and data tools, with demos on the floor.

  • Investors

    Funds and investors following the next wave of e-commerce companies.

  • Entrepreneurs

    Founders and first time sellers learning from people who have already scaled.

Stages at Istanbul 2026

Choose your room.

Stages and themes from the Istanbul 2026 programme. The Istanbul 2027 agenda is announced closer to the event. See the 2026 agenda →

  1. 11 to 13 June 2026

    Future Commerce Stage

    This stage will showcase the cutting-edge technologies and innovative strategies shaping tomorrow's commerce landscape.

    • Future of E-Commerce
    • Future of Digital Marketing
    • Future of Cybersecurity
    • Future of Logistics
    • Future of Payment Services
    • Future of AI
  2. 11 to 13 June 2026

    Case Study Stage

    Real-world success stories and transformational insights from industry leaders.

    • Business Stories
    • Startup Success Journeys
    • Growth Methods
    • Analytics Applications
    • Transformation Strategies
  3. 11 to 13 June 2026

    Masterclass Stage

    Deep-dive workshops and interactive sessions for advanced e-commerce skills.

    • Scaling Success
    • Customer Retention
    • US Market Tactics
    • Amazon PPC Strategies
    • Brand Loyalty Building
  4. 9 June 2026

    VIP Connect

    A premium B2B networking evening for senior decision makers, with structured keynotes and speed networking at Mandarin Oriental Bosphorus.

    • Speed Networking at Scale
    • Curated VIP Experience
    • Hybrid Engagement Format
    • Two-Phase Networking Design
    • Global Partnership Focus

Speakers at Istanbul 2026

Ministers, founders and the teams behind the biggest platforms.

Show all 80 speakers
All WORLDEF speakers →Istanbul 2026 agenda →

Exhibit at Istanbul 2027

Be the stand buyers already planned to visit.

Attendees browse exhibitor profiles and book meetings in the WORLDEF Connect app before the doors open. Apply now and your team hears about booth options before they are announced.

Book a boothApply to speak →
  1. ApplyTell us who you want to meet. We check the fit with the Istanbul audience.
  2. Get matchedBuyers find you in the app and request meetings ahead of the event.
  3. Run your boothManage your team and badges from the Partner Panel.
The Yenikapı event area on the Istanbul shoreline at dusk, venue of WORLDEF Istanbul 2026

Event venue

WOW Istanbul, 17 to 19 June 2027.

WORLDEF Istanbul 2027 moves to WOW Istanbul in Yeşilköy. The 2026 edition filled the Yenikapı event area on the European shore of the city.

Istanbul 2027
17 to 19 June 2027 · WOW Istanbul
Istanbul 2026
11 to 13 June 2026 · Yenikapı event area
VIP Connect 2026
9 June 2026 · Mandarin Oriental Bosphorus
Get notifiedSee Istanbul 2026

Before you book

Questions, answered.

Still unsure? Our team replies on WhatsApp and at [email protected].

When and where is WORLDEF Istanbul 2027?

WORLDEF Istanbul 2027 takes place from 17 to 19 June 2027 at WOW Istanbul. Leave your email on this page to hear first when passes go on sale. The 2026 edition took place from 11 to 13 June 2026 at Yenikapı, Istanbul.

Can I buy a ticket for Istanbul 2027 now?

Not yet. Passes go on sale soon, and everyone on the notify list hears first.

What is the language of the event?

At Istanbul 2026 the official event language was English, and all stage presentations and content were conducted in English.

What is the WORLDEF Connect app?

WORLDEF Connect is the official event app developed by WORLDEF. Through the app you can access B2B matchmaking, personalized QR codes, messaging, guides and informational documents, and follow the event and stage programmes.

How will I be notified if the stage programme changes?

All updates and changes are shared as notifications through the WORLDEF Connect app, so it is worth checking the app regularly during the event.

How can my company exhibit at Istanbul 2027?

Apply for a booth through the partnership form. Tell us who you want to meet and our team will come back to you with the options for Istanbul 2027.

How do I apply to speak?

Send your application through Apply to speak and choose Istanbul 2027. Our content team reviews every application for the programme.

  • Özcan Ermiş
  • Serkan İnanç
  • Başak Nur Zazaoğlu
  • Hüner Eşrefzade
  • Ömer Can Uçan
  • His Excellency Mahmut GÜRCAN

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