Seden Efe

Seden Efe, who has been working within Amazon for nearly 5 years and has more than 17 years of professional experience overall, is an experienced business leader specialized in marketing, brand management, communications, growth strategies, supply chain, logistics, category management, and international trade across the FMCG, small domestic appliances, and e-commerce sectors. A full-scholarship graduate of Sabancı University Faculty of Engineering and Natural Sciences with high honors and faculty valedictorian distinction, Seden Efe began her career at Procter & Gamble in Istanbul; in addition to her local responsibilities across Türkiye, the Caucasus, and Iran, she continued her career in Switzerland, managing regional and global projects covering the US, Europe, the Middle East, and Japan. Throughout her career, she has gained extensive experience across different geographies in brand strategy, media and communications management, customer insights, digital transformation, and integrated marketing.

During her career at Amazon Türkiye, Seden Efe led customer growth, brand and marketing strategies, category development, and commercial growth initiatives. In her role as Head of Customer Growth and Acquisition, she directed customer acquisition, loyalty programs, channel management, and omnichannel growth strategies.

Today, she serves as Head of International Exports at Amazon Türkiye, leading export strategies that enable Türkiye-based sellers to expand into European, Middle Eastern, and American markets. While working on new business models, cross-border trade structures, and international growth plans, she combines her marketing and business management expertise to contribute to Amazon’s global growth originating from Türkiye.

Throughout her career, Seden Efe has led numerous transformation projects in brand management, digital marketing, growth strategies, supply chain, category management, and customer experience, continuing to create sustainable growth by combining an analytical perspective with strategic vision and creative thinking.