Fehmi Darbay

Fehmi Darbay is a Turkish businessman, civil society leader, and e-commerce expert who has led the development of Turkey’s digital transformation and e-commerce ecosystem.

Early Career and Specialization
After entering the business world, he focused entirely on digital channels, the digitalization of local producers, and their expansion into global markets. He served as the Official Trainer for the global e-commerce giant AliExpress in Turkey, and in this role provided cross-border e-commerce (e-export) training to thousands of entrepreneurs and companies, playing a critical role in raising e-commerce awareness in Turkey.

Corporate and NGO Leadership
He has taken active responsibilities in civil society with the aim of institutionalizing the sector and bringing it to global standards:

ELİDER (Electronic Commerce Association): He founded the Electronic Commerce Association to bring together e-commerce stakeholders in Turkey under one roof and continues to serve as the Chairman of the Board of Directors of ELİDER. Under the association, he organizes sectoral panels and events in areas such as logistics, payment systems, and artificial intelligence integration.

TOBB Turkey E-Commerce Council: He is a member of the E-Commerce Council within the Union of Chambers and Commodity Exchanges of Turkey (TOBB), where he acts as a bridge between the public and private sectors in regulatory and digital transformation processes.

EMYD Investment: Through EMYD, which provides end-to-end e-commerce solutions for companies and enables brands to globalize, he also contributes to the sector commercially.

Sector Views and Activities
Particularly analyzing the changing dynamics of supply chains during and after the COVID-19 pandemic, Darbay advocates that Turkey should combine its geographical advantage with e-commerce logistics. He regularly writes on e-commerce for platforms such as Platin Magazine and provides guidance on digital consumer behavior with the vision that “those who correctly analyze customer expectations will succeed.”

Based in Sarıyer, Istanbul, Fehmi Darbay continues his work by leading partnership and networking initiatives with the belief that no one can grow alone in the e-commerce and e-export ecosystem.