Yüce Zerey

Yüce Zerey is a Turkish business leader, academic, author, and television presenter with more than 25 years of experience in marketing, digital transformation, and artificial intelligence at both local and global levels.

He completed his undergraduate studies in Economics at Bursa Uludağ University and further expanded his academic foundation with studies at the London School of Economics (LSE). He later earned both International Business and MBA degrees from Istanbul Bilgi University. In addition to his academic achievements, he contributed extensively to academia by teaching Marketing Management and Interactive Marketing at Istanbul Bilgi University for 18 years.

In his professional career, he has held strategic and leadership roles at global companies such as Ülker, Unilever, and Turkish Airlines, focusing on digital marketing and technology-driven business transformation. He also served as Interactive Marketing Manager responsible for Türkiye, the Caucasus, and Central Asia at The Coca-Cola Company.

He later joined Hepsiburada, one of Türkiye’s leading e-commerce platforms, where he served as Chief Marketing Officer (CMO), leading the company’s digital transformation and growth strategy. Throughout his career, his work has been recognized with more than 160 national and international awards, including prestigious honors such as Effie and Cannes Lions.

As an entrepreneur, he has founded Growingo AI, an AI-driven growth platform, and AI Yapım, a production company focused on artificial intelligence. He also holds board memberships and advisory roles in technology companies such as EachLabs.ai in Silicon Valley and Wise&Rise, contributing to global innovation ecosystems.

Beyond business, Yüce Zerey has a strong presence in media and publishing. He has written columns for major outlets such as Radikal, CNN Türk, and Tuhaf magazine, and he currently produces and hosts the CNBC-e program “Yapay Zeka ve Ötesi,” which explores the future of artificial intelligence in business. He is also the author of five books focusing on digitalization, human behavior, and the impact of technology on modern life.