WORLDEF Istanbul 2026 – Event Program

Opening Remarks

Omar Nart

CEO, WORLDEF

Opening Remarks

Her Excellency Amna Lootah

Director General, DUBAI AIRPORT FREEZONE & DUBAI COMMERCITY

Opening Remarks

His Excellency Mahmut GÜRCAN

Deputy Minister of Trade, REPUBLIC OF TÜRKİYE

Opening Remarks

Coming Soon

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FIRESIDE CHAT: Growing in Retail and Logistics Through Strategic Business Partnerships

Omar Nart

CEO, WORLDEF

Cem Oğuz

General Manager, SÜRAT KARGO

FIRESIDE CHAT: Unlocking Growth in the AI Era: DeFacto’s AI-Powered 5.0 Transformation

Nurettin Özdoğan

CEO, GELIN DIAMOND

İhsan Ateş

CEO, DEFACTO

FIRESIDE CHAT: How Robotic Systems Are Transforming E-Commerce?

Celal Toprak

Editor in Chief, TÜRKİYE'DE İŞ DÜNYASI DERGİSİ

Dr. Özgür Akın

Chairman, AKINSOFT & AKINROBOTICS

PANEL DISCUSSION: Digital Growth Stories from Industry Leaders

Celal Toprak

Editor in Chief, TÜRKİYE'DE İŞ DÜNYASI DERGİSİ

Kerim Güzeliş

Chairman of the Board, ARİŞ

Alp Önder Özpamukçu

President of the Retail Council, TOBB

Burak Önder

Chairman, ZÜCDER

Murat Kolbaşı

Chairman, ARZUM

PANEL DISCUSSION: Winning the Last Mile: Innovation in Retail & E-Commerce Logistics

Barbara Hagen

CEO, ARAS KARGO

Nihal Dindar Akın

CEO, N11

KEYNOTE: E-Commerce in the Age of Agents: Your Customer May No Longer Be Human

Erhan Meydan

AI Educator & YouTuber,

FIRESIDE CHAT: E-Commerce Without Borders: Enabling the Future of Global Commerce

Melih Tekin

Chief Commercial Officer, WORLDEF

Enes Yılmaz

CEO, WIDECT

KEYNOTE: Rewriting Digital Marketing Strategies with AI

Gökçe Üzümcü

Industry Head - Retail & Telco, GOOGLE

KEYNOTE: AI in E-Commerce: Myths, Realities, and the Winner's Roadmap

Yüce Zerey

Marketing, Artificial Intelligence & Business Transformation Expert,

PANEL DISCUSSION: Scaling Brands on Shopify: Growth Opportunities in a Competitive E-Commerce Landscape

Orxan Isayev

Chief Strategy Officer, WORLDEF

Selo Aksapli

CEO, DIGIFIST

Michele Garzetti

Lead Partnerships Manager, EMEA, SHOPIFY

Marc Lerma

Senior Solutions Engineer, SHOPIFY

PANEL DISCUSSION: The Future of Talent in the Age of Artificial Intelligence

Orxan Isayev

Chief Strategy Officer, WORLDEF

Candan Eser

Regional HR Director, Multi Europe South, Microsoft

Bahattin Aydın

Chief Human Resources Officer, LC WAİKİKİ

FIRESIDE CHAT: Expanding into the GCC: Unlocking E-Commerce Opportunities for Brands

Sezgin Şener

CEO, TOPTANTR

Abhinav Nair

Chief Growth Officer, STYLI (LANDMARK GROUP)

Welcome by Master of Ceremony

Orxan Isayev

Chief Strategy Officer, WORLDEF

PANEL DISCUSSION: The Future of E-Commerce: Trends, Technologies & Consumer Expectations

Cenk Çiğdemli

CEO, TİCİMAX

Murat Yıldız

Deputy General Manager, BRANDY'S

FIRESIDE CHAT: Crossing Borders, Winning Markets: Opportunities in the U.S. E-Commerce Market

Melih Tekin

Chief Commercial Officer, WORLDEF

Emre Titizer

Country Lead, Türkiye Business Development, WALMART MARKETPLACE

FIRESIDE CHAT: The New Story of Logistics

Omar Nart

CEO, WORLDEF

Tarkan Türkel

General Manager, SÜRAT LOJİSTİK A.Ş.

PANEL DISCUSSION: Different Journeys, Shared Successes

Sinem Süllü

Senior Corporate Affairs Manager, HEPSİBURADA

Ayça Taş

Founder, RAWSHOTS

Murat Aydoğdu

Founder, BİÇİÇEK

Yaşar Tavşancı

Co-Founder, MAGLY

Serkan Haser

Founder & CEO, SND BİLİŞİM

PANEL DISCUSSION: Cross-Border E-Commerce: What Winners Do Differently?

Kubilay Gençkan

Country Manager, WORLDFIRST

Seden Efe

Head of International Exports, AMAZON TÜRKİYE

Oktay Başpınar

Chairman & Founder, KAYRA EXPORT & ELONKY

Fatih Atalay

Co-Owner, LİLAX DIŞ TİCARET A.Ş.

Burak Soysal

Co-Founder, EL TURKO

FIRESIDE CHAT: Building Digital Ecosystems at Dubai CommerCity: From MENA to the World

Melih Tekin

Chief Commercial Officer, WORLDEF

Arjun Sarkar

Vice President, Digital Ecosystem and Partnerships, DUBAI COMMERCITY

KEYNOTE: Shopify: The Operating System for Commerce Everywhere

Marc Lerma

Senior Solutions Engineer, SHOPIFY

PANEL DISCUSSION: Aras Global Is Becoming A Regional Leader

Ramazan Altınay

General Manager, ARAS GLOBAL

Ömer Can Uçan

International Sales & Operations & Business Development Manager, ARAS KARGO

Hüner Eşrefzade

Georgia Country Director, ARAS GLOBAL

Başak Nur Zazaoğlu

CFO, ARAS GLOBAL

Serkan İnanç

Türkiye Country Director, ARAS GLOBAL

PANEL DISCUSSION: Borderless E-Commerce: Innovation, Scale & Growth

Andreas Thöni

COO, ARAS KARGO

Shantanu Jha

Head of B2B, STYLI (LANDMARK GROUP)

Hazal Maraş Tunçer

General Manager, OZON GLOBAL

PANEL DISCUSSION: Borderless Trade: E-Commerce, Airports, and Next-Generation Logistics

Metehan Demir

Strategy Consultant,

Mustafa Sani Şener

Chairman of the Board, TAV CONSTRUCTION

Onur Tekin

General Manager, ASSET LOGISTICS

FIRESIDE CHAT: Logistics in the Omnichannel Era

Pelin Üzer

Deputy General Manager, Sales, HEPSİJET

Efsun Janset Yılmaz

E-Commerce Deputy General Manager, BOYNER BÜYÜK MAĞAZACILIK

PANEL DISCUSSION: The New Integrity of Retail: Good Brand, Good Store, Good Technology, and Good People

Cihat Özbekli

Founder & CEO, KURUMSAL İYİLİK ENSTİTÜSÜ

Mehmet Fatih Karaca

CEO, KARACA

Eren Çamurdan

CEO, BOYNER BÜYÜK MAĞAZACILIK

Fatih Coşkun

CEO, CSKN GROUP

Nihal Dindar Akın

CEO, N11

PANEL DISCUSSION: Building Brands, Scaling Profitably, Expanding Globally

Cennet Dönmez

Head of Türkiye, AVASK GLOBAL COMPLIANCE

Aytaç Akıncı

Founder, SHIP TO MORE

Onur Gürkan

Co-Founder, SACHANE.COM

Welcome by Master of Ceremony

Orxan Isayev

Chief Strategy Officer, WORLDEF

KEYNOTE: Generative Artificial Intelligence

Ozan Sihay

Director, Digital Content Creator,

FIRESIDE CHAT: Entrepreneurship in the Age of Artificial Intelligence: Opportunities and Risks

Sezgin Erzan

General Manager, BİRUNİ TEKNOPARK

İlhan Bağören

CEO, TELENITY

PANEL DISCUSSION: Textile 2.0: Leaders’ Summit on the Future of the Turkish Textile Industry

Adem Erdal

Board Member, TOMMYLIFE

Barış Köseliören

Vice President, LASİAD

Ufuk Muslu

President, MESİAD

Uğur Çakar

President, ZETSİAD

PANEL DISCUSSION: The Architecture of the Future: Technology, Vision and Transformation

Ömer Ekinci

General Manager, DESNET TEKNOLOJİ

Erbakan Malkoç

Chairman, DİZAYNVIP & DTEC AI SOLUTIONS

FIRESIDE CHAT: The Marketplace Multiverse: From Products to Services, Experiences, and Beyond

Burak Yalım

Editor in Chief, WORLDEF

Sandeep Narayanan

Executive Vice President, TRADELING

FIRESIDE CHAT: Are We Ready for the Digital Pandemic?

Omar Nart

CEO, WORLDEF

Halil Erdoğmuş

Founder and Former CEO, EBEBEK

KEYNOTE: The Toughest Negotiation in E-Commerce

M. Serdar. Kuzuloğlu

Technology Writer, Trend Hunter,

FIRESIDE CHAT: The Future of E-Commerce: Digital Skills, Youth, and Social Impact

Burak Yalım

Editor in Chief, WORLDEF

Bora Caldu

General Manager, HABİTAT ASSOCIATION

PANEL DISCUSSION: Creating the Commerce of Tomorrow: Innovation, Experience, and Impact

Fehmi Darbay

Board Chairman, ELİDER

İbrahim Taşkın

Director, ASSET WORLDWIDE EXPRESS

Dr. Ekrem Teymur

Founder & AI Entrepreneur, HABERLER.COM

Beşir Kemal Ustaoğlu

Vice President, SKF GLOBAL HOLDING

KEYNOTE: AI in Unified Commerce: From Pilots to Business Impact

Marcos Pueyrredon

Co-Founder & President, VTEX & ECOMMERCE INSTITUTE & GLOBALCOMMERCE FOUNDATION

PANEL DISCUSSION: What Does E-Commerce Data Tell Us?

Murat Erdör

Founder, ME CONSULTANCY

Cenk Çiğdemli

CEO, TİCİMAX

Serkan Saraçoğlu

E-Commerce Director, AVVA

PANEL DISCUSSION: Building a Brand in the Age of AI: The Road to Success

Murat Erdör

Founder, ME CONSULTANCY

Ebru Savur

E-Commerce & Omnichannel Director, OLKA GROUP

Uğur Kargı

E-Commerce Director, DERİMOD

İlker Selim Zorluoğlu

President, LOOPS AI

PRESENTATION: Inventory-Free E-Commerce with Print on Demand

Muhammet Emin Kantarcı

Founder & CEO, PODBUL INC.

PRESENTATION: Company Formation, Tax, Accounting & HR in the US for E-Commerce Businesses

Zübeyde Kaya

Assistant Manager, MANAY CPA

PANEL DISCUSSION: Click, Chat, Convert: The Power of Instagram DMs for E-commerce

Murat Erdör

Founder, ME CONSULTANCY

Enes Dur

CEO, SUPSIS AI

Sevnur Malik

Strategic Partner Manager , Business Messaging, META

PANEL DISCUSSION: Generating Revenue with Digital Products

Murat Erdör

Founder, ME CONSULTANCY

Ahmet Uysal

Founder, TEACHFLUENCE

İlayda Bilek

Digital Entrepreneur, KÜÇÜK & CO.

Öznur Enli

Founder & Growth Marketer, UPSIDE APP STUDIO

PANEL DISCUSSION: Next-Generation Influencer Marketing and the Power of Micro-Influencers

Murat Erdör

Founder, ME CONSULTANCY

Funda Yener

Co-Founder, WINFLUENCER

Berfe Yalçınkaya

Influencer & Business Development Manager, AMAZON TÜRKİYE

PRESENTATION: The Future of Voice Communication with Artificial Intelligence

Ceren Okutan

General Manager, VOIP TELEKOM

PANEL DISCUSSION: The Experience Economy in E-Commerce

Murat Erdör

Founder, ME CONSULTANCY

Türker Seçilir

Co-Founder, PİLATES EVİNİZDE

PRESENTATION: Turkey Go Global through eBay

Ruby Nawilis

Category Manager, New P&A, eBay Global Emerging Markets, EBAY

PANEL DISCUSSION: Ways to Reach Your Customer Through the Right Channel in E-Commerce

Murat Erdör

Founder, ME CONSULTANCY

Barış Yaşa

CEO, CONNEXEASE

Ömer Urhan

Head of Product, RELATED DIGITAL

Ozan Özgür Erdoğan

Founder & General Manager, MOBILDEV

PANEL DISCUSSION: The Most Challenging Processes for Brands in E-Commerce and Ways to Overcome Them

Murat Erdör

Founder, ME CONSULTANCY

Eda Sevaioğlu Tan

Founder, DIGIMAR CONSULTANCY

Selin İşlek

Founder & Growth Consultant, RYSE GROWTH

Bünyamin Yıldırım

Founder, ROI CRAFTS

PANEL DISCUSSION: What Does the Future of E-Commerce and E-Export Look Like in Türkiye?

Murat Erdör

Founder, ME CONSULTANCY

Emre Ekmekçi

Vice Chairman of the Board, ETİD

Yiğit Kalafatoğlu

Founder, VALUE VENTURE & PARTNERS

Neslihan V. Kılıç Hacıalioğlu

Founder & CEO, BLOOMINBAG

PANEL DISCUSSION: From Stock to Strategy: Mastering E-Commerce Efficiency

Murat Erdör

Founder, ME CONSULTANCY

Mustafa Güney İnan

Founder, OBSERWAY & MGI

PANEL DISCUSSION: The Most Critical Step in Customer Experience: Payment

Murat Erdör

Founder, ME CONSULTANCY

Sine Güzin Güneş

Channel Manager, İYZİCO

PRESENTATION: From the U.S. to the World: The Financial Architecture Behind a Global Brand

Yesim Deretam

CEO, EA, CTC, TAM ACCOUNTING INC.

PANEL DISCUSSION: Redesigning Logistics from Scratch in E-Commerce

Murat Erdör

Founder, ME CONSULTANCY

Dursun Kaya

Co-Founder, NİCE LOJİSTİK

PANEL DISCUSSION: What Should Brands Pay Attention to in Their Marketing Efforts?

Murat Erdör

Founder, ME CONSULTANCY

Kağan Demirgil

Agency President, AJANS DİJİTAL KALEM

Aykut Otu

Founder, İÇERİKMATİK

Canan Berkem Uzun

Türkiye, Africa and Distributor Operations Marketing Director, DURACELL

PANEL DISCUSSION: The Vendor Profitability Playbook: Turning Operational Challenges into Margin Improvement

Bruno Ferreira

Founder, BLUEDOT ECOMMERCE LTD

Moritz Pfeifer

Senior Sales Manager, BAROS SOLUTIONS GMBH

PANEL DISCUSSION: The Future of HR in a Digitalizing World

Murat Erdör

Founder, ME CONSULTANCY

Afşin Kaya

Product Lead and Head of Operations, PERSONEL.COM

Demet Tosun

Founder / HR Consultant, ELZHR

Özge Özkan Gezergen

Founder, LEAP UP CAREER

PANEL DISCUSSION: Scaling and Growth in E-Commerce

Murat Erdör

Founder, ME CONSULTANCY

Özge Karadaş

Co-Founder, BİMETRİK

Mehmet Türkel

E-Commerce Director, PENTİ

Emre İlban

Founder, LUMINTIS

PRESENTATION: Claude Agents: The AI Team of a One-Person Company

Doruk Yalçınsoy

Founder, İŞ GÜÇ YAPAY ZEKA

PRESENTATION: Requirements for U.S. Company Formation, Tax Compliance, and Payment Infrastructure

Onur Demirel

Sales & Business Development Expert, SKY ACCOUNTING

PANEL DISCUSSION: The Importance and Effective Use of Customer Data in E-Commerce

Murat Erdör

Founder, ME CONSULTANCY

Eser Erkan

E-Commerce Director, SAAT & SAAT

Turan Oğuzhan Koyunoğlu

Co-Founder, STOCKER360

Fehmi Darbay

Board Chairman, ELİDER

PRESENTATION: From an Ordinary Beginning to a Global Vision

Nahsan Şimşek

Co-Founder, GANO EXCEL INTERNATIONAL

PRESENTATION: The Power of Storytelling in Personal Branding

Mehmet Mızrak

Digital Growth Mentor, ETKİLİ GELİŞİM AKADEMİSİ

PRESENTATION: From Unconscious Incompetence to Global Success: A Strategic Roadmap

Ufuk Gürsoy

CXO, NAT AI SOLUTIONS

PRESENTATION: When AI Sings: What Happens to Human Creativity?

Doğan Cem

Vocal Coach, DOĞAN CEM ACADEMY

PRESENTATION: Building Worlds, Not Just Content in the Age of Artificial Intelligence

Güldem Turan

AI Artist & Generative Producer- Trainer,

PRESENTATION: The New Era of Production in Advertising with AI

Abdullah Ok

AI Advertising Production Expert & Co-Founder, AI VIDEO LAB

PRESENTATION: How to Convert Your Company to an Agentic Enterprise?

Burak Akusta

Executive Vice President, GLOBAL IT INTERNATIONAL

PRESENTATION: Nature's Intelligence and Artificial Intelligence

Ahmet Bektaş

Founder, VETERİNER ANNE ÇİFTLİĞİ | VIMSY - ENVIRONMENTAL SCIENCE COLLEGE

PRESENTATION: The Digital Instinct of Companies: The New Form of Growth in the AI Era

Burak Öksüz

Brand Strategy Expert, DİJİTAL10 BİLİŞİM VE TEKNOLOJİ

PRESENTATION: The Future of Cross-Border E-Commerce and the Impact of Artificial Intelligence on Ventures

Gökhan Ülger

Founder, MOOGCOBABY

E-Commerce Talks with Tuğer Akkaya – Session 1

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Önder Kavlak

E-Commerce Director, GAROGOLD JEWELRY

E-Commerce Talks with Tuğer Akkaya – Session 2

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Berke İçten

Chairman of the Board, TASD

E-Commerce Talks with Tuğer Akkaya – Session 3

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Murat Doğan

CEO, HEKİM İLAÇ

E-Commerce Talks with Tuğer Akkaya – Session 4

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Murat Eren Taşcı

Board Member, MISIRLI UNDERWEAR & SOCKS

AI Software Team on a Single MacBook: From Story to Pull Request, the RastCRM Experience

Mehmet Alp

Founder, RAST MOBILE

E-Commerce Talks with Tuğer Akkaya – Session 5

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Muhammet Emin Kantarcı

Founder & CEO, PODBUL INC.

How to Stay Ahead of Your Competitors on Marketplaces: Strategies, Insights, and Best Practices

Burak Aykurt

Co-Founder, 360 DERECE TİCARET & STOCKER360

Commerce Reimagined: A New Commerce Experience in the Age of AI

Ömer Arıkan

CEO, T-SOFT

Sevnur Malik

Strategic Partner Manager , Business Messaging, META

Kıvanç Uslu

Senior Managers, Solution Architects, Amazon Web Services

E-Commerce Talks with Tuğer Akkaya – Session 6

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Erkan Günel

Founder, MAXIMODENA

SOON

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E-Commerce Talks with Tuğer Akkaya – Session 7

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Sercan Demirkaya

Manager, VINTAGE MAGAZINE

Where Is Work Headed in the Age of Agentic AI?

Tunç Günbey

Co-Founder & CEO, CYPIEN AI

Metin Orman

Founder & CEO, POINTO TECHNOLOGY

Özcan Ermiş

Chairman of the Board, EDM BİLİŞİM

Agentic Commerce - Next Level UX & CRO with Generative UI

Tunç Günbey

Co-Founder & CEO, CYPIEN AI

E-Commerce Talks with Tuğer Akkaya – Session 8

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Özkan Özen

Founder, ÇARŞI ONLINE

3 Steps to Growing a Brand

Önder Türker

Founder & Growth Advisor, BUSINESSUP!

E-Commerce Talks with Tuğer Akkaya – Session 9

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Av. Orhan Sinan Dural

Founding Attorney, DURAL LAW

E-Commerce Talks with Tuğer Akkaya – Session 10

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Taha Baş

, TAKAZ

E-Commerce Talks with Tuğer Akkaya – Session 11

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Hamza Aytaç Doğanay

Forensic IT & Cybersecurity Expert – Ankara University Lecturer, DOĞANAY SİBER EMNİYET TEKNOLOJİLERİ

E-Commerce Talks with Tuğer Akkaya – Session 12

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Baki Aydın

Founder, AYBA CONSULTING

The Future of E-Commerce, Digital Revenue, and Human-Centric Growth in the Age of AI

Sedat Ateş

Secretary General & Corporate Communications & Marketing Director, ELİDER & SHİPENTEGRA

Rabia Yetkin Karabulut

Founder & Digital Transformation Consultant, PDFED

Yücel Kelci

AI Strategies & Digital Revenue Specialist & Partner, PDFED

The Challenges of Transitioning to Sustainable Production

Betül Karaca

Founder & CEO, FACTORY OF US

E-Commerce Talks with Tuğer Akkaya – Session 13

Tuğer Akkaya

E-Commerce Expert, TUGER INC.

Mert Pekmez

Founder, AHŞAPMADENİ

EXHIBITION AREA

• Welcome Desk
• QR Registration
• Badge Collection
• Music
• Catering
• Interviews
• Open Networking Session

MEETING SESSION

• Transition to Meeting Room & Seating Arrangement
• Ömer Nart | Opening Remarks
• WORLDEF | Corporate Introduction Video Screening
• Abdulrahman Shahin | Speech
• Sezgin Şener | Speech
• ELC Global | Corporate Introduction Video Screening
• QR Code Reminder | Transition to Speed Networking Format
• Round 1 Speed Networking | 9 Mins
• Round 2 Speed Networking | 9 Mins
• Round 3 Speed Networking | 9 Mins
• Round 4 Speed Networking | 9 Mins
• Round 5 Speed Networking | 9 Mins
• Round 6 Speed Networking | 9 Mins

CLOSING

• Transition to Exhibition Area
• Post-Event Networking
• Closing Reception & Catering