Eda Sevaioğlu Tan

Eda Sevaioğlu Tan is a senior executive experienced in digital marketing, marketing, e-commerce, and sales, providing consultancy services. Digimar Consultancy, which she founded, currently provides e-commerce and digital marketing consultancy to Turkey’s largest retail and FMCG companies. Eda Sevaioğlu Tan also teaches the course ‘AD 460 E-commerce and Digital Marketing’ at Boğaziçi University.

18 years of Eda Sevaioğlu Tan’s 25-year business career were spent at Unilever, Procter & Gamble, and Pfizer. She held many roles in marketing, sales, and retail marketing within the global teams of these international companies. She managed the marketing activities of many brands such as Fairy, Ace, and Champix, and managed global clients such as Carrefour and Tesco. She worked for more than 5 years in the markets of China, Singapore, India, and Russia. In Turkey, she served as Marketing Director for the brands Dove, Elidor, Clear, Rexona, Axe, Signal, Vaseline, and Toni&Guy.

For approximately the last 10+ years, she has specialized in digital marketing and e-commerce, managed the e-commerce directorship of FLO, one of Turkey’s largest retailers, and held the positions of CMO and Strategic Business Development Director for Automotive Companies within Anadolu Group. She also founded, grew, and sold her own e-commerce start-up company over a period of 5 years.