About
Ananas is a leading integrated e-commerce ecosystem in Serbia, strategically positioned as a gateway to the Western Balkans and the wider Southeast European market. Launched in 2022 with the support of Delta Holding, Ananas was created with the ambition to transform the regional e-commerce landscape by connecting customers, merchants, and partners through a fully integrated digital platform.
The Ananas ecosystem combines Marketplace (3P), Retail (1P), Fulfillment, FinTech, and AdTech, providing end-to-end solutions for both customers and merchants. Its competitive advantage is built on proprietary technology, advanced logistics and fulfillment capabilities, a broad product assortment, strong local market expertise, and a customer-centric approach.
Ananas currently operates across four markets – Serbia, Bosnia and Herzegovina, North Macedonia, and Montenegro.
With strong brand recognition in Serbia and a clear regional expansion strategy, Ananas aims to become the leading local e-commerce champion across Southeast Europe, connecting international brands and suppliers with consumers throughout the region.
