Logistics - WORLDEF

JD.com Founder Liu: A Day Will Come When Couriers Will No Longer Be Needed!

Richard Liu, Founder and Chairman of Chinese e-commerce giant JD.com, made striking statements about the future of the courier profession. Liu said that robots will be used more widely in parcel delivery, adding that the need for couriers could largely decrease in the future. This statement has once again brought automation debates in the fields of e-commerce, logistics, and employment to the agenda.

The Robot Era in Courier Services

In his assessment at the APEC China CEO Forum, Richard Liu emphasized that robots will take a more active role in delivery processes. Liu said, “When robots deliver parcels in the future, sooner or later there will come a day when couriers will basically no longer be needed.”

JD.com has approximately 700,000 delivery workers. Stating that they are aware of the risks this transformation may create for employees, Liu said, “I truly do not want our 700,000 brothers to be left without food or jobs.”

JD.com’s Reskilling Plan for Employees

The company has launched an internal transformation program called “Nirvana” to reduce the impact of the automation process on employees. Within this scope, JD.com aims to train courier workers in new fields by collaborating with approximately 120 schools across China.

The program focuses on new occupational fields such as robot maintenance technician, robot repair, and artificial intelligence trainer. According to Liu’s statements, the company wants to protect the income and job security of frontline employees during the process in which robots are introduced.

The Automation Race in Logistics Is Accelerating

JD.com has long been investing in technologies such as unmanned warehouses, autonomous delivery vehicles, drone delivery, and smart delivery points. The company’s logistics arm, JD Logistics, operates more than 3,600 warehouses in China. In addition, the company has begun expanding its international logistics network by launching JoyExpress, its first overseas consumer-focused express delivery service, in Saudi Arabia.

A Critical Question for Courier Employment

According to experts, robotic delivery systems have the potential to reduce costs, increase delivery speed, and provide operational efficiency. However, this transformation also creates serious employment uncertainty for millions of couriers and gig economy workers. JD.com’s plan aims to support employees with new skills in a sector where automation is inevitable. Nevertheless, the most critical question remains whether reskilling programs will be sufficient for courier workers against the pace at which robots become widespread.

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DHL Suspends Globalmail Shipments from the UK to Europe Due to EU Customs Rules

DHL Globalmail has decided to temporarily suspend certain e-commerce shipments from the United Kingdom to EU countries due to the European Union’s (EU) new customs regulations, which will come into force on July 1. The decision will particularly affect UK-based online sellers using the DHL Globalmail service.

As of July 1, the European Union will introduce a new customs procedure for low-value parcels worth up to €150 sent from outside the EU to member states. Under this framework, a fixed fee of €3 is planned to be applied to low-value e-commerce parcels.

DHL Globalmail Is Not Ready for the New Process

Under the new system, for postal services such as Globalmail, customs duties and related fees will need to be paid by the sender or declarant rather than the recipient. This means additional data sharing, new declaration processes, and operational obligations for sellers.

According to British news platform ChannelX, the DHL Globalmail service is currently unable to support this process because it does not have a Delivered Duty Paid (DDP) solution, under which the fees would be covered by the seller. Although DHL stated that it is working on such a solution, it has not provided a date for when the system will be ready.

Service to Be Suspended on June 24

As an unwanted but necessary consequence, DHL will temporarily suspend low-value parcels containing goods sent to the EU under Globalmail as of Wednesday, June 24. The final collection day will be Tuesday, June 23.

The suspension only applies to shipments containing goods sent to the European Union through DHL Globalmail. DHL Express services will remain available. In addition, UK online sellers that hold inventory within the European Union will not be affected by this change.

The EU Aims to Reduce the Flow of Unsafe Products

Brussels’ new regulations aim to control the flow of low-value products sent directly to consumers in the EU from third countries, particularly China. Last year, 5.8 billion low-value e-commerce parcels entered the European Union. This represents a 26 percent increase compared to the previous year.

EU inspections have found that many products shipped directly to consumers from third countries do not comply with product safety and regulatory standards. For this reason, in addition to the temporary customs fee, a permanent handling fee of approximately €2 per parcel is also on the agenda. This fee is expected to take effect on November 1, but the date has not yet been officially confirmed.

DHL’s decision is regarded as one of the first concrete examples of the operational pressure that the new customs rules will create on cross-border e-commerce logistics.

DHL and USPS Sign $10 Billion Deal to Reshape U.S. E-Commerce Deliveries

Russian E-Commerce Giant Wildberries Moves Toward Mega Logistics Project

Wildberries & Russ, one of Russia’s largest e-commerce players, is holding talks for a large-scale logistics project that will digitally coordinate freight flows across the country. The company is reportedly in contact with Russian Railways and transport group FESCO as part of the development of Russia’s National Logistics Platform.

The platform in question is planned to operate like a digital marketplace for freight transportation customers. Through the system, shippers will enter cargo information, shipment volumes, delivery points, and dates via a digital interface. They will then be able to receive suitable transportation options from logistics providers operating on the designated routes.

The project is being evaluated within the scope of the National Digital Transport and Logistics Platform, known as GosLog, which aims to strengthen digital transportation and logistics infrastructure in Russia. GosLog was established by a government decree issued in July 2024 and is currently managed by the Russian Ministry of Transport.

One of the options being considered within the scope of the talks is for Wildberries to acquire a 25 percent stake in the joint venture expected to be established by Russian Railways and FESCO. It is also stated that software company 1C may be included in the project as a shareholder. However, these possibilities have not yet been officially confirmed.

Wildberries May Assume a Central Technological Role in the Platform With Its Logistics and Supply Chain Infrastructure

According to industry experts, Wildberries may assume a central technological role in the platform thanks to its advanced digital logistics and supply chain management infrastructure. As part of its e-commerce operations, the company manages one of Russia’s largest digital commerce ecosystems with its extensive delivery network, warehouse management, and data-driven order processes.

This move demonstrates Wildberries’ goal of not only strengthening its position in the e-commerce market, but also becoming a more strategic player in the fields of logistics, finance, and digital infrastructure. The company’s recent cooperation plans with VTB Bank and its expansion steps in different sectors show that e-commerce and logistics infrastructure in Russia are moving toward a more integrated structure.

If the national logistics platform is implemented, freight transportation processes in Russia are expected to become more transparent, faster, and more efficient. The project also stands out as an important transformation area at the intersection of e-commerce, transportation, and publicly supported digital infrastructure investments.

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EU Parcel Delivery Market Shows Competitive Conditions, New Report Finds

Parcel delivery markets in Europe appear broadly competitive, according to a new Copenhagen Economics study, as the EU reviews whether e-commerce parcel delivery should face new sector-specific rules.

The European Union’s parcel delivery market shows no evidence of structural competition problems, according to a new study by Copenhagen Economics prepared for PostEurop. The report comes as the European Commission reviews the EU regulatory framework for postal and delivery services and considers whether a future EU Delivery Act should extend regulation to e-commerce parcel delivery.

The study examines whether parcel delivery services linked to online shopping operate under effective competition. It focuses on three main areas: market structure, firm conduct, and market performance. According to the report, the evidence points to a sector with multiple operators, active entry, moderate margins, and a wide range of delivery options for consumers.

The issue has become more important as e-commerce continues to reshape the postal and logistics landscape in Europe. Letter volumes have been declining, while parcel volumes linked to online retail have grown. This has created a policy question for regulators: should e-commerce parcel delivery be treated as part of traditional postal regulation, or should it remain mainly governed by competition law and general market rules?

Parcel delivery markets in Europe

Copenhagen Economics argues that the current evidence does not support broad ex ante regulation of e-commerce parcel delivery. The report says that any new regulation should be based on a clear theory of harm and evidence of market failure. Without such evidence, it warns that regulation could create the risk of regulatory failure by weakening investment, innovation, and competitive pressure.

One of the report’s central findings is that e-merchants have significant bargaining power in the parcel delivery market. Online retailers and platforms are the direct buyers of delivery services. They select operators, negotiate contracts, and decide which delivery options are offered to consumers at checkout. Large e-commerce companies, in particular, can use their parcel volumes to negotiate better prices and service conditions.

The report also highlights that the European parcel delivery market includes a wide range of operators and business models. These include national postal operators, pan-European carriers such as DHL, DPD, UPS, GLS, and FedEx, regional providers, out-of-home delivery specialists, consolidators, and vertically integrated platforms such as Amazon, Allegro, and Vinted. This variety suggests that competition is not based only on price, but also on speed, convenience, network coverage, tracking, and returns.

Market concentration in parcel delivery is also lower than in traditional letter mail. The report states that the leading operator in parcel markets typically holds a share of around 37 to 50 percent, while the main operator in letter markets often holds between 82 and 94 percent. This difference is important because it shows that parcel delivery has a more distributed competitive structure than legacy postal services.

The study also finds that entry barriers in parcel delivery are relatively low. New operators can enter by focusing on specific parts of the value chain, such as last-mile delivery, parcel lockers, regional networks, or cross-border consolidation. The report notes that the number of domestic and cross-border parcel delivery operators has increased over the past decade, suggesting that new companies have been able to enter and expand.

Profitability levels also appear moderate. According to Copenhagen Economics, parcel operators’ EBIT margins typically ranged between 2.5 and 9 percent, averaging 5.5 percent in 2025. The report argues that these margins are not consistent with systematic excessive pricing. It also says that higher prices for cross-border delivery largely reflect higher costs, including longer distances, coordination between operators, customs procedures, and lower volumes.

For consumers, the report finds that parcel delivery services are generally accessible and affordable. Online shoppers across Europe can often choose between home delivery, parcel lockers, and pick-up or drop-off points. The report also says service quality is broadly similar across urban and rural areas, with reliable, timely delivery and high consumer satisfaction.

However, the report does not suggest that the market is free from all concerns. It acknowledges that competition issues can arise in specific cases, particularly where firms hold strong positions or where platform power affects logistics markets. But it argues that these concerns are better addressed through existing competition law rather than a broad new regulatory framework for parcel delivery.

The policy conclusion is clear: Copenhagen Economics says a new EU Delivery Act should avoid imposing sector-specific regulation on e-commerce parcel delivery unless clear market failures are demonstrated. It also argues that extending the postal universal service obligation to e-commerce parcels could create an uneven playing field between universal service providers and other parcel operators.

For Europe’s e-commerce sector, the debate matters because delivery is now a core part of the online shopping experience. Fast, affordable, and reliable parcel delivery affects conversion rates, customer satisfaction, marketplace competition, and cross-border trade. As the EU considers its next regulatory steps, the report suggests that policymakers should be cautious about applying traditional postal rules to a fast-changing parcel delivery market.

DHL and USPS Sign $10 Billion Deal to Reshape U.S. E-Commerce Deliveries

The logistics industry witnessed one of its largest partnership agreements in recent years as DHL eCommerce and the United States Postal Service (USPS) announced a long-term exclusive contract valued at more than $10 billion. The agreement strengthens a relationship that has existed for over 25 years and signals a new phase in the evolution of last-mile delivery across the United States.

Under the agreement, DHL eCommerce will continue to manage parcel pickup, sorting, and transportation through its nationwide network of 19 automated hubs, while USPS will remain the exclusive provider responsible for final-mile delivery. The partnership gives DHL access to USPS’s extensive delivery infrastructure, which serves more than 170 million addresses across over 41,000 ZIP Codes six days a week.

A Strategic Move for U.S. E-Commerce Growth

The deal arrives at a time when global e-commerce volumes continue to rise and logistics providers are under increasing pressure to improve delivery speed, efficiency, and cost management. Rather than investing heavily in building a dedicated residential delivery network in the United States, DHL has chosen to deepen its collaboration with USPS, allowing the company to scale operations while leveraging an already established nationwide infrastructure.

According to DHL eCommerce Americas CEO Scott Ashbaugh, the agreement creates a more stable platform for customers and supports the company’s long-term expansion plans in the U.S. market. Industry analysts also view the partnership as a practical response to the growing complexity of parcel delivery, where final-mile logistics remain one of the most expensive and operationally demanding stages of the fulfillment process.

USPS Strengthens Its Commercial Logistics Position

For USPS, the agreement represents a major commercial win as the organization continues efforts to diversify revenue streams and strengthen its financial position. The Postal Service has increasingly positioned itself as a critical logistics infrastructure partner for major parcel carriers, offering nationwide reach that would be difficult and costly for private operators to replicate independently.

The contract is expected to generate more than $10 billion in revenue over its duration, making it one of the most significant agreements in USPS’s parcel delivery business. The partnership also reinforces a broader industry trend where logistics providers focus on specialized segments of the delivery chain while relying on strategic partnerships for nationwide residential coverage.

As competition intensifies across the global e-commerce logistics sector, the DHL-USPS agreement highlights how collaboration, infrastructure sharing, and operational efficiency are becoming central to long-term growth strategies. With parcel volumes projected to continue rising throughout the decade, both organizations are positioning themselves to capture a larger share of the expanding U.S. e-commerce market.

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Dubai CommerCity Unites E-Commerce Logistics and Customs Processes in a Single Ecosystem

Dubai has signed a new collaboration that will strengthen its cross-border digital trade infrastructure in line with its goal of becoming one of the global e-commerce hubs. Dubai CommerCity, the region’s first free zone focused exclusively on digital commerce, announced that it has established a strategic partnership with Dubai Customs, Dubai Municipality and logistics company NAQEL Express.

Under the new collaboration, it is aimed to accelerate customs processes, optimize logistics operations and create a more integrated digital trade infrastructure for companies engaged in international e-commerce.

Customs and Logistics Processes Are Becoming Digital

Together with the partnership model, it is aimed to process products entering and leaving the United Arab Emirates more quickly, reduce operational bottlenecks and accelerate delivery processes. Digital integration systems will be implemented especially to reduce delays experienced in cross-border e-commerce operations.

Abdulrahman Shahin, Senior Vice President of Operations at Dubai CommerCity, stated that the collaboration would strengthen connectivity within the digital trade ecosystem and used the following statements: “This integration is an important step that will enable seamless operations between free zones, regulatory authorities and logistics providers. We are creating an integrated digital structure that supports companies in scaling faster.” Shahin also emphasized that the project was designed in line with the UAE’s “Zero Government Bureaucracy Programme” vision.

Dubai Customs Will Accelerate Processes

Under the agreement, Dubai Customs will make processes more efficient through advanced digital customs systems. It was stated that the authority will focus especially on reducing paperwork, shortening product transit times and increasing processing speed in international shipments. Officials aim to minimize the operational difficulties faced by online sellers when shipping products to different markets through this system.

Emphasis on Product Safety and Regulation

Dubai Municipality will be responsible for product safety, quality standards and inspection processes. While the authority checks whether imported and exported products comply with health and quality criteria, it will also ensure that processing times proceed quickly. Dr. Naseem Mohammed Rafee, Acting CEO of the Environment, Health and Safety Agency at Dubai Municipality, stated that public and private sector coordination is critically important in regulatory processes. The new model is expected to create a more transparent structure for sellers trying to manage regulatory processes in different countries.

NAQEL Express Will Strengthen Last-Mile Deliveries

NAQEL Express, one of the region’s important logistics companies, will also provide end-to-end transportation and fulfillment services in the project. The company aims to increase delivery reliability with its regional distribution network and last-mile delivery infrastructure.

Dr. Adnan Ibrahim Al Marzooa, Deputy CEO of NAQEL Express, stated that a significant transformation had taken place in the operational model thanks to the integration and made the following statement: “Thanks to this structure, which reduces processing times and automates customs and delivery processes, supply chain efficiency and service quality have increased significantly.”

Cross-Border E-Commerce Is Growing Rapidly in the Gulf Region

According to industry experts, the collaboration is seen as an important part of the Gulf countries’ strategy to gain a larger share from the rapidly growing digital trade market. In the Middle East, cross-border e-commerce has recorded significant growth in recent years with the increase in smartphone use, the spread of digital payment systems and the rise in demand for international brands.

The fact that companies operating under Dubai CommerCity will be able to receive warehousing, customs support, logistics and regulatory consultancy within a single ecosystem is considered an important advantage that could accelerate especially SMEs’ regional growth processes.

Dubai Aims to Become a Regional Digital Trade Hub

The new initiative is expected to make Dubai more attractive for international brands and SMEs seeking to enter the Middle East market. With the simplification of operational processes and the strengthening of delivery infrastructure, it is stated that Dubai aims to become a competitive hub for digital trade companies. Experts agree that integrated digital solutions, fast logistics networks and public-private sector collaborations will play a critical role for success in the e-commerce sector in the future.

UAE-Based RSA XB Raises $1.5 Million Seed Round to Expand Cross-Border Logistics

Dubai-based logistics startup RSA XB has secured $1.5 million in a Seed funding round led by 21 Ventures, marking its official spin-off from RSA Global as the company accelerates development of AI-powered cross-border shipping solutions for e-commerce businesses.

The company is focused on simplifying international logistics operations for small and medium-sized enterprises by offering a modular shipping platform that combines air freight, customs clearance, and last-mile delivery services under one flexible infrastructure. Unlike traditional logistics models that require heavy operational investments, RSA XB enables businesses to customize international shipping services under their own brand without building extensive logistics networks.

AI and Flexible Logistics at the Core

RSA XB’s platform operates through a “service modules” system, allowing logistics functions to be combined or separated depending on route requirements and operational needs. The company also integrates an artificial intelligence layer designed to automate operational workflows and improve coordination between freight operators, customs brokers, and last-mile delivery providers.

By consolidating shipments for smaller businesses, RSA XB aims to reduce shipping costs while improving delivery efficiency across international trade corridors. The company believes this model can help SMEs compete more effectively in the rapidly growing global e-commerce market.

Expansion Plans Across Key Trade Routes

In its first expansion phase, RSA XB plans to strengthen operations across major trade corridors connecting India, the Gulf region, the United Kingdom, and Europe. The strategy comes as Indian businesses increasingly look toward international expansion and cross-border commerce opportunities.

Operating from Dubai with additional activities in India, RSA XB intends to use the fresh capital to enhance its technology infrastructure, improve data management capabilities, and launch new shipping routes over the next 18 months. The startup is also preparing for additional fundraising efforts by the end of 2026 as it scales operations globally.

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$45.2B UAE-Türkiye Trade Momentum Drives New KEZAD-Trendyol Logistics Partnership

KEZAD Group and Trendyol Group, Türkiye’s first decacorn and one of the region’s leading e-commerce platforms, have signed a strategic Memorandum of Understanding (MoU) to explore the development of an e-commerce logistics cluster within KEZAD in Abu Dhabi.

The agreement was signed during the UAE-Türkiye Joint Business Council Forum held in Istanbul, where senior business leaders and government representatives from both countries gathered to strengthen bilateral trade, investment, and private-sector cooperation.

The partnership aims to support Trendyol’s regional expansion strategy by leveraging KEZAD’s integrated logistics and industrial ecosystem. Through the proposed collaboration, the companies plan to evaluate opportunities that would enhance supply chain efficiency, accelerate regional distribution capabilities, and improve market access across the Middle East and surrounding markets.

Trendyol currently serves more than 40 million customers and works with approximately 250,000 sellers across its e-commerce ecosystem, offering over 40 million products on its platform. The company has rapidly expanded its international footprint in recent years, positioning itself as one of the most influential technology and e-commerce companies in the region.

UAE-Türkiye Trade Relations Continue to Strengthen Under CEPA

The signing reflects the growing economic relationship between the UAE and Türkiye following the implementation of the Comprehensive Economic Partnership Agreement (CEPA), which continues to accelerate bilateral trade and investment flows between the two countries.

During the forum, Abdullah Al Hameli, CEO of Economic Cities and Free Zone and Co-Chair of the UAE–Türkiye Joint Business Council, highlighted the significance of the agreement and emphasized the increasing strength of UAE–Türkiye economic ties.

According to officials, the UAE’s non-oil foreign trade with Türkiye exceeded $45.2 billion in 2025, underlining the rapid growth of commercial cooperation between the two markets.

The UAE delegation participating in the forum was led by H.E. Dr. Thani Al Zeyoudi, UAE Minister of State for Foreign Trade, and included more than 65 business leaders and representatives from Emirati companies.

KEZAD Group stated that the partnership reinforces Abu Dhabi’s role as a strategic logistics and trade gateway for international companies seeking faster regional market access, resilient supply chains, and integrated distribution infrastructure.

As regional e-commerce and cross-border trade continue to expand, collaborations between major logistics operators and digital commerce platforms are expected to play an increasingly important role in shaping the future of the Middle East’s supply chain ecosystem.

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Landmark Group Recognised Among the Best Workplaces in the UAE and Saudi Arabia

Landmark Group, one of the Middle East’s leading retail and hospitality groups, achieved significant regional success with its investments in employee experience and corporate culture. Landmark Retail and Landmark Arabia, both part of the group, were recognised among the best workplaces in the 2026 lists published by Great Place to Work Middle East.

Landmark Retail, which operates in the United Arab Emirates, ranked 8th in the “Best Workplaces in the UAE 2026” list in the Large Organisations category. The company also became the highest-ranked retail brand on the list. Landmark Arabia, which continues its operations in Saudi Arabia, rose to 6th place in the large organisations category in the “Best Workplaces in Saudi Arabia 2026” list.

Employee Experience and Corporate Culture Came to the Fore at Landmark

It was stated that the achievements were the result of the company’s long-standing investments in employee engagement, leadership development, inclusion and career development.

Landmark Group Director Nisha Jagtiani made the following remarks on the issue: “This recognition is a proud moment for Landmark Group, and above all, for our people. This achievement reflects the commitment of our leaders and our teams keeping our culture alive every day.” Jagtiani also emphasized that the company would continue to create a working environment where employees feel valued and empowered.

“The Culture of Our Teams Is Behind the Success”

Landmark Retail CEO Kabir Lumba stated that the company’s achievement was directly linked to its employee culture. Lumba said in his statement, “Landmark Retail’s ranking among the UAE’s top 10 workplaces is an important milestone for us. This achievement shows the strong culture that our teams have built together across our stores, offices, digital platforms and all our operations.”

Emphasis on the Saudi Arabian Market

Landmark Arabia Country Head Vedapuri Thachampattu also drew attention to the strategic importance of Saudi Arabia for the group. Thachampattu said, “Saudi Arabia remains one of Landmark Group’s most important markets. This achievement reflects the commitment and passion of our teams across the kingdom.”

Strong Performance in the Field of Women Employees

Landmark Group also drew attention with its performance in employee diversity and an inclusive work environment. The group ranked 7th in the GCC region within the scope of its practices for women employees.

It was stated that employees’ contribution to customer experience, team solidarity and operational success was decisive in this result. It was also stated that the company particularly invests in the development of Saudi talent and focuses on creating long-term career opportunities for employees.

It was reported that Landmark Group, which has more than 53,000 employees, has regularly received Great Place to Work certification since 2017 and continues its employee satisfaction-focused strategies.

Landmark Group Chairwoman Highlights Retail Transformation at Reuters NEXT Gulf 2025

Amazon Invests €15 Billion in France to Expand Logistics and AI Operations

Amazon has announced plans to invest more than €15 billion in France between 2026 and 2028, marking the company’s largest-ever investment in the country. The move is expected to strengthen Amazon’s logistics network, expand its cloud and artificial intelligence infrastructure, and create over 7,000 permanent jobs across France.

The investment will cover both infrastructure development and operational spending. Amazon confirmed that the funds will support the construction of new logistics centers, upgrades to its existing fulfillment network, and the expansion of AWS cloud and AI capabilities in France. The company says the initiative aims to deliver faster shipping, broader product selection, and improved operational efficiency while also reducing environmental impact through a more localized logistics model.

New Logistics Centers to Drive Job Creation

Amazon revealed that several new distribution facilities will begin operations starting in 2026. Planned sites include Illiers-Combray, Beauvais, Colombier-Saugnieu, and Ensisheim. Together, these facilities are expected to generate more than 7,000 permanent jobs over the next few years. �
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The expansion reflects Amazon’s growing focus on strengthening European logistics capabilities amid rising e-commerce demand and increasing competition from Asian retail platforms. France continues to be one of Amazon’s key strategic markets in Europe, supported by a growing digital economy and strong consumer demand for fast delivery services.

France Strengthens Its Position as an AI and Cloud Hub

A significant portion of the investment will also be directed toward Amazon Web Services and artificial intelligence infrastructure. France has recently emerged as a major European hub for AI development, attracting investments from global technology companies including Amazon and Microsoft.

Amazon stated that expanding its cloud infrastructure in France will help businesses, startups, and enterprises accelerate AI adoption and digital transformation initiatives. The company previously invested over €1.2 billion in France in 2024 to strengthen logistics and AWS infrastructure, making this latest commitment a substantial escalation of its long-term strategy in the country.

France Continues to Attract Global Tech Investments

The announcement also reinforces France’s ambition to position itself as a leading European destination for international technology investments. The country has increasingly attracted large-scale commitments tied to AI, cloud computing, logistics, and advanced digital infrastructure.

As competition intensifies across Europe’s e-commerce and AI sectors, Amazon’s latest investment signals growing confidence in France’s long-term role within the global digital economy.

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