Following U.S. President Donald Trump’s implementation of a 34% reciprocal tariff on imports from China and the termination of the “de minimis” exemption—which allowed packages valued under $800 to enter the U.S. duty-free—most of China’s 120,000 online exporters, whose main market is America, have entered a compliance process.

Chinese E-Commerce Sellers Cancel Discounts in Response

Chinese e-commerce sellers are trying to make sense of Trump’s new tariffs and the end of the ‘de minimis’ exemption! Chinese cross-border e-commerce sellers operating on platforms such as Amazon.com, Shein, Temu, and ByteDance’s TikTok Shop have started canceling discounts and shifting to new markets in response to the sudden end of the “de minimis” practice, which had provided exemption from rising U.S. tariffs and customs duties.

Duty-Free Exemption Ends on May 2

The 34% increase, to be implemented by the Trump administration, comprises a 24% country-specific tax added on top of a 10% universal base rate. The base rate will come into effect on April 5, while the higher rate will take effect on April 9. The long-standing duty exemption will end on May 2. As of May 2, products valued under $800 from these regions will no longer benefit from the U.S.’s “de minimis” exemption.

The “de minimis” provision in Section 321 of the U.S. Customs Act of 1930 has long allowed low-value packages to be exempt from formal customs procedures. However, with such shipments exceeding 1.4 billion units annually and reaching a total value of $64.6 billion in the 2024 fiscal year, concerns have risen about the lack of oversight, particularly regarding counterfeit goods and fentanyl (opioid drug) trafficking.

This decision aims to “halt the flow of illegal synthetic opioids, ensure competitive fairness for domestic retailers, and increase trade pressure on China.” These changes pose a major challenge for small exporters, manufacturers, and the Chinese online seller community symbolized by “Made in China, sold on Amazon,” and threaten the future development of cross-border e-commerce.

Tax Rates Will Reach 77.5% for Some Shipments

Starting from April 9, 2025, the average tariff rate on goods imported from China to the U.S. will exceed 50%. Some shipments will face total tariffs as high as 77.5%. For shipments sent by mail, a new fee of $25 per item will be introduced. This fee will rise to $50 after June 1. This change will especially impact small sellers and individuals who rely on international postal systems. Major platforms such as Shein and Temu are already less dependent on postal services due to concerns over speed and reliability.

Will Be Shifted to “Registered Importer” Status

With the Trump administration’s new regulation, carrier companies will now be held responsible for collecting import duties. Additionally, they will be shifted to a “registered importer” status. Experts state that most carriers are unprepared for this new legal responsibility and lack the detailed shipment data required for customs procedures. While integrated carriers such as FedEx and UPS already collect such data, commercial airlines and the U.S. Postal Service will need to establish new data collection systems.

Whether this new Trump administration decision will cover Macau (a special administrative region of China) will be evaluated by the Department of Commerce within 90 days. Other countries are still benefiting from the “de minimis” privilege. However, officials note that this may change as the global implementation infrastructure develops.

E-Commerce Supply Chains Disrupted

These strict measures in the U.S. follow a similar short-term restriction implemented in February. Delays have already occurred in e-commerce supply chains. Shipments were delayed because U.S. Customs and Border Protection (CBP) and the Postal Service failed to quickly collect the necessary data, and consumers faced unexpected charges. Congestion has arisen at airports due to a lack of information required for customs procedures.

Platforms like Shein and Temu, as a preparation for such regulations, have turned to sea freight and U.S.-based warehouses. This allows shipments to be consolidated, reducing customs brokerage fees and transaction costs. With the consolidated entry model, the tax payment process can be delayed until the product is sold. In traditional imports, taxes on the entire container must be paid upfront.

Half of Air Freight from China to the U.S. Comes from E-Commerce

Air cargo volumes have already been affected by the Trump administration’s decisions. Approximately half of the air transport from China to the U.S. and 6% of global air cargo demand stem from e-commerce. Due to regulatory uncertainty, many platforms have canceled charter flights and capacity reservations. This has led to a drop in trans-Pacific volumes. Analysts expect a short-term surge and increased freight rates before May 2, followed by a drop in demand and volume.

Due to the Trump Decision, a $5 Product Will Now Be Subject to $4 Tax

Nevertheless, air transport will remain a necessary channel. Due to high storage and labor costs in the U.S. and the risk of stockpiling, it is not possible to pre-position all inventory. Direct-to-consumer shipping will continue, especially for time-sensitive or high-margin products.

However, the economic impact on consumers cannot be ignored. For example, a $5 product will be subject to nearly $4 in taxes—excluding additional fees. This will make fast delivery options via air cargo economically unsustainable. While price-focused retailers like Temu will be more affected by this, high-margin firms like Shein may be able to absorb the costs more easily.

This policy also serves as a negotiation tool. The Trump administration justifies this move by pointing to China’s failure to provide a similar “de minimis” exemption for U.S. goods. Trade analysts say the U.S. is trying to pressure China into offering similar exemptions and taking more serious steps regarding fentanyl exports.

Other Countries Also Face New Tariffs

Countries like Vietnam, Thailand, and Cambodia also face new tariffs of up to 49%. If these countries also lose their “de minimis” privileges, their potential as alternative supply hubs could diminish. On the other hand, European regulators have also begun considering similar measures, which could further strain the global air cargo system.

The removal of the “de minimis” exemption for Chinese e-commerce sellers is seen as a major blow to cross-border e-commerce logistics. However, the sector is expected to adapt to this situation. Shippers are investing in compliance infrastructure, working with customs brokers, and restructuring order fulfillment models. In the long term, a shift toward slower but cheaper sea transport and consolidated B2B shipments may increase—but this would mean failing to meet expectations for fast delivery.

 

EU Lawmakers Demand Urgent Action on E-commerce

Amazon, based in the US, and Flipkart, acquired by Walmart last year, are dominant players in the Indian e-commerce market. The Bureau of Indian Standards (BIS) has increased its inspections of Amazon and Flipkart. Last week, raids were carried out at warehouses in Tamil Nadu, where products that did not meet standards were found to be sold and displayed.

Pressure Mounts on Amazon and Flipkart!

In Amazon’s Delhi warehouses, products such as water heaters and kitchen mixers worth $81,500 were seized. The confiscated products either lacked the standard quality control mark or had counterfeit labels, the agency stated in its announcement.

From Flipkart’s units, approximately $7,000 worth of sneakers, lacking the required product certification marks but ready for shipment, were confiscated. Around 600 pairs of sneakers were seized in this raid.

BIS Conducting Regular Raids on Warehouses

In the past month, BIS has carried out similar raids in various regions of the country, including Delhi, Gurgaon, Faridabad, Lucknow, and Sriperumbudur in Tamil Nadu, seizing numerous substandard products.

Both Amazon and Flipkart announced that they comply with local regulations. Flipkart did not make any statement regarding the Delhi raids. Amazon’s spokesperson in India stated that the company is working closely with various stakeholders and regulators.

Currently, 769 products in India are required to have mandatory certification. The production, import, distribution, sale, leasing, storage, or display (for sale) of these products is prohibited without a valid license or Compliance Certificate (CoC) from BIS.

Tough Measures Taken Against E-Commerce Giants in India

India’s e-commerce market has reached a significant milestone. By 2024, it overtook the United States, becoming the second-largest online shopping market in the world. With 280 million online shopping users, India is still behind China, which has 920 million digital buyers. However, despite this impressive growth, several factors are limiting the sector’s rapid expansion.

According to a report by Flipkart and Bain & Company, India’s e-commerce market grew to $60 billion in 2024. However, the annual growth rate has slowed to 10-12%, marking a decline from the previous years’ annual growth of over 20%. The report attributes this slowdown to broader economic challenges, including rising inflation, stagnant wages, and particularly weakened consumer spending in urban markets.

Why Is E-commerce Growth Slowing in India?

India’s overall consumption growth has taken a hit in recent years. Between 2017 and 2019, before the pandemic, the country’s spending grew at an annual rate of 11%. However, after the pandemic, this rate dropped to 8% between 2022 and 2024. This slowdown has affected all industries, from rapidly growing sectors like food delivery to daily FMCG products. Many consumer brands have struggled to adapt to changing spending habits, reporting lower income growth.

Despite these challenges, India’s e-commerce market is projected to reach $170-190 billion by 2030, with an annual growth rate expected to exceed 18%.

Amazon and Flipkart Dominate India’s E-commerce Market

E-commerce giants Amazon and Flipkart remain dominant players in India’s e-commerce market. However, newer players are also shaking up the market. Meesho, which caters to budget-conscious consumers in smaller towns, recently surpassed Amazon in terms of monthly active users (MTU), signaling a shift in shopping preferences. Meanwhile, quick-commerce services like Blinkit, Zepto, and Swiggy Instamart have gained significant market share in urban areas by offering ultra-fast deliveries.

Key Highlights from the Report

• By 2030, grocery, fashion, and general commerce are expected to account for two-thirds of India’s e-retail market. These categories, which currently make up 55% of e-commerce sales, will drive the next wave of growth.
• India’s e-commerce shopping boom is not limited to metropolitan areas. Since 2020, 60% of new online shoppers have come from tier 2 and smaller cities. Over 60% of new sellers recorded since 2021 have also emerged from these regions.
• Gen Z shoppers represent 40% of India’s e-commerce consumers.
• These highly experimental consumers shop from five or more platforms each year and spend three times more on new fashion brands than older shoppers.
• Hyper-value commerce, offering ultra-low-priced products, has grown from 5% of the e-retail market in 2021 to over 12% in 2024, becoming a major force.

 

China’s E-Commerce Market Leads Globally for 12 Consecutive Years

The Grand Online Sale, Dubai’s premier online shopping festival, is opening its doors for the third time. The event returns from March 27-30, offering online consumers discounts of up to 95% and an entirely new immersive virtual shopping experience.

Virtual Shopping Mall Offers Consumers a Digital Showcase

Organized by the Dubai Festivals and Retail Establishment (DFRE), the Grand Online Discount will provide four days of access to both local and international brands across categories such as fashion, electronics, home décor, and beauty.

The newly introduced virtual shopping mall will allow consumers to explore digital storefronts, unlock exclusive discounts, and participate in prize-winning raffles. Major prizes include a cash reward of 100,000 Dhs and additional prizes worth 50,000 Dhs.

“The Grand Online Sale Will Elevate the Industry to New Heights”

DFRE CEO Ahmed Al Khaja highlighted the festival’s contribution to Dubai’s retail sector, stating, “The Grand Online Sale returns to drive strong growth during one of the busiest shopping periods in Dubai—Eid al-Fitr. We are thrilled to introduce a brand-new immersive shopping experience. This will elevate the retail industry to new heights by positioning the city at the forefront of a digitally-driven retail world.”

Consumers who register on the Grand Online Discount website will gain access to exclusive discount codes and prize opportunities. Participating brands include globally renowned names such as Amazon, Noon, Namshi, Home Centre, Damas, Puma, and Steve Madden.

Cross-Border Commerce Europe published a report on the DIY, Home, and Garden retail market in Europe. According to the report, the total market value, including both online and offline DIY sales, reached €388 billion in 2024.

2025 Forecasts Materialized in 2024 for the Online DIY Market

Within the total market, the share of online DIY sales was 17% in 2024. The market’s revenue for 2024 stood at €66 billion. It had been predicted that online sales in the market would reach €66 billion in 2025; however, this expectation was already met in 2024.

€78 Billion Expectation for 2026

In 2023, the online share of the market was 15.2%, which corresponded to €56 billion out of the total €368 billion market value. The online Do It Yourself market in Europe is expected to reach €78 billion in 2026.

Temu and AliExpress Compete with Amazon

Among the most dominant online stores in the European Do It Yourself sector, Amazon ranks first. The company holds a 15% share of the total online market, which stands at €66 billion. Accordingly, Amazon’s DIY revenues for 2024 amounted to €9.15 billion. Following Amazon, Temu and AliExpress rank among the top competitors.

Cross-Border Online Sales Approaching €22 Billion

According to the report, the growth of the online Do It Yourself market is driven solely by the increasing market share of online-only competitors. This situation is pushing traditional DIY retailers to strengthen their cross-border e-commerce activities, leading to an increase in cross-border sales within the DIY market.

In 2023, the value of cross-border sales was €17.8 billion, representing 31.8% of the online market. In 2024, this figure rose to €21.6 billion, accounting for 32.8% of the total online market. By 2026, the share of online sales within cross-border Do It Yourself sales is expected to reach 34%. This corresponds to €26.5 billion out of the projected €78 billion online market.

Members of the European Parliament’s Internal Market and Consumer Protection Committee (IMCO) from across the political spectrum have urged the Commission to take urgent action to address the increase in low-cost imports into the EU.

Salvatore De Meo (EPP) drafted a report on product safety and e-commerce earlier this month in the IMCO committee, addressing the surge of low-value goods from third countries that “threaten consumer safety and fair competition, undermining EU standards.”

“These Platforms Target Vulnerable Consumers”

Maria Guzenina (S&D) argued that while the De Meo report was a good starting point, “the urgency to act must be emphasized.” She added, “Parliament should demand more resources for various national authorities, such as market surveillance and customs.”

Guzenina stated, “The De Meo report did not take into account the environmental impact of low-value packages and deliveries. Non-EU platforms have avoided paying any environmental fees and have undermined efforts toward a circular economy.”

She further added, “These platforms target ‘vulnerable consumers’. Ambitious rules on digital fairness are urgently needed to address addictive marketing, gamification, and the use of dark platforms.”

“Amazon, Temu, and Shein Should Be Banned from the EU”

Green MEP Saskia Bricmont likened the flow of unsafe products into the EU to a “tsunami,” asserting that further action is needed to protect consumers and prevent counterfeit goods. She also emphasized the importance of the EU proposing “alternative and affordable consumption models based on local and second-hand products and a circular economy.”

Left-wing MEP Leila Chaibi also called on the Commission to strengthen digital fairness rules, stating, “Amazon, Temu, and Shein should be banned from the EU as long as they fail to comply with EU conformity standards as well as social and environmental norms.”

Commission Unveils E-commerce Strategy in February

The Commission unveiled its e-commerce strategy in February, focusing on better cooperation between the EU and national authorities. On the same day, it announced new actions against Shein under consumer protection rules and emphasized that e-commerce companies such as Amazon, Temu, and Shein are subject to ongoing investigations under the EU’s Digital Services Act (DSA). However, the Commission stated that it would wait one year before evaluating its e-commerce strategy.

European Parliament Approves VAT Reform

In Türkiye, where Nike has the most stores in Europe, labor strikes have started at its retail locations. Approximately 250 unionized retail workers across nine Nike stores in Türkiye have gone on strike due to the failure to reach an agreement on the collective labor contract. The workers are demanding job security and compensation rights in the event of potential store closures.

Nike operates a total of 60 stores across Türkiye. The nine stores affected by the strike are directly managed by Nike, while other franchise stores in the country are not part of the collective labor contract. Unionized workers at Nike are concerned about job security. Following the suspension of e-commerce sales, employees are worried about the company’s future in Türkiye. They are also demanding better compensation in case of layoffs or further store closures. The company recently closed two of its stores in the country.

No Agreement Reached on Collective Bargaining!

In ongoing collective bargaining negotiations between Nike and the union, disagreements have arisen over issues such as bonuses, seniority premiums, meal allowances, and disciplinary committees. The union has stated that it will continue to fight for a contract that guarantees workers’ rights. Currently, the strike affects only the nine company-operated stores, with other franchise locations remaining outside of the process.

Nike confirmed in a statement that discussions with the union are ongoing, but no collective labor agreement has been reached yet. The company stated, “We will continue to work openly and determinedly to reach an agreement with the union representatives.”

Nike Operates 60 Stores in Türkiye

Nike positions Türkiye as a key operational hub within the Europe, Middle East, and Africa (EMEA) region. However, the company is facing declining sales in the region in recent quarters. Nike operates 60 stores in Türkiye, a number higher than its stores in France and the United Kingdom.

Nike Suspended Online Sales in Türkiye

On August 10, 2024, after the Turkish government reduced the customs duty limit for international online shopping from 150 euros to 30 euros, Nike suspended its e-commerce operations in Türkiye. Nike’s website in Türkiye still displays a message stating that online orders are “currently suspended” seven months after the policy change. The company states that it cannot guarantee that orders will be “delivered smoothly and on time.” The message on Nike’s website reads: “Unfortunately, due to the recent customs regulations in Türkiye, it is currently not possible to shop on Nike.com or the Nike App.”

Since Nike does not have a warehouse in Türkiye, individual orders were previously fulfilled from distribution centers in Europe. According to the company’s production guide, Türkiye is listed as a manufacturing hub for clothing and equipment, but not for footwear production. Although Nike has suspended its direct online sales in Türkiye, some Turkish retailers can still sell Nike products online under license.

The Australia Post 2025 Annual E-Commerce Report, which provides a detailed analysis of Australia’s e-commerce ecosystem, has been released. The report highlights the growth of e-commerce in the country. According to the findings, Australians spent a record $69 billion on online shopping in 2024. This figure represents a 12% increase compared to the previous year.

E-Commerce Report in Australia: 9.8 Million Households Shopped Online

According to the e-commerce report, 9.8 million households in Australia made online purchases in 2024. The top spending categories were as follows:

• Online marketplaces ($16 billion)
• Food and beverages ($13.6 billion)
• Fashion and apparel ($9.6 billion)

Although online shopping in Australia has reached record levels, the average basket size declined by 2.1% to $95 compared to the previous year due to cost-of-living pressures. This marks the lowest basket value in the past decade. Australian households are carefully managing their expenses and strategically shopping for affordable products.

How Much Did Each Generation Spend Online?

Other key insights from the report include:

• Millennials (Gen Y) – $25 billion
• Gen X – $19 billion
• Gen Z – $12 billion
• Baby Boomers – $10 billion
• Builders – $2.7 billion

According to the Australian e-commerce report, with the rise of social commerce, nearly half of Gen Z and Millennials make a purchase via social media every week.

Northern Territory Leads E-Commerce Growth in Australia

The regions with the highest growth in online shopping were:

• Northern Territory (11.3% growth)
• Tasmania (11.1% growth)
• Queensland (7.3% growth)

“Retailers Cannot Ignore the Shift Towards Social Shopping”

Jordan Berke, founder of global retail consultancy Tomorrow Retail Consulting, stated:

“The integration of content and commerce is rapidly evolving the e-commerce channel, providing retailers with an opportunity to connect with consumers through storytelling. Today, 5 billion people use social media, and retailers cannot ignore the shift towards social shopping. The sooner a business learns how to stand out on social media, the better positioned it will be in the future.”

Gen Alpha Drives Global Spending

As consumer habits continue to shift in favor of online shopping, Gen Alpha is now influencing $8.5 trillion in global spending. Social Researcher Mark McCrindle commented:

“Gen Alpha is not just the next generation of consumers. They are digital natives redefining retail and shaping the future of e-commerce. For retailers looking to connect with consumers, understanding Gen Alpha’s values and preferences is crucial.”

Customer Loyalty is Declining

Today’s online shoppers distribute their spending across an average of 16 different retailers. While this makes price comparison easier, it also reduces customer loyalty.

Gary Starr, Executive General Manager of Parcels, Post, and E-Commerce Services at Australia Post, stated:

“Cost-of-living pressures and high inflation are driving Australians towards major discount events and loyalty programs. Three out of four businesses are concerned that frequent sales promotions are conditioning consumers to buy only discounted items. However, we must acknowledge that Australians love discounts—strategic shopping has now become the norm. During the record-breaking Cyber Sales period, Australians spent $2.2 billion, indicating that consumers are timing their purchases around major sales events.”

Starr added: “As online shopping continues to outpace physical stores, retailers that do not frequently discount throughout the year should consider developing an attractive loyalty strategy. Subscription models, rewards, or point systems can enhance customer retention and drive repeat purchases.”

India is increasing its oversight of unsafe and uncertified products sold on e-commerce platforms. During raids carried out by the Bureau of Indian Standards (BIS), thousands of uncertified items were confiscated from warehouses linked to Amazon, Flipkart, and other e-commerce marketplaces. The Ministry of Consumer Affairs is involved in this effort.

India and the United States (US) have recently been in disagreement over regulatory flexibility for online platforms. India is requesting stricter compliance measures to protect local consumers. The Bureau of Indian Standards (BIS), under the Ministry of Consumer Affairs, is conducting inspections of consumer products to ensure compliance with mandatory safety and quality standards, conducting raids on e-commerce warehouses.

Uncertified Products Continue to Be Sold on E-Commerce Platforms

In a statement from the Ministry of Consumer Affairs, it was reported that the inspected products included pressure cookers, hand mixers, food blenders, electric irons, room heaters, PVC cables, stoves, toys, two-wheeled helmets, switches, sockets, and aluminum foils. Given the safety risks posed by substandard products, the government has made the BIS certification mandatory for these items.

Despite the regulations, many uncertified products continue to be sold on platforms like Amazon, Flipkart, Meesho, Myntra, and BigBasket. These products often lack the legally required ISI mark and contain fake certification information. According to the Ministry’s statement, these products are frequently sold with counterfeit certifications. To prevent this, search and seizure operations were carried out at e-commerce warehouses in cities like Lucknow, Gurugram, and Delhi.

Raids on E-Commerce Giants’ Warehouses

During the raids, 215 uncertified toys and 24 hand mixers were seized from an Amazon warehouse. Another raid in Gurugram resulted in the confiscation of 58 aluminum foils, 34 metal water bottles, 25 toys, 20 hand mixers, 7 PVC cables, 2 food blenders, and 1 speaker. In Flipkart’s Gurugram warehouse, 534 uncertified stainless steel vacuum drinking bottles, 134 toys, and 41 speakers were seized.

Further investigations revealed that many uncertified products were linked to Techvision International Pvt. Ltd. BIS raided the company’s two facilities in Delhi, seizing 7,000 uncertified electric water heaters, 4,000 electric food blenders, 95 electric room heaters, and 40 stoves.

Amazon’s Statement Regarding the Issue

An Amazon spokesperson commented on the issue, stating, “We require all product sellers to comply with applicable laws, regulations, and Amazon policies. We also ensure that our selections meet industry-accepted standards and are developing innovative tools to prevent unsafe products from being listed. To ensure a safe choice for our customers, we take steps such as removing non-compliant products and, when necessary, communicating with sellers, manufacturers, and government authorities.”

Dispute Between India and the US on E-Commerce Regulations

A disagreement has arisen between India and the United States regarding e-commerce regulations and the oversight of online trade. India seeks to enforce stricter safety and quality standards for products sold on online platforms to protect local consumers. In this context, it is argued that stricter measures should be taken to prevent the sale of uncertified, unsafe, or low-quality products on platforms operating in India.

The US, on the other hand, advocates for more flexible regulations and a freer approach to online trade. The US believes that India’s stricter rules on e-commerce platform regulations create barriers to trade and that platforms should be more flexible to ensure the smooth functioning of global trade.

This dispute is particularly focused on the increased inspections of large e-commerce platforms like Amazon and Flipkart, as well as the tightening of certification requirements in India. It has been noted that the US advocates for India to adopt a more relaxed approach to e-commerce and online trade regulations.

Guangdong, China’s largest provincial economy, has introduced a series of new policies aimed at promoting cross-border e-commerce. These policies are designed to facilitate cross-border transactions, enhance customs clearance efficiency, and reduce operational and logistics costs for businesses.

At a cross-border e-commerce conference organized by the local government in Guangdong, the new policies were publicly announced. According to these policies, cross-border e-commerce companies will no longer be required to register their overseas warehouses. Export certification procedures for companies will be simplified. A “pre-inspection, post-shipment” supervision model will be implemented for consolidated export shipments. Additionally, inter-customs return processes will also be streamlined.

Fan Ming, General Manager of Public Relations at the 1688 platform, and Simon Huang, President of Moscow-based Ozon China, stated in their speeches at the conference that nearly one-third of the products sold on Alibaba’s 1688 platform and Ozon originate from Guangdong province.

“The U.S. and European countries have tightened their policies”

Liu Feina, Executive Director and Secretary-General of the Guangdong E-Commerce Association, stated, “In recent years, cross-border e-commerce has been growing rapidly. Since the Chinese New Year holiday in February, the U.S. and European countries have tightened their policies. This is a process that Chinese companies facing global competition must go through. Industry associations are actively guiding sellers and logistics firms to strengthen their compliance awareness.”

Wang Haicheng, General Manager of Shenzhen PostPony Supply Chain Management, emphasized, “Companies need to focus on localized branding and marketing strategies, including product management, operations, and after-sales services. Furthermore, understanding local laws, regulations, and cultural norms is crucial when expanding overseas.”

Simon Huang, President of Ozon China, highlighted that in the past two years, the number of Chinese sellers on Ozon has grown nearly tenfold, with sales exceeding 10 billion yuan ($1.3 billion). He also noted that in 2024, the repurchase rate of Chinese goods in the Commonwealth of Independent States (CIS) market has increased more than threefold.

Global Giants Establish Regional Cross-Border E-Commerce Hubs in Guangdong

In 2024, Guangdong’s cross-border e-commerce transactions reached 745.4 billion yuan ($103 billion), accounting for more than one-third of the national total. Global giants such as Amazon, Shein, and Alibaba International have established regional cross-border e-commerce hubs in Guangdong. Additionally, 15 cross-border e-commerce companies, including Sailvan Times and Edayun, are publicly listed in the province.

China’s E-Commerce Market Leads Globally for 12 Consecutive Years