Guangdong Announces New Policies for Cross-Border E-Commerce
Guangdong, China’s largest provincial economy, has introduced a series of new policies aimed at promoting cross-border e-commerce.
Guangdong, China’s largest provincial economy, has introduced a series of new policies aimed at promoting cross-border e-commerce. These policies are designed to facilitate cross-border transactions, enhance customs clearance efficiency, and reduce operational and logistics costs for businesses.
At a cross-border e-commerce conference organized by the local government in Guangdong, the new policies were publicly announced. According to these policies, cross-border e-commerce companies will no longer be required to register their overseas warehouses. Export certification procedures for companies will be simplified. A “pre-inspection, post-shipment” supervision model will be implemented for consolidated export shipments. Additionally, inter-customs return processes will also be streamlined.
Fan Ming, General Manager of Public Relations at the 1688 platform, and Simon Huang, President of Moscow-based Ozon China, stated in their speeches at the conference that nearly one-third of the products sold on Alibaba’s 1688 platform and Ozon originate from Guangdong province.
“The U.S. and European countries have tightened their policies”
Liu Feina, Executive Director and Secretary-General of the Guangdong E-Commerce Association, stated, “In recent years, cross-border e-commerce has been growing rapidly. Since the Chinese New Year holiday in February, the U.S. and European countries have tightened their policies. This is a process that Chinese companies facing global competition must go through. Industry associations are actively guiding sellers and logistics firms to strengthen their compliance awareness.”
Wang Haicheng, General Manager of Shenzhen PostPony Supply Chain Management, emphasized, “Companies need to focus on localized branding and marketing strategies, including product management, operations, and after-sales services. Furthermore, understanding local laws, regulations, and cultural norms is crucial when expanding overseas.”
Simon Huang, President of Ozon China, highlighted that in the past two years, the number of Chinese sellers on Ozon has grown nearly tenfold, with sales exceeding 10 billion yuan ($1.3 billion). He also noted that in 2024, the repurchase rate of Chinese goods in the Commonwealth of Independent States (CIS) market has increased more than threefold.
Global Giants Establish Regional Cross-Border E-Commerce Hubs in Guangdong
In 2024, Guangdong’s cross-border e-commerce transactions reached 745.4 billion yuan ($103 billion), accounting for more than one-third of the national total. Global giants such as Amazon, Shein, and Alibaba International have established regional cross-border e-commerce hubs in Guangdong. Additionally, 15 cross-border e-commerce companies, including Sailvan Times and Edayun, are publicly listed in the province.
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