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Andy Jassy Praised Amazon’s Chips; Criticized NVIDIA with a Rare Swipe

Amazon CEO Andy Jassy made a rare swipe at NVIDIA by emphasizing his confidence in Amazon’s chips.

In his annual letter to shareholders, Andy Jassy virtually challenged NVIDIA by praising Amazon’s progress in the field of artificial intelligence chips. Amazon is a customer of NVIDIA; however, it also produces artificial intelligence chips called “Trainium.” The company has made chip deals with OpenAI, Anthropic, and Apple by selling access to Trainium chips via the cloud.

“We Have a Strong Partnership with NVIDIA”

Jassy stated that Amazon’s chip business is “on fire.” He said this demand is part of a shift in which companies are diversifying where they buy their artificial intelligence chips from. Andy Jassy said, “Virtually all AI thus far has been done on NVIDIA chips, but a new shift has started. We have a strong partnership with NVIDIA, will always have customers who choose to run NVIDIA, and we will continue to make AWS the best place to run NVIDIA.”

“Trainium3 Offers 30–40% Better Price-Performance Than the Previous Model”

Jassy said that customers want “better price-performance.” He compared this to Amazon reducing Intel’s dominance in the CPU space with its own chip called Graviton, which it launched in 2018. Saying, “The same story arc is unfolding in AI,” Jassy stated that Amazon’s latest chip, Trainium3, offers “30–40% better price-performance” than the previous model. Jassy noted that the annual revenue run rate of Amazon’s chip business is now over $20 billion. Jassy wrote, “At scale, we expect Trainium will save us tens of billions of capex dollars per year, and provide several hundred basis points of operating margin advantage versus relying on others’ chips for inference.”

Amazon CEO Andy Jassy Says 14,000 Job Cuts Driven by Culture, Not AI or Cost

1 Surprising Book Behind Amazon’s Massive E-Commerce Success

From a Garage Startup to Global E-Commerce Leader

Long before Amazon became the world’s leading “everything store,” its journey began with a single, almost symbolic purchase.

In 1995, Amazon’s very first customer order was a book titled “Fluid Concepts and Creative Analogies” by Douglas Hofstadter, a work focused on artificial intelligence. At the time, the internet was still in its early stages, and Amazon operated as a small online bookstore from a garage.

This seemingly ordinary transaction has recently resurfaced online, going viral across social media platforms and reigniting discussions about the origins of modern e-commerce.

AI Before the AI Boom

What makes this story particularly striking today is its connection to artificial intelligence. Decades before AI became a global technology race, Amazon’s first-ever sale was already linked to the concept.

The viral post caught the attention of Jeff Bezos, who reacted with a simple acknowledgment, while Elon Musk described it as “the start of something great.”

The moment has sparked both nostalgia and irony, highlighting how a company that began with selling books is now deeply embedded in AI, cloud computing, and global digital infrastructure.

The Beginning of the “Everything Store”

Amazon officially launched in 1994 as an online bookstore, chosen for its scalability and wide product availability. Within months of opening in 1995, it expanded rapidly, reaching customers across the United States and dozens of countries.

What started with one book quickly evolved into a platform that reshaped retail, logistics, and digital commerce worldwide.

Today, that first purchase is more than just a historical detail, it represents the foundation of the modern e-commerce ecosystem.

Source: Financial Express, NDTV, Economic Times

Amazon Will Increase Logistics Fees by 3.5% Due to Rising Costs

Amazon announced that it will apply an additional 3.5% fuel and logistics charge to fulfillment (storage and shipping) fees for sellers in order to balance rising operational costs. The new regulation will cover sellers in the United States and Canada as of April 17.

In the notice sent by the company to its sellers, it was stated that the additional charge will be valid particularly for transactions made through Fulfillment by Amazon (FBA) services. In addition, remote fulfillment operations from the United States to Canada, Mexico, and Brazil will also be included in this practice.

The Increase in Energy Prices Escalated Logistics Costs

The most important reason behind the decision was the sharp increase in global energy markets. Following the conflict that began in Iran on February 28, significant rises were seen in oil and fuel prices. In the United States, average gasoline prices increased by approximately 36% within four weeks, rising from $2.98 per gallon to $4.1. Diesel prices, on the other hand, reached $5.5, with a 46% increase, also due to disruptions in maritime shipping routes. These developments directly affected transportation and distribution costs, which are of critical importance especially in e-commerce logistics.

Pressure on the E-Commerce Ecosystem Is Increasing

Amazon’s decision is considered a development that may affect not only platform sellers but also, indirectly, consumer prices. According to experts, the increase in logistics costs creates additional pressure for sellers whose margins are already narrow. Similarly, it is known that global e-commerce giants have recently been reviewing their pricing and fee strategies in order to balance rising energy and operational costs.

The Increase in Logistics Fees May Spread to E-Commerce Companies

According to experts, as long as the volatility in energy prices continues, it seems likely that similar additional fee practices may also be implemented by other e-commerce and logistics companies. This situation may cause sellers to reshape their pricing strategies and turn to alternative logistics solutions.

In addition, in the long term, solutions such as AI-supported route optimization, warehouse automation, and localized fulfillment models are expected to come further to the forefront. For the sustainable growth of global e-commerce, cost efficiency and operational flexibility will be among the most critical competitive factors in the coming period.

Indonesia Signals 3 New Controls as E-Commerce Imports Surge Raises Concerns

Indonesia is moving toward tighter control of its e-commerce market as concerns grow over the dominance of low-cost imported goods, particularly from China. Policymakers are increasingly signaling that stronger regulatory measures may be introduced to protect local businesses and ensure fair competition.

Why Business Concerns Are Rising in Indonesia’s E-Commerce Market

Authorities have raised alarms about the rapid growth of cross-border e-commerce, where foreign sellers – often offering significantly lower prices—are gaining substantial market share. This trend is putting pressure on domestic merchants, especially small and medium-sized enterprises that struggle to compete on pricing and scale.

Government signals suggest that Indonesia may introduce stricter rules targeting imported goods sold through online platforms. These measures could include tighter product compliance checks, taxation adjustments and enhanced oversight of digital marketplaces operating within the country.

The rise of major regional platforms such as TikTok Shop and Shopee has accelerated the inflow of cross-border products, reshaping consumer behavior and intensifying competition. While this has expanded product availability and affordability for consumers, it has also raised concerns about the long-term sustainability of local retail ecosystems.

Across Southeast Asia, similar regulatory trends are emerging. Countries in the region are increasingly exploring ways to balance the benefits of digital trade with the need to protect domestic industries. This includes introducing new tax frameworks, strengthening compliance requirements and monitoring foreign seller activity more closely.

For the global business community, Indonesia’s direction signals a broader shift in how governments approach e-commerce growth. As markets mature, there is a growing emphasis on regulation, fair competition and economic balance.

The outcome of these developments could reshape how international sellers operate in Southeast Asia, influencing pricing strategies, logistics models and market entry approaches. For businesses looking to expand in the region, adapting to evolving regulatory environments will become a critical factor for long-term success.

Source: TechNode Global

Amazon Acquires Humanoid Robotics Startup Fauna Robotics

Amazon has acquired New York-based Fauna Robotics to strengthen its presence in the humanoid robot market. While the financial terms of the deal have not been disclosed, it was reported that the company’s founding team and employees will join Amazon. This move shows that Amazon is expanding the robotics infrastructure it has built over the years in warehouse automation toward a new generation of robots that interact directly with humans.

At the center of the acquisition is the humanoid robot called “Sprout,” which Fauna Robotics introduced recently. Standing at approximately 3.5 feet tall, the robot was designed to establish safe and friendly interaction in human-dense environments such as homes, schools, and social spaces. Its soft exterior and size, which allows it to communicate at eye level with children, are cited among the main features that distinguish Sprout from conventional industrial robots.

Fauna Robotics Is Used in Research, Education, and Social Robotics

Fauna Robotics had developed Sprout not for carrying heavy loads, but rather for research, education, and social robotics applications. The presence of brands such as Disney among its early users also points to the product’s potential for entertainment- and experience-focused use. It is stated that Sprout is positioned as an open platform for developers and offers a testing ground for consumer-facing robotics applications.

For Amazon, this acquisition means more than simply adding a new product. Until now, the company had stood out mainly with robot systems used in logistics centers and had announced that it had deployed more than 1 million robots in its warehouse operations.

Amazon Opens a New Chapter in Consumer Robotics

The Fauna Robotics move indicates that Amazon now wants to bring robotics into areas such as customer experience, in-home use, and human-robot interaction. In this sense, the acquisition can also be interpreted as Amazon’s effort to open a new chapter in consumer robotics after Alexa and the unsuccessful iRobot attempt. This final assessment is an inference drawn from the strategic connection between the company’s existing robotics background and the new acquisition.

At a time when Tesla, Figure AI, and other robotics startups are accelerating the humanoid robot race in global technology competition, this acquisition shows that e-commerce giants are also beginning to take more aggressive steps in the field of physical automation. It is not yet clear what kind of product roadmap Amazon will follow with Fauna Robotics; however, it is already evident that Sprout will play an important role in the company’s robotics vision.

Finland E-Commerce Market 2025: AI, Social Commerce and Global Competition Reshape the Industry

Finland E-Commerce Market Reaches €5.6 Billion in 2025

Finland e-commerce market continues to expand, with total online retail spending reaching approximately €5.6 billion in 2025. The market grew by 4.8% year-on-year, confirming that digital commerce remains a core part of consumer behavior.

However, the nature of this growth is evolving. Rather than uniform expansion, the market is now driven by category-specific trends, shifting consumer habits and increasing global competition.

Finland E-Commerce Trends Show Strong Growth in Grocery, Health and Electronics

Growth within the Finland e-commerce ecosystem is not evenly distributed. Consumer electronics, cosmetics and health products, and grocery categories are leading the market.

Grocery e-commerce has reached a new level of maturity, with around 30% of consumers purchasing food or beverages online. This signals a structural shift where e-commerce is no longer limited to discretionary spending but is becoming embedded in everyday consumption.

In contrast, the fashion segment is facing pressure due to price competition from international platforms and the rise of second-hand commerce.

Top-Selling Categories in Finland E-Commerce Market

According to the report, the Finland e-commerce market is led by a small number of dominant product categories.

Consumer electronics is the largest category, accounting for approximately 23% of total online spending. It is followed by fashion (21%) and cosmetics and health products (17%), making these three segments the core of Finland’s e-commerce market

Other key categories include:

Food and beverages (13%)
Spare parts and DIY products (9%)
Home and interior products (8%)
Hobbies, leisure and pet products (7%)

This distribution shows that while traditional strong categories such as electronics and fashion continue to dominate, everyday consumption categories are gaining share.

In particular, the growth of groceries and health-related products indicates that Finland e-commerce is moving beyond occasional purchases toward more frequent, necessity-driven consumption.

Finland E-Commerce Platforms Face Rising Global Competition

Domestic platforms continue to dominate Finland e-commerce traffic. Local players such as K-Ruoka, Verkkokauppa.com and Tokmanni remain among the most visited platforms.

At the same time, international marketplaces including Temu, Amazon and AliExpress are increasing their presence. These platforms compete aggressively on pricing, assortment and mobile experience, making the competitive landscape more complex.

Cross-border e-commerce is also growing, with Finnish consumers increasingly purchasing from outside the European Union. This trend is intensifying pressure on local players to differentiate beyond price.

Social Media Becomes a Key Driver in Finland E-Commerce

One of the most important Finland e-commerce trends is the growing role of social media in the purchasing journey.

More than half of consumers now receive purchase inspiration from social platforms. This influence is expanding across all age groups, not just younger users.

A growing share of consumers are also making purchases directly through social platforms or through embedded links. This indicates that social commerce is becoming a core part of the e-commerce ecosystem.

AI Is Transforming Product Discovery in Finland E-Commerce

Artificial intelligence is emerging as a new layer in Finland e-commerce. Product discovery is increasingly shifting from traditional search engines to AI-driven systems.

This change requires businesses to rethink their visibility strategies. Structured product data, authentic customer reviews and machine-readable content are becoming critical for visibility.

E-commerce is moving toward AI-driven discovery models where recommendation systems play a central role.

Mobile Apps Are Reshaping Finland E-Commerce Behavior

Mobile apps are becoming increasingly important in Finland e-commerce. Adoption is particularly strong among younger consumers, who use apps for browsing, price comparison and purchasing.

Both local and international platforms are competing in this space, creating a hybrid ecosystem. Apps such as Vinted, Temu and AliExpress are gaining strong traction alongside domestic solutions.

Finland E-Commerce Outlook: Growth Continues but Market Becomes More Complex

The Finland e-commerce market is expected to continue growing in the coming years, but at a more moderate pace.

External factors such as logistics costs, global competition and geopolitical uncertainty are becoming more relevant for market performance.

More importantly, the structure of e-commerce is changing. The market is no longer defined only by digital adoption, but by platform competition, social influence and technological transformation.

Businesses operating in Finland e-commerce will need to adapt to this new reality. Success will depend on flexibility, strong positioning within digital ecosystems and the ability to integrate emerging technologies into the customer journey.

Source

24 Hours of Disruption Raise New Concerns for E-Commerce After AWS Issues in Bahrain

Amazon has flagged a disruption in its Amazon Web Services (AWS) region in Bahrain following reported drone activity, highlighting growing risks to global digital infrastructure. The incident reflects how geopolitical tensions are increasingly affecting cloud services that power e-commerce, fintech, and digital platforms worldwide.

Disruption Hits Core Cloud Infrastructure

AWS confirmed that its Bahrain region experienced service disruption linked to drone activity in the area. While the company has not confirmed a direct strike on the facility, it acknowledged operational impact and is assisting customers in shifting workloads to alternative regions.

This marks the second disruption in the region within a month, signaling ongoing instability affecting cloud infrastructure.

Ripple Effects Across E-Commerce and Digital Services

AWS plays a critical role in supporting e-commerce platforms, payment systems, and enterprise applications. Disruptions can impact everything from online transactions to logistics and customer experience.

Earlier incidents in the region caused outages affecting banking systems, delivery platforms, and digital services reliant on AWS infrastructure.

This underscores how deeply integrated cloud infrastructure is within the digital economy.

Geopolitical Risks Enter the Digital Economy

The disruption is linked to broader Middle East tensions and drone activity tied to ongoing conflict.

This situation highlights a new reality: digital infrastructure is no longer isolated from geopolitical risks. Data centers, once considered secure back-end systems, are now potential targets in modern conflicts.

Businesses Shift Toward Multi-Region Strategies

In response, Amazon is urging customers to migrate workloads to other AWS regions to ensure continuity.

This accelerates a growing trend in e-commerce and tech: multi-region and multi-cloud strategies to reduce dependency on a single location.

Companies are increasingly investing in redundancy, disaster recovery systems, and decentralized infrastructure.

A Wake-Up Call for the Global Digital Ecosystem

The Bahrain disruption highlights vulnerabilities in the infrastructure powering global commerce. Structural damage, power disruptions, and service outages reported in earlier incidents show how physical risks can directly impact digital operations.

As e-commerce continues to scale globally, ensuring resilience in cloud infrastructure will become a top priority for businesses and governments alike.

Source: Gulf News

Amazon to Invest €5 Billion in Poland as E-Commerce Market Continues to Expand

amazon to invest euro5 billion in poland as e-commerce market continues to expand

Amazon is planning to invest more than €5 billion in Poland between 2026 and 2028, reinforcing its long-term commitment to one of Europe’s fastest-growing e-commerce markets. The investment comes on top of the over €10 billion the company has already invested in the country since 2012, covering infrastructure, logistics, and support for local businesses.

The move highlights Poland’s growing importance in Amazon’s European strategy. As one of the region’s largest and fastest-developing economies, the country continues to attract major investments from global tech and e-commerce players.

Poland Emerges as a Key E-Commerce Hub

E-commerce in Poland has been expanding steadily, with online sales reaching approximately €21.5 billion in 2025, reflecting a 6.8% annual increase. Growth is expected to continue, with projections pointing to further expansion in 2026.

Consumer behavior is also shifting rapidly. Around 75% of Polish consumers shop online at least once a month, while 71% report feeling safer using online marketplaces, indicating growing trust in digital commerce platforms.

These trends are positioning Poland as a strategic market not only for domestic growth but also for cross-border e-commerce across Europe.

Logistics Expansion at the Core of Investment

A significant portion of Amazon’s new investment will focus on expanding its logistics network. The company plans to open a new 200,000-square-meter fulfillment center in Dobromierz, equipped with advanced automation and more than 5,000 robots.

With this addition, Amazon will further strengthen its operational footprint in Poland, where it already operates multiple fulfillment centers. The expansion aims to improve delivery speed, efficiency, and overall customer experience.

In addition to infrastructure, Amazon is also investing in localized solutions, including payment methods and services tailored to Polish consumers, signaling a deeper integration into the local market.

Competition and Market Position

While Amazon continues to scale in Poland, it still faces strong competition from local marketplace leader Allegro. Despite entering the market in 2021, Amazon has rapidly established itself as a key player, supported by continuous investments and infrastructure development.

The company’s strategy focuses not only on growth but also on strengthening Poland’s role in the broader European e-commerce ecosystem.

Amazon’s €5 billion investment signals more than just expansion – it reflects a long-term bet on Poland’s digital economy. As e-commerce adoption continues to rise and logistics capabilities improve, the country is increasingly becoming a central hub for online retail in Europe.

Source: Ecommerce News Europe

Amazon Becomes the Largest Carrier in the U.S., Delivering 6.7 Billion Packages in 2025

Amazon became the largest carrier in the United States by parcel delivery volume in 2025. According to ShipMatrix data, the company narrowly surpassed the U.S. Postal Service (USPS), delivering 6.7 billion packages in 2025, compared with USPS’s 6.6 billion. During the same period, UPS handled 4.4 billion packages, while FedEx delivered 3.6 billion. This picture shows that Amazon is no longer only an e-commerce giant, but also one of the country’s most powerful last-mile logistics players.

Dependence on USPS Has Declined

Three main factors stand out behind Amazon’s rise: growth in online sales volume, the expansion of its rural delivery network, and reduced dependence on UPS. As Reuters previously reported, Amazon plans to invest more than $4 billion by the end of 2026 to expand its rural coverage. This is helping the company scale its own network while relying less on external carriers.

The U.S. Domestic Parcel Market Reached 23.9 Billion Shipments

Across the market as a whole, growth remained limited. According to ShipMatrix, the U.S. domestic parcel market reached a total of 23.9 billion shipments in 2025, with annual volume growth of only 0.4%. Revenues, however, rose by 4.1%. A major reason for this was that large carriers supported their revenues through price increases. The projected compound annual growth rate for the next three years stands at 3.9%.

The Balance of Power in the U.S. Logistics Market Has Shifted Permanently

Another notable development is that traditional carriers are moving away from low-margin e-commerce deliveries. UPS and FedEx are shifting toward healthcare, data centers, and higher-yield enterprise segments instead of low-value B2C shipments to homes. This is opening space not only for Amazon, but also for Walmart, Target, and smaller parcel carriers. According to ShipMatrix data, the volume of carriers outside the top four increased by 13% year over year in 2025.

Amazon’s overtaking of USPS signals that the balance of power in the U.S. logistics market has changed permanently. Pitney Bowes had previously projected that Amazon would not take the lead until 2028. The company has crossed that threshold earlier than expected.

Amazon to Reduce USPS Package Volume

Meanwhile, Amazon is reportedly planning to reduce the number of packages it ships through the U.S. Postal Service by at least two-thirds by this fall. This shift is expected to accelerate as the current contract expires in the September–October 2026 period. Amazon is not expected to sever ties with USPS completely; however, the company is said to be preparing for a smaller-scale partnership while shifting delivery volume to its own network and alternative carriers.

The most critical impact of this decision may be felt on the USPS side. USPS currently handles about 1.7 billion Amazon packages annually, and the agency has already warned Congress that it could face a cash squeeze in the fall of 2026. It is reported that the Postal Service’s accumulated net losses since 2007 have exceeded $118 billion, while new Postmaster General David Steiner has said the system is not sustainable in its current form.

Amazon to Invest More Than $4 Billion to Expand Rural Delivery Capacity

The picture looks different from Amazon’s side. The company has aggressively expanded its own logistics network in recent years. Amazon plans to invest more than $4 billion by the end of 2026 to increase its rural delivery capacity. In doing so, it aims to reduce its dependence on USPS, especially in rural areas.

For USPS, the issue is not only the loss of Amazon volume; if that volume declines, part of the delivery infrastructure expanded in recent years could also be left underutilized. For that reason, the agency has reportedly launched a competitive bidding process for its last-mile delivery network and has received offers from more than 20 companies. However, Amazon’s decision to reduce volume shows that the center of gravity in U.S. e-commerce logistics is now shifting more clearly toward in-house networks.

Amazon Accelerates Against Walmart; Launches 1- and 3-Hour Fast Delivery in the U.S.

Amazon Accelerates Against Walmart; Launches 1- and 3-Hour Fast Delivery in the U.S.

Amazon has taken a new step that redefines delivery speed in the United States. By introducing 1-hour and 3-hour delivery options across many markets, including major metropolitan areas such as Los Angeles and Chicago, the company has taken its competition with Walmart in fast delivery to a new stage.

According to information shared by Amazon, the new model was built on top of its same-day delivery infrastructure. Under the new service, customers can order more than 90,000 products, ranging from daily essentials to electronics, in a much shorter time. Amazon states that 1-hour delivery is available in hundreds of cities and towns, while the 3-hour delivery option is accessible in more than 2,000 locations.

Fast Delivery Is Now a New Growth Tool

For Amazon, this move is not only about logistics, but also a commercial strategy aimed at increasing basket size and shopping frequency. The company had previously launched a model called “Amazon Now” in certain parts of Seattle and Philadelphia, offering grocery and everyday essentials delivery in 30 minutes or less.

A New Operational Order Has Been Established

In order to manage these short delivery windows, the company created dedicated workstations within its existing same-day delivery centers. Yellow labels began to be used for the rapid sorting of packages, and on-site signage was also updated to guide delivery partners. Amazon also launched a new “get it fast” page to help users find eligible products more easily.

Prime Has an Advantage, but It Is Not Free

The new fast delivery model is offered for an additional fee. Prime members pay $9.99 for 1-hour fast delivery and $4.99 for 3-hour delivery. For customers without a Prime membership, the fees stand at $19.99 and $14.99, respectively. This shows that while Amazon is strongly playing the speed card, it is also trying to preserve profitability.

Walmart Pressure Was the Decisive Factor

Amazon’s timing is not a coincidence. According to the AP, Walmart says it can provide same-day fast delivery in under 3 hours to approximately 95 percent of the U.S. population. The company is also expanding its drone delivery network. This picture shows that in U.S. retail, competition measured in minutes for delivery has now been added to price competition.

A New Era in Retail: The Cost of Speed

The latest development reveals that customer expectations in e-commerce have now reached the point of delivery not only “the next day,” but “the same day or even within a few hours.” However, the expansion of this model will also bring new debates, including logistics costs, the burden of urban operations, and pressure on small retailers. Amazon’s latest move clearly shows that in U.S. retail, speed is no longer a privilege, but has become an area of strategic competition.

Amazon Tests New Shopping Feature Showing Products From Brand Websites