Amazon Now Expands in Europe; Launched in London!

Amazon has taken a significant step in Europe by launching its Amazon Now service in London. This new service offers users in the city the ability to receive everyday essentials, groceries, and personal care products within 30 minutes.

The launch of Amazon Now in London centers around the opening of the United Kingdom’s first fast delivery hub, ‘QLD1.’ Located in the Southwark area, a business and creative hub on the south bank of the Thames, this facility is poised to become a key site for fast deliveries. This move is an important part of Amazon’s fast delivery efforts in Europe, following similar models in regions like India and the UAE.

Elisa Michelin Salomon, EU Quick Commerce Program Lead at Amazon, stated, “We carried out this project by working with 57 different Amazon teams. Now, the foundations have been laid for our next steps in the United Kingdom and the EU.” The company’s entry into the fast commerce space strengthens its growth targets in the online retail market across Europe.

Amazon Now and the Establishment of the Last-Mile Delivery Model

Amazon’s quick commerce initiative aims to meet the growing demand for fast access to everyday products. Salomon highlighted that developing a new last-mile delivery model is one of the core focuses of the Amazon Now service. She emphasized the significant responsibility of building a new network from scratch and shaping the operations.

Unlike its predecessor, Amazon Prime Now, Amazon Now is fully integrated into Amazon’s main platform. This move aims to simplify the user experience and make operations more efficient.

Amazon’s Expansion Plans in Europe

The rapid launch of Amazon Now in London signals the company’s goal to expand its fast delivery services across Europe. Fast delivery is becoming increasingly important in the competitive e-commerce market. To achieve this, Amazon plans to establish a network of smaller distribution hubs in densely populated urban areas.

As the market leader in e-commerce in the United Kingdom, Amazon is expected to reach 36.7 billion euros in revenue in 2024, an increase of 12.7%. A significant portion of this growth is attributed to Amazon’s ability to deliver over one billion products per day. The success of the Amazon Now service could further increase these numbers and strengthen the company’s presence in Europe.

In a time when quick commerce is rapidly rising globally, Amazon’s initiative in London demonstrates that the company is prepared to capture a larger share of the fast delivery market in the coming years.

Amazon Launches 30-Minute “Ultra-Fast Delivery” Pilot Program in the United States