online commerce

Galaxus Becomes Switzerland’s Largest Online Retailer, Overtaking Zalando

ZURICH – Swiss online retailer Galaxus has become the country’s largest e-commerce platform by online revenue, surpassing fashion marketplace Zalando in a shift that underscores the growing competitiveness of domestic digital retailers in Europe.

The latest annual ranking of Switzerland’s biggest online stores, compiled by Swiss e-commerce consultancy Carpathia, estimates Galaxus generated approximately CHF 2.3 billion in online sales, moving ahead of Zalando by roughly CHF 480 million. The milestone marks the first time the Migros-owned marketplace has claimed the top position in the Swiss e-commerce market.

Galaxus Claims the Top Spot in Swiss Ecommerce

The rankings also reveal the increasing scale of online retail in Switzerland, with four companies now exceeding CHF 1 billion in annual online revenue. Alongside Galaxus and Zalando, electronics retailer Digitec and international marketplace Temu have joined the billion-franc club, reflecting both sustained consumer demand and intensifying competition across digital commerce.

Four Retailers Now Generate More Than CHF 1 Billion Online

The emergence of four billion-franc ecommerce businesses highlights the continued maturity of Switzerland’s digital retail market. While established players continue to grow, newer entrants are reshaping consumer expectations through competitive pricing, broader product assortments, and enhanced digital shopping experiences.

Growth Fueled by Marketplace Expansion and Customer Demand

Galaxus’ rise has been driven by years of investment in marketplace expansion, logistics infrastructure, and product assortment. Originally focused on electronics through its sister platform Digitec, the company has steadily broadened its offering to include categories ranging from home and garden to fashion, beauty, sports equipment, and groceries. That diversification has helped position the platform as a comprehensive online shopping destination for Swiss consumers.

According to company figures, the Galaxus Group reported 17% growth in platform sales during 2025, reaching CHF 3.8 billion across all markets. The retailer also added approximately 500,000 new customers over the year, bringing its customer base to around 5 million. While Switzerland remains its core market, Galaxus has continued expanding its footprint in neighboring European countries, particularly Germany, where it has invested in localized operations and customer services.

Expansion Beyond Switzerland

Although its domestic business remains the foundation of its success, Galaxus has accelerated international growth by strengthening logistics capabilities and tailoring its marketplace to local customer needs. The company’s expansion strategy reflects a broader trend among European retailers seeking growth beyond their home markets.

Competition Intensifies Across the Swiss Ecommerce Market

Industry analysts say Galaxus’ performance reflects a broader trend in European e-commerce, where regional marketplaces are strengthening their positions by leveraging local market expertise, reliable delivery networks, and customer trust. Rather than competing solely on price, many domestic platforms have differentiated themselves through wider product availability, responsive customer support, and integrated marketplace ecosystems that connect third-party merchants with consumers.

The latest rankings also illustrate the increasingly diverse nature of Switzerland’s e-commerce landscape. While Zalando remains one of the country’s leading online retailers in fashion, newer entrants such as Temu have rapidly expanded their presence by attracting price-conscious shoppers with extensive product selections and aggressive promotional strategies. Established retailers, meanwhile, continue investing in omnichannel capabilities to meet changing consumer expectations.

What Galaxus’ Leadership Means for European E-commerce

Despite growing international competition, Switzerland remains one of Europe’s most mature e-commerce markets, supported by high internet penetration, strong purchasing power, and widespread adoption of digital payment solutions. Consumers are also placing greater emphasis on delivery speed, product availability, and post-purchase service, encouraging retailers to strengthen their logistics capabilities and invest in technology-driven customer experiences.

Galaxus’ ascent to the top of the Swiss online retail rankings signals more than a change in market leadership. It highlights the ability of regional e-commerce platforms to compete successfully against international players by combining localized expertise with scalable digital operations. As competition intensifies across Europe, retailers are expected to continue investing in marketplace expansion, fulfillment efficiency, and customer experience as key drivers of long-term growth.

For the broader European e-commerce industry, the Swiss market offers an important example of how domestic platforms can thrive in an increasingly global marketplace. While international brands continue to expand across borders, Galaxus’ success demonstrates that local knowledge, operational excellence, and sustained investment can remain powerful competitive advantages in the evolving digital economy.

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DHL and USPS Sign $10 Billion Deal to Reshape U.S. E-Commerce Deliveries

The logistics industry witnessed one of its largest partnership agreements in recent years as DHL eCommerce and the United States Postal Service (USPS) announced a long-term exclusive contract valued at more than $10 billion. The agreement strengthens a relationship that has existed for over 25 years and signals a new phase in the evolution of last-mile delivery across the United States.

Under the agreement, DHL eCommerce will continue to manage parcel pickup, sorting, and transportation through its nationwide network of 19 automated hubs, while USPS will remain the exclusive provider responsible for final-mile delivery. The partnership gives DHL access to USPS’s extensive delivery infrastructure, which serves more than 170 million addresses across over 41,000 ZIP Codes six days a week.

A Strategic Move for U.S. E-Commerce Growth

The deal arrives at a time when global e-commerce volumes continue to rise and logistics providers are under increasing pressure to improve delivery speed, efficiency, and cost management. Rather than investing heavily in building a dedicated residential delivery network in the United States, DHL has chosen to deepen its collaboration with USPS, allowing the company to scale operations while leveraging an already established nationwide infrastructure.

According to DHL eCommerce Americas CEO Scott Ashbaugh, the agreement creates a more stable platform for customers and supports the company’s long-term expansion plans in the U.S. market. Industry analysts also view the partnership as a practical response to the growing complexity of parcel delivery, where final-mile logistics remain one of the most expensive and operationally demanding stages of the fulfillment process.

USPS Strengthens Its Commercial Logistics Position

For USPS, the agreement represents a major commercial win as the organization continues efforts to diversify revenue streams and strengthen its financial position. The Postal Service has increasingly positioned itself as a critical logistics infrastructure partner for major parcel carriers, offering nationwide reach that would be difficult and costly for private operators to replicate independently.

The contract is expected to generate more than $10 billion in revenue over its duration, making it one of the most significant agreements in USPS’s parcel delivery business. The partnership also reinforces a broader industry trend where logistics providers focus on specialized segments of the delivery chain while relying on strategic partnerships for nationwide residential coverage.

As competition intensifies across the global e-commerce logistics sector, the DHL-USPS agreement highlights how collaboration, infrastructure sharing, and operational efficiency are becoming central to long-term growth strategies. With parcel volumes projected to continue rising throughout the decade, both organizations are positioning themselves to capture a larger share of the expanding U.S. e-commerce market.

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Jordanian Youth Launches 2026 World Cup Export Initiative to Promote National Products

A group of young Jordanians living in the United States has launched a new initiative aimed at turning the FIFA World Cup 2026 into a global opportunity for Jordanian exports, tourism, and digital commerce. The project focuses on promoting Jordanian products in the US market through e-commerce platforms, digital campaigns, and partnerships with Arab-American communities.

Jordan Targets Global Visibility Through E-Commerce

Launched from New Jersey, the initiative aims to strengthen the international presence of Jordanian products while leveraging the global attention surrounding Jordan’s historic qualification for the FIFA World Cup 2026. Organizers say the campaign is designed to transform the sporting milestone into a long-term economic and branding opportunity for Jordanian businesses.

The initiative is centered around the concept of “economic soft power,” using Jordanian products as a representation of the country’s culture, heritage, and production quality in international markets. The team plans to support local producers by connecting them with consumers in the US through digital commerce channels and targeted marketing strategies.

According to the organizers, the campaign will focus on products that reflect Jordan’s national identity and export potential. These include olive oil, zaatar, dates, spices, herbs, traditional food items, Dead Sea products, handicrafts, and heritage-inspired goods.

Digital Platform to Connect Jordanian Sellers With US Consumers

Ali AlQudah, coordinator of the initiative, stated that the team is currently developing a specialized digital platform that will help Jordanian producers access the US market more efficiently. The platform is expected to support logistics, product promotion, and distribution operations.

The initiative reportedly started with four Jordanian youth volunteers in New Jersey and has now expanded to include entrepreneurs, media professionals, and community members across several US states. Organizers expect participation to increase significantly as the World Cup approaches.

Jordan’s qualification for the FIFA World Cup 2026 is also expected to create new opportunities for tourism promotion. Organizers believe that introducing consumers to Jordanian products can also encourage interest in destinations such as Petra, Wadi Rum, Jerash, Ajloun, and the Dead Sea.

The initiative highlights the growing role of diaspora communities in supporting cross-border commerce and digital trade while showcasing how major international sporting events can create long-term opportunities for e-commerce and export growth.

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$45.2B UAE-Türkiye Trade Momentum Drives New KEZAD-Trendyol Logistics Partnership

KEZAD Group and Trendyol Group, Türkiye’s first decacorn and one of the region’s leading e-commerce platforms, have signed a strategic Memorandum of Understanding (MoU) to explore the development of an e-commerce logistics cluster within KEZAD in Abu Dhabi.

The agreement was signed during the UAE-Türkiye Joint Business Council Forum held in Istanbul, where senior business leaders and government representatives from both countries gathered to strengthen bilateral trade, investment, and private-sector cooperation.

The partnership aims to support Trendyol’s regional expansion strategy by leveraging KEZAD’s integrated logistics and industrial ecosystem. Through the proposed collaboration, the companies plan to evaluate opportunities that would enhance supply chain efficiency, accelerate regional distribution capabilities, and improve market access across the Middle East and surrounding markets.

Trendyol currently serves more than 40 million customers and works with approximately 250,000 sellers across its e-commerce ecosystem, offering over 40 million products on its platform. The company has rapidly expanded its international footprint in recent years, positioning itself as one of the most influential technology and e-commerce companies in the region.

UAE-Türkiye Trade Relations Continue to Strengthen Under CEPA

The signing reflects the growing economic relationship between the UAE and Türkiye following the implementation of the Comprehensive Economic Partnership Agreement (CEPA), which continues to accelerate bilateral trade and investment flows between the two countries.

During the forum, Abdullah Al Hameli, CEO of Economic Cities and Free Zone and Co-Chair of the UAE–Türkiye Joint Business Council, highlighted the significance of the agreement and emphasized the increasing strength of UAE–Türkiye economic ties.

According to officials, the UAE’s non-oil foreign trade with Türkiye exceeded $45.2 billion in 2025, underlining the rapid growth of commercial cooperation between the two markets.

The UAE delegation participating in the forum was led by H.E. Dr. Thani Al Zeyoudi, UAE Minister of State for Foreign Trade, and included more than 65 business leaders and representatives from Emirati companies.

KEZAD Group stated that the partnership reinforces Abu Dhabi’s role as a strategic logistics and trade gateway for international companies seeking faster regional market access, resilient supply chains, and integrated distribution infrastructure.

As regional e-commerce and cross-border trade continue to expand, collaborations between major logistics operators and digital commerce platforms are expected to play an increasingly important role in shaping the future of the Middle East’s supply chain ecosystem.

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Southeast Asia E-Commerce Market Expected to Hit $289.8 Billion by 2029

Southeast Asia’s digital commerce industry is projected to reach $289.8 billion by 2029, highlighting the region’s accelerating transformation into one of the world’s fastest-growing e-commerce markets. The new study points to rising internet penetration, mobile-first consumers, digital payments adoption, and expanding logistics infrastructure as the key drivers behind this rapid growth.

Southeast Asia E-Commerce Growth

Countries such as Indonesia, Vietnam, Thailand, the Philippines, Malaysia, and Singapore continue to strengthen their digital economies as online shopping becomes increasingly integrated into everyday consumer behavior. The region’s young population and strong social commerce culture are also playing a major role in boosting online retail activity.

The report suggests that marketplaces, cross-border commerce, live shopping, and AI-powered personalization are expected to shape the next phase of Southeast Asia’s e-commerce evolution. At the same time, fintech innovation and improved delivery networks are making digital transactions more accessible across urban and rural markets alike.

Industry analysts believe Southeast Asia is becoming a strategic growth region for global e-commerce companies, brands, and investors looking to expand beyond mature markets. The region’s rapidly developing digital ecosystem is attracting increasing attention from technology firms, logistics providers, and payment platforms seeking long-term opportunities.

As competition intensifies, companies operating in Southeast Asia are expected to focus more heavily on customer experience, faster fulfillment, localized strategies, and data-driven commerce solutions to maintain growth momentum in the coming years.

Source: TechNode Global

Fulfilmentcrowd Expands into 7 European Fulfilment Centers with Fulfilment.nl Acquisition

UK-based logistics technology company fulfilmentcrowd has acquired Dutch ecommerce logistics specialist Fulfilment.nl as part of its strategy to accelerate European expansion and strengthen cross-border fulfilment capabilities across the EU.

The acquisition marks another major milestone for fulfilmentcrowd, which is backed by private equity firm Palatine. With the addition of Fulfilment.nl, the company’s European fulfilment network now expands to seven fulfilment centers, supporting ecommerce brands looking to scale internationally with faster and more localized delivery solutions.

According to the company, the Netherlands was selected as a strategic expansion market due to its role as one of Europe’s most important logistics hubs. Fulfilment.nl brings local operational expertise, strong customer relationships, and scalable logistics infrastructure to the growing fulfilmentcrowd ecosystem.

Fulfilmentcrowd Strengthens European Ecommerce Logistics Network

The deal reflects a broader trend in the ecommerce logistics sector, where fulfilment providers are racing to build pan-European networks capable of supporting omnichannel retail growth and cross-border commerce. Industry observers say demand for localized inventory management and faster EU-wide delivery is increasing rapidly as ecommerce brands seek more efficient international operations.

fulfilmentcrowd stated that the partnership will combine:

Local market expertise
Advanced fulfilment technology
Expanded EU delivery capabilities
Scalable logistics infrastructure

The company also welcomed Fulfilment.nl founder Robin Gerrits, General Manager Mart van der Heijden, and the broader Dutch team as part of the acquisition.

The acquisition follows several recent expansion moves by fulfilmentcrowd, including new fulfillment locations in the United States and leadership team changes aimed at supporting global growth ambitions.

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Shopee Reports Positive 46.6% Revenue Growth as Southeast Asia E-Commerce Battle Intensifies

Shopee is continuing to outperform expectations in Southeast Asia’s highly competitive e-commerce market, with parent company Sea reporting strong financial growth in the first quarter of 2026.

According to Sea’s latest earnings results, the company generated $7.1 billion in revenue during Q1 2026, marking a 46.6% year-on-year increase. Net income reached $438.2 million, while adjusted EBITDA climbed above $1 billion. The results pushed Sea’s share price sharply higher following the announcement.

Shopee remained the company’s largest business segment, contributing more than 60% of total revenue. The platform recorded 45% annual growth, reaching $5.1 billion in revenue as the company continued expanding logistics operations, seller incentives and digital payment integration across Southeast Asia and Latin America.

Sea’s strong quarter highlights how Shopee continues to defend its leadership position despite rising pressure from competitors including TikTok Shop and Alibaba-backed Lazada. Analysts note that competition in Southeast Asia’s digital commerce market has become increasingly aggressive, especially around logistics infrastructure, free shipping campaigns and creator-led shopping experiences.

Gaming and Fintech Continue Funding Shopee’s Growth

One of Sea’s biggest competitive advantages remains its multi-business ecosystem. While Shopee drives the company’s e-commerce growth, gaming division Garena and fintech business Monee continue generating strong cash flow to support expansion.

Garena recorded its strongest quarter since 2021, benefiting from the continued popularity of titles such as Free Fire and Arena of Valor. Meanwhile, Monee’s fintech operations expanded rapidly, particularly in Brazil, where digital lending and payment services continued gaining traction.

Industry analysts say this business structure allows Sea to continue investing aggressively into Shopee’s logistics and user acquisition strategies while maintaining overall profitability, something many e-commerce competitors struggle to achieve.

Sea also emphasized that Brazil remains one of Shopee’s fastest-growing international markets. The company’s expansion strategy increasingly focuses on balancing mature Southeast Asian operations with high-growth opportunities in Latin America.

Despite rising operational costs and lower margins linked to heavy investment, Shopee continues strengthening its regional market position. The platform remains Southeast Asia’s largest e-commerce company by traffic and transaction volume, operating across markets including Indonesia, Vietnam, Thailand, Malaysia, the Philippines and Singapore.

As Southeast Asia’s digital commerce sector evolves, Shopee’s latest performance demonstrates that the region’s e-commerce race is far from slowing down. Instead, competition is entering a new phase driven by logistics, fintech integration, AI-powered recommendations and creator-led commerce experiences.

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Vietnam’s E-Commerce Records Positive 47% Surge, Reaching $5.6B in Q1 2026

Vietnam’s e-commerce sector continued its rapid expansion in the first quarter of 2026, reinforcing the country’s position as one of Southeast Asia’s fastest-growing digital markets.

According to recent market data, total gross merchandise value (GMV) across Vietnam’s leading e-commerce platforms reached nearly VND148.6 trillion ($5.64 billion) during Q1 2026, representing a strong 47% year-on-year increase. The growth reflects rising consumer confidence, expanding platform competition and the increasing influence of social commerce in the country’s retail ecosystem.

Major platforms including Shopee, TikTok Shop, Lazada and Tiki continued to dominate the market, while livestream commerce and short-form video shopping became key drivers of online consumer engagement.

The number of online transactions also grew significantly during the quarter, surpassing 1.14 billion products sold. Vietnamese consumers spent an average of nearly $63 million per day on e-commerce platforms, highlighting the growing importance of digital retail channels in daily purchasing habits.

Beauty and personal care products emerged as the strongest-performing category, generating more than VND24.4 trillion in revenue. Women’s fashion and home-related products also remained among the top-selling segments. At the same time, men’s fashion recorded one of the fastest growth rates in the market, signaling changing consumer behavior and stronger demand for lifestyle-focused online shopping.

Social Commerce and Livestream Shopping Reshape Vietnam’s Market

Vietnam’s e-commerce growth is increasingly being fueled by social commerce strategies. Platforms are investing heavily in livestream shopping, creator-driven sales and short-video content to increase customer engagement and conversion rates.

TikTok Shop continues to rapidly expand its market share through “shoppertainment” strategies, while Shopee strengthens its position through integrated creator partnerships and platform-wide promotional campaigns. Analysts note that video-led commerce is becoming one of the defining trends of Vietnam’s digital economy.

Industry experts also highlight that Vietnam’s young digital-first population, improving logistics infrastructure and growing mobile internet penetration are creating strong long-term opportunities for online retail growth.

As Southeast Asia’s e-commerce competition intensifies, Vietnam is increasingly positioning itself as one of the region’s most dynamic and high-potential digital commerce markets for both local and international brands.

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Blackstone’s Positive €635M Skroutz Deal Signals New Growth Era for Southeast European E-Commerce

Global investment giant Blackstone has agreed to acquire a majority stake in Greek e-commerce platform Skroutz from CVC Capital Partners in a deal valued at approximately €635 million, including debt. The acquisition marks one of the most significant recent e-commerce transactions in Southeast Europe and highlights growing investor confidence in the region’s digital retail ecosystem.

Originally founded in 2005 as a price-comparison platform, Skroutz has evolved into Greece’s leading online marketplace, now offering more than 26 million products from around 9,000 merchants to approximately 2.5 million active users. Over the years, the company expanded its operations beyond marketplace services into logistics, fulfillment, fintech, retail media, and last-mile delivery infrastructure.

Why the Blackstone–Skroutz Deal Matters for the E-Commerce Industry

The transaction reflects a broader trend of major global investment firms targeting regional digital commerce leaders with strong infrastructure and long-term expansion potential. Blackstone sees Skroutz as more than just an online marketplace; the company has built a vertically integrated ecosystem that includes payment services, logistics operations, and fulfillment capabilities across Greece and neighboring markets.

Skroutz has already expanded into Cyprus, Romania, and Bulgaria, positioning itself as an emerging regional player in Southeast Europe. Analysts believe Blackstone’s backing could accelerate this growth strategy and strengthen the platform’s competitiveness against global marketplaces and rapidly growing Asian e-commerce platforms.

Economic Growth and Digital Retail Expansion in Greece

The acquisition also underlines the rapid transformation of Greece’s digital economy. Greece has become one of Europe’s faster-growing economies in recent years, while e-commerce penetration across Southeast Europe still remains below Western European levels , creating significant room for future growth.

According to reports, Skroutz’s revenue grew from approximately €30 million in 2020 to more than €130 million by 2024, driven by rising online shopping adoption, stronger logistics capabilities, and expanding merchant participation.

Despite the ownership change, Skroutz’s founders will remain actively involved in the company. Co-founder George Chatzigeorgiou is expected to continue serving as CEO, while the founding team retains a minority stake in the business.

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Positive Mother’s Day Shopping Boom to Generate $9 Billion in Türkiye’s E-Commerce Market

Türkiye’s e-commerce sector is expected to generate nearly $9 billion in transaction volume this May as online shopping activity accelerates ahead of Mother’s Day, according to industry representatives. The surge highlights the growing importance of special occasions in driving digital commerce across the country.

What Happened?

The Electronic Commerce Operators Association (ETİD) estimates that Türkiye’s total e-commerce volume could reach around 400 billion Turkish Liras (approximately $9 billion) during May, fueled largely by Mother’s Day shopping demand.

According to ETİD Chairman Hakan Çevikoğlu, online demand has significantly increased across several gift-oriented categories, including:

Jewelry
Fashion and footwear
Cosmetics
Home textiles
Baby products
Accessories and handbags

Çevikoğlu stated that Mother’s Day has become Türkiye’s second-largest gift shopping period after New Year celebrations, with online purchasing activity beginning in late April and continuing throughout May.

Jewelry and Fashion Lead the Growth

The strongest increase in demand has been recorded in the jewelry category, particularly gold products, where order volumes reportedly climbed by as much as 70 percent ahead of the holiday.

Average basket sizes have also increased in several product categories. Spending per order rose by around 20 percent in home textile and baby product segments, while fashion-related purchases such as sunglasses, accessories, handbags, and clothing also recorded higher average spending levels.

Industry representatives attribute much of the momentum to aggressive promotional campaigns launched by online marketplaces and retailers before the holiday period.

Digital Shopping Habits Continue to Grow

The latest figures reflect Türkiye’s broader shift toward digital commerce and mobile shopping habits. Consumers are increasingly turning to online platforms for seasonal and emotionally driven purchases, including flowers, chocolates, and curated gift boxes.

Çevikoğlu noted that the growing digitalization of consumer behavior continues to strengthen the role of e-commerce during special shopping occasions and seasonal campaigns.

Consumers Warned About Online Fraud Risks

Alongside the expected growth, industry representatives also warned consumers to remain cautious while shopping online during high-demand periods.

ETİD advised shoppers to verify whether e-commerce websites carry Türkiye’s official “Trust Stamp” certification and to carefully check website domain names to avoid fraudulent or imitation platforms.

What This Means for Türkiye’s E-Commerce Sector

The projected Mother’s Day shopping boom highlights the continued expansion of Türkiye’s digital retail ecosystem despite economic pressures and changing consumer spending patterns.

As promotional campaigns, mobile commerce adoption, and digital payment usage continue to grow, seasonal shopping periods are becoming increasingly important revenue drivers for marketplaces, retailers, and logistics providers across the country.

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