Page 108 – WORLDEF

The Trusted Partner for Amazon Sellers: MarginBusiness

MarginBusiness is a specialized agency that supports Amazon sellers in the Gulf region and Europe by helping them maximize their e-commerce potential. By offering tailored solutions, the company assists businesses in overcoming the challenges of selling on Amazon and achieving sustainable growth. MarginBusiness aims to become the preferred partner for Amazon sellers in the Gulf and European regions, building a strong bridge between these markets. We spoke with Omar Angri, CEO of MarginBusiness FZE LLC, about the company’s story.

Omar Angri says, “We aim to support brands in optimizing their Amazon presence, driving revenue growth, and achieving long-term success by leveraging our expertise in localization, optimization, and strategy.”

What does MarginBusiness offer to Amazon sellers and the e-commerce ecosystem?

MarginBusiness provides end-to-end account management services to Amazon sellers. These services include:

Launching and scaling
Video and photo services
Listing optimization: Creating SEO-optimized, culturally relevant product listings to boost visibility and conversions.
PPC management: Designing and managing advertising campaigns to maximize ROI.
Account health monitoring: Ensuring compliance with Amazon’s policies to avoid interruptions.
Localization: Adapting product listings to the nuances of each market, including language and cultural preferences.

Omar Angri added the following: “Our contribution to e-commerce lies in bridging the gap between sellers and their target markets. By focusing on cultural adaptation and Amazon-specific strategies, we help businesses thrive in the competitive e-commerce landscape while simplifying the complexities of entering new regions.”

“Amazon is making significant investments in infrastructure, customer support, and delivery systems”

In response to the question, “Could you provide insights about Amazon’s development in the regions you serve?”, Angri stated the following: “The Gulf region, especially the UAE and Saudi Arabia, represents a rapidly growing market for Amazon, fueled by high internet penetration and a shift toward online shopping. Amazon UAE and Amazon KSA are investing heavily in infrastructure, customer support, and delivery systems, making them ideal entry points for sellers targeting the Middle East. In Europe, Amazon continues to dominate, with mature markets like Germany, the UK, and France offering robust opportunities for sellers. However, each market has unique dynamics, requiring precise localization and strategy. Sellers who can adapt to these nuances stand to gain significantly.”

“We are a trusted partner for Amazon sellers”

Omar Angri shared the following about what sets MarginBusiness apart from similar platforms: “MarginBusiness stands out because of our localized approach and deep understanding of the markets we serve since 13 years. Unlike generic service providers, we: Focus on cultural nuances, ensuring listings including photos resonate with the local audience. Offer a team of native speakers for each target market, providing accuracy and authenticity in translations and content. Provide a comprehensive range of services, from listing creation to scaling businesses.

Offer DIAFY (Do It All For You): A unique, hands-on approach tailored for busy individuals who want to start on Amazon UAE. With DIAFY, we handle everything from account creation to brand development, sourcing, listing optimization, and PPC management, providing a complete A-to-Z solution for building a successful Amazon brand. Our proven track record, personalized service, and commitment to helping sellers achieve tangible results make us a trusted partner for Amazon sellers.”

“Our multilingual team ensures that brands maintain their identity while expanding into global markets”

Omar Angri continued: “Our team comprises experienced professionals from diverse cultural and linguistic backgrounds, reflecting the markets we serve. We employ Amazon-certified experts in PPC management, e-commerce strategists, content creators, and localization specialists. With 15-20 team members, each contributing unique expertise, we are agile enough to provide personalized support while having the capacity to handle large-scale projects. Our multilingual team ensures that sellers can expand globally without losing the essence of their brand.”

CEO of MarginBusiness, Omar Angri, also shared his thoughts on WORLDEF: “Our collaboration with WORLDEF has been instrumental in expanding our reach and strengthening our position in the e-commerce ecosystem. As a prominent platform connecting e-commerce stakeholders, WORLDEF provides valuable opportunities for networking and collaboration.

We have already spoken at two major events in Istanbul and Dubai, sharing insights and expertise with the e-commerce community. These experiences have solidified our relationship with WORLDEF, and we are excited about the potential to deepen this cooperation further in the future. Through this partnership, we aim to continue empowering sellers in the Gulf and Europe to achieve success on Amazon.”

Smart Solutions for Amazon Sellers’ Success

DHgate Ranked Among the Most Downloaded Apps in the US

DHgate was founded in 2004 by former Microsoft and Cisco executive Diane Wang. Offering a wide range of products from electronics to clothing, the app provides affordable alternatives to well-known brands.

DHgate gained popularity in the US thanks to the impact of viral videos on TikTok. In these videos, Chinese manufacturers shared the production processes and costs of luxury goods, causing consumers to question the true value of these products. During a period of increasing trade tensions between the US and China, platforms like DHgate offer an alternative shopping experience by enabling consumers to shop directly from Chinese manufacturers. This presents an appealing option for consumers seeking to bypass traditional retail channels and access more affordable products.

DHgate Climbs from 352nd to 3rd Place in 4 Days

DHgate has climbed to the top of the US App Store rankings. According to data from app intelligence company Appfigures, DHgate ranked 352nd among free iPhone apps without games in the US as of April 11, 2025. The app rose to number 6 on April 13, and to number 3 the next day.

On April 12, 2025, the app was downloaded 35,400 times across the App Store and Google Play. This number represents a 56% increase compared to its 30-day average. Of these downloads, 17,300 came from US users, marking a 98% increase. On April 13, downloads surged to 117,500 on iOS alone — a 732% increase over the 30-day average. The US accounted for 65,100 of these downloads, representing a 940% increase. As of April 14, 2025, the app had reached 3rd place among free iPhone apps on the US App Store.

Viral Video: “There’s Nothing a Chinese Factory Can’t Make!”

With over 30 million products ranging from electronics to clothing, DHgate has become an attractive option for consumers looking for more affordable alternatives to luxury brands. The app has drawn further attention as TikTok users share insights into global manufacturing realities. It is highlighted that many luxury products are made in Chinese factories and then sold at high prices in the West under brand labels.

In a viral video, a TikTok user said, “There’s nothing a Chinese factory can’t make,” while showcasing various items claimed to be produced for world-renowned brands. This type of content resonated with viewers and directed them to platforms like DHgate, where they could buy similar products at much lower prices.

DHgate as a Form of Resistance Against Trade Policies

After the US government imposed an additional 145% tax on products imported from China, many Chinese suppliers began using social media as a tool to counter this negative perception. These videos have become not only a marketing tool for DHgate but also a form of resistance against trade policies affecting their business.

In the shadow of this surge, other apps like Taobao have also attracted growing interest, rising as high as 10th place on the US App Store. This trend indicates that consumers are turning to direct-to-consumer platforms that enable direct connections with Chinese manufacturers, bypassing traditional retail channels.

TikTok Shop is Expanding in Europe!

Alwafaa: Digital Partner for SMEs in the MENA Region

Founded in 2002, Alwafaa Group is one of Dubai’s leading digital marketing and IT service providers. From humble beginnings, the company has evolved into a dynamic organization focused on delivering innovative solutions to businesses. Alwafaa Group envisions empowering small and medium-sized enterprises (SMEs) by facilitating seamless technology adoption, enabling them to grow and compete effectively in the digital world.

Speaking to WORLDEF E-COMMERCE, Alwafaa Group’s Founder and CEO, Muneer Alwafaa, stated: “Our journey includes ventures into AI, e-commerce, and digital transformation, with our latest project, Daidu.ai, providing AI-driven tools like chatbots and enabler programs to support SMEs. These initiatives highlight our commitment to driving growth through innovation.”

What Does Alwafaa Group Offer to E-Commerce Brands?

E-commerce is one of the key focus areas for Alwafaa Group. Within this scope, the services they provide include:

Website and app development: We design scalable, user-friendly e-commerce platforms tailored to client needs.
Digital marketing: Helping e-commerce businesses optimize visibility and ROI through SEO, social media, and performance-based advertising.
AI solutions: Through Daidu.ai, we deliver AI-powered tools for predictive analytics, customer engagement, and process automation.
Marketplace integration: Supporting businesses to establish a presence on platforms like Amazon, Noon, and other major marketplaces.

Alwafaa Group aims to ensure the seamless integration of technology into e-commerce operations, enhancing efficiency and improving the customer experience.

“E-commerce in MENA is experiencing unprecedented growth”

Alwafaa Group CEO, Muneer Alwafaa, shared his insights on the developments in the e-commerce sector in Dubai and the MENA region with the following remarks:

“The MENA region is witnessing unprecedented growth in e-commerce due to. Dubai’s e-commerce strategy has fostered a business-friendly environment, encouraging digital transformation. AI tools are becoming essential for customer personalization, inventory management, and predictive analysis. With high smartphone penetration, mobile shopping has emerged as a dominant trend. Advanced fintech solutions have boosted consumer confidence in online transactions. Businesses are shifting towards eco-friendly practices to meet evolving consumer expectations. These factors are reshaping the e-commerce landscape, making it more competitive and innovation-driven.”

“The E-Commerce Market in MENA Will Exceed $50 Billion”

Muneer Alwafaa stated that he anticipates significant developments in the MENA e-commerce ecosystem by 2025:

“The MENA region’s market value is expected to exceed $50 billion, driven by technology adoption and consumer demand. Businesses will rely heavily on AI for advanced customer insights, logistics, and marketing automation. Eco-friendly packaging and operations will become key differentiators for businesses. An increase in international trade facilitated by advanced logistics and payment solutions. Augmented reality (AR) and virtual reality (VR) will enhance the online shopping experience. The future of e-commerce will revolve around customer-centric strategies powered by data and innovation.”

“Our E-Commerce Team Consists of Specialized Professionals”

Alwafaa highlighted that the company’s e-commerce team is made up of experts specializing in various fields and stated: “Creating robust, scalable websites and apps for e-commerce businesses. Performance-driven digital marketing experts who ensure client success. Specialists providing AI solutions like chatbots and predictive analytics. Ensuring seamless support and service delivery. We prioritize collaboration and continuous learning, enabling us to deliver exceptional results for our clients.”

Challenges in the e-commerce sector

Muneer Alwafaa also provided the following insights regarding the challenges in the e-commerce sector: “While the e-commerce landscape is thriving, it comes with its own set of challenges:

Competition: The rapid entry of new players demands constant innovation to stay ahead.
Logistics: Managing delivery efficiency and costs, particularly in remote areas, remains a challenge.
Data security: Ensuring secure transactions and protecting consumer data is critical for building trust.
Customer expectations: The need for fast, personalized, and seamless shopping experiences requires significant investment in technology.

At Alwafaa Group, we address these challenges by leveraging cutting-edge solutions, fostering innovation, and maintaining a customer-first approach.”

Adding value to the e-commerce ecosystem

Alwafaa, “To truly drive the e-commerce industry forward, collaboration and knowledge-sharing are essential. Businesses must embrace emerging technologies like AI, focus on sustainability, and prioritize customer experience to succeed. At Alwafaa Group, we are committed to being a catalyst for this transformation by delivering innovative solutions, empowering SMEs, and building a strong community of like-minded entrepreneurs. Together, we can shape the future of e-commerce.” dedi.

Who is Muneer Alwafaa?

Finally, Muneer Alwafaa shared his career journey and vision: “I am Muneer Alwafaa, an entrepreneur, influencer, and AI specialist with over 22 years of experience in Dubai. My journey began in 2000 in a small village in Kerala, India, where I dreamt of building a business that made technology accessible to all. Today, as the Founder and CEO of Alwafaa Group and Daidu.ai, I’m proud to have created platforms that empower businesses to achieve their goals.

My passion lies in supporting SMEs, especially in adopting AI and e-commerce strategies. I believe in the power of continuous learning and innovation to stay relevant in this fast-changing world. I’m an influencer having more than 1.2 millions followers across different social media platform, a radio presenter and TV host, a motivational speaker and becoming an author of the book ‘AI in Business’ soon.

Looking ahead, I aim to; expand Daidu.ai’s reach and introduce AI to more businesses, foster innovation in the e-commerce ecosystem. Mentor aspiring entrepreneurs and share knowledge through masterclasses and thought leadership initiatives.”

Quiqup enters the Saudi Arabian market

This move by Quiqup is supported by the strategic backing of the Mohammed bin Rashid Innovation Fund (MBRIF). This support will help the company expand its operations and double its business volume over the past two years.

Founded in the UAE in 2017, Quiqup offers comprehensive logistics services focused on SMEs. The company provides warehousing, sorting, packaging, and delivery services. With this expansion into Saudi Arabia, commercial customers in the Kingdom will now have access to Quiqup’s reliable and efficient order fulfillment services.

“Our strong track record in the UAE forms a solid foundation for our operations in Saudi Arabia”

Fatima Yousif Alnaqbi, Assistant Undersecretary of the Support Services Sector at the UAE Ministry of Finance and MBRIF Ministry Representative, said the following on the matter: “Quiqup’s journey demonstrates how strategic support, when combined with innovation and market expertise, can support a company’s growth and create meaningful economic impact.”

Quiqup CEO Bassel El Koussa said, “Our expansion into Saudi Arabia was the natural next step in line with the evolving needs of our customers. In response to the increasing demand for seamless cross-border logistics solutions, we are proud to offer our services to neighboring markets. We view the GCC as a connected e-commerce ecosystem, where operational efficiency in one market boosts overall regional performance. Our strong track record in the UAE forms a solid foundation for our operations in Saudi Arabia.”

Quiqup doubled its business volume within two years

Thanks to MBRIF support, Quiqup scaled its operations and doubled its business volume within two years. It also grew its customer base by 77% annually between 2023 and 2024. Since 2021, the company has increased its number of customers 25-fold. Quiqup is on track to reach profitability in the fourth quarter of 2025. In 2024, Quiqup facilitated a trade volume of AED 580 million. Thus, it further solidified its role in strengthening the e-commerce supply chain. Quiqup also plans to expand into other markets within the GCC.

Saudia Cargo Focuses on E-Commerce with New Asia-Europe Route

Smart Solutions for Amazon Sellers’ Success

Vanessa Hung is the go-to strategist for sellers who want to make sense of Amazon’s complex platform. Originally from Venezuela, Hung moved to the United States to earn her business degree and gain new opportunities to expand her knowledge of global marketplaces. Through her agency, Online Seller Solutions, she offers hands-on support that helps Amazon sellers tackle challenges and streamline their operations. She also founded the Sellerverse, a practical community where Amazon sellers and operators share strategies, learn from each other and the courses, and solve real problems together.

What Makes Online Seller Solutions Different?

With a 95% success rate fixing Amazon issues, over 5 years of experience, and deep knowledge of Amazon’s backend, Online Seller Solutions doesn’t just give advice, they do the hard work for you. They understand exactly how Amazon works and can handle all the details of your Amazon business so you can focus on growth. The company takes care of the complicated tasks that most sellers find confusing or time-consuming.

Here’s How They Help You Succeed?

Optimizes both front-end and back-end product listings using AI-driven strategies and semantic SEO to enhance visibility, relevance, and compliance with Amazon’s algorithms like Rufus and COSMO.
Offers Single Solutions for specific challenges, including Seller Central Account Setup, Creative Services for listing enhancements, and Secondary Language Translation for global marketplaces.
Offers Ongoing Monthly Support to help manage your business, handle tasks, and keep everything running smoothly.
Delivers Enterprise Solutions with scalable white-label services and expert-led workshops to optimize operations for large businesses and aggregators.
Protects brand integrity through brand registry optimization and strategies to protect against counterfeit listings and hijackers.
Conducts account health audits and provides actionable insights to improve performance, and maintain compliance on Amazon’s platform.

A Real Success Story

One seller woke up to find every single one of their listings gone. No warnings, no chance to appeal, just an Amazon notice saying their products made health claims they shouldn’t. Amazon’s message was clear: “Nothing you can do. No appeals. No reinstatement.” The only option Amazon offered was expensive lab testing costing thousands of dollars with no guarantee of approval.

But Hung’s team at Online Seller Solutions:

Figured out why Amazon misunderstood the listing content.
Rewrote everything to fix the problem.
Created a smart appeal that proved Amazon was wrong.
Got all the products back online without paying for unnecessary tests.

Online Seller Solutions doesn’t just accept Amazon’s first answer, they find the real solution when your business is on the line.

The Sellerverse Community

Vanessa Hung created Sellerverse, the 1st Amazon Sellers Community, because she saw too much information shared among Amazon sellers but no place where it all could be.

This community gives members:

Simple guides for using Seller Central without the confusion
Step-by-step help for making product listings that actually sell
Ways to manage inventory and keep your account healthy
Smart strategies for protecting your brand

But Sellerverse isn’t just about training. It’s a place where sellers support each other, share what works, and solve problems together.

Why Hung Is Worth Listening To?

Vanessa Hung has helped over 20,000 Amazon sellers improve their businesses. She works with brands making anywhere from six to nine figures in sales. She regularly speaks at major e-commerce events worldwide: Prosper Show, SellerCon, BDSS, European Seller Conference, WORLDEF DUBAI, and MDS. At these events, she shares the newest strategies for AI and the future of selling on Amazon.

Hung’s Approach Keeps Sellers Competitive?

Amazon is changing fast. Vanessa Hung believes that understanding what customers and Amazon really want is more important than old-style keyword tricks. “If your listing doesn’t match what customers actually need, you’re not just losing sales, you’re becoming invisible,” she says. With new AI tools changing how Amazon works, sellers must adapt quickly. Online Seller Solutions helps businesses stay ahead by ensuring their listings work well with Amazon’s latest updates.

Hung also warns about Amazon making their platform unnecessarily complicated in ways that often benefit themselves more than sellers. Her advice is simple: adapt faster, optimize smarter, and understand the reasons behind Amazon’s choices.

For 2025, Vanessa is focusing on two things: disruption and automation. She believes sellers who use AI and automation will do better than those stuck in old ways of working. New tools like Amazon DSP’s Contextual Keyword Targeting will help brands reach more customers without spending so much on expensive PPC campaigns.

“The future of selling on Amazon isn’t just about keeping up with changes,” Vanessa Hung explains. “It’s about seeing them coming, using your data smartly, and staying one step ahead of both competitors and Amazon itself.”

Amazon Will Shop from Other E-Commerce Sites with the “Buy for Me” Agent!

Saudia Cargo Focuses on E-Commerce with New Asia-Europe Route

Saudia Cargo’s new cargo flights will be operated twice a week between Liège Airport (LGG) in Belgium and Zhengzhou Xinzheng International Airport (CGO) in China. Saudia Cargo’s direct flights from LGG to Dammam started on April 3. The company has increased the total number of weekly flights departing from Liège to 11.

The airline will also operate a weekly cargo flight from LGG to King Fahd International Airport in Saudi Arabia. The China flights are offered particularly in cooperation with e-commerce platforms, e-commerce sellers, and logistics providers. The airline has a cargo fleet consisting of seven “Boeing 747” and one “Boeing 777.”

“New Routes Support the Growth of the E-Commerce Sector”

In a statement from Saudia Cargo on the subject, it was said: “This strategic move aims to expand our global network and support the rapid growth of the e-commerce sector and trade between Asia and Europe via the Kingdom in line with the Saudi Vision 2030 goals.” It was also stated: “This highlights the company’s strong presence in the European continent and its role in the transportation of shipments requiring fast delivery.”

“Supports Saudi Arabia’s Position as a ‘Global Logistics Hub’”

Marwan Niazi, Senior Vice President of Commercial at Saudia Cargo, said: “These new strategic routes offer promising opportunities for our customers, contributing to the shaping of a new global trade era between Europe, the Middle East, and Asia while supporting Saudi Arabia’s position as a ‘global logistics hub’.”

Niazi also added: “The addition of the Liège and Zhengzhou routes will be a game changer in our operations. This will not only increase our capacity to meet the growing demand in the region but also further strengthen our position as one of the leading global air cargo companies. This expansion will allow us to offer advanced solutions that support the sustainable growth of our customers and partners and reflect our commitment to mutual success.”

Saudia Cargo Receives CEIV Fresh Certification

Meanwhile, the new flights of the Saudi air cargo company marked the second announcement the company made this week. Saudia Cargo has also been awarded IATA’s CEIV Fresh certification to support its growing operations in the transportation of perishable products. This certificate confirms the airline’s competence in transporting temperature-sensitive perishable products in accordance with IATA’s globally recognized standards.

DHL eCommerce enters Saudi Arabian market

The Architects Behind Virtual Stores: Squared Circle Ecom

Squared Circle Ecom goes beyond supporting online sales for brands – it ensures that brands sell smarter. Founded in 2019, the company has built a reputation for transforming market chaos into structured and scalable growth. The team specializes in everything from account management and marketing strategies to data-driven insights and technological solutions. Squared Circle Ecom’s mission is to be the digital partner brands truly want to work with—efficient, sharp, and always one step ahead. Its vision is to help brands navigate the digital landscape with intelligence, efficiency, and the right amount of courage.

Alexander Henn, CEO of Squared Circle Ecom, stated, “Think of us as architectural designers behind virtual storefronts, strategists for successful product launches, or even the ‘troubleshooters’ who fix things when disaster strikes. We don’t believe in fluff. We believe in results.” Henn appeared as a guest on WORLDEF E-COMMERCE.

Headquartered in India, Squared Circle Ecom’s expertise extends far beyond the basics. Its strongest presence is in Southeast Asia, the Middle East, Germany, Australia, and the U.S. The company has collaborated with major marketplaces such as Amazon, Lazada/Redmart, Noon, and Namshi. Alexander Henn remarked, “E-commerce does not follow borders, and neither do we. Whether it’s helping a brand break into new markets or optimizing operations across multiple regions, we make scaling a seamless experience.”

“Cut Through The Noise And Focus On What Works”

In response to the question, “What do you promise e-commerce brands?”, Henn replied: “No promises here, but real, measurable outcomes. Cut through the noise and focus on what works. Optimized storefronts that convert, not just look good. Marketing strategies with impact, not impressions. AI-powered insights so you don’t have to guess. Smooth operations that keep your vendors and customers happy. Captivating and engaging content and creative services. In short? We help brands sell more, stress less, and scale faster.”

“The Game Is Changing, and Brands Must Adapt”

Squared Circle Ecom CEO also discussed the challenges in digital marketing:
“Marketing today is an obstacle course, and only the adaptable survive. The biggest challenges are:

The attention deficit crisis: If you don’t hook people in three seconds, they’re gone.
The platform explosion: It’s no longer just Google and Facebook. Now it’s TikTok, Instagram Shopping, WhatsApp Commerce, and whatever else pops up next.
The data lockdown: With privacy updates and the death of third-party cookies, brands need new ways to reach their audience without creeping them out.
The AI takeover: Ignore AI, and you’ll get left behind. Use it wisely, and you’ll be ten steps ahead.

The playbook is changing, and brands need to adapt or fade into digital oblivion!”

“Ignoring Artificial Intelligence is Like Running a Market Without Cash Registers”

In response to the question, “How is artificial intelligence transforming your industry?” Alexander Henn said: “As a player, ignoring AI in today’s e-commerce scene is like running a souk without cash registers. Possible, indeed, but far from the mark.” He added: “AI-driven digital merchandising is not the future; it is the present, and we’re paving the way at Squared Circle Ecom. We offer AI-driven solutions, including automating product listings, enhancing the searchability of items using intelligent tagging, and designing targeted campaigns that capture the imagination of consumers.”

“We Make the Impossible Possible for Our Customers Every Day”

Henn also shared the features that distinguish Squared Circle Ecom from other platforms: “At Squared Circle Ecom, we are committed to delivering exceptional e-commerce solutions. Our tagline, ‘We square circles for our customers every day,’ reflects our dedication to overcoming challenges and achieving success for our clients.

Our regional expertise, having collaborated with platforms like Amazon, noon, Talabat, and Lazada, enables us to understand the local nuances of selling in these regions. Whether it’s D2C websites, global marketplaces, social commerce, or quick-commerce platforms, we optimize your omnichannel presence to maximize reach and conversions.

In other words, we don’t just make things look good—we make them work smarter, sell faster, and scale bigger. Our commitment to innovation and operational excellence ensures that your brand not only competes but thrives in the digital marketplace.”

Squared Circle Ecom Team: Experts in Scaling Brands

Henn described the Squared Circle Ecom team: “The team of industry experts, creative problem solvers, and data-driven strategists at Squared Circle Ecom excel at scaling brands across digital platforms. We identify changes in the market and build strategies to stay one step ahead. Our action-oriented marketers turn impressions into clicks and clicks into conversions, while our insightful data analysts translate data into actionable insights that fuel business growth.

Our influential creative professionals know that good design is not only beautiful; it must also be engaging and influence purchasing decisions. With our years of experience across FMCG, fashion, beauty, electronics, and emerging markets, we have worked with leading global and regional marketplaces like Amazon, Noon, Talabat, Lazada, Flipkart, and Shopee.”

About Alexander Henn

“In 2019, I co-founded Squared Circle Ecom Pvt Ltd with Rajeswari Henn (Managing Director) and Priyanka Henn (Director). As a family-owned digital merchandising company, we built Squared Circle Ecom with a clear vision: to help brands scale seamlessly across global marketplaces while setting industry trends, not just following them.

It all started at Amazon India, where I quickly learned that customer obsession is a principle, not just a mantra, that leads to long-term success. My work earned me the ‘Above & Beyond’ award, and later at Lazada-Alibaba, where I played a significant role in building digital commerce across Southeast Asia.

Amazon India: I contributed to building one of the strongest retail teams, driving marketplace expansion, and implementing global best practices.
Lazada-Alibaba Group: I set up a Center of Excellence in Bangalore and was instrumental in Lazada’s grocery expansion across Southeast Asia.
Speaker & Thought Leader: I have spoken about AI-driven digital merchandising and marketplace scaling at global industry events such as AICRA Tech Start-Up Conclave and Seamless Berlin.”

Temu Rises to the Top in Poland

According to Mediapanel data in Poland, Temu reached 18 million users in March, surpassing Allegro. This figure shows that Temu made a big leap compared to its previous numbers. Allegro’s user count was measured at 17.7 million, just behind Temu. In October 2023, Allegro had over 18 million users, while Temu had fewer than 11 million. Thus, Temu has achieved something that platforms like eBay had previously failed to do.

“Definitely a Warning for Allegro”

Experts believe that Temu’s user numbers in Poland are a result of major marketing investments. One expert said, “These figures are definitely a warning signal for Allegro; because it is clear that competition is increasing, and the Polish platform may have to sustain rising marketing expenditures.”

Temu’s success is considered a result of aggressive advertising campaigns and marketing strategies in the Polish market. Advertisements for Temu can be seen on nearly every street corner in Poland. It is clearly seen that the platform appeals to a constantly growing user base.

Since entering the Polish market, Temu has rapidly gained popularity. Its user base surpassed Allegro’s in just a few months. The global influence of Temu’s parent company, China-based PDD Holdings, continues to grow. Temu’s low prices and wide product range enabled it to become a strong competitor in Poland’s online shopping market. PDD Holdings, the owner of Temu, also owns and operates Pinduoduo, one of China’s popular e-commerce platforms.

Temu’s Rise in Poland

Temu’s success in Poland is not only the rise of a commercial brand but also a demonstration of how global e-commerce dynamics are changing. The rapid integration of a China-based platform into the Polish market has placed significant pressure on local players. This transformation has also begun to reshape Poland’s online shopping habits. Temu’s major advertising campaigns and affordable pricing policy managed to attract the attention of Polish consumers and created a significant shift in the balance of the e-commerce market.

Behind Temu’s success lies the strong business model of its parent company, Pinduoduo. Offering consumers products at affordable prices, Temu stands out with its user-friendly interface and wide product selection.

DHL and Temu Sign Memorandum of Understanding

The countdown for the Balkan eCommerce Summit has begun

Balkan eCommerce Summit has become a cornerstone event, fostering collaboration, innovation, and growth in the sector. eCommerce Academy, which operates in the Balkans, has been developing various formats, programs, and initiatives for eight years to strengthen the region’s e-commerce community. It provides businesses with the knowledge, tools, and connections necessary to improve their operations, expand their markets, and significantly boost their sales.

The region’s most important e-commerce event, Balkan eCommerce Summit, brings together all industries intersecting with e-commerce. Behind eCommerce Academy and Balkan eCommerce Summit, both crucial to the region’s e-commerce ecosystem, stands a seasoned professional: Nikola Ilchev. We spoke with Nikola Ilchev, the founder of eCommerce Academy and Balkan eCommerce Summit, about e-commerce and the upcoming summit.

“Our focus is on facilitating cross-border sales in the Balkans”

Nikola Ilchev stated: “We take immense pride in being the driving force behind some of the most impactful and influential events across the Balkan region. Even when we are not the primary organizers, we remain deeply involved, providing unwavering support to ensure their success. A notable example of our commitment to collaboration is our strong and continuous backing of all initiatives spearheaded by WORLDEF, an organization that shares our vision for advancing e-commerce.”

He further added: “In addition to organizing events and providing support, we are dedicated to addressing one of the biggest challenges businesses face in the Balkans: cross-border sales. Our efforts focus on simplifying the complexities of international trade for e-commerce companies in the region. By fostering cooperation, building bridges, and eliminating barriers, we aim to create a seamless cross-border trading experience, enabling businesses from the Balkans to thrive in an increasingly competitive global market.”

Balkan eCommerce Summit (*) – April 29-30, 2025!

As the founder of Balkan eCommerce Summit, Nikola Ilchev highlighted that the summit is a leading event that brings together businesses and professionals from more than 20 countries across Central and Eastern Europe. Regarding the upcoming event, organized under eCommerce Academy’s leadership at Arena Sofia, he shared the following insights:

“For 2025, we are thrilled to announce the participation of attendees and exhibitors not only from the region but also from countries like Ukraine, Türkiye, Germany, Italy, and even as far as India. This expansion underscores the Summit’s growing reputation as one of the most significant gatherings for e-commerce and digital marketing professionals in the region, playing a pivotal role in shaping the industry’s future.”

Nikola Ilchev continued: “Balkan eCommerce Summit has become a cornerstone event, fostering collaboration, innovation, and growth in the sector. Its influence extends far beyond the Balkans, positioning the region as a dynamic hub for e-commerce and digital marketing excellence. The 2025 edition, scheduled for April 29-30, promises to be the most exciting yet, featuring a stellar lineup of world-class speakers.

These experts will share invaluable insights on a wide range of topics, including boosting sales, mastering SEO strategies, crafting impactful marketing campaigns, harnessing the power of social media, exploring emerging trends, building compelling brands, and driving product innovation. Attendees can expect a rich exchange of ideas, hands-on knowledge, and unparalleled networking opportunities.”

*For more information and registration, visit: https://balkanecommerce.com – Balkan eCommerce Summit

“Our greatest strength is our unique network of over 4,000 e-commerce business representatives”

Speaking about their contributions to e-commerce brands and the e-commerce ecosystem in the Balkans, Nikola Ilchev provided the following details:

“E-commerce brands are constantly seeking new markets to expand into, innovative partnership opportunities, and cutting-edge services to accelerate their growth. This is where we excel. With our extensive expertise and deep understanding of the e-commerce ecosystem, we specialize in facilitating meaningful connections between service providers across different countries and regions. Whenever an e-commerce business owner needs assistance in finding reliable partners or solutions, we are always ready to offer the most well-informed and tailored recommendations.”

“Our strength lies in our unparalleled network, which includes over 350 service providers and a vibrant community of more than 4,000 e-commerce business representatives across 20+ markets. This extensive network enables us to serve as a trusted and indispensable partner, helping businesses navigate industry complexities and seize growth opportunities beyond borders.”

“The Balkans offer a fertile ground for e-commerce growth”

Nikola Ilchev also assessed the development of e-commerce in the Balkan region:

“The Balkans stand out as one of the last regions in Europe where e-commerce continues to experience consistent double-digit growth year after year. This dynamic growth has made the region an increasingly attractive destination for e-commerce businesses from Central and Western Europe looking for new opportunities and untapped markets. With a unique combination of rapid digitalization and increasing consumer demand, the Balkans present fertile ground for e-commerce expansion and innovation.”

“Leading this regional growth is Romania, which stands out due to its large population, advanced digital infrastructure, and mature market dynamics. As the largest market in the region, Romania sets a benchmark for digital transformation and e-commerce adoption. Following closely behind are Bulgaria, Greece, and Croatia, all of which have thriving e-commerce ecosystems. These countries significantly benefit from EU membership, making cross-border sales more seamless for businesses and consumers alike.”

“Meanwhile, the Western Balkans—including Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Albania, and Kosovo—has emerged as an exciting hotspot for e-commerce growth. Over the past few years, these markets have seen a remarkable surge in online transactions, driven by increasing internet penetration, growing consumer confidence in online shopping, and the adoption of digital payment solutions.”

“At the heart of our company is a key leader”

Ilchev emphasized that they collaborate with top professionals across various fields, including digital advertising, email marketing, copywriting, design, public relations, and communication strategies. He further added: “At the heart of our company is a key leader—someone who takes responsibility and drives the entire team forward.”

Finally, he reflected on their collaboration with WORLDEF: “The team at WORLDEF are both valued partners and trusted friends, and we deeply appreciate our collaboration. Since our first participation in their event in 2023, we have consistently supported their efforts and have always relied on their support in return. Their team is exceptional—highly skilled, dedicated, and truly inspiring to work with.”

Türkiye-Based Marketplace n11 Is Being Sold to UAE-Based DMSF

n11 Electronic Commerce and Information Technology Services Inc. is being sold for the third time in the last three years. An application has been submitted to the Turkish Competition Authority for the sale of n11 to UAE-based DMSF Holding Limited. According to the announcement published on the Competition Authority’s official website, it is planned that 100% of the shares of the Türkiye-based company will be transferred to DMSF. No official statement has yet been made regarding the details or financial terms of the sale.

n11 to Change Hands for the Third Time in Three Years

n11 was established in 2013 as a joint venture between Türkiye’s Doğuş Group and South Korea-based SK Group. The marketplace was acquired in June 2023 by the Turkish rapid delivery company Getir. In 2024, following the management takeover by Mubadala, Getir’s largest investor, the shares of n11 were transferred to Borançılı Teknoloji, owned by Serkan Borançılı, co-founder of Getir.

About DMSF Holding

Headquartered in Abu Dhabi, DMSF Holding operates in various sectors including export-import, retail, warehousing, logistics, and real estate. The diversified investment company is active in both local and international markets.

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