About
ToptanTR is a subsidiary of the Enkay Group of Companies, which has nearly 25 years of experience across all areas of the FMCG sector, including manufacturing, distribution, logistics, finance, sales, and marketing, since 1994.
Our business partners include some of Türkiye’s most distinguished national and international companies.
Through our online platform, we exclusively offer 100% authentic branded products supplied directly by manufacturers and/or authorized importers. These products fully comply with quality standards and represent brands with strong consumer recognition and trust.
Our vision is to serve as a transparent bridge between manufacturers and traditional trade channels within an evolving market landscape and changing field priorities.
Our mission is to eliminate unnecessary intermediaries within indirect distribution channels and to integrate consumers and traditional retail channels into a measurable and sustainable platform supported by advanced infrastructure and financial services. Through this model, we aim to establish a new approach to distribution, marketing, and sales within the traditional trade ecosystem.
