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Oriental Weavers, one of the world’s leading carpet and flooring solutions manufacturers based in Egypt, has launched its new unified e-commerce platform to strengthen its digital trade strategy. The company aims to improve the online customer experience by bringing its different brands and product categories together in a single digital infrastructure.

Thanks to the new platform, users will be able to access carpets, home decoration and different living space products from a single center. The company management states that this step is critically important for its digital growth targets in both local and international markets.

All of Oriental Weavers’ Digital Operations Have Been Gathered on a Single Platform

In the statement made by Oriental Weavers, it was stated that online sales operations previously managed in different systems will now be carried out through a single e-commerce infrastructure. The company’s new platform will have an infrastructure capable of centrally managing product management, order processes, customer experience, digital marketing and logistics operations. Officials emphasized that the unified system will provide significant advantages especially in operational efficiency, stock management and delivery processes.

Online Customer Experience Will Be Strengthened

It was announced that significant investments were also made in user experience with the new platform. Oriental Weavers has launched new digital features so that customers can discover products more easily, filter them and shop faster from mobile devices. The company also aims to increase conversion rates with personalized recommendation systems and an advanced user interface.

In the statement, it was stated that the digital platform is positioned not only as a sales channel, but also as a strategic customer interaction area that strengthens the brand experience.

The Share of E-Commerce Is Increasing

Oriental Weavers management drew attention to the rapid shift of consumer habits to digital and stated that online sales channels are playing an increasingly larger role in the company’s growth. While it was stated that online demand for home decoration and living space products increased significantly especially in the post-pandemic period, it was noted that the company aims to grow its e-commerce revenues with its new platform investment.

It is stated that Oriental Weavers’ new platform move is not limited only to the Egyptian market. The company aims to reach international customers faster and grow its cross-border e-commerce operations thanks to its digital infrastructure.

While it is known that the company exports to more than 150 countries worldwide, it is stated that the new system will provide stronger integration in global customer management and multi-market operations.

In a landmark development for the Middle East and North Africa (MENA) retail technology sector, Valu, Egypt’s leading universal financial technology powerhouse, has partnered with the digital automotive services marketplace, ElTawkeel.com. Executed through Valu’s specialised automotive financing arm, Valu Shift, this strategic alliance marks the official launch of Egypt’s first fully integrated digital automotive e-commerce platform dedicated exclusively to the brand-new car segment.

The groundbreaking initiative introduces a unified ecosystem where customers can browse, compare, book, pay for, and finance a new vehicle within a single, frictionless digital journey.

Overcoming Friction via Seamless Digital Automotive E-Commerce

Traditionally, purchasing a new vehicle in Egypt has been an offline, heavily fragmented process characterized by information ambiguity, tedious paperwork, and prolonged coordination between dealerships and financial institutions. By embedding Valu Shift’s fintech capabilities directly into ElTawkeel.com, the new platform fundamentally resolves these legacy pain points, establishing a high benchmark for the region’s digital automotive e-commerce sector.

The end-to-end digital architecture allows consumers to explore a diverse range of brand-new vehicles, leverage detailed comparison tools, and access transparent, official pricing. Most notably, buyers can now secure financing pre-approval within just one hour, eliminating the logistical bottlenecks that typically stall high-ticket retail transactions.

“This initiative marks an important milestone in further advancing Valu Shift’s role within Egypt’s automotive financing landscape,” said Mostafa El-Sahn, Chief Risk Officer of Valu. “Through our partnership with ElTawkeel.com, Valu Shift enables customers to receive financing pre-approvals within just one hour, delivering a fully digital and documented journey that removes the need to move between multiple entities to complete a vehicle purchase. By embedding financing directly within the new car-buying experience, we are simplifying a traditionally complex process while advancing greater transparency, efficiency, and accessibility across Egypt’s automotive market.”

Reorganizing Egypt’s Auto Market Through Digital Automotive E-Commerce

Beyond transactional speed, the platform is designed to structurally transform consumer behavior by offering comprehensive, native value-added services. Alongside flexible financing options, the interface integrates digital insurance solutions, allowing users to choose from competitive packages provided by leading insurance companies in real time.

This holistic approach shifts the industry from standard online listings to a robust digital automotive e-commerce ecosystem tailored specifically for modern, digital-first consumers.

“We are not just launching a car sales e-commerce platform; we are establishing a new model that completely reorganizes the automotive market in Egypt,” stated Ali Shaaban, Founder of ElTawkeel.com. “Our goal is to provide a transparent and integrated buying experience. We believe true digital transformation in this sector requires the integration of sales, financing, and insurance within one system, which is exactly what we have built at ElTawkeel.com.” Shaaban emphasized that Valu’s rapid, adaptable financing engine serves as the vital cornerstone required to build consumer trust and simplify complex multi-party procedures.

Scalable Fintech Backing the Future of Digital Automotive E-Commerce

The initiative relies heavily on Valu’s advanced financial technology stack and massive market footprint. As the first consumer finance-focused fintech company to list on the Egyptian Exchange (EGX: VALU.CA), Valu has maintained an aggressive growth trajectory. The company’s dynamic business model is further validated by a direct equity stake from global e-commerce giant Amazon.com.

Valu’s continuous scaling, including its recent expansion into Jordan under a specialised finance license from the Central Bank of Jordan (CBJ), provides the operational stability required to handle high-volume, large-scale transactions on ElTawkeel.com.

As global B2B and B2C retail trends increasingly shift toward embedded finance, this partnership demonstrates how digital marketplaces can successfully capture value in high-value sectors. By combining industry expertise with fintech innovation, Valu and ElTawkeel.com have created a sustainable roadmap for the evolution of digital automotive e-commerce across the wider MENA region.

Egypt’s Carpet Giant Oriental Weavers Launches Unified E-Commerce Platform