As the development of e-commerce continues in Türkiye, growth figures in sectors connected to e-commerce draw attention. Online card payment volume in Türkiye, which was at the level of TL 260 billion in 2020, reached TL 7.3 trillion as of 2025, growing 28 times. While the average basket amount increased 9.4 times, the number of transactions rose from 848 million to 2.8 billion.

The “Türkiye E-Commerce Ecosystem Report,” prepared in collaboration with KPMG and ideasoft, has been published! The report shows that e-commerce has made a leap in the last five years. According to the report, online card payment volume, which was at the level of TL 260 billion in 2020, reached TL 7.3 trillion as of 2025, growing 28 times. In the same period, the average basket amount increased approximately 9.4 times, while the number of transactions rose from 848 million to 2.8 billion. The average amount per transaction increased from TL 306.7 to TL 2,607. These figures show that consumption habits in the country are shifting to digital.

46.2% of E-Commerce Sellers in Türkiye Are in Istanbul

According to the report, the internet usage rate in Türkiye increased from 79% in 2020 to 90.9% as of 2025. The rate of individuals shopping online increased from 36.5% to 55.7% in the same period. These figures reveal that digital consumption has now become mainstream. This transformation points to strong growth not only on the user side, but also in transaction volumes.

The timing of consumer behavior also draws attention in the report. During the day, e-commerce transaction density reaches its peak especially between 13:00 and 15:00, while on a weekly basis, shopping is seen to take place predominantly at the beginning of the week. When the geographical distribution is examined, 46.2% of e-commerce sellers in Türkiye are located in Istanbul. Ankara follows Istanbul with 9% and İzmir with 6.4%, while other cities show a more fragmented structure.

“E-Commerce Has Become an Area Managed with Insights”

ideasoft CEO Sinan Akdal stated the following in his assessment of the report: “Today, e-commerce has become an area managed with insights. The data we present in the report shows that while e-commerce in Türkiye has made great progress, it has also evolved into a more competitive structure. In particular, the changing balance between categories, the digitalization of daily consumption habits, and the strong increase in transaction volume are among the clearest indicators that the sector has moved into a new phase. Indeed, the 28-fold growth of card payments made only online from 2020 to 2025 clearly reveals the scale that e-commerce has reached.”