Google’s ecosystem of products and services generated an estimated AED 21.8 billion in economic activity across the United Arab Emirates in 2024, according to a new study by research consultancy Public First. The findings highlight the expanding role of Google’s digital platforms and AI-powered technologies in supporting businesses, entrepreneurs, developers and content creators throughout the country.
The report estimates that Google Search, Google Ads, YouTube, Google Cloud and Google Play collectively contributed economic value equivalent to around 1% of the UAE’s GDP, demonstrating how digital technologies have become an increasingly important pillar of the nation’s non-oil economy.
AI Adoption Accelerates Across UAE Businesses
The study found that 91% of UAE businesses already use at least one artificial intelligence tool in their operations, while 87% believe AI represents a significant economic opportunity. Businesses are increasingly deploying AI to improve productivity, automate repetitive tasks, enhance customer service and streamline decision-making.
Google said its AI portfolio, including Gemini and AI-powered capabilities across Search, Workspace and Cloud, is helping organisations work more efficiently while enabling businesses of all sizes to reach customers through digital channels.
SMEs and Digital Creators Benefit
Small and medium-sized enterprises continue to be among the biggest beneficiaries of Google’s ecosystem. Search and Google Ads help companies attract new customers, while YouTube provides creators with monetisation opportunities and broader audience reach. Developers also benefit from Google Play, which supports app distribution and digital entrepreneurship.
The report also highlights Google’s long-term investment in digital skills across the region. Since 2018, the company’s training initiatives have reached more than 430,000 people in the UAE, helping professionals and entrepreneurs build digital marketing and AI capabilities.
Supporting the UAE’s Digital Economy Vision
The findings align with the UAE’s broader strategy to position itself as a global leader in artificial intelligence and digital innovation. Government initiatives promoting AI adoption, cloud computing and digital infrastructure have encouraged businesses to embrace emerging technologies at an accelerated pace.
As AI adoption continues to grow across sectors, Google expects its products and services to play an increasingly important role in supporting productivity, innovation and long-term economic diversification in the UAE.
