TikTok Shop Launched in Japan
TikTok’s e-commerce platform, TikTok Shop, has been launched in Japan.
The launch of TikTok Shop in Japan was announced in recent weeks. In this context, the service became available in Japan on Monday, June 30, 2025. TikTok has integrated shopping features directly into its video application in Japan. With TikTok Shop, Japanese users can purchase products listed in videos and live streams without leaving the app.
Japan Becomes the 17th Market for TikTok Shop
TikTokShop offers a wide range of products. The platform plans to introduce a dedicated “Shop” tab in the coming months, allowing users to explore and purchase items directly from brand pages. Following its launch in Indonesia, the UK, and other markets, Japan has become the 17th country where TikTok Shop is available.
It is reported that major Japanese retail brands are preparing to open stores on the platform. TikTok’s parent company, ByteDance, stated that many businesses in Japan and around the world are joining the ecosystem. Shop ads and the dedicated “Shop” tab are expected to be expanded locally soon. TikTok currently has over 20 million users in Japan.