Hepsiburada CEO Nilhan Onal Gökcetekin Is Handing Over Her Role

Hepsiburada CEO Nilhan Onal Gökcetekin will hand over her role as of July 1, 2026. Hepsiburada Chairman of the Board Mikheil Lomtadze said, “We have decided to build Hepsiburada’s next leadership period with leaders developed from within the company.”

Kazakhstan-based Kaspi.kz, one of Eurasia’s leading technology companies, acquired 65.4 percent of Hepsiburada shares with an investment of $1.1 billion in January 2025. Kaspi.kz Co-Founder and CEO Mikheil Lomtadze became Chairman of the Board of Hepsiburada on February 3, 2025. Kaspi.kz took another significant step in Türkiye by completing a capital increase of TRY 4.17 billion at Hepsiburada on December 19, 2025. Hepsiburada has now come to the agenda with another significant change in senior management. Nilhan Onal Gökcetekin, who was appointed as Hepsiburada CEO on January 1, 2023, will hand over her role on July 1, 2026. Hepsiburada’s next leadership period will be built with leaders developed from within the company.

Mikheil Lomtadze: The New CEO Period Will Be Built With Leaders Developed From Within the Company

Hepsiburada Chairman of the Board Mikheil Lomtadze, in his statement on the matter, said, “I worked closely with Nilhan and would like to thank her for her contributions to Hepsiburada. During her tenure, she strengthened the company’s financial discipline and reinforced its ability to execute its long-term strategy. We planned this transition together with a focus on continuity and uninterrupted operations. We have decided to build Hepsiburada’s next leadership period with leaders developed from within the company.”

Gökcetekin: I Am Proud of What We Have Built at Hepsiburada

Nilhan Onal Gökcetekin, for her part, made the following statement; “I am very proud of what we have built as a team at Hepsiburada and of the value we have created. I will continue to work closely with the company and the leadership team to ensure that the handover is completed smoothly and responsibly and to support Hepsiburada’s long-term success. After the transition process is completed, I will embark on a new professional journey.”

Who Is Nilhan Onal Gökcetekin?

Nilhan Onal Gökcetekin was appointed as the CEO of Hepsiburada as of January 1, 2023. She is a senior business leader with over 25 years of experience across retail, fast-moving consumer goods (FMCG), consumer electronics, and consulting at Fortune 500 companies, including Amazon and Procter & Gamble.

Nilhan Onal Gökcetekin managed businesses exceeding USD 10 billion with full profit and loss (P&L) responsibility; she built strategic plans delivering revenue and profitability growth through marketing and sales, process improvement, cost savings, and organizational design initiatives. Across multiple geographies, including the United States, India, Western Europe, the Nordics, Eastern Europe, and the Near East, including Türkiye, she delivered award-winning results achieving growth in market share, profitability, and brand value.

She is known for delivering transformations that create step changes in business and brand performance with her hands-on, collaborative, and inspirational leadership style. She is successful in managing cross-functional teams, building strong relationships, establishing thought leadership, advancing ideas, and driving transformational change. She is passionate about talent and business growth, brand building, and creating game-changing plans.

Her areas of expertise include category leadership and retail, people management with more than 4,000 employees under her direct leadership, leadership of multifunctional teams, organizational design, talent development, change management (mergers and acquisitions), thought leadership, strategic and operational marketing, and innovation.

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