Netflix and Shopee Form E-Commerce Partnership in Southeast Asia: ShopeeVIP+ Launches

Netflix has launched its first e-commerce partnership in Southeast Asia with Shopee, the e-commerce platform under Sea. The ShopeeVIP+ subscription program introduced as part of the partnership combines shopping benefits and digital entertainment services under a single package in Indonesia, Thailand, and the Philippines.

Netflix Access Included in the ShopeeVIP+ Package

Under the new ShopeeVIP+ program, users can benefit from Netflix access as well as unlimited free express delivery and daily discount vouchers. In Indonesia, the subscription fee starts at 40,000 Indonesian rupiah per month. Users are also offered free delivery of up to 20,000 rupiah on ShopeeFood orders.

According to Shopee’s statement, users can choose between mobile, basic, standard, and premium Netflix plans depending on their entertainment preferences. In this way, ShopeeVIP+ brings retail shopping benefits and digital content services together under a single subscription model.

Shopee: Benefits for Users’ Daily Lives Are Expanding

Shopee Indonesia Senior Director of Business Partnership Daniel Minardi stated that the program was developed following the interest shown in ShopeeVIP, which was launched last year. Minardi said users were demanding services that would provide direct benefits not only while shopping but also in their daily lives and lifestyle activities. He noted that the program aims to reach a broader user base across three Southeast Asian markets.

E-Commerce and Entertainment Platforms in the Same Ecosystem

Tizar Patria Irsyadi, Head of Business Development and Partnerships for Netflix Southeast Asia, stated that e-commerce and entertainment have become important parts of consumers’ daily lives, particularly in Indonesia and the Philippines. Irsyadi said the partnership aims to make it easier for users to access local and global content.

As Shopee expands its subscription services, it is also continuing its artificial intelligence investments in e-commerce operations. In 2026, the platform developed AI-powered marketing solutions, product search, recommendation systems, and content tools for sellers. The Netflix partnership became one of Shopee’s latest steps in bringing shopping, retail services, and digital content together within the same user ecosystem.