China's Sales in the Asian E-Commerce Market Reached $1.82 Trillion

The Asian e-commerce market accounted for a significant share of global online retail sales in 2025, led by China. Online sales of physical goods in China rose to approximately $1.82 trillion (13.09 trillion yuan), while e-commerce volume in India and Southeast Asian countries grew by approximately 20%. Meanwhile, growth rates slowed in the region's developed markets.

Online retail sales of physical goods in China increased by 5.2% in 2025, reaching 13.09 trillion yuan. The share of online physical goods sales in total retail consumer spending stood at 26.1%. Including digital products and consumer services, total online sales volume rose to 15.97 trillion yuan.

U.S. Online Sales Volume Reached $1.23 Trillion During the Same Period

Digital sales in South Korea reached $191 billion (272 trillion won), with food delivery accounting for 15.3% of the total and travel and transportation bookings representing 12.5%. In Japan, online sales of physical goods were recorded at 15.2 trillion yen in 2024, while total consumer e-commerce volume, including digital services, reached 26.1 trillion yen.

Southeast Asian E-Commerce Volume Increased by 20%

Southeast Asian countries stood out in Asian e-commerce growth. According to e-Conomy SEA data, total transaction volume across 10 markets in the region reached $191 billion in 2025. Gross merchandise volume in the six largest economies increased by 20% to $188 billion. Indonesia ranked first with a transaction volume of $71 billion, followed by Thailand at $33 billion, Vietnam at $25 billion, the Philippines at $24 billion, and Malaysia at $20 billion.

In India, online retail sales increased by approximately 20% to $65 to 66 billion. The number of online shoppers in the country approached 300 million, while quick commerce services offering deliveries in under 30 minutes accounted for 16 to 17% of total e-commerce volume.

Mobile Shopping and Automation Came to the Forefront in Retail

The use of mobile devices in Asian e-commerce transactions reached high levels. In South Korea, mobile shopping volume rose to 211 trillion won, accounting for 77.6% of online sales. In Southeast Asia, video-based sales channels accounted for one-quarter of digital transactions. Automated order fulfillment systems and artificial intelligence technologies also featured prominently in retail platform operations, while the source report particularly addressed automation investments and expansion efforts into second-tier cities.

Growth Rates Vary Across the Asian E-Commerce Market

In China, growth in online sales of physical goods slowed to 4.3% in the first eight months of 2026. In South Korea, growth in 2025 fell to 4.9%, its lowest level since 2017. According to projections by Bain and Flipkart, online retail's share of total consumer spending in India is expected to reach 10 to 12% by 2030, while the market size is projected to reach $170 to 180 billion.