WORLDEF Istanbul 2026 - Upcoming Event

Register Now

Treasure Deal creates a new digital space for online shopping

Treasure Deal, an innovation in the e-commerce world, announced plans to transform online shopping experience. Ghassan Al-Rifai founded the platform and offers a digital marketplace where customers can access various products and services, including the day to day needed items, flight, hotel bookings and much more, all at competitive prices. Treasure Deal focuses on making these options more accessible while offering great value to its users.

How Treasure Deal makes a difference?

Treasure Deal offers more than just an online marketplace. The platform caters to individuals and businesses, offering easy access to a wide range of services, from loyalty system to flight and hotel room booking services to restaurant delivery system, taxi ride and reservation system in addition to the daily purchases and luxury shopping. ‘’this is the only one application concept, after almost two and half year of hard work development and engineering treasure deal is coming to make the deference’’ says Al-Rifai 

“Our goal is to rethink e-commerce and create something beyond just buying and selling,” says Al-Rifai. “We’re building a digital space that provides everything individuals and businesses need while we keep prices competitive.” Moreover, the TD app will simplify the decision-making process, making it easier for users to navigate the platform and get the most value from their purchases.

AI and user experience: Enhancing shopping through technology

Treasure Deal uses AI technology to improve various aspects of the e-commerce experience. The system simplifies online shopping by providing access to reliable and profitable deals, helping customers avoid the usual complexities.

“We developed in-house AI to help drive our platform’s success,” says Al-Rifai. “Our focus is on providing users with a smooth, secure shopping experience while giving merchants tools to stay competitive.”

For merchants, its AI tools market trends to provide outstanding customer service, helping them to showcase products effectively. For customers, the platform offers personalized recommendations and connects them to quality goods and services at fair prices, making the shopping process more accessible for everyone.

Strategic partnerships for success: Building long-term relationships

‘’On behalf of Treasure Deal, a pioneering force in the eCommerce technology landscape. As we continue to expand our innovative, we recognize the invaluable role of strategic partnerships in fostering sustained growth and success’’. says Al-Rifai.

At Treasure Deal, we prioritize building solid relationships with like-minded organizations that share our vision for revolutionizing the eCommerce sector. We believe that our cutting-edge technology solutions can not only develop traditional business models but also open new avenues for investment and profitability.

We are seeking for a strategic partnership with esteemed business development banks and venture capital firms that specialize in technological investments.

Al-Rifai unveils plan for the future of online shopping

Treasure Deal is preparing for its soft launch and will participate in the upcoming two biggest events in the region for technology and e-commerce, WORLDEF event in Dubai and Web summit in Qatar. At the events, Al-Rifai will share his thoughts and plans for the future of e-commerce, highlighting Treasure Deal’s outlook on improving the digital shopping experience.

Treasure Deal confident that it can offer a valuable service for users. The company focuses on collaboration and mutual benefit, aiming to establish itself as a significant player in the e-commerce industry.

“We want Treasure Deal to be the go-to platform for those looking for good deals and an easy shopping experience,” says Al-Rifai. “We’re building something that will improve how people engage with e-commerce.”

Al-Rifai added, “We invite Influencers, Service Providers, Suppliers, freelancers, Restaurant Franchises, and businesses to build a strategic partnership to grow their exposure with us. There are exciting opportunities for companies to connect to target audiences with incredible benefits.”

Lunatec is transforming e-commerce with automation and AI

Fassih Fariwar | Lunatec Co-Founder, Managing Director MENA

In the fast-paced e-commerce landscape, the ability to deliver seamless customer experiences, reduce operational costs, and optimize back-end efficiency is more crucial than ever. At Lunatec, we specialize in intelligent process automation, helping businesses transform their operations and achieve these goals through automation and AI. Since our founding in 2017, Lunatec has supported numerous companies, making us one of the premier experts in intelligent automation with operations extending to the MENA region.

Lunatec’s comprehensive service offerings

Lunatec offers a broad range of services, from consulting and engineering to managed services and training, enabling our clients to harness automation technology for real-world impact. Our offerings are tailored to meet the unique needs of each business, spanning key technologies, including Robotic Process Automation (RPA), Document Understanding, Conversational AI, and Generative AI. This approach allows e-commerce companies to innovate with a reduced margin for error, faster processing times, and improved compliance.

Driving efficiency across e-commerce operations

In e-commerce, efficiency is king. Lunatec’s automation solutions address several critical areas:

  • Customer service automation: With AI-enabled bots, repetitive customer service tasks—such as responding to product inquiries, managing order status, and handling returns—can be automated, reducing response times and freeing up human agents to focus on complex issues.
  • Order processing and refund management: Lunatec’s use of UiPath’s Document Understanding technology simplifies order processing, extracting data from order confirmations and receipts with up to 90% accuracy, cutting processing time by 15%, and allowing customer service teams to manage exceptions with ease.
  • Webshop testing automation: To maintain website and product accuracy, our solutions automate up to 95% of test cases, ensuring swift regression testing and allowing teams to implement product updates faster without risking user experience quality.

Unlocking value in the e-commerce supply chain

For e-commerce retailers, efficient supply chain management is essential. Lunatec’s solutions help automate sales order creation, streamline vendor data management, and provide transparency across the supply chain. This enhances inventory accuracy and shortens lead times, helping businesses meet consumer demand with reduced logistical costs. With automated data input and back-office support, e-commerce businesses can see up to 50% cost savings per transaction.

Realizing the power of personalization and consumer ınsights

Personalization is central to a successful e-commerce strategy. Lunatec’s AI-driven solutions enable businesses to deliver personalized interactions, from dynamic promotions to loyalty campaigns. With data-driven insights, e-commerce businesses can adjust promotions in real time, improving margins and enhancing customer loyalty. For example, our conversational AI systems act as personal shopping assistants, recommending products, answering queries, and providing relevant information—driving both basket size and customer satisfaction.

With a focus on real, measurable improvements in productivity and cost-effectiveness, Lunatec is transforming how e-commerce businesses leverage automation to thrive in a competitive market.