Google is adding a new feature to Gmail that will make tracking online purchases easier and more organized. The company is introducing a dedicated “Purchases” tab that will group order confirmation emails and shipping updates in one place. This tab will allow users to quickly access relevant purchase information without having to search their inbox manually. According to The Verge, the feature is rolling out in the coming weeks and will be available on both mobile and desktop versions of Gmail.

The new tab is an evolution of Gmail’s existing package tracking features, which already allow users to monitor shipping information pulled directly from order confirmation emails. Previously, users had to rely on individual shipping update cards or dig through their Promotions or Primary tabs to find important purchase details. Now, with this new Purchases tab, all of that information will be gathered and presented in a single, easy-to-navigate section of the inbox.

This update comes at a time when online shopping is at an all-time high. Consumers are placing more orders than ever, across various platforms including Amazon, Etsy, eBay, and independent online stores. Google’s move is a response to a growing need for inbox tools that can manage and organize a flood of transactional emails. As TechCrunch noted in a related product update earlier this year, users increasingly expect intelligent inbox management features that offer personalized, automated organization.

How the Purchases Tab Works

The Purchases tab will automatically identify and sort purchase-related emails, including order confirmations, shipping notices, delivery estimates, and digital receipts. The feature uses Gmail’s machine learning models to parse email content and extract relevant data such as tracking numbers, expected delivery dates, item names, and seller information.

Once detected, these emails will be removed from the Promotions or Primary tabs (depending on the user’s settings) and relocated into the Purchases tab. Users can click on any order card to see detailed information, such as the original order date, expected delivery window, item summary, and even links to track the shipment or contact the seller.

In addition to organizing purchase-related content, the new tab will also help reduce inbox clutter. Many users report that their inboxes are overrun with order-related emails, especially during peak shopping seasons. The Purchases tab promises to reduce this chaos by keeping such messages in one streamlined section.

Google has confirmed that the feature is opt-in, and users will be able to disable it if they prefer their emails to remain in existing tabs like Primary or Promotions. For those who do enable it, the tab will appear in the sidebar alongside other categories like Social, Updates, and Promotions.

Integration with Existing Gmail Features

The Purchases tab will integrate seamlessly with Gmail’s existing order-tracking cards, which were introduced in late 2022. These cards pull data from email content and display a clean, visual summary of the delivery status, similar to package tracking in Google Search. Users will still see these tracking cards in the inbox, but now they’ll also be grouped inside the Purchases tab for quick reference.

In addition, Gmail’s notification system will remain unchanged. Users will continue to receive alerts for major shipping events such as “Your item has shipped” or “Out for delivery” on their phones and other devices. However, the tab will now serve as a central hub for viewing the complete history of a transaction, from the initial order to the final delivery.

A Smarter Promotions Tab

Alongside the Purchases tab, Google is also revamping the Promotions tab in Gmail. This update will introduce a smarter sorting system that prioritizes active deals and personalized promotions. According to The Verge, Gmail will now show highlighted deals from brands that users engage with most frequently. These promotions will be surfaced at the top of the Promotions tab and will include limited-time offers, coupon codes, and seasonal discounts.

Users will have the option to toggle between “Most Relevant” and “Most Recent” views, allowing them to prioritize either current offers or the latest promotional emails. Google says this system is powered by user interaction history, email open rates, and other engagement signals to deliver better-targeted deals.

This move reflects a broader trend among email providers to offer more intelligent, context-aware features that align with user behavior. Services like Microsoft Outlook and Apple Mail have also introduced features in recent years that prioritize emails based on relevance or sender reputation.

Privacy and Control

As with any Gmail feature, privacy remains a major concern for users. Google has emphasized that the Purchases tab does not represent a change in how user data is handled. The feature is powered by automated processing of emails already stored in the user’s inbox and does not involve sharing data with third parties.

Users will retain full control over the feature and can opt out of the Purchases tab at any time. Emails will remain intact and can be viewed in their original categories. Google also reassures users that no data from this feature will be used for ad targeting purposes.

This is in line with Google’s ongoing efforts to maintain transparency in how Gmail processes and categorizes email content. The company has faced scrutiny in the past over how it analyzes user inboxes for features like Smart Compose and auto-replies, but recent updates have put more control in the hands of users.

Competitive Landscape and Industry Implications

Google’s update comes as other email platforms also race to offer better ways to manage transactional emails. Amazon, for example, sends detailed delivery notifications through its app and via text, while third-party services like Slice and Parcel attempt to centralize tracking across multiple retailers. However, Google’s approach is unique in that it integrates this functionality directly into the email client itself, removing the need for external apps or browser extensions.

This native integration could give Gmail a competitive edge, particularly among users who shop frequently online. As noted by 9to5Google, Gmail’s ability to combine intelligent email sorting with real-time delivery updates may position it as the most user-friendly option for managing online orders within an inbox.

Furthermore, this update may influence how retailers structure their transactional emails. With Gmail now highlighting and categorizing purchase-related content more aggressively, brands may start optimizing their confirmation emails for better compatibility with Gmail’s new tab structure. This could lead to cleaner, more informative email formats that benefit both senders and recipients.

Rollout Timeline and Availability

Google has stated that the Purchases tab will roll out to all personal Gmail users over the coming weeks. It will be available globally and will not require a separate download or app update, though users may need to enable the tab manually within Gmail’s settings.

Workspace users (formerly G Suite) and enterprise customers will not receive the update immediately. Google has not confirmed whether the feature will expand to corporate Gmail accounts in the future.

As the update rolls out, users should keep an eye on their Gmail interface, especially in the left-hand sidebar, where the new Purchases tab will appear.

SAMA’s new e-commerce payment interface will take Saudi Arabia one step further in the field of digital payment systems. Additionally, it will ensure that the e-commerce ecosystem becomes more secure, efficient, and integrated. The new system allows e-commerce service providers to integrate with the local “Mada” payment network. It also enables them to connect to global payment networks. In this way, consumers can be offered broader, safer, and faster payment options.

The New Payment System Aims to Adapt to the Needs of E-Commerce

The new e-commerce payment interface offers simplified and unified technical specifications for users. At the same time, it makes online payment processes more efficient. This innovation will also provide a centralized registry service for banks and financial institutions, supporting them in offering innovative financing solutions to e-commerce businesses.

This strategic step by SAMA aims to increase the efficiency of the national payment infrastructure and to adapt to the rapidly growing needs of e-commerce. Furthermore, thanks to advanced security technologies such as payment card tokenization, electronic payment transactions will become much more secure.

The new system will help e-commerce businesses grow. At the same time, it will contribute to the goals of Saudi Arabia’s fintech strategy. It will also lead to an increase in digital payment indicators. This move will position Saudi Arabia more strongly in the global payment industry. It will also facilitate the integrated operation of local and international payment gateways.

 

Record Surge in Saudi Arabia’s E-Commerce Sales

Online transactions through Mada cards in Saudi Arabia surpassed 132 million. Meanwhile, the total value of POS spending in physical stores declined. These figures are based on data published by the Saudi Central Bank (SAMA). According to the data, online transactions made via Mada cards exceeded 132 million in April 2025, representing a year-on-year increase of 40.75 percent.

These figures indicate a significant rise in the number of Saudi consumers shopping through websites and mobile applications. The data includes online purchases made using linked debit cards and digital wallets. However, credit card transactions processed through international networks such as Visa are not included in the statistics.

Mada is known as the “Saudi Payment Network.” As the Kingdom’s national electronic payment system, Mada connects all ATMs and point-of-sale (POS) terminals to a central payment network. The system enables millions of Saudi citizens to make payments directly from their bank accounts when shopping both in physical stores and online. It provides both debit card and prepaid card services.

The Rise of Mada Reflects Growing Trust in E-Commerce

Mada transactions utilize near-field communication (NFC) technology, which enables secure, contactless payments. Consumers can make instant payments simply by tapping their card or smartphone at payment terminals. The Mada system has become a cornerstone of Saudi Arabia’s strategy to transition toward a cashless economy.

The system ensures fast and secure transactions across physical and digital platforms. The rapid adoption of Mada-enabled digital payments reflects increased consumer confidence in online shopping and highlights the success of the country’s efforts to modernize its payments infrastructure.

POS Spending Declines

According to SAMA’s data, the total value of POS transactions at physical retail locations dropped by 1.38 percent year-on-year, reaching SR52.22 billion. Despite this slight decline in sales, the number of POS transactions rose by approximately 11.6 percent during the same period, totaling 891.5 million.

There are now over 2 million POS terminals across the country. This represents a 16.37 percent increase compared to the previous year and aligns with the goal of expanding electronic payment acceptance nationwide.

SAMA data also shows that the food & beverages and dining categories ranked first and second in POS spending for April, each with expenditures of approximately SR7.7 billion. However, the absence of the Ramadan effect in April this year — which fell toward the end of the month last year — may have limited growth in these categories.

Fintech Innovations Supporting Growth

In April, SAMA signed an agreement with Google. According to the agreement, Google Pay will be launched in Saudi Arabia using the Mada payment infrastructure. Expected to go live later in 2025, this integration will allow users to add their Mada-linked debit cards to Google Wallet for both contactless phone payments and online shopping.

These innovations not only enhance user convenience but also contribute to normalizing cashless spending across all age groups, reinforcing the establishment of a digital payment culture.

The payment recovery solution Bounce integrates seamlessly with any platform to recover declined payments. By turning failed transactions into successful ones, the platform leverages machine learning technology to address card decline issues. Optimizing payment processes to meet specific needs, Bounce is the only solution that protects revenue flow in real time.

Bounce Co-Founder and CEO Bator Sutton shared insights about the company’s goals, mission, and vision: “Bounce is a payment recovery solution that turns hidden losses into absolute wins. Bounce is the only solution that gets your declined deals through and saves your customers experience and your revenue directly, in real time and without relying on customer action or on complicated sequences. Our AI-powered technology works with any billing or subscription platform of your choice and wins back your deals.

• Purpose: Solve the problem of failed legitimate payments by turning card declines into successful transactions, ultimately helping businesses recover lost revenue.
• Mission: Improve payments experience and create a seamless journey with no obstacles through advanced machine learning technology .
• Vision: Help businesses maximize their payments processes by creating a journey that is optimized to their and their customers needs.

We focus on US, Canada and UK and operate on NA and UK/EU.”

Machine Learning-Powered Transaction Recovery Approach: Absolute

When asked, “What services do you offer to e-commerce brands?”, Sutton stated: “We offer payment recovery for checkout, free trials, and subscription transactions, as well as a payments AI agent for payment cost optimization.”

Bator Sutton explained the challenges faced in e-commerce payments as follows: “Smooth conversions and checkout experience will be a main focus for e-commerce in general. Specifically for payments, Failed transactions and recovery present a critical challenge to the checkout / monetization experience, costing businesses significant revenue and customer loyalty. When transactions fail due to expired cards, insufficient funds, or technical errors, merchants often lack effective recovery mechanisms to salvage these sales.

Traditional recovery workflows are typically manual, delayed, or non-existent, leading to permanent loss of sales opportunities, lower order value and frustrated customers who may never return. These declined transactions don’t just represent lost immediate sales – they can damage customer relationships and result in higher customer acquisition costs as businesses need to find new customers to replace those who abandoned their purchases.”

Sutton added: “Bounce’s Absolute solution tackles this challenge head-on with its real-time ML-powered approach to transaction recovery. The platform can identify and recover up to 20% of lost checkout conversions by analyzing thousands of features in real-time to identify good users who were falsely declined. Another thing that sets Absolute apart is its unique zero-risk business model – there’s no platform fee, and they offer a 100% guarantee on every transaction we approve.

This means merchants can achieve immediate revenue uplift without any upfront investment. The ML solution integrates seamlessly with existing payment gateways and provides a detailed dashboard that tracks recovered deals and revenue uplift, allowing businesses to quantify the impact on their bottom line. Merchants have seen revenue increases of up to 5% through recovered transactions that would otherwise have been declined.”

The only solution that resolves failed payments: Bounce

In response to the question, “What differentiates you from similar platforms/companies?”, she stated: “Bounce is the only solution that solves failed payments within the merchant’s existing processing flow, keeps your customers and transactions seamless experience with no interventions or additional entities. Maintaining high recovery rates, with Bounce Absolute – you have full guarantee over the impact Bounce can generate. We are a team of Data and Eng. executives, ex. PayPal and Wonga, that identified failed payments as a critical issue with no good solutions that are relevant for e-commerce companies.”

 

Digital Payments Expected to Reach $33 Trillion

The “AMZ Mastermind Summit” event, moderated by WORLDEF E-Commerce Foundation Secretary General Sedat Ateş, was attended by Amazon sellers, Etsy sellers, Shopify sellers, representatives of retail brands, consultants, and industry stakeholders.

Professionals Met at the AMZ Mastermind Summit

The event addressed payment solutions for e-commerce sellers, networking opportunities, and insights into business growth strategies. The event offered unique networking opportunities, applicable business growth strategies, and the chance to connect with experts shaping the future of e-commerce.

WordFirst Türkiye Country Manager Kubilay Gençkan, who delivered the opening speech of the AMZ Mastermind Summit event, explained how WorldFirst facilitates international payments for Amazon sellers. WorldFirst General Manager of International Business Development Bruce Ding also shared evaluations about the company’s vision and goals.

Prof. Dr. Özgür Demirtaş Also Attended

One of the event’s speakers, Jimmy Lin, General Manager of the Cross-Border E-Commerce Department at M&SENSE (Suzhou) Technology Group Co. Ltd., gave a presentation on “How Chinese Sellers Can Use Their Strengths to Expand Their Sales Channels on Amazon.” Simon Gao, CEO of Nanjing KOG Network Technology Co. Ltd., addressed the topic “Optimizing the Supply Chain for Amazon Success.”

Finally, Finance Chair Prof. Dr. Özgür Demirtaş took the stage. In his speech, where he discussed the disruptive impact of artificial intelligence, he also made financial evaluations.

 

Innovative and Seamless Payment Solutions Globally: Checkout.com

Checkout.com offers innovative and seamless payment solutions to businesses around the world. As a global payment solutions provider, it focuses on payment performance, helping businesses unlock their full potential. The company is on a mission to equip businesses with the technology and tools they need to succeed in an increasingly digital economy.

Additionally, Checkout.com continues its efforts with a vision to build a world that fosters strong connections between businesses and customers by ensuring a seamless flow of payments. With a focus on innovation, reliability, and performance, Checkout aims to lead the payment industry by providing solutions specifically designed for modern business needs. Remo Giovanni Abbondandolo, General Manager, MENA at Checkout.com, spoke with WORLDEF E-COMMERCE about the company’s goals and services.

“We Are Committed to Accelerating the Transition to a Digital-First Economy in the Gulf”

Describing the company’s goals in the Gulf and Europe, Remo Giovanni Abbondandolo said, “In the Gulf, we are dedicated to driving the region’s shift toward a digital-first economy by delivering localized payment solutions with global reach, designed to enhance performance and meet unique market requirements. Our focus includes empowering sectors like e-commerce, fintech, and digital wallets while promoting the adoption of Alternative Payment Methods (APMs) to cater to the region’s diverse customer base. By prioritizing payment performance, we help businesses improve acceptance rates, reduce friction, and maximize revenue.”

Regarding Europe, he added, “In Europe, our goal is to help enterprises scale across borders by providing robust payment solutions that prioritize performance, scalability, compliance, and innovation. We aim to strengthen our partnerships with merchants, equipping them with the tools and insights to optimize payment processes, boost transaction efficiency, and unlock new revenue opportunities.”

“We Support Payment Transactions in Over 145 Currencies”

In response to the question, “What payment services do you offer in the regions you serve?”, Abbondandolo shared the following information: “Checkout.com offers a full-stack payments platform that supports online payments, recurring billing, and payouts. At Checkout.com, we prioritize payment performance to help businesses power their performance through payments and maximize their revenue.

We specialize in providing businesses with the ability to process payments in over 145 currencies and access to a variety of payment methods, including credit and debit cards, APMs, Apple Pay, Google Pay, as well as region-specific payment methods. In MENA, we focus on enabling businesses to access localized payment methods such as Tamara and Tabby, Mada in Saudi Arabia, and KNET in Kuwait. We also offer sophisticated fraud prevention tools to ensure a secure and seamless payment experience.”

“Checkout.com is Not Just a Payment Provider, But a Performance Partner for E-Commerce Sellers”

“For e-commerce sellers, Checkout.com is more than a payment solutions provider (PSP)—we are a performance partner,” said Remo Giovanni Abbondandolo. “We help merchants increase revenue by improving payment acceptance rates, offering real-time data and insights, and optimizing transaction processes. Our relentless focus on payment performance ensures that e-commerce businesses can provide a smooth experience to their customers while improving performance and increasing conversions.

In the MENA region (as well as globally), our partnerships with leading e-commerce players have resulted in significantly reducing failed transactions and increasing customer satisfaction. We also empower e-commerce businesses to expand beyond the region by providing a unified payments platform that handles cross-border transactions with ease. Our tailored solutions allow merchants to cater to local payment preferences while ensuring compliance with local regulations.”

“The Global Digital Payment Sector Has Rapidly Evolved”

Abbondandolo shared insights into the development of payment systems in the MENA region, stating: “The global digital payment landscape has witnessed remarkable growth over the past few years, and the MENA region has evolved even more rapidly, driven by the growth of e-commerce, fintech innovation, and increased adoption of digital payments. Governments are prioritizing cashless initiatives, such as Saudi Arabia’s Vision 2030, which has accelerated the shift toward digital payment systems. In parallel, the rise of APMs and real-time payments is transforming the way businesses and consumers interact.”

“We Specialize in Serving Large-Scale Enterprises”

Abbondandolo explained what sets Checkout.com apart from its other players in the market: “Our differentiation lies in our commitment to payment performance, seamless integrations, and localized expertise, with a specialization in serving enterprise merchants. We deliver industry-leading transaction acceptance rates, helping businesses maximize their revenue at scale. Our platform is API-first, offering merchants unparalleled flexibility to integrate payments into their systems efficiently and effectively.

Additionally, our regional expertise sets us apart. In MENA, for example, we offer deep market knowledge and localized solutions tailored to the region’s unique payment landscape. Beyond technology, we pride ourselves on our hands-on partnership approach, ensuring that our enterprise merchants have the strategic support and resources they need to grow and excel in competitive markets.”

“Checkout.com Team Consists of Over 2,000 Payment Experts Worldwide”

Remo Giovanni Abbondandolo shared that the Checkout.com team comprises over 2,000 payment experts worldwide. He also noted the company’s strong presence in the MENA region, APAC, Europe, and the U.S., saying: “Our diverse team brings together a wealth of expertise in technology, finance, and e-commerce, enabling us to deliver innovative and localized solutions to businesses worldwide. At Checkout.com, we offer a dedicated white-glove service. We provide our clients with a dedicated solutions engineer with deep knowledge of their industry, allowing us to precisely understand what they want to accomplish.”

He further added, “In the MENA region, we have a dedicated team that understands the nuances of the local market and works closely with merchants to address their specific needs. Our collaborative approach ensures that we are always aligned with our merchants’ goals and priorities, yet focused on the long term. Our next-generation technology does not simply give businesses the ability to accept payments. It seamlessly brings solutions, systems, and providers together for the long term.”

“Payment Performance is at the Heart of Everything We Do”

Abbondandolo emphasized Checkout.com’s commitment to fostering the growth of digital commerce in the region, stating: “Our collaboration with WORLDEF has been a valuable platform for fostering meaningful conversations about the future of e-commerce and payments. Through our partnership, we’ve had the opportunity to engage with industry leaders, share insights, and showcase our expertise in driving payment innovation. WORLDEF’s events have allowed us to connect with merchants and stakeholders, reinforcing our commitment to supporting the growth of digital commerce in the region.”

Finally, he added: “As we look ahead, Checkout.com remains focused on empowering businesses to thrive in the evolving digital economy. Payment performance is at the heart of everything we do, driving business growth, customer engagement, and market expansion. With this vision, we will continue to innovate, collaborate, and deliver solutions that redefine what’s possible in the world of payments.”

Spending through digital payment methods is projected to reach $33.5 trillion by 2030. Consumers are expected to use bank and credit cards less frequently in the coming years, shifting more towards mobile wallets.

According to the 10th Global Payments Report by digital payment provider Worldpay, online and in-person digital payment spending grew from $1.7 trillion in 2014 to $18.7 trillion in 2024. The report forecasts that spending through digital payment methods such as digital wallets, “buy now, pay later” services, and account-to-account payments will reach $33.5 trillion by 2030.

81% of E-commerce Payments in Asia-Pacific Are Made via Mobile Wallets

In contrast, U.S. consumers use mobile wallets for only 39% of online shopping and 16% of in-person transactions. Meanwhile, in Asia-Pacific countries, 81% of e-commerce payments and 59% of point-of-sale transactions are made via mobile wallets.

Cash Spending in the U.S. Drops to 15%

Nearly two-thirds (67%) of all consumer spending in the U.S., both online and at points of sale, is conducted via credit cards, debit cards, and prepaid cards. In 2014, cash accounted for 44% of in-store spending in the U.S.; by 2024, this figure had dropped to 15%.

Digital Payments to Account for 52% of E-commerce Transactions

Worldpay’s report predicts that digital wallets will play an even larger role in both e-commerce and point-of-sale payments in the near future, primarily funded by credit and debit cards. In the U.S. and Australia, 70% of digital wallets are funded by cards, while the share stands at 67% in the UK, 56% in India, 53% in Brazil, and 46% in China.

By 2030, digital payment methods are expected to account for 52% of e-commerce transactions and 30% of point-of-sale transactions. In contrast, the share of credit cards in e-commerce transactions is projected to decline from 40% in 2014 to 22% in 2030, while their share in point-of-sale payments is expected to drop from 48% to 32%.

Digital Payment Usage in Large Enterprises Rises to 64%

Key digital payment insights from Worldpay’s report include:

• In the U.S., one in five transactions were cash-based in 2014, but this figure fell to 11% last year.
• By 2030, only 9% of U.S. consumer transactions are expected to be conducted in cash.
• Approximately one-third (32%) of U.S. consumers use credit cards for payments, while 30% use debit cards, and 16% pay with cash.
• Digital wallet usage in large enterprises increased from 48% in 2022 to nearly two-thirds (64%) in 2023.
• In the service sector, digital wallet usage rose from 43% in 2022 to 61% in 2023.

 

WorldFirst grows e-commerce businesses with payment solutions

With the Gulf e-commerce market projected to reach US$50 billion in 2025 (*), businesses are navigating new challenges like cross-border payments, currency exchanges and marketplace integrations to meet regional and international demand.

WorldFirst simplifies these complexities, offering businesses a one-stop solution to manage global payments efficiently and securely, allowing them to focus on growth instead.

Introducing WorldFirst

Launched in 2004 and now part of Ant Group, WorldFirst combines innovation with trusted financial infrastructure to support your global ambitions.

Back then, we were just two people frustrated with how complex and costly it was to send money abroad. So, we set out to change it. Our humble beginning drives our mission to transform how companies like yours do global business.

We believe every business, no matter its size, deserves a shot at the global stage. We’re proud to have served the international payment needs of over one million businesses since opening our doors, and empowering small businesses to thrive in the global economy.  

Manage international payments like a local

At WorldFirst, we understand cross-border business. We know that managing international payments, navigating marketplaces and controlling costs are some of the biggest challenges facing you today.

We know that this is what e-commerce sellers are looking for:

• Easy payments: Businesses need a way to handle payments in multiple currencies while minimising delays and transfer fees.
• Marketplace collections: E-commerce and marketplace sellers need a way to consolidate earnings from multiple marketplace platforms and payment gateways, with a centralised account view to for better cash flow visibility.
• Transparent costs: Companies need clarity on currency exchange rates and transfer fees to accurately plan budgets and control costs. We’re dedicated to empowering e-commerce businesses with the tools and support they need to grow globally.
• Security you can trust: WorldFirst prioritises your security, with stringent protections for your funds and data. We partner with reputable global banks, so you can transact with confidence.

* Forecasted e-commerce market size in the Gulf Cooperation Council region from 2020 to 2025’; Statista https://www.statista.com/statistics/1439925/gcc-forecasted-ecommerce-market-size 

TRPOS payment institution top management team, with a total of 57 years of sector experience, stands out from the payment companies in the market in terms of experience. TRPOS was established in Türkiye with completely domestic and national capital to provide service in its sector. With its advanced solutions, strong technical infrastructure, customer-oriented approach and expert staff, it aims to be a reliable solution partner in the market.

What is TRPOS?

TR POS; It offers Virtual POS, Physical POS and other alternative payment solutions under one roof, allowing fast and secure payment from all bank cards with a single integration.

TRPOS, with its sectoral experience, offers Virtual POS service with its strong infrastructure to all entrepreneurs serving in the field of e-commerce, while offering Cash Register POS solutions to all entrepreneurs in the retail sector.

TR POS’s primary goal is to minimize the losses of virtual and physical stores due to fraud with the software and risk control mechanisms it has developed and optimized within its own structure and to gain a reliable place in the sector.