According to data from the General Administration of Customs (GAC), the sector’s exports rose by approximately 17% year-on-year in 2024, reaching $278.5 billion (2.15 trillion yuan). The total volume of cross-border trade surpassed 2.70 trillion yuan.

United States Tops China’s Cross-Border E-Commerce Export Markets

Based on GAC’s 2024 figures, the countries with the highest share in China’s total cross-border e-commerce exports were:

• United States (36.2%)
• United Kingdom (11.7%)
• Germany (5.7%)

Regarding imports, products from the United States accounted for 15.8%, followed by Japan with 10.5% and Germany with 9.8%. Meanwhile, consumer goods maintained their dominant role in the sector, comprising 97.5% of China’s total cross-border e-commerce exports.

“A Resilient Structure Despite External Pressures”

Speaking at the China Langfang International Economic and Trade Fair, Cai Junwei of the General Administration of Customs stated: “China’s cross-border e-commerce has rapidly developed in recent years. It has played a positive role in expanding international markets, overcoming traditional trade barriers, and simplifying transaction processes. The sector’s strong performance came at a time when China’s economy is continuing its recovery. Despite external pressures, it has demonstrated a resilient structure in goods trade.”

The e-commerce forum was organized in cooperation with the Consumer Protection Authority (CPA) and the Ministry of Commerce, Industry and Investment Promotion (MoCIIP). The event titled “E-commerce: Consumer Rights and Supplier Obligations” was held under the patronage of Omar bin Hamdan Al Ismaili, Chairman of the Telecommunications Regulatory Authority.

The e-commerce forum brought together stakeholders from government institutions, the private sector, and civil society. The event witnessed significant participation from institutional representatives in the public and private sectors, as well as from a distinguished group of experts specialized in e-commerce. Participants emphasized the importance of the forum in establishing a safe and healthy e-commerce culture.

The e-commerce forum addressed the main challenges faced by digital commerce, such as consumer rights, supplier obligations, and the legal frameworks regulating the sector. In addition, it also evaluated the risks of electronic fraud and the role of regulatory bodies in ensuring a safe online shopping environment.

“The Event Supports a Forward-Looking Vision”

Mozna bint Rashid Al Mamari, CPA Director of Communication and Media, said in her speech at the e-commerce forum:

“The forum functions as an open dialogue platform bringing together consumers, suppliers, regulatory bodies, and other stakeholders interested in the digital economy. The goal is to develop Oman’s e-commerce ecosystem by raising awareness and providing a safer digital marketplace. This event supports a forward-looking vision that promotes a strong digital economy and empowers consumers to make informed and safe purchasing decisions.”

“Safe Shopping” Campaign Launched at the E-Commerce Forum

At the e-commerce forum, topics such as the regulation of e-commerce in Oman, safe digital shopping practices, financial consumer protection, digital fraud from the perspective of behavioral economics, postal services, and postal sector policy were discussed.

On the other hand, during the forum’s session breaks, a public awareness campaign was launched under the slogan “Safe Shopping.” The campaign aims to promote safe online shopping habits in alignment with “Oman Vision 2040.”

WORLDEF ISTANBUL 2025 has ended!

The State Administration for Market Regulation (SAMR) is working on the regulations in cooperation with the Cyberspace Administration of China. The regulation aims to strengthen the supervision and administration of livestream e-commerce, protect the legal rights and interests of consumers and operators, and promote the healthy development of the sector. It announced that the regulations had been drafted.

Identity Verification to Be Mandatory in Livestream E-Commerce

The new regulations make it mandatory for livestream platform operators to enhance identity verification and qualification reviews for livestream room operators, livestream marketing service agencies, and livestream marketing personnel. In addition, livestream marketing personnel are required to provide accurate, truthful, and comprehensive information about the products or services they promote, and they must not mislead consumers.

SAMR stated that livestream e-commerce platform operators must cooperate with relevant authorities to take action against those who violate market supervision or internet-related laws and regulations. It also emphasized the legal responsibilities that may arise from failing to fulfill legal obligations.

The content of the regulations will be improved based on feedback from the public and will be implemented as soon as possible.

Problems of Global E-commerce Discussed in the European Union

The European Union is trying to find solutions to the problems that have emerged with the development of cross-border e-commerce. Products delivered directly to online consumers around the world through e-commerce platforms create a large business area. This situation has raised certain questions in many countries.

Differences in volume, content, and variety of products make it difficult to carry out the physical inspections necessary for the detection of harmful or illegal substances. The absence of a traditional distributor responsible for certifying the compliance of products with European Union regulations on environment, climate, and forced labor has also become a source of concern. For this reason, the European Parliament continues to discuss customs reforms, including the removal of exemptions for products under 150 euros.

In 2023, the European Commission submitted a proposal for the reform of the European Union Customs Code (UCC). The Commission’s proposal also includes the establishment of a new system, especially focused on e-commerce, called “trusted and controlled trade.” It is stated that specific persons will be equipped with functions under the authority of customs; for example, they will be able to open boxes and inspect products. However, it is also warned that while this reform will accelerate the process, it will also bring “increased responsibility.”

E-commerce Platforms Outside the European Union Are Causing Problems

Denmark, Norway, and Sweden want this reform to be implemented as soon as possible. The recent move by the Scandinavian governments draws attention as part of this demand. In a statement by Scandinavian authorities, it was noted that e-commerce platforms outside the EU are causing some problems and difficulties. The statement particularly pointed to the problems experienced with products containing dangerous substances.

On the other hand, the inability to supervise global e-commerce platforms based in the Far East, such as Temu, Shein, and Wish, stands out as a major problem. The fact that there is no business in direct contact with consumers in Europe apart from logistics companies, the lack of compliance responsibility of these platforms, and the inability to supervise them are seen as other concerning issues. Additionally, it is stated that the differences in customs practices within the EU can be easily exploited.

Eid al-Adha is considered one of the most significant shopping periods of the year in the Middle East and North Africa (MENA). Traditional practices such as generosity, gift-giving, and holiday preparations are driving higher e-commerce spending during this time.

According to a study conducted by marketing platform Admitad, which analyzed over 150,000 customer orders during the 2024–2025 Eid al-Adha period, there has been a notable increase in demand for seasonal gifts, along with a rise in emotionally driven shopping behaviors. The analysis indicates a growing interest in high-value products and predicts substantial growth in mobile commerce. These trends are anticipated to continue into 2025, with overall orders in the region expected to rise by 10% and mobile sales surpassing 45%.

E-Commerce Orders Set to Rise 10% in the Region

A new report on Eid al-Adha 2025 forecasts a 10% increase in e-commerce orders across the region, with GMV expected to grow by 14% to 15%. Contributing to this growth are rising household incomes and a greater inclination toward digital shopping. Mobile commerce, in particular, is identified as the primary driver. In the UAE, 47% of online orders were placed via mobile devices, while in Saudi Arabia the figure exceeded 50%. Mobile shopping across MENA rose from 38% last year to 41.5% this year, highlighting a clear shift toward mobile-first consumer behavior.

Online Orders Rose 5% During Eid al-Adha 2024

During the five-day Eid holiday in 2024, online orders in the MENA region increased by 5% compared to non-holiday periods, while GMV rose by 14%. The average order value (AOV) climbed from $37 to $40, marking an 8% increase and suggesting a preference for higher-ticket items. Saudi Arabia, the UAE, Kuwait, Qatar, and Jordan emerged as the strongest performing markets. The average order value reached $62 in Saudi Arabia and $61 in the UAE.

Gift Trends Reflect Cultural Nuances in MENA

Consumer gift choices across the MENA region highlight diverse cultural preferences and country-specific buying habits. In Saudi Arabia, electronics topped the list, comprising 25.2% of all orders. Household goods followed at 15.5%, with fashion items accounting for 14.6%. Automotive products, including spare parts and motorcycle gear, were notably popular, making up 12.2% of orders. In the UAE, household goods led at 23.4%, followed by electronics at 21.7%, accessories such as handbags and jewelry at 18.6%, and fashion items at 17.5%.

Online Gift Market Projected to Hit $6.38 Billion by 2030

The increase in order volume, sales, and average transaction value during Eid al-Adha illustrates a broader shift from traditional retail to fast, tech-driven online shopping. In this evolving e-commerce ecosystem, super apps and online marketplaces are racing to meet the growing expectations of digital consumers.

Fueled by deep-rooted gift-giving traditions, a multicultural population, and rising income levels, GCC (Gulf Cooperation Council) countries are positioned as the fastest-growing online gifting market—expected to surge from $1.8 billion in value today to $6.38 billion by 2030.

Dubai’s E-Commerce Market to Reach $13.8 Billion by 2029

The Ministry of Trade has put cross-border e-commerce under scrutiny. With the regulation that came into effect in April, the Ministry had introduced an obligation for companies that do not have manufacturers in Türkiye and sell solely through imports to “appoint a representative.” Additionally, a $30 purchase limit, including shipping, was set.

Product Safety Takes Center Stage in Cross-Border E-Commerce!

The Ministry of Trade is requiring cross-border e-commerce platforms and marketplaces that fail to appoint representatives in Türkiye to issue a “product safety certificate” for every product sold in Türkiye!

Accordingly, products without quality certificates will not be allowed to enter Türkiye. These include, foremost, shoes, textiles, apparel, toys, kitchen, and bathroom products. This step is taken to prevent products that may threaten public health or contain carcinogenic or harmful chemicals. Products without a product safety certificate will not be allowed to be sold in Türkiye through cross-border e-commerce.

Temu Could Not Appoint a Representative in Türkiye!

Meanwhile, it is claimed that the regulation targets Temu. Accordingly, the Ministry of Trade published the “Market Surveillance and Inspection Regulation for Products Marketed via Remote Communication Tools” on April 1, 2025, to protect public health and reduce consumption imports. Despite this regulation, Temu could not appoint a representative in Türkiye!

In 2024, Temu sent an average of 50,000 shipments daily to Türkiye. It is stated that the platform reached 200,000 daily shipments in the first five months of 2025. While these developments were unfolding, Temu officials were summoned to the Ministry of Trade on May 16, 2025.
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According to the regulation, manufacturers who are not in Türkiye and those marketing products through an importer or cross-border e-commerce must “appoint a representative.” Platforms that do not comply with this rule and fail to appoint a representative despite verbal warnings may face access bans.

“They Will Face Problems with Products Not Published on Their Pages Entering Türkiye”

Deputy Minister of Trade Mahmut Gürcan said the following about the issue on a radio program: “When you shop from Temu, products come directly from Chinese workshops to your home without any product safety inspection or examination for carcinogenic or harmful substances. This is actually a very problematic situation.

Now, we want these companies to publish their certificates on their pages. They will face problems with products not published on their pages entering Türkiye. While we have regulated platforms in Türkiye and are applying certain sanctions to them, we do not intend to allow this much free rein from abroad; we are monitoring the situation.”

The Impact of U.S. Tariffs on E-Commerce: From Global Constraints to Local Opportunities

Real estate in Dubai isn’t just changing—it’s evolving into something more innovative, connected, and human. And I say that not as a technologist but as a marketer who sees daily how innovation transforms not only what we build but also how people experience it. At QUBE Development, we don’t view technology as a separate layer. It’s embedded in our philosophy. It’s part of how we design, sell, and stay ahead in one of the world’s most competitive property markets. And in Dubai, that edge matters.

In 2024, the city recorded AED 761 billion (USD 207.2 billion) in real estate transactions—a 20% increase year-over-year (Dubai Land Department). But behind those numbers is a deeper story—a shift. What once drove decisions—price, location, finish—is now intersecting with something less tangible: experience, access, data, and trust.

Why PropTech Isn’t a Trend; It’s Infrastructure

Dubai has been intentional about turning PropTech into more than a buzzword. The Dubai Land Department’s blockchain-led initiatives, like Real Estate Tokenisation, create new investment pathways. Suddenly, fractional property ownership isn’t a futuristic concept—it’s a live offering (Kanebridge News). For marketers like me, that changes the conversation. We’re not just talking about property features anymore—we’re talking about financial access, flexibility, and new kinds of ownership models.

We’ve seen it up close at QUBE. Investors are asking more thoughtful questions. End-users are looking for more than floor plans—they want to understand the future value of a space, the tech infrastructure inside, and even the environmental impact.

AI and Data: Redrawing the Map of Demand

Artificial intelligence has reshaped how we identify demand and communicate it. We use AI-powered tools at QUBE to analyse everything from market gaps to buyer behaviour. We can predict where interest is trending before the market catches on. These platforms don’t just analyze trends—they actively shape strategy.

On the customer side, that means better targeting. Fewer cold leads. More relevant, timely engagement. We’ve moved past “lead generation.” Now it’s about connection, clarity, and context.

Even basic CRM systems are evolving. Chatbots now answer inquiries 24/7 with tailored property suggestions. Predictive analytics suggest what a customer wants based on their browsing. This is no longer theoretical—it’s happening now and reshaping how we market and sell real estate in real time (Techloy).

• “Technology is how we deliver value. But trust is what we’re really selling.”

Immersive Tech and the End of Showrooms

Let me say something you wouldn’t have heard a decade ago: You don’t need to walk into a building to fall in love with it. With VR and AR tools, clients are touring off-plan properties in full 3D before a shovel even hits the ground. They can stand in the kitchen, look out the window, and check the lighting. It’s not a substitute—it’s an accelerant. This has completely shifted how we approach marketing assets at QUBE. We design virtual experiences before printing brochures, storyboard immersive tours before launching landing pages, and the feedback is immediate, measurable, and global—especially among overseas buyers who see Dubai as a gateway market.

Smart Living Is Not a Luxury; it’s the New Standard

Dubai’s real estate sector is heavily investing in IoT-powered homes, and that’s not just a nod to tech—it’s an answer to lifestyle. From remote-controlled climate systems to real-time energy monitoring and biometric security, homes are becoming smarter, safer, and more efficient.

QUBE is already integrating these features across developments. Not because it’s trendy, but because buyers now expect it. And frankly, so do we. It’s how we future-proof our product. At QUBE, digital innovation is filtered through one lens: customer clarity. We design platforms that empower buyers, not overwhelm them. Whether it’s a streamlined reservation journey, instant virtual walkthroughs, or a post-handover digital concierge, our technology starts with empathy. That’s what today’s buyers remember.

What Comes Next: People-First Innovation

In a market as fast-moving as Dubai, technology isn’t the endgame—it’s the enabler. What matters is why we use it. For us at QUBE, that answer is simple: to build trust, deepen relationships, and deliver homes that make sense today and for generations to come.

What We Offer?

At QUBE Development, we deliver more than property—we deliver opportunity. Our curated portfolio includes residential projects in Dubai’s most high-potential locations, selected for their proven rental yields, long-term capital growth, and vibrant livability. Each development is thoughtfully designed with international standards in mind—offering smart layouts, high-quality finishes, lifestyle-focused amenities, and sustainable infrastructure. Whether you’re looking for off-plan opportunities, soon to be ready units, or branded residences, QUBE properties are built in places where demand thrives and value grows.

What We’re Looking For?

At QUBE, we’re building for people who see real estate not just as a purchase—but as a platform for growth, lifestyle, and long-term value. Whether you’re an investor seeking a solid addition to your portfolio or an end-user planning a new chapter in Dubai, we’re creating developments that meet your ambitions. We’re looking to engage with those who appreciate thoughtful design, future-ready infrastructure, and a developer committed to delivery, transparency, and purpose. Our objective is not just to sell—it’s to create lasting value through properties that speak to both aspiration and practicality.

• About Asmae Boussouf

Asmae is, a seasoned real estate marketing expert known for engaging both B2B and B2C audiences with precision and impact. With experience across commercial and residential sectors, locally and internationally, she builds strategies that connect and deliver results. Before joining QUBE Development, Asmae held senior roles at Aldar Properties, Dubai Commercity (DAFZA), Nakheel, and Al Ghurair Investment. She holds a bachelor’s degree in Engineering and Management Science, and a master’s in Strategic Marketing—reflecting her commitment to excellence and growth.

The “MENA Region E-Commerce Report 2024” was published by EZDubai. According to the report, which is supported by the Dubai Department of Economy and Tourism (DET), Dubai is experiencing a transformative e-commerce boom. According to the report, Dubai’s e-commerce market reached $8.8 billion (AED 32.3 billion) in 2024. By 2029, the market will reach $13.8 billion (AED 50.6 billion).

Dubai’s E-Commerce Market Develops Through Mobile!

Dubai’s e-commerce market is developing under the leadership of mobile commerce. More than 75% of all shopping takes place through smartphones. Consumers frequently use WhatsApp Business, Instagram Shopping, and mobile-friendly websites.

The fintech sector also plays an important role in shaping consumer behaviors. The share of online transactions made with digital wallets increased from 41% in 2020 to 53%. On the other hand, “buy now, pay later” (BNPL) services such as Tabby and Tamara have been widely adopted, especially among Gen Z and Millennials.

70% of consumers in the UAE shop online at least once a month. This increases expectations regarding speed, service, and personalization. Consumers now demand free same-day delivery, easy returns, real-time tracking, and personalized shopping experiences.

MENA E-Commerce Market Reached $34.5 Billion

Dubai also plays a leading role in shaping the regional e-commerce ecosystem. According to the report, the total e-commerce market of the MENA region reached $34.5 billion (AED 126.7 billion) in 2024. The MENA e-commerce market volume is expected to rise to $57.8 billion (AED 212.2 billion) by 2029.

Dubai’s advanced digital infrastructure, regulatory model, and investment momentum are also being exported to neighboring economies such as Saudi Arabia and Egypt. Companies like Amazon, Noon, and DHL Express benefit from the integrated logistics corridor by using EZDubai as a regional fulfillment center.

About EZDubai

EZDubai was established in 2019. It is the first dedicated e-commerce zone in the region. It is located in Dubai South. The zone covers an area of more than 920,000 square meters. It is strategically located between Al Maktoum International Airport and Jebel Ali Port. Thanks to this location, it provides logistical access that enables same-day and next-day delivery, especially to GCC countries. GCC is a regional union consisting of Saudi Arabia, Kuwait, Qatar, the United Arab Emirates, Oman, and Bahrain.

UAE e-commerce market reaches $8.80 billion

The agreement between Amazon and Stellantis aimed to integrate Alexa-supported infotainment and e-commerce services into Chrysler, Fiat, and Vauxhall vehicles. The three-year SmartCockpit collaboration was mutually suspended. Amazon and Stellantis will continue to cooperate on AWS and Alexa integrations.

The agreement was made as an initiative to transform the car interior into a living space with technologies such as voice-controlled navigation, personalized climate settings, and automatic lighting. However, the agreement ended amid the complexity of merging Silicon Valley software with traditional automotive manufacturing processes.

Stellantis’ SmartCockpit Project Was Based on Amazon’s In-Vehicle Technology

Stellantis’ SmartCockpit project was based on Amazon’s in-vehicle technology and represents an example of the challenges traditional automakers face when cooperating with Silicon Valley to implement more sophisticated software. The integration of SmartCockpit into vehicles was planned between the end of 2024 and early 2025. This system was part of the ABC platform, along with Stellantis’ electric architecture STLA Brain and the Autodrive driving assistance system.

According to the agreement, Stellantis would pay Amazon software access and maintenance fees per vehicle. In return, Amazon would make incentive payments to Stellantis if drivers subscribed to services like music subscriptions from within the car.

According to Reuters, the mutual suspension of the agreement was confirmed by the companies.

Amazon Plans to Show New Tariffs in Prices to Consumers!

The fifth edition of the “2024 E-Commerce Report in the MENA Region” published by EZDubai, a free zone fully dedicated to e-commerce under Dubai South, was prepared in cooperation with Euromonitor International, the world’s leading provider of global business intelligence, market analysis, and consumer insights.

The UAE’s e-commerce sector continues to grow thanks to a tech-savvy young population with a strong inclination towards online shopping, advanced infrastructure, widespread internet access, and efficient delivery services. As of 2024, the top three product categories by value were apparel and footwear, consumer electronics, and home care products.

Digital wallet usage increased in the UAE

According to Euromonitor’s Digital Consumer Survey:

• Credit and debit cards were the most frequently used payment methods in the UAE.
• Digital wallet usage increased significantly from 41 percent in 2020 to 53 percent in 2024.
• Alternative payment options such as “Buy Now, Pay Later” are also gaining popularity, increasing both conversion rates and average basket values. This indicates consumer confidence in flexible payment solutions.
• Free delivery and free returns are among the strongest driving forces of e-commerce in the UAE.
• Retailers offer these advantages strategically to increase customer satisfaction while managing logistics carefully so as not to affect profitability.

MENA e-commerce market reaches $34.5 billion

Regionally, the MENA e-commerce market reached $34.5 billion (AED 126.7 billion) in 2024. It recorded a year-on-year growth of 13 percent. This growth was driven by the rise of mobile commerce and cross-border transactions. The market is expected to reach $57.8 billion (AED 212.2 billion) by 2029.

• Growth, particularly in the UAE and Saudi Arabia, is supported by infrastructure investments, government-backed digital initiatives, and a highly connected consumer base.
• Between 2019 and 2024, food, beverage, and home care products showed significant growth, and this trend is expected to expand to other categories.
• The expansion of cross-border e-commerce in the MENA region is gaining momentum thanks to growing demand for international products, improved logistics and payment infrastructures, and more efficient customs processes.

“The e-commerce sector in the UAE is undergoing rapid transformation”

Commenting on the matter, Mohsen Ahmad, CEO of the Logistics District at Dubai South, said: “The e-commerce sector in the UAE is undergoing rapid transformation, and we at EZDubai are proud to be at the forefront of this transformation. By providing world-class infrastructure and seamless connectivity, we enable global and regional players to grow and scale.

This growth is also supported by the UAE government’s visionary policies, smart regulations, and sustainable investments in digital transformation, logistics, and infrastructure. As a result, the UAE is not only strengthening its position as the leading e-commerce hub in the MENA region but also emerging as a competitive global player shaping the future of digital commerce.”

About EZDubai

EZDubai was designed to attract leading e-commerce companies and to create a benchmark with its infrastructure. Launched in January 2019 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, the e-commerce zone is strategically located in the heart of the Logistics District of Dubai South.