General
Free
For exploring the expo floor
- Exhibition area access (3 days)
- Side stages access
- Expo hall access
- Event app access
Third edition · In partnership with Dubai CommerCity
WORLDEF Dubai 2027
The offline meeting place for the world's top speakers, retail brands, marketplaces, tech companies, service providers
26 to 28 January 2027Dubai CommerCity, UAEVIP Connect · 25 January 2027
Trusted by
Speakers at Dubai 2026
Ministers, founders and the operators behind the region's biggest platforms.
H.E. Dr. Thani bin Ahmed Al Zeyoudi
Minister of Foreign Trade
H.E. Dr. Mohammed Al Zarooni
Executive Chairman · DIEZ Authority
Anna Germanos
Group Director FMCG, Luxury, Retail & E-commerce (MENA) · Meta
Massimiliano Spalazzi
CEO · Mumzworld
Abdulkader Lamaa
Founder / CEO · oneshot
Abdullah Hesham
7-Figure Amazon FBA Seller · FBA Formula
Abdullah Lootah
CEO & Founder · Hexaprime Technology
Abdullah Mutawi
Partner · Taylor Wessing
Abdulrahman Shahin
Senior Vice President · Dubai CommerCity
Abhinav Nair
Chief Growth Officer · STYLI (LANDMARK GROUP)
Abi Harmon
CEO & Founder · House Harmon
Adriano Silva
Head of Global Sales for GCC region, supporting Africa, India and APAC · VTEX
Ahmed Al Rawi
Founder · Calo
Aizhan Bizhanova
First Deputy Minister of Trade and Integration · Republic of Kazakhstan
Alastair Croker
CEO · Tradeling Group
Aly ElAzhary
Sr. Manager · Endeavor
Amal Dokhan
Managing Partner · 500 Global
Amelia Coleby
Head of Ecommerce · DK Household Brands
18 of 198 speakers
What is WORLDEF Dubai
The international e-commerce event the region plans around.
WORLDEF and Dubai CommerCity bring marketplaces, retail brands, logistics, payments and technology companies to one campus for three days. Keynotes on four stages, an expo floor built for business, and meetings you book in the app before you land.
- Meet the platforms. Dubai 2026 brought leaders from noon, eBay, Meta, Trendyol and Chalhoub Group to the stage.
- Enter the Gulf. Dubai CommerCity, DIEZ and Dubai Customs are official partners of the event.
- Leave with meetings. Every pass includes WORLDEF Connect for pre-booked 1:1s.
Dubai 2026 · 12 to 14 February 2026
- 18,000+
- Visitors
- 80+
- Countries
- 160+
- Exhibitors
- 150+
- Speakers
- 2024First edition5,000+ visitors · 40 countries
- 2026Second edition18,000+ visitors · 80+ countries
- 2027Third edition26 to 28 January · Dubai CommerCity
Early price · on sale now
One pass. Three days.
Every pass includes the WORLDEF Connect app, so you can plan meetings before you land.
Most chosen · save $100
Executive
was $299 $199
For decision-makers who want the main stage
- Everything in General
- Main stage access
- Investment stage access
- Executive lounge access
- Event app full access
VIP
was $1,299 $999
For leaders who want the room before the room
- VIP Connect evening · 25 Jan 2027
- Everything in Executive
- VIP lounge access
- VIP speed networking
- Exclusive VIP badge & visibility
Compare passes side by side
| Included | General | Executive | VIP |
|---|---|---|---|
| Exhibition & expo hall · 3 days | ✓ | ✓ | ✓ |
| Side stages | ✓ | ✓ | ✓ |
| Main stage | · | ✓ | ✓ |
| Investment stage | · | ✓ | ✓ |
| Executive lounge | · | ✓ | ✓ |
| WORLDEF Connect app | Access | Full access | Full access |
| VIP lounge & speed networking | · | · | ✓ |
| VIP Connect evening · 25 Jan | · | · | ✓ |
| Price | Free | $199 | $999 |
Groups of 5 or more get special pricing. Write to [email protected].
Three days · four stages
What to expect from WORLDEF Dubai 2027.
Headline speakers
Ministers, marketplace CEOs and founders share what is working in Gulf e-commerce right now.
New perspectives
Four content stages, from the future of commerce to case studies, masterclasses and investment.
Interactive exhibition
An expo floor of platforms, logistics, payments and tech providers, ready to demo and sign.
Networking
Book 1:1 meetings in the WORLDEF Connect app before the doors open, then meet on the floor.
Choose your room
Stages and themes from the Dubai 2026 programme. The Dubai 2027 agenda is announced soon.
- Stage 01
Future Commerce Stage
Cutting-edge technologies and innovative strategies shaping tomorrow's commerce landscape.
- Future of E-Commerce
- Future of Digital Marketing
- Future of Cybersecurity
- Future of Logistics
- Future of Payment Services
- Future of AI
- Stage 02
Case Study Stage
Real-world success stories and transformational insights from industry leaders.
- Business Stories
- Startup Success Journeys
- Growth Methods
- Analytics Applications
- Transformation Strategies
- Stage 03
Masterclass Stage
Deep-dive workshops and interactive sessions for advanced e-commerce skills.
- Scaling Success
- Customer Retention
- US Market Tactics
- Amazon PPC Strategies
- Brand Loyalty Building
- Stage 04
Investment Stage
Strategic insights, funding trends, and growth opportunities driving the future of commerce investment.
- Venture Capital Trends
- Fundraising Strategies
- Startup Valuation & Exit Planning
- Private Equity & M&A Opportunities
- Investor and Founder Alignment & Growth Capital
Official endorsements
Endorsed by Dubai's leadership.
WORLDEF Dubai 2026 · Dubai CommerCity
“The strategic initiatives announced during WORLDEF Dubai 2026 reflect Dubai’s sustained commitment to advancing a future-ready, digitally-enabled economic model through artificial intelligence, advanced technologies, strengthened international partnerships, and the cultivation of an integrated innovation ecosystem that enables enterprises to expand confidently across regional and global markets.”
WORLDEF Dubai 2027 · Dubai CommerCity
“Dubai is proud to once again host the WORLDEF Forum in collaboration with Dubai CommerCity. The inaugural edition welcomed over 5,000 participants from 40+ countries, reaffirming Dubai's role as a catalyst for cross-border e-commerce and global trade. Building on this success, and guided by the Dubai Economic Agenda D33, we look forward to shaping the future of digital trade together in 2027.”
WORLDEF Dubai 2026 · Dubai CommerCity
“Hosting the WORLDEF Dubai 2026 forum reflects Dubai CommerCity’s commitment to supporting the global digital commerce ecosystem and strengthening Dubai’s position as a global leader in trade and digital commerce. The forum serves as a strategic catalyst for strengthening international partnerships and opening new horizons for companies.”
Exhibit at Dubai 2027
Be the stand buyers already planned to visit.
Attendees browse profiles and book meetings in the WORLDEF Connect app before the doors open. Put your company on that list, with a booth on the expo floor next to four stages.
- ApplyTell us who you want to meet. We check the fit with the Dubai audience.
- Get matchedBuyers find you in the app and request meetings ahead of the event.
- Run your boothManage your team and badges from the Partner Panel.
Event venue
Dubai CommerCity.
The region's first free zone built for digital commerce, beside Dubai International Airport, the same campus that hosted Dubai 2026.
- VIP Connect
- 25 January 2027 · VIP pass holders
- Main event
- 26 to 28 January 2027
- Doors open
- 09:00 Dubai time (GST)
- Getting there
- Minutes from DXB · Dubai International Airport
Global media coverage
Media OfficeDubai to host second edition of WORLDEF forum in February
Under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the…
Media OfficeMansoor bin Mohammed attends launch of WORLDEF Dubai 2026
His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, President of the UAE National…
ZawyaDubai CommerCity unveils agenda, speakers list for WORLDEF Dubai 2026 Forum
Set to be launched on Thursday with the participation of over 150 speakers and to…
Anadolu AgencyWORLDEF to launch strategic e-commerce corridor linking Istanbul, Dubai, Riyadh
Traditional retail shrinking, e-commerce future of mainstream commerce, says CEO of international fair organization firm…
Before you book
Questions, answered.
Still unsure? Our team replies on WhatsApp and at [email protected].
How do I register for a WORLDEF event?
Visit the Buy Tickets page for the relevant event and select your preferred ticket type (General, Executive, or VIP). Complete the registration form and payment process. You’ll receive a confirmation email with your QR code within 24 hours.
Can I upgrade my ticket after purchase?
Yes, you can upgrade from General to Executive or VIP, or from Executive to VIP, at any time before the event. Contact our support team at [email protected] , or visit the registration desks on the day of the event, to process the upgrade and pay the difference.
Are group discounts available?
Yes, groups of 5 or more attendees receive special pricing. Contact our sales team at [email protected] with your group size and preferred ticket type for a custom quote.
Can I transfer my ticket to someone else?
Attendee tickets (General, Executive, VIP) are transferable, whether free, or fully paid. Contact us at [email protected] at least 5 days before the event with the new attendee’s full name, email, company, and job title. There is no fee for ticket transfers. Partner and exhibitor team badges are an exception to this: they are personal to the named individual and non-transferable, since access rights are tied to a verified person for security purposes.
Are there entry restrictions to the stages?
Yes. General Attendee tickets do not have access to all stages and sessions under any circumstances. Certain stages and sessions are reserved exclusively for Executive and VIP ticket holders, and in some cases for Partner, Speaker, Guest, Investor, or Press badge holders.
What is WORLDEF VIP Connect?
WORLDEF VIP Connect is an exclusive evening reception for VIP ticket holders, featuring dinner, drinks, and entertainment, and bringing VIP attendees together with industry leaders in an intimate setting. The location and timing of WORLDEF VIP Connect change before each event and are announced ahead of the relevant WORLDEF event. Dress code is business formal.
Are meals included with my ticket?
Executive and VIP tickets include complimentary catered food and drinks throughout the event. General Attendee tickets do not include meals, but food courts and restaurants are typically available at the venue for purchase (credit cards accepted).
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express), bank transfers, and PayPal. Payment is processed securely through our registration system. For bank transfers, contact us for account details.
Do prices include VAT?
Yes. As a general rule, the final prices displayed on our website include VAT. VAT treatment can vary depending on the event location and attendee status; international attendees who believe they may be exempt should contact us before purchase.
What language are WORLDEF events conducted in?
WORLDEF events are conducted in English. Depending on the event location, select sessions may have local-language translation available. Materials, signage, and presentations are in English.
How does matchmaking work?
Use the WORLDEF Connect app to browse attendee profiles, send meeting requests, and schedule appointments. Executive and VIP ticket holders have access to pre-scheduled matchmaking. Complete your profile before the event to make the most of networking opportunities.
Can I get a certificate of attendance?
Yes, registered attendees who check in at the event receive a digital certificate of attendance via email within 7 days after the event concludes.
Weekly Digest
The week in commerce, before your competitors.
1,415 stories since January 2025, distilled into 3 newsletters: Weekly Digest, AI & Technology Update and Event news.
No spam. Unsubscribe anytime.