Page 23 – WORLDEF

Tough E-Commerce Regulation in the EU; Platforms to Be Held Responsible as “Importers”

The European Union (EU) has signed off on one of the most comprehensive customs reforms of the last 50 years in response to the rapid growth of e-commerce. With the new regulation, significant responsibilities are being introduced especially for platforms engaged in cross-border online sales.

The European Union (EU) approved a comprehensive reform of its customs systems. Representatives of the European Parliament and the governments of EU member states reached a critical agreement late on Thursday, March 26, after lengthy negotiations, and the final details of the new reform were clarified.

As part of the reform, the way has been opened for imposing fines on Chinese e-commerce platforms if they sell illegal or unsafe products. The EU aims to coordinate the collection of customs duties and safety checks more effectively in response to the very high volume of low-value e-commerce parcels entering the bloc.

E-Commerce Platforms Will Be Directly Responsible for the Customs Duties and Safety of the Products They Sell

One of the most striking elements of the reform is that e-commerce platforms will now be treated as “importers.” In this context, platforms such as Amazon, Temu, Shein, and similar companies will be directly responsible for the customs duties and product safety of the goods they sell. In addition, serious fines and operational restrictions are also on the agenda for companies that systematically fail to comply with the rules. Companies that continuously violate the bloc’s rules could face fines ranging from 1% to 6% of their total EU sales over the previous 12 months.

The New Structure Will Become Operational in 2028

At the center of the new system is the European Customs Authority, which will be established in Lille, France. A team of 250 staff members working there will track parcels and manage the new EU data hub, which will provide a centralized, digital overview of incoming goods. The data hub is planned to become operational for e-commerce consignments in 2028 and to cover all imported goods as of March 1, 2033. At the same time, thanks to the digital data platform to be created, companies will be able to share customs information through a single system. This system is expected both to accelerate procedures and to save billions of euros annually.

Lille in 2026 Selected to Host New EU Customs Authority as Trade Pressures Rise

The Reform Package Focuses on the Import of Low-Value Goods

The reform package focuses particularly on the import of low-value goods. It is stated that more than 90% of the 5.9 billion low-value items that entered the EU in 2025 came from China. For this reason, as of July 1, 2026, a fixed fee of 3 euros will be applied to goods valued below 150 euros. In addition, an extra “handling fee” is planned to be introduced for each shipment by November 1, 2026. With the new regulation, it will become mandatory for all transaction data to be transmitted to the customs system at the time of sale. In this way, authorities will be able to conduct risk analysis before the products cross the border.

EU officials emphasize that the main purpose of the reform is to prevent tax losses, reduce smuggling, and manage the growing volume of e-commerce more effectively. Countries such as Türkiye, which have strong trade ties with the EU, are also expected to be directly affected by this new system.

Nearly 6 Billion E-Commerce Parcels Entered the EU in 2025

The EU does not apply customs duties to parcels valued at less than 150 euros ($173.85). This has supported the rapid growth of online shopping platforms such as Shein, Temu, and AliExpress, which send packages directly from China to customers. According to research, the total number of parcels entering EU countries reached 5.8 billion in 2025. Among these parcels, 60% to 65% of imported cosmetic products, including make-up, food supplements, and personal protective equipment such as bicycle helmets, do not comply with the EU’s safety rules.

EU Delegation Will Go to China

As part of the reform, the EU will send a nine-member delegation to Beijing and Shanghai to address problems in the digital and e-commerce sector. According to a statement from the EU Delegation to China, the purpose of this visit is to promote fair competition between China and the bloc. During the three-day meetings, European lawmakers will meet not only with Chinese legislators and market regulators but also with representatives of Shein, Alibaba, and Temu.

3 Key Changes in EU De Minimis Rules and What It Means for UK E-Commerce Growth

Blackstone Commits $250 Million in Positive Bet on Abu Dhabi Payments Platform

Global investment giant Blackstone is expanding its presence in the Middle East with a $250 million investment in an Abu Dhabi-based payments and data intelligence platform, reinforcing confidence in the region’s digital economy.

The move marks Blackstone’s first private equity-backed inbound investment in the UAE since recent geopolitical tensions disrupted parts of the region, highlighting continued long-term investor interest despite short-term volatility.

Strategic Expansion Into Payments and Data

The investment focuses on building a platform centered on payments infrastructure and data-driven financial services, two areas experiencing rapid growth across the Gulf.

As digital transactions accelerate and e-commerce ecosystems expand, demand for secure, scalable, and intelligent payment solutions is increasing. Blackstone’s backing positions the platform to benefit from this shift while supporting broader financial innovation in the UAE.

Investment Signals Confidence in the Region

Despite disruptions affecting logistics, aviation, and energy markets, major investors continue to deploy capital in the Gulf.

Blackstone’s decision underscores a broader trend: regional fundamentals remain strong, supported by government-led diversification strategies and sustained digital transformation efforts.

The UAE, in particular, continues to attract global capital due to its regulatory stability, investor-friendly policies, and growing role as a financial hub.

Abu Dhabi Accelerates Fintech Ambitions

Abu Dhabi is strengthening its position as a regional fintech and digital infrastructure hub, with increasing investment in platforms that combine payments, data, and advanced technologies.

Initiatives aimed at enabling cashless economies and innovation in financial services are creating new opportunities for both global investors and local players.

Part of a Broader Blackstone Strategy

The investment aligns with Blackstone’s wider regional strategy, which focuses on high-growth sectors such as digital infrastructure, logistics, and technology-enabled services.

By targeting scalable platforms in emerging markets, the firm aims to build long-term value while tapping into the Middle East’s expanding digital economy.

Source: The National News

Istanbul Chamber of Commerce Signals Positive Shift With 3 AI Expansion Priorities

The Istanbul Chamber of Commerce is accelerating its focus on artificial intelligence, outlining a strategic push to expand AI adoption across industries as part of its broader economic vision.

The initiative reflects a growing recognition that AI is no longer optional but a core driver of competitiveness, particularly for businesses navigating digital transformation and global market pressures.

AI Moves From Experimentation to Business Core

According to chamber representatives, artificial intelligence in Türkiye is transitioning from early experimentation to structured, large-scale implementation across sectors.

This shift is being driven by increasing demand for:

automation and efficiency
data-driven decision-making
scalable digital business models

The Istanbul Chamber of Commerce is positioning itself as a key facilitator in this transition, helping companies integrate AI into their operations more effectively.

Expanding AI Ecosystem in 2026

The chamber’s strategy includes expanding AI-related initiatives, partnerships, and knowledge-sharing platforms throughout 2026.

Türkiye is already strengthening its position as a regional hub for AI innovation, supported by upcoming global events such as major technology gatherings in Istanbul aimed at accelerating investment and collaboration.

These developments are expected to:

boost AI adoption among SMEs
attract international investors
strengthen the country’s digital economy

Supporting Businesses Through Transformation

With over 300,000 registered members, the Istanbul Chamber of Commerce plays a critical role in shaping business strategy and supporting companies through technological change.

Its AI expansion agenda focuses on:

increasing awareness and training
enabling access to new technologies
fostering collaboration between startups, enterprises, and institutions

Türkiye Positions Itself for AI-Driven Growth

As global competition intensifies, Türkiye is placing artificial intelligence at the center of its economic roadmap.

The Istanbul Chamber of Commerce’s push highlights a broader trend:
AI is becoming a foundational layer of business, not just a technological upgrade.

Source: Hürriyet Daily News

Business Faces 5 Rising Cybersecurity Threats as AI Traffic Surges

The rapid rise of artificial intelligence is fundamentally reshaping the internet and with it, the global cybersecurity landscape. According to the latest industry findings, AI-driven traffic is growing at an unprecedented pace, forcing business leaders to rethink how they manage digital trust and security.

In 2025, automated traffic expanded significantly, growing nearly eight times faster than human-generated traffic, signaling a major shift in how online activity is created and managed. At the same time, AI-driven traffic surged by 187% over the year, nearly tripling in volume and becoming the fastest-growing segment of internet activity.

How AI Traffic Is Transforming Business and Security

One of the most notable developments is the rise of AI agents-systems that no longer just browse the web but actively interact with it. These agents are now capable of performing complex tasks such as product discovery and even completing transactions, marking a new phase in digital commerce.

This shift is particularly important for business ecosystems, as AI-driven traffic is heavily concentrated in high-value industries. More than 95% of this activity is focused on sectors such as e-commerce, streaming and travel, where real-time data and frequent transactions create strong incentives for automation.

However, this rapid growth is also introducing new cybersecurity risks. The report highlights a sharp increase in malicious activity, including scraping attacks and account takeover attempts. In fact, scraping-related traffic alone is approaching 20% of total global traffic, nearly doubling compared to previous years.

At the same time, post-login account compromise attempts have surged dramatically, with hundreds of thousands of incidents detected per organization on average. These trends suggest that as AI becomes more capable, the line between legitimate automation and cyber threats is becoming increasingly difficult to distinguish-creating new challenges for business operations.

The Growing Challenge for Business in the AI Era

For business leaders, the implications are significant. As AI-driven automation becomes more common, organizations must adapt to a new reality where not all traffic is human-and not all automated activity is harmful.

This creates a critical challenge: identifying which AI interactions are beneficial, such as customer-facing automation, and which represent potential fraud or cyber threats. Traditional security approaches focused on blocking bots are no longer sufficient. Instead, companies are being pushed toward building “trust layers” that can differentiate between good and malicious automation.

Looking ahead, the continued growth of AI traffic is expected to further transform how businesses operate online – from customer engagement and marketing to fraud prevention and platform security. As AI systems become more autonomous, cybersecurity strategies will need to evolve just as quickly.

Ultimately, the rise of AI-driven traffic marks a turning point for the digital economy. For global business leaders, balancing innovation with security will be essential to navigating this new era of intelligent, automated internet activity.

Source: HUMAN Security

Business Enters a New Era as 2026 Marks the Rise of AI-Run E-Commerce Stores

Artificial intelligence is moving beyond support tools and into full operational control, as a new generation of AI agents begins to manage entire e-commerce businesses. Emerging platforms like Genstore are introducing a model where autonomous AI systems can build, launch and operate online stores with minimal human involvement.

This shift marks a significant evolution in digital commerce. Instead of relying on fragmented tools for design, marketing, analytics and operations, AI agents now function as a coordinated “virtual team,” handling multiple roles simultaneously. These systems can generate storefronts, optimize product listings, manage campaigns and even support customer interactions.

According to industry insights, AI-native platforms are designed to remove the complexity that has traditionally slowed down e-commerce adoption. By analyzing product data, market trends and design patterns, AI can create a ready-to-sell store within minutes – dramatically reducing time to market.

How AI Agents Are Reshaping Business Operations

The key innovation lies in the concept of agent-based automation. Unlike traditional AI tools that assist with individual tasks, AI agents are capable of executing complete workflows across the e-commerce lifecycle.

These agents can take on specialized roles, such as product management, marketing execution and customer support. In practice, this means that what previously required a full team can now be handled through a single interface powered by conversational AI.

For business owners, this represents a major shift in how online stores are built and managed. Instead of focusing on technical setup and operational tasks, founders can concentrate on strategy, branding and growth while AI handles execution in the background.

At the same time, this transformation aligns with a broader trend across the industry. AI agents are increasingly being deployed not just to generate content, but to perform actions and complete transactions, signaling a move toward more autonomous digital ecosystems.

The Rise of Autonomous Commerce

The emergence of AI-managed stores introduces a new phase often described as AI-native commerce. In this model, automation is no longer an add-on but the foundation of the entire business structure.

Platforms like Genstore are positioning this as a step toward fully self-running commerce environments, where AI systems continuously optimize performance, adapt to market conditions and scale operations without constant human input.

This approach could significantly lower barriers to entry, particularly for small businesses and solo entrepreneurs. By reducing the need for technical skills, capital investment and operational experience, AI-driven platforms are making it easier to launch and manage online businesses at scale.

However, this shift also raises important questions about control, differentiation and long-term competitiveness. As more businesses rely on similar AI systems, maintaining unique brand identity and customer experience may become more challenging.

What It Means for Business Leaders

For business leaders, the rise of AI agents signals a fundamental change in how digital commerce will operate in the coming years. The focus is shifting from manual execution to orchestrating intelligent systems that can act independently.

While the benefits of speed, efficiency and scalability are clear, companies will also need to rethink governance, oversight and strategy in an environment where AI is increasingly making operational decisions.

Ultimately, the transition toward AI-run e-commerce stores reflects a broader transformation across industries: from human-led processes to AI-driven execution at scale. Businesses that adapt early to this shift may gain a significant competitive advantage in the evolving digital economy.

Source: Forbes

Indonesia Signals 3 New Controls as E-Commerce Imports Surge Raises Concerns

Indonesia is moving toward tighter control of its e-commerce market as concerns grow over the dominance of low-cost imported goods, particularly from China. Policymakers are increasingly signaling that stronger regulatory measures may be introduced to protect local businesses and ensure fair competition.

Why Business Concerns Are Rising in Indonesia’s E-Commerce Market

Authorities have raised alarms about the rapid growth of cross-border e-commerce, where foreign sellers – often offering significantly lower prices—are gaining substantial market share. This trend is putting pressure on domestic merchants, especially small and medium-sized enterprises that struggle to compete on pricing and scale.

Government signals suggest that Indonesia may introduce stricter rules targeting imported goods sold through online platforms. These measures could include tighter product compliance checks, taxation adjustments and enhanced oversight of digital marketplaces operating within the country.

The rise of major regional platforms such as TikTok Shop and Shopee has accelerated the inflow of cross-border products, reshaping consumer behavior and intensifying competition. While this has expanded product availability and affordability for consumers, it has also raised concerns about the long-term sustainability of local retail ecosystems.

Across Southeast Asia, similar regulatory trends are emerging. Countries in the region are increasingly exploring ways to balance the benefits of digital trade with the need to protect domestic industries. This includes introducing new tax frameworks, strengthening compliance requirements and monitoring foreign seller activity more closely.

For the global business community, Indonesia’s direction signals a broader shift in how governments approach e-commerce growth. As markets mature, there is a growing emphasis on regulation, fair competition and economic balance.

The outcome of these developments could reshape how international sellers operate in Southeast Asia, influencing pricing strategies, logistics models and market entry approaches. For businesses looking to expand in the region, adapting to evolving regulatory environments will become a critical factor for long-term success.

Source: TechNode Global

236 Business Groups Back WTO Reform and E-Commerce Moratorium Renewal

Global business pressure is intensifying as leading organisations call on governments to modernize the World Trade Organization and protect the future of digital trade. At the WTO’s 14th Ministerial Conference, the International Chamber of Commerce presented a Global Statement signed by 236 organisations, urging a time-bound WTO reform process and the renewal of the e-commerce moratorium.

The statement was delivered by ICC Secretary General John W.H. Denton AO to WTO Director-General Ngozi Okonjo-Iweala, highlighting growing concern across the global business community about the effectiveness of the current multilateral trading system.

Why Business Is Urging WTO Reform Now

Stakeholders emphasize that the WTO must evolve to remain relevant in a rapidly changing global economy. They are calling for structured and time-bound negotiations to restore the organisation’s ability to negotiate rules, resolve disputes and support modern trade flows, particularly in the digital economy.

A central issue is the future of the Moratorium on Customs Duties on Electronic Transmissions, which prevents countries from imposing tariffs on digital products and services. Maintaining this framework is critical to ensuring cost efficiency, cross-border scalability and predictable trade conditions for global business.

According to ICC, allowing the moratorium to expire could lead to increased trade fragmentation, higher operational costs and new barriers—especially for micro, small and medium-sized enterprises (MSMEs) that rely heavily on open digital markets.

The message from global business leaders is clear: a strong, rules-based trading system is essential for innovation, investment and sustainable growth. As digital commerce continues to expand, business groups are urging governments to act decisively to reduce uncertainty and support a more inclusive global trade environment.

For the e-commerce ecosystem, these discussions are highly consequential. The outcome will influence how companies operate internationally, how easily they enter new markets and how confidently they invest in digital expansion. In this context, WTO reform and moratorium renewal are becoming strategic priorities for global business.

Source: ICC

1 Shift Is Strengthening Bol’s Checkout Strategy

Bol Expands Checkout in 2026 as Customers Shop Beyond Its Platform

Dutch e-commerce platform Bol is extending its reach beyond its own marketplace by allowing customers to complete purchases on external online stores using their Bol accounts.

Following a pilot phase, the new service, bol.checkout, is already active across more than 300 online stores. The move signals a strategic shift as the company begins positioning its technology not just as a marketplace tool, but as a broader e-commerce infrastructure solution.

From Marketplace to E-Commerce Infrastructure

The expansion reflects Bol’s ambition to go beyond its own ecosystem. By enabling checkout on third-party websites, the platform is effectively embedding itself deeper into the online shopping journey.

According to the company, allowing customers to pay through a familiar environment reduces friction and improves conversion rates. Consumers can use trusted payment methods such as iDEAL or “pay later” options, creating a smoother and more consistent checkout experience.

Initially rolled out to existing sales partners, the service is expected to expand further to online stores that are not currently part of the Bol marketplace.

A Shift Toward Platform-Led Commerce

The move aligns with a broader trend in global e-commerce, where leading platforms are transforming into infrastructure providers rather than remaining closed ecosystems.

By opening its checkout technology, Bol is following a model similar to major global players that monetize not only transactions, but also the tools and systems behind them. Integrations with platforms such as WooCommerce and Magento are already available, making adoption easier for merchants.

This approach allows Bol to scale beyond its traditional marketplace limits while strengthening its role in the wider digital commerce landscape.

What This Means for E-Commerce

For merchants, the introduction of bol.checkout offers access to a trusted payment and checkout system already familiar to millions of users. This can improve trust, reduce cart abandonment, and simplify integration processes.

For consumers, it creates a more unified shopping experience across different online stores, removing friction at one of the most critical points in the purchase journey.

As previously highlighted in WORLDEF’s coverage of evolving marketplace models, the future of e-commerce is increasingly shaped by platforms that extend their capabilities beyond their own environments.

Bol’s latest move reinforces this direction. Checkout is no longer just a final step in the transaction. It is becoming a strategic layer where platforms compete for control of the customer experience.

Source: RetailDetail

3 Signals Show China’s Trade Momentum Strengthening as Global Markets Shift

China is reinforcing its position in global trade as officials highlight steady progress in foreign trade performance and continued efforts to strengthen economic resilience.

At a recent briefing by the State Council Information Office (SCIO), authorities emphasized that China’s trade activity remains stable, supported by strong industrial capacity and ongoing policy measures aimed at improving trade quality and structure.

The update reflects a broader strategy focused not only on maintaining trade volumes but also on enhancing value creation and long-term sustainability.

Trade Structure Shifts Toward Higher Value

China is increasingly prioritizing the quality of its trade over sheer volume. Officials highlighted improvements in the composition of exports, with a growing share of high-value and technology-driven products.

This transition signals a move toward more advanced manufacturing and innovation-led trade. At the same time, efforts are underway to promote more balanced import and export dynamics while strengthening global supply chain stability.

Cross-Border E-Commerce Remains a Key Driver

Cross-border e-commerce continues to play a central role in China’s trade strategy. Digital platforms and streamlined logistics systems are enabling businesses to access global markets more efficiently.

Authorities have emphasized ongoing improvements in trade facilitation, including customs processes and digital infrastructure, to support faster and more reliable international transactions.

As global demand for online commerce grows, China is further integrating digital trade into its broader economic framework.

What This Means for Global Markets

China’s latest signals point to a more structured and resilient global trade environment. While geopolitical and economic pressures remain, the country’s focus on innovation, diversification and digitalization is shaping the next phase of international commerce.

As previously highlighted in WORLDEF’s coverage of global trade trends, the future of cross-border trade is increasingly defined by efficiency, data-driven systems and strategic expansion.

China’s direction reflects this shift. Trade is no longer driven by scale alone, but by the ability to adapt to a more complex and competitive global landscape.

Source: SCIO

The Future of Logistics with Zajel: Speed, Technology, and Customer-Centricity

Zajel stands out as a partner that helps brands overcome challenges by integrating not only logistics but also technology. The company offers integrated solutions that support growth, particularly focusing on speed, scalability, and visibility in the e-commerce sector. Nabeel Alkharabsheh, General Manager of Zajel, shared with WORLDEF E-COMMERCE how Zajel’s technology-driven approach, its logistics solutions, and future growth strategies are reshaping operational processes and increasing competitiveness in various sectors.

“In E-Commerce, Speed, Scalability, and Visibility Are Our Focus”

Nabeel Alkharabsheh, General Manager of Zajel, explained: “At Zajel, we position ourselves as a technology-driven logistics partner, not a one-size-fits-all service provider. Each sector has unique operational demands, and our role is to align logistics and technology to support business performance. In e-commerce, our focus is on speed, scalability, and visibility. We enable growth through integrated fulfillment, last-mile delivery, returns management, and real-time tracking that supports high volumes and peak-season demand.”

Alkharabsheh continued: “In the automotive sector, precision and compliance are crucial. We deliver secure vehicle and spare parts logistics, bonded movements, and international freight solutions with full milestone visibility across complex supply chains. In banking and financial services, trust and control are critical. We provide secure, compliant logistics for sensitive materials, supported by full audit trails, chain-of-custody tracking, and system integration.

In retail, we help brands balance cost efficiency with omnichannel execution through smart warehousing, distribution, and data-driven route optimization. Across all sectors, our positioning is clear: Zajel combines operational strength with technology to deliver customized, scalable logistics solutions that help brands move faster and operate smarter.”

“Our Technology Transforms Logistics from a Reactive Process to a Proactive, Data-Driven Operation”

When asked about how IT solutions create tangible differences in customer operations, Alkharabsheh responded: “Zajel’s IT solutions make logistics faster, simpler, and more predictable for our customers. With our Same-Day Pickup and Delivery platform, customers can book, track, and manage urgent shipments in real-time, reducing delays and improving reliability. This is especially valuable for e-commerce and time-sensitive industries.

Our WhatsApp workflows allow customers to track shipments, edit addresses, pay COD, and receive updates directly on WhatsApp, eliminating the need for calls or emails and making operations smoother for both brands and end consumers.”

Alkharabsheh also shared: “Through the Zajel mobile app and customer dashboards, clients get end-to-end visibility of pickups, deliveries, exceptions, and returns in one place. This helps operations teams make quicker decisions and reduce manual follow-ups. Zajel Pay payout system simplifies collections and reconciliations, giving businesses faster settlements, clearer financial reporting, and better cash flow control. Behind the scenes, automation handles scheduling, routing, notifications, and exception management, which reduces human errors and lowers operational costs. Overall, our technology turns logistics from a reactive process into a proactive, data-driven operation, helping brands deliver better experiences while running more efficient operations.”

“Fast Delivery Plays a Critical Role in Strengthening the Competitiveness of E-Commerce Brands”

Regarding how fast delivery services impact the competitiveness of e-commerce brands, Alkharabsheh said: “Fast delivery services play a critical role in strengthening the competitiveness of e-commerce brands by directly influencing customer behavior and brand perception. In today’s market, same-day and next-day delivery have become a basic expectation, especially in urban environments where immediacy drives purchasing decisions.

True differentiation now comes from ultra-fast delivery models such as 2-hour and 4-hour services, which transform logistics into a real-time customer experience. These services increase conversion rates, reduce purchase hesitation, support higher sales volumes, and allow brands to command premium positioning.”

Alkharabsheh added: “At Zajel, on-demand and time-critical delivery solutions, powered by smart routing, localized fulfillment, and real-time visibility, enable e-commerce brands to compete on speed, convenience, and reliability. Ultimately, fast delivery has become a strategic advantage that builds trust, strengthens customer loyalty, and drives long-term market share.”

Zajel’s Return Services and Road Freight Solutions

Alkharabsheh was asked how Zajel’s return services and road freight solutions improve customer experience and cost management for brands. He responded: “Zajel’s road freight solutions combine cost efficiency with service reliability, enabling brands to effectively manage delivery timelines and transportation expenses. Through optimized route planning, a massive fleet network, and proactive communication, customers benefit from consistent, dependable, and timely deliveries.

Zajel continues to support bulk trucking requirements and specialized movements like heavy-weight and over-dimensional cargo, highlighting its capability in handling complex transport needs. With tailored solutions across full truckload, less-than-truckload, and specialized cargo, Zajel helps brands align logistics performance with effective cost control.”

Alkharabsheh continued: “Zajel’s international air freight services provide companies with speed, reliability, and regulatory expertise, which are critical in cross-border trade. These services enable businesses to meet urgent delivery requirements, minimize lead times, and maintain continuity in global supply chains. Zajel has demonstrated strong capability in handling specialized air shipments, including vehicles, temperature-controlled shipments like chocolates and eye lenses, and highly time-sensitive oilfield materials, where rapid execution is critical to operational success.

With seamless coordination across airlines, customs authorities, and global destination partners, Zajel delivers efficient customs clearance and reliable delivery schedules. These strengths enable clients to move high-value and mission-critical cargo with confidence, enhancing market responsiveness while significantly reducing operational risk.”

Zajel’s Growth Strategy

Finally, Alkharabsheh spoke about Zajel’s growth strategy: “Zajel’s growth strategy focuses on strengthening core logistics services, advancing digital capabilities, and expanding in high-growth sectors. The company continues to invest in technology to enhance visibility, efficiency, and customer experience, while targeting sectors such as e-commerce, healthcare, and cross-border trade with tailored solutions and focused market positioning.”