New data on e-commerce in Türkiye has been released. In 2025, the e-commerce volume in the country increased by 52.2% compared to the previous year, exceeding 4.57 trillion TL (115.43 billion USD). The number of transactions reached 5 billion 940 million.

The Ministry of Trade of Türkiye has announced the “2025 E-Commerce Outlook Report in Türkiye“. According to the announced data, the retail e-commerce volume in Türkiye reached 2 trillion 460 billion Turkish liras (54.3 billion USD) in 2025, showing a 51.8% increase compared to the previous year. The number of retail e-commerce transactions was 1 billion 940 million. Between 2019 and 2025, the annual compound growth rate of the total e-commerce volume was 79.6%, and the annual compound growth rate of retail e-commerce volume was 83.7% during the same period.

E-Commerce Volume in Türkiye Increased by 382% in USD Terms

In 2019, the e-commerce volume in Türkiye was 23 billion 940 million USD, and it steadily increased each year, reaching 89 billion 580 million USD in 2024. In 2025, it reached 115 billion 430 million USD, marking a 28.9% increase compared to the previous year. Between 2019 and 2025, the growth rate in USD terms was 382%.

E-Commerce’s Share in Total Trade Reached 19.3%

In 2025, the domestic e-commerce volume accounted for 6.9% of Türkiye’s Gross Domestic Product (GDP), which was 63 trillion 20 billion 905 million TL (1.40 trillion USD) according to the Turkish Statistical Institute (TÜİK). The share of e-commerce in total trade in Türkiye showed a high trend in the first quarter, decreased in the second quarter, remained stable in the third quarter, and increased again in the last quarter, mainly due to the impact of campaigns, but declined in the last month of the year.

634,611 Businesses Engaged in E-Commerce Activities in Türkiye

In 2024, 600,800 businesses in Türkiye were engaged in e-commerce activities, and by 2025, this number reached 634,611. Among the businesses involved in e-commerce, 75% are sole proprietorships, 21% are limited liability companies, and 4% are joint-stock companies. Among the e-commerce business owners, 72% are male, and 28% are female. The majority of male and female business owners are in the 30-34 age range.

Clothing, Footwear, and Accessories Sector Ranked First

In the distribution of businesses engaged in e-commerce by sector in Türkiye, the food sector had the highest share at 20.3%, followed by the clothing, footwear, and accessories sector at 13.8%, electronics at 11.9%, and home, garden, furniture, and decoration sectors at 10.5%. In 2025, the sector that took the largest share of e-commerce volume was clothing, footwear, and accessories, with 428 billion 700 million Turkish liras, followed by electronics at 304 billion 340 million Turkish liras, airlines at 285 billion 440 million Turkish liras, and food at 270 billion 160 million Turkish liras.

The Most Preferred Payment Method in E-Commerce Was Card Payments with 62.5%

When examining the payment methods used in e-commerce in Türkiye, card payments ranked first with 62.5%, followed by wire/EFT payments at 29.2%, cash on delivery at 3.5%, and other payment methods at 4.8%. Of the card payments, 64.1% were made using the 3D secure security method.

In November 2025, e-commerce volume increased by 41.5% compared to the same period in 2024. During the same period, the number of products and services sold increased by 11.6%. In the campaign month, the highest volume increase compared to the previous year occurred in the following sectors: books and magazines, food, entertainment and arts, and groceries and supermarkets.

Quick Commerce Reached 388.7 Billion Turkish Liras

Quick commerce (Q-Commerce), where consumers can reach the products they need within minutes, increased by 55.6% in 2025 compared to the previous year, with its share in the total e-commerce volume reaching 8.5%. In quick commerce, the food sector led the list with 69.5%, showing a noticeable difference compared to other sectors.

Consumer-to-consumer (C2C) e-commerce demonstrated significant potential in terms of sustainability. In 2025, the transaction volume in consumer-to-consumer (C2C) sales reached 21 billion 800 million Turkish liras, with 23 million 600 thousand transactions. The clothing, footwear, and accessories sector accounted for 36.7% of the sustainable e-commerce volume, followed by the electronics sector with 29.5%.