TikTok Plans Layoffs in Its E-Commerce Unit
TikTok and its parent company ByteDance are planning “organizational and personnel changes” in the global e-commerce division.
TikTok Shop had already gone through several rounds of layoffs in 2025. The company announced that this restructuring aims to create more efficient long-term business models and was carried out following “rigorous analyses.” Accordingly, it was reported that preparations are being made for possible layoffs.
Pressure on TikTok Has Increased
TikTok’s e-commerce team in the U.S. failed to meet its 2024 performance targets. New challenges emerged in 2025, such as a decrease in order volume following tariffs imposed by Trump.
It was stated that uncertainty among employees has grown due to ongoing discussions with the U.S. government regarding a law that requires ByteDance to sell its U.S. assets and aims to prevent TikTok from being banned in the United States.
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