UNIEF and HKFEC Explore Strategic Cooperation Across Asia-Pacific
Burak Yalım, General Secretary of the United E-Commerce Federation (UNIEF), held a productive meeting with Joseph Yuen, Chairman of the Hong Kong Federation of E-commerce (HKFEC), to discuss opportunities for expanding international cooperation and strengthening the global e-commerce ecosystem.
The meeting focused on UNIEF’s vision of bringing together national e-commerce associations under a single global federation that promotes knowledge sharing, cross-border collaboration, and sustainable growth across the digital economy.
A key topic of discussion was the strategic importance of the Asia-Pacific region, one of the world’s fastest-growing and most dynamic digital commerce markets. Both sides exchanged views on the opportunities and challenges facing e-commerce organizations across the region and emphasized the importance of stronger international cooperation among industry stakeholders.
During the meeting, Joseph Yuen expressed HKFEC’s strong support for UNIEF’s mission and shared his willingness to contribute to the federation’s expansion across the Asia-Pacific region. Drawing on HKFEC’s extensive network, he offered to facilitate introductions with leading e-commerce associations, beginning with organizations in Malaysia and Singapore, while also supporting UNIEF’s broader engagement with associations across the wider Asia-Pacific region.
The discussion also highlighted the importance of creating an inclusive international platform that enables participation from industry leaders regardless of language or geography. Both sides agreed that multilingual collaboration, knowledge exchange, and stronger institutional partnerships will play a vital role in advancing cross-border digital commerce.
Building UNIEF’s Regional Network
Burak Yalım shared UNIEF’s long-term vision of establishing a truly global federation that connects national e-commerce organizations through regional committees, collaborative initiatives, and international representation. He also outlined UNIEF’s commitment to strengthening cooperation among associations and fostering a more connected and sustainable global digital economy.
The meeting concluded with both organizations reaffirming their commitment to continued dialogue and future collaboration. As a next step, UNIEF and HKFEC will work together to initiate discussions with e-commerce associations in Malaysia, Singapore, and other Asia-Pacific markets, supporting the federation’s mission of building a stronger and more connected international e-commerce ecosystem.