Allegro Group GMV Rises 14% as International Expansion Accelerates
Polish e-commerce giant Allegro Group reported strong growth in the first half of 2026, with Gross Merchandise Value (GMV) increasing by 13.7% year-over-year. The company also recorded a remarkable 64.8% surge in international GMV, highlighting the success of its expansion strategy across Central and Eastern Europe.
Strong First-Half Performance
Allegro Group’s preliminary second-quarter results show continued momentum despite a competitive e-commerce environment. The company’s GMV reached a 13.7% increase during the first six months of 2026 compared to the same period last year, reflecting sustained consumer demand and healthy marketplace activity.
The performance was driven by steady growth in Allegro’s domestic Polish business, alongside rapid gains in its international operations.
International Business Continues to Expand
One of the standout highlights from the results was the company’s international marketplace performance.
International GMV increased by 64.8%, demonstrating strong customer adoption in markets including the Czech Republic, Slovakia and Hungary. Allegro has continued investing in localisation, logistics capabilities and merchant acquisition to strengthen its regional presence.
The rapid international growth supports the company’s long-term ambition of becoming a leading e-commerce marketplace across Central Europe.
AI Investments and Customer Experience
According to Allegro CEO Marcin Kuśmierz, the company is maintaining strong growth by improving its core marketplace while expanding into new market segments.
He noted that Allegro continues to invest heavily in artificial intelligence, operational efficiency and customer-centric services to improve both the shopping experience and merchant performance.
These investments are expected to enhance product discovery, logistics optimisation and marketplace efficiency while supporting future growth.
Regional Strategy Delivers Results
Allegro’s strategy focuses on combining its established leadership in Poland with rapid expansion into neighbouring European markets.
The company’s international business has become an increasingly important growth driver, helping diversify revenue while creating additional opportunities for merchants looking to sell across borders.
Industry analysts expect continued investment in technology, logistics infrastructure and AI-powered services to support Allegro’s long-term regional ambitions.