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Allegro Group GMV Rises 14% as International Expansion Accelerates

Allegro Group GMV Rises 14% as International Expansion Accelerates

Polish e-commerce giant Allegro Group reported strong growth in the first half of 2026, with Gross Merchandise Value (GMV) increasing by 13.7% year-over-year. The company also recorded a remarkable 64.8% surge in international GMV, highlighting the success of its expansion strategy across Central and Eastern Europe.

Strong First-Half Performance

Allegro Group’s preliminary second-quarter results show continued momentum despite a competitive e-commerce environment. The company’s GMV reached a 13.7% increase during the first six months of 2026 compared to the same period last year, reflecting sustained consumer demand and healthy marketplace activity.

The performance was driven by steady growth in Allegro’s domestic Polish business, alongside rapid gains in its international operations.

International Business Continues to Expand

One of the standout highlights from the results was the company’s international marketplace performance.

International GMV increased by 64.8%, demonstrating strong customer adoption in markets including the Czech Republic, Slovakia and Hungary. Allegro has continued investing in localisation, logistics capabilities and merchant acquisition to strengthen its regional presence.

The rapid international growth supports the company’s long-term ambition of becoming a leading e-commerce marketplace across Central Europe. 

AI Investments and Customer Experience

According to Allegro CEO Marcin Kuśmierz, the company is maintaining strong growth by improving its core marketplace while expanding into new market segments.

He noted that Allegro continues to invest heavily in artificial intelligence, operational efficiency and customer-centric services to improve both the shopping experience and merchant performance.

These investments are expected to enhance product discovery, logistics optimisation and marketplace efficiency while supporting future growth. 

Regional Strategy Delivers Results

Allegro’s strategy focuses on combining its established leadership in Poland with rapid expansion into neighbouring European markets.

The company’s international business has become an increasingly important growth driver, helping diversify revenue while creating additional opportunities for merchants looking to sell across borders.

Industry analysts expect continued investment in technology, logistics infrastructure and AI-powered services to support Allegro’s long-term regional ambitions.

Source

Otto’s GMV Reached 7.5 Billion Euros

Otto

Germany-based e-commerce giant Otto grew its gross merchandise value (GMV) by 6% in the 2025/26 fiscal year, reaching approximately 7.5 billion euros. With this performance, the company delivered growth above the online retail market in Germany. According to industry data, e-commerce spending in Germany increased by only 3.2% during the same period.

The marketplace model played the most critical role in Otto’s growth. While the total number of business partners on the platform reached 6,100, marketplace GMV recorded a 9% increase. In contrast, growth in Otto’s own retail operations remained at 3%. The number of products offered on the platform rose to 19 million, demonstrating the impact of its broad product variety strategy.

Otto’s Strongest Growth Came in the Fashion and Sports Segment

On a category basis, the strongest performance was seen in the fashion and sports segment with 9% growth, while the home and living category also drew attention with a 7% increase. This indicates that consumer demand is shifting toward lifestyle and personal-use products.

Growth also continued on the customer side. Ot to’s number of active customers increased by 4% to reach 12.6 million. The company attributes this increase to improvements in user experience and optimizations made in logistics processes. Given the competitive structure of e-commerce across Europe, this growth on the customer side carries strategic importance.

Advertising Revenue Increased by 49%

Another notable area was retail media revenues. Revenue generated through Otto’s own advertising platform, Otto Advertising, increased by 49%, making it one of the company’s fastest-growing business lines. This trend shows that the “retail media” model, also adopted by players such as Amazon and Zalando, is rapidly becoming widespread in Europe.

The company’s CEO, Dr. Boris Ewenstein, stated that the results achieved not only preserved Otto’s leading position in Germany, but also strengthened its potential to increase market share.

A Target of 10 Billion Euros in Revenue by 2028

Artificial intelligence and international expansion hold an important place in Otto’s growth strategy. The company is targeting 10 billion euros in revenue by the 2028 fiscal year. In line with this goal, hyper-personalization, AI-supported shopping assistants, and data-driven recommendation systems will be implemented.

In addition, the marketplace model is being opened to international sellers. Following the inclusion of sellers from the Netherlands on the platform, sellers from Poland, Austria, France, and Spain are also planned to join the system. As of 2027, Danish retailers are also expected to take part on the platform.

As competition in the European e-commerce market continues to intensify, Otto’s growth strategy focused on data, marketplace development, and artificial intelligence may position the company more strongly in the coming period.

Otto to Close 480 Customer Service Positions