Temu Joins the Cross-Border Commerce Europe
Chinese e-commerce platform Temu has become a member of Cross-Border Commerce Europe (CBCommerce), referred to as the Brussels-based “European Cross-Border Commerce Association.” Through its new membership, the company aims to strengthen its relationships with retailers, online marketplaces, and sellers in Europe and to contribute to information sharing and cross-border e-commerce activities across the continent.
Seller-Focused Collaboration with the Cross-Border Commerce Europe
Temu will participate in Cross-Border Commerce Europe’s business acceleration activities and provide sellers with expertise and resources for joining the platform. The company will also take part in activities organized within the community and provide expert knowledge and speaker support for webinars focused on the European e-commerce ecosystem.
In a statement made on behalf of Temu, Europe was described as a market to which the company has demonstrated a long-term commitment. The statement said that establishing direct communication with platforms shaping the operation of cross-border commerce in Europe is part of this approach and that the company is pleased to join the CBCommerce network.
Emphasis on a Competitive and Sustainable Single Market
Carine Moitier, Founder and CEO of the Cross-Border Commerce Europe, said that the organization has become one of the key platforms supporting growth and competitiveness in Europe’s retail sector. Moitier stated that they provide objective market data to cross-border e-commerce companies in Europe and noted that they look forward to engaging in a constructive dialogue with Temu that will support a competitive and sustainable European e-commerce single market.
Brussels-based Cross-Border Commerce Europe focuses on cross-border e-commerce in Europe through its research, publishing, and event activities. Its members include small and medium-sized enterprises, as well as major retailers, marketplaces, and representatives from various sectors across the European Union.
Temu’s Local Seller Network in Europe Is Expanding
Temu is also continuing its seller-focused activities in Europe. The company opened its platform to local sellers in Switzerland. It partnered with Start:up Slovenia to support Slovenian businesses in reaching customers across Europe. It was also recognized in Spain for its innovation efforts in e-commerce.
Operating in more than 90 markets worldwide, Temu connects consumers with millions of manufacturers, brands, and commercial partners. With the company’s membership in the Cross-Border Commerce Europe, the scope of its sectoral activities with Europe’s seller community, retail companies, and marketplaces will expand.