E-commerce in Spain Reaches €114.8 Billion as Online Shopping Surges
Spain’s e-commerce market has recorded significant growth over the past decade, with turnover reaching €114.8 billion in 2025, according to data from Spain’s National Markets and Competition Commission (CNMC).
The figure represents a 5.7-fold increase compared with 2015, when Spanish e-commerce turnover stood at approximately €20 billion. Overall, the market has grown by 473.7% over the decade, reflecting the rapid shift in consumer behavior toward digital commerce.
E-commerce Becomes Part of Everyday Consumption
The expansion of Spain’s e-commerce market is also reflected in the number of online transactions. Annual transactions increased from around 300 million in 2015 to more than 2 billion in 2025.
The growth suggests that online shopping is no longer limited to occasional purchases. Consumers are increasingly using digital channels for everyday products and services, including food, groceries and digital services.
At the same time, the average transaction value has declined from approximately €67 in 2015 to around €56 in 2025. This points to a broader adoption of e-commerce for smaller and more frequent purchases.
Tourism remains one of the largest contributors to online sales, while fashion and online grocery shopping have also gained importance.
Mobile and Social Commerce Continue to Gain Ground
Mobile devices have become central to Spain’s online shopping ecosystem. According to data cited by the National Observatory of Technology and Society (ONTSI), more than 83% of online shoppers use smartphones for purchases.
Social media is also becoming increasingly important throughout the customer journey, from product discovery to purchase. This trend is contributing to the continued convergence of social media, digital marketing and e-commerce.
The COVID-19 pandemic accelerated the adoption of online shopping, but the long-term expansion of Spain’s e-commerce market extends beyond the pandemic. Following the disruption of 2020, the sector experienced strong growth from 2022 onward.
Cross-Border E-commerce Remains Significant
Despite the growth of domestic e-commerce, cross-border transactions continue to account for a substantial share of Spain’s digital commerce activity.
CNMC data for the fourth quarter of 2025 showed that 57.8% of e-commerce turnover was generated by purchases originating in Spain but made through businesses located abroad. Transactions from Spain to foreign markets generated €18.164 billion during the quarter, up 14.8% year-on-year.
The European Union remained the main destination, accounting for 94.6% of purchases from Spain directed abroad.
The figures highlight both the opportunities and competitive pressures facing Spanish businesses as consumers increasingly have access to international online retailers and marketplaces.
Opportunities for Spanish Businesses
The continued expansion of e-commerce is creating new opportunities for businesses of all sizes. According to ONTSI, nearly 29.4 million people in Spain purchased products or services online in 2024, while B2C e-commerce turnover exceeded €110 billion.
For small and medium-sized enterprises, digital commerce provides an opportunity to reach customers beyond their immediate geographic markets. Businesses can combine local presence with digital channels to expand their customer base and compete in an increasingly connected market.
Looking ahead, artificial intelligence, advanced logistics, social commerce and personalized digital experiences are expected to play an increasingly important role in the development of Spain’s e-commerce ecosystem.
With turnover already exceeding €114 billion, Spain’s digital commerce market is entering a more mature phase—one in which businesses will increasingly compete not only on price and product selection, but also on technology, customer experience, logistics and international reach.