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Unicommerce Partnered With Naqel Express to Strengthen E-Commerce Logistics Across Saudi Arabia and the GCC

Unicommerce partnered with Naqel Express in order to expand logistics and fulfillment capabilities for e-commerce brands operating in Saudi Arabia and the wider Gulf Cooperation Council (GCC) region.

India-based Unicommerce and Saudi Arabia–based Naqel signed a strategic partnership. Within the scope of the partnership, Unicommerce’s e-commerce enablement platform will be integrated with Naqel’s nationwide delivery network. Thus, it is aimed to make order fulfillment, last-mile delivery, and cross-border shipping processes more efficient.

In Saudi Arabia, the digital ecosystem and cross-border e-commerce are gradually growing. The country is also positioning itself as an important growth market for regional and international e-commerce together with investments in logistics infrastructure. The Unicommerce–Naqel partnership is seen as a strategic step in such a period.

Integrated Logistics Through a Unified Platform

Within the scope of the partnership, e-commerce brands using the Unicommerce platform will be able to integrate directly with Naqel Express’s logistics network. Through this integration, businesses will have the opportunity to manage order management, warehousing, last-mile delivery, and cross-border shipping processes through Unicommerce’s unified control panel.

According to the companies, this structure will make fulfillment processes more streamlined by reducing operational complexity and increasing visibility across the supply chain. Brands will be able to access regional delivery networks covering the United Arab Emirates, Bahrain, Oman, Kuwait, Qatar, Jordan, and Lebanon, in addition to delivery capacity within Saudi Arabia.

Companies Will Benefit From Saudi Arabia’s Logistics Infrastructure

Naqel Express operates under Saudi Post Logistics (SPL), which is the national postal operator of the Kingdom of Saudi Arabia. Naqel, one of the country’s largest logistics and express delivery companies, has an extensive national network for high-volume shipments and time-sensitive deliveries.

Thanks to the partnership with Unicommerce, Naqel integrated its logistics services into the technology layer of e-commerce operations, enabling sellers to establish a direct connection with their order management processes.

Naqel Express UAE Country Manager Maxim Vyalyy stated that the partnership brought together the strengths of both companies. Vyalyy said, “By combining Unicommerce’s technology with Naqel’s logistics expertise, we aimed to provide consumers with a better shopping experience both in Saudi Arabia and in international markets.”

Uniceommerce Offers Localized Capabilities for GCC Markets

Unicommerce provides services to customers across Saudi Arabia and the United Arab Emirates while offering localized integrations specific to GCC markets. These capabilities include features such as Arabic-language invoicing and shipping label creation, as well as integrations with regional logistics and ecosystem partners.

By positioning its platform as a central operating system for e-commerce brands, the company enables inventory, order, and shipping processes to be managed from a single point across different sales channels and countries. The partnership with Naqel expanded logistics options, especially for brands targeting Saudi Arabia as a priority market or expansion point.

Unicommerce Managing Director and CEO Kapil Makhija evaluated the partnership as an important step in the company’s regional growth strategy. Makhija stated that this partnership strengthened Unicommerce’s role as a provider of technology and logistics infrastructure for e-commerce brands across the Middle East.

CargoCrew Entered the Middle East Market; Established a Regional Headquarters in Dubai

CargoCrew officially entered the Middle East market by establishing its regional headquarters in Dubai. With this step, CargoCrew reached an important milestone in the company’s international growth strategy. The global air cargo and logistics provider aimed, with this move, to serve cargo segments with high growth potential in the region. The company stated that the Dubai headquarters would support scalable regional operations and integrated cargo solutions. It also emphasized that this location was aligned with increasing trade volumes in the Middle East, rising e-commerce activities, and strong intercontinental connectivity.

Dubai Was Selected as a Regional Logistics Hub

CargoCrew’s decision to position its Middle East regional headquarters in Dubai was based on the city’s advanced aviation and logistics infrastructure as well as its business-friendly regulatory environment. The United Arab Emirates continued to strengthen its position as a global logistics hub thanks to investments in air cargo capacity, free zones, and multimodal transportation networks connecting Europe, Asia, and Africa.

With its organization in Dubai, CargoCrew aimed to coordinate intercontinental cargo flows and to manage airline representation and cargo management activities from a centralized structure. The company considered this location a strategic platform to provide services to regional and international customers with flexible and technology-driven logistics solutions.

CargoCrew Group Founder and Chairman of the Board Hakan Ikizoglu described the launch as a decisive step in the company’s growth strategy. Ikizoglu stated, “CargoCrew’s commencement of operations in the UAE became a defining milestone for our group. Dubai offered a powerful platform to bring continents, airlines, and customers together through smarter cargo solutions. Our focus was flexibility, visibility, and long-term partnership.”

CargoCrew Focused on Cargo Segments With High Growth Potential

CargoCrew began its UAE operations in 2025. From its Dubai headquarters, it coordinated airline representation, commercial cargo management, capacity optimization, digital cargo solutions, and end-to-end integrated logistics services.

The company announced that it prioritized segments with high growth potential such as e-commerce, pharmaceuticals, perishables, general cargo, project cargo, and express logistics. It was stated that demand in these areas increased due to changing consumer behavior, diversification of supply chains, and the growing need for time-sensitive and temperature-controlled transportation.

CargoCrew stated that its activities in the region were carried out in close cooperation with shippers and freight forwarders, and that tailored solutions were offered for different cargo profiles. The company emphasized that operational flexibility and real-time visibility were of critical importance in meeting customer expectations across different sectors.

End-to-End Logistics Solutions in Regional Operations Will Be Strengthened

Operations in the UAE were supported by CargoCrew’s expanding airline network, its established presence in Europe, and strategic partnerships in Asia and Africa. The company stated that this network structure ensured seamless connectivity and optimized capacity across key trade lanes.

In addition to air cargo services, CargoCrew also invested in warehousing, fulfillment, and last-mile delivery partnerships in order to strengthen its end-to-end logistics solutions. It was stated that these investments aimed to serve customers seeking solutions that were not limited only to airport-to-airport transportation but covered the entire logistics chain.

The company stated that the Dubai headquarters assumed a central role in coordinating these services and was positioned as a control point managing cooperation between regional operations and business partners.

A Digital Cargo Platform Will Be Launched Within the Next Two Years

CargoCrew also shared its growth roadmap for the Middle East for the next 12 to 24 months. Accordingly, the company planned to expand its airline portfolio, grow its regional team, and launch digital cargo platforms aimed at increasing efficiency and transparency.

In addition, it was stated that investments in logistics infrastructure and strategic partnerships in the UAE would continue, and that Dubai would remain at the center of the regional strategy. While positioning the Middle East as a key growth market within its global expansion plans, CargoCrew evaluated its regional headquarters in Dubai as the cornerstone of long-term development in surrounding markets.

At a time when trade volumes and demand for specialized cargo solutions continued to increase, CargoCrew described the launch of its Middle East operations as a strategic step to capitalize on emerging opportunities and as an important move that strengthened its global logistics network.

The World Customs Organization Approved Dubai Customs’ Cross-Border E-Commerce Platform as a “Global Model”

Amazon Now Expands in Europe; Launched in London!

Amazon has taken a significant step in Europe by launching its Amazon Now service in London. This new service offers users in the city the ability to receive everyday essentials, groceries, and personal care products within 30 minutes.

The launch of Amazon Now in London centers around the opening of the United Kingdom’s first fast delivery hub, ‘QLD1.’ Located in the Southwark area, a business and creative hub on the south bank of the Thames, this facility is poised to become a key site for fast deliveries. This move is an important part of Amazon’s fast delivery efforts in Europe, following similar models in regions like India and the UAE.

Elisa Michelin Salomon, EU Quick Commerce Program Lead at Amazon, stated, “We carried out this project by working with 57 different Amazon teams. Now, the foundations have been laid for our next steps in the United Kingdom and the EU.” The company’s entry into the fast commerce space strengthens its growth targets in the online retail market across Europe.

Amazon Now and the Establishment of the Last-Mile Delivery Model

Amazon’s quick commerce initiative aims to meet the growing demand for fast access to everyday products. Salomon highlighted that developing a new last-mile delivery model is one of the core focuses of the Amazon Now service. She emphasized the significant responsibility of building a new network from scratch and shaping the operations.

Unlike its predecessor, Amazon Prime Now, Amazon Now is fully integrated into Amazon’s main platform. This move aims to simplify the user experience and make operations more efficient.

Amazon’s Expansion Plans in Europe

The rapid launch of Amazon Now in London signals the company’s goal to expand its fast delivery services across Europe. Fast delivery is becoming increasingly important in the competitive e-commerce market. To achieve this, Amazon plans to establish a network of smaller distribution hubs in densely populated urban areas.

As the market leader in e-commerce in the United Kingdom, Amazon is expected to reach 36.7 billion euros in revenue in 2024, an increase of 12.7%. A significant portion of this growth is attributed to Amazon’s ability to deliver over one billion products per day. The success of the Amazon Now service could further increase these numbers and strengthen the company’s presence in Europe.

In a time when quick commerce is rapidly rising globally, Amazon’s initiative in London demonstrates that the company is prepared to capture a larger share of the fast delivery market in the coming years.

Amazon Launches 30-Minute “Ultra-Fast Delivery” Pilot Program in the United States

CEVA Logistics Opens New E-Commerce Warehouse in Dubai

CEVA Logistics has opened a new e-commerce warehouse in Dubai, expanding its contract logistics capacity to meet the growing demand in the UAE and the GCC region. The new facility is designed to provide fast and scalable services to both regional and international online retailers.

Located in a strategic position within Dubai’s established logistics ecosystem, the warehouse offers direct access to major transport corridors, ports, and airports. This location is critical for faster order processing and reduced delivery times, helping companies in one of the Middle East’s most active e-commerce markets maintain efficient supply chains. The facility is designed to support both B2C and B2B e-commerce flows, serving customers across the GCC region.

The new warehouse also enables CEVA to offer omnichannel distribution services, returns management, and value-added services tailored to the needs of e-commerce businesses. This move reinforces CEVA’s commitment to expanding its presence in the region and providing comprehensive logistics solutions to online retailers.

CEVA’s E-Commerce Warehouse Meets Speed and Scalability Needs

The Dubai e-commerce warehouse is equipped with modern racking, picking, and packing systems capable of handling high SKU volumes and fluctuating demand peaks. Through the digital integration of its warehouse management systems, CEVA offers real-time inventory tracking, order status visibility, and performance analytics. These tools help online retailers ensure accuracy and inventory visibility in competitive markets while enabling them to scale volumes quickly.

The warehouse layout is designed to ensure rapid throughput while supporting fast scalability during demand peaks, without compromising service quality. By combining advanced technology with a robust regional transport network, CEVA aims to provide end-to-end e-commerce logistics solutions, including inbound handling, storage, fulfilment, and last-mile delivery coordination.

Supporting E-Commerce Growth in the UAE

Dubai continues to attract both regional and global e-commerce players, driven by strong consumer demand, advanced digital infrastructure, and government support for logistics and trade. CEVA’s new warehouse directly responds to customers’ need for local fulfilment that supports next-day and same-day delivery models.

This move is part of CEVA’s broader strategy to expand its contract logistics capacity in high-growth markets, aligning storage capabilities with the evolving needs of customer supply chains. As e-commerce continues to grow in the Middle East, third-party logistics providers play an increasingly important role, with brands seeking local expertise to handle fulfilment.

CEVA also emphasized that the Dubai facility is scalable, allowing capacity and workforce levels to be adjusted as e-commerce volumes continue to grow in the region. This flexibility will enable CEVA to meet customer demands and maintain high service levels.

With the new warehouse, CEVA Logistics continues to support the growth of e-commerce in the UAE and the GCC region by providing innovative and sustainable logistics solutions to online retailers.

E-commerce Startup Stord Acquires AI-Powered Fulfillment Platform Shipwire

Amazon Is Establishing Its First Same-Day Delivery Facility in Memphis

Amazon announced plans to establish its first same-day delivery facility in Memphis by taking a step that will significantly expand its logistics network in West Tennessee. The project, confirmed by local authorities and the Greater Memphis Chamber of Commerce, aims to increase last-mile delivery capacity and create new employment opportunities in the region.

The same-day delivery facility planned to be located in Southeast Memphis is expected to begin operations toward the end of 2027. The project is expected to further strengthen the city’s position as one of the major logistics centers in the southern United States.

The Same-Day Delivery Station Will Be 350 Thousand Square Meters

According to a statement made by the Greater Memphis Chamber of Commerce, Amazon plans to develop an approximately 350 thousand square meter same-day delivery station at 4131 Clarke Road in Southeast Memphis. Once the facility becomes fully operational, it is expected that approximately 100 employees will be employed, in addition to independent delivery partners operating in the region.

Chamber officials stated that the facility will focus on local package processing and last-mile logistics activities; thus, Amazon will be able to deliver orders to customers within hours through same-day delivery instead of days. Same-day delivery facilities generally function as final sorting and dispatch points and enable products to reach nearby customers more quickly.

It was stated that this facility to be established in Memphis will be the first of its kind in the city. Amazon officials reported that additional information regarding the project will be shared as the launch date approaches, depending on progress in the construction and planning process.

Amazon’s Investments in Tennessee

The Memphis project is considered part of Amazon’s broader investment strategy across Tennessee. The company announced that it has created more than 28 thousand full-time and part-time jobs across the state since 2010. In the same period, it was reported that Amazon invested over 29 billion dollars in Tennessee through infrastructure investments, employee wages, and expenditures with small and medium-sized businesses.

It is stated that these investments also support indirect employment in sectors such as construction, transportation, professional services, and logistics. State and local authorities frequently emphasize that Amazon’s presence makes significant contributions to economic growth and supply chain development.

Although the Memphis facility is not expected to become operational before the end of 2027, officials state that this announcement once again demonstrates the city’s attractiveness for major logistics and technology companies. With a strong transportation infrastructure supported by air, rail, river, and road connections, Memphis has long stood out as a strategic distribution center for national and global trade.

Amazon did not disclose the total investment amount of the Memphis project or details regarding possible future expansions planned in the region. However, company officials stated that the same-day delivery station will play a key role in meeting the growing demand for fast delivery as e-commerce continues to expand across the United States.

“10-Minute Fast Delivery” Promises End in India!

“10-Minute Fast Delivery” Promises End in India!

The Indian government has taken action to regulate the country’s rapidly growing fast-delivery (q-commerce) sector. The government has ordered the removal of advertisements promising “10-minute deliveries.” This decision has dealt a significant blow to the sector, which has transformed urban shopping in India and attracted significant interest from investors.

The decision came after a meeting between the Ministry of Labour and Employment and senior executives from leading platforms such as Blinkit, Zepto, and Swiggy. The ministry emphasized that promises of fast delivery times were putting workers’ safety at risk and requested the companies to abandon their speed-focused marketing strategies.

Concerns Over Worker Safety and Workload

Ministry officials warned that the fast delivery targets could lead delivery personnel to violate traffic rules and speed through city traffic. After the meeting, led by Labour Minister Mansukh Mandaviya, the platforms pledged to stop making delivery promises of up to 10 minutes in their advertisements and social media content.

The fast-commerce model relies on “dark stores,” dense networks of strategically located warehouses, and large delivery teams. While this system offers a convenient solution for consumers, worker rights advocates have pointed out that it puts employees under increased pressure, which could lead to accidents.

Companies Update Their Marketing Messages

Following the government’s intervention, Blinkit removed the “10-minute delivery” claim from its app and marketing materials, shifting its focus to a broader product range and doorstep delivery promise. The company changed its previous slogan and retracted its 10-minute fast delivery claim. Other platforms also committed to taking similar actions after the discussions with the government. However, there has been no public statement about whether Zepto and Swiggy have updated their marketing content immediately.

Sector’s Size and Growth

The sector’s size is noteworthy, with India’s fast-commerce market estimated to be valued at around $11.5 billion. Swiggy strengthened growth expectations in the industry by raising $1.11 billion from institutional investors in December 2024.

Transition from Fast Delivery to Sustainability

Industry observers note that the government’s intervention is expected to shift the focus from speed-driven marketing to sustainability, compliance, and worker protection measures. Although the fast-commerce sector is likely to remain a key player in India’s urban retail market, companies will now need to balance fast delivery times with worker safety.

With the government’s intervention, the sector is expected to adopt a more safety-focused approach, and worker rights will take precedence over speed-based marketing. These steps are seen as a significant turning point for the future of fast-commerce in India.

Amazon Launches 30-Minute “Ultra-Fast Delivery” Pilot Program in the United States

E-commerce Startup Stord Acquires AI-Powered Fulfillment Platform Shipwire

Fast-growing e-commerce logistics startup Stord announced the acquisition of Shipwire, an AI-powered fulfillment platform from CEVA Logistics. The deal, completed on January 1, marks Stord’s seventh acquisition, further strengthening its position in the e-commerce logistics space while expanding its network and capabilities.

The acquisition adds 12 new locations and approximately 60 new employees to Stor d’s logistics operations. With the addition of Shipwire’s technology and customer base, Stord aims to enhance its infrastructure and operational efficiency, providing a significant competitive advantage against e-commerce giants such as Amazon.

Stord Gains New Large and Mid-Market Customers

Founded by former Thiel Fellow Sean Henry, Sto rd has been expanding its logistics network to help small businesses lower shipping costs and speed up deliveries. The acquisition of Shipwire brings Stord one step closer to its goal of offering a comprehensive solution to businesses operating on e-commerce platforms.

Shipwire, an AI-powered fulfillment platform, automates processes such as inventory management, order routing, and shipping for e-commerce companies. With this acquisition, Sto rd not only gains the platform itself but also a significant number of new large and mid-market customers.

Sto rd CEO Sean Henry highlighted the potential of the integration, stating, “This is a great network, great customers, a great team—bringing them onto our technology and our combined scale is fantastic. And with that scale, our flywheel will speed up.”

Additionally, this acquisition provides Sto rd with AI-powered internal tools for planning, execution, and routing, which are expected to further improve efficiency and accelerate operations.

Stord to Leverage CEVA’s Vast Network

In 2022, Stord raised $200 million at a $1.5 billion valuation and operates in a highly competitive market providing logistics and fulfillment services. Competitors include companies like ShipBob, Flexport’s Deliverr, Cart.com, and Shipmonk. Demand for logistics and fulfillment services continues to grow as more businesses open storefronts on multiple platforms and consumers increasingly shop online.

This deal also holds strategic importance, as it gives Stord the opportunity to leverage CEVA’s vast network, which spans 120 million square feet across 170 countries. This partnership could allow Stord to expand its global reach and provide more robust logistics solutions to e-commerce businesses worldwide.

While Amazon has long been a dominant player in the e-commerce logistics space, offering multi-channel fulfillment for businesses, Stor d’s strategy focuses on helping smaller merchants compete by reducing costs and improving delivery speed. As the e-commerce sector continues to grow, companies like Stord that offer flexible and scalable logistics solutions are expected to play a significant role in meeting the rising demand for third-party fulfillment services.

Seventh Acquisition in Stord’s Growth Strategy

This acquisition is part of Stor d’s broader strategy to expand its infrastructure and strengthen its competitive position against Amazon and other large players. By acquiring Shipwire, Sto rd has added another critical piece to its rapidly growing logistics network, positioning itself as a strong player in the logistics and fulfillment sector.

As Stord continues to scale its operations, the company is expected to pursue additional acquisitions to complement its technology and infrastructure, further positioning itself as a formidable competitor to the dominant e-commerce giants in logistics.

Chinese Companies Increased Their Presence in Dubai Free Zones to Overcome Trade Barriers

Chinese companies expanded their operations in Dubai’s free trade zones throughout 2025 in order to overcome rising trade barriers and access new international markets. This trend reflected broader changes in how companies structured their overseas operations at a time when protectionist policies and supply chain restructuring were reshaping global trade.

According to reporting by the South China Morning Post, Dubai’s free zones became increasingly attractive to Chinese firms seeking stable and well-connected hubs that provide access to markets in the Middle East, Africa, and Europe. This trend accelerated as geopolitical and regulatory uncertainties affected traditional trade routes and production centers.

The Number of Chinese Companies in Free Zone Jafza Exceeded 500

One of the strongest indicators of this trend was the increase in the number of Chinese companies operating in the Jebel Ali Free Zone (Jafza). As of November 2025, 507 Chinese companies were operating in Jafza, which is managed by DP World. This figure nearly doubled the level recorded in 2021, demonstrating how rapidly Chinese businesses scaled their presence in Dubai.

Located at the western end of Dubai, Jafza stood out as one of the region’s largest and most established free economic zones. Its proximity to Jebel Ali Port, accelerated customs procedures, and structure allowing foreign ownership offered an attractive environment, particularly for manufacturers, logistics companies, and trading firms.

Chinese companies operating in the zone spread across many sectors, including electronics, machinery, consumer goods, automotive components, and industrial equipment. A large proportion of these companies positioned Dubai not merely as a local market, but as a regional headquarters and distribution hub from which they managed their multi-continental operations.

Dubai Emerged as a Neutral Global Hub

Executives at DP World emphasized that Dubai’s role became increasingly critical during a period when global trade growth slowed and protectionism increased. Abdulla Al Hashmi, chief operating officer for parks and zones at DP World in the Gulf Cooperation Council, stated that hubs in the Middle East offered companies “neutral, stable and well-connected bases from which they can operate across East-West corridors.”

This positioning proved particularly attractive for Chinese companies facing customs tariffs, regulatory scrutiny, and geopolitical tensions in other regions. Firms establishing operations in Dubai reduced their exposure to trade disruptions while gaining efficient access to global maritime shipping routes connecting Asia, Europe, and Africa.

Dubai’s legal and regulatory framework was also decisive in this process. Allowing 100 percent foreign ownership in free zones, simplified licensing procedures, and tax advantages lowered operational barriers for international companies. These advantages became especially important for firms seeking flexibility in sourcing, assembly, and re-export activities.

Broader Implications for Global Trade

The growing presence of Chinese companies in Dubai’s free zones was viewed as a broader reflection of supply chain diversification efforts that gained momentum since the early 2020s. As companies reassessed production and distribution models reliant on a single country, hubs such as Dubai stood out as neutral platforms supporting multi-market strategies.

Analysts noted that this trend aligned with China’s goal of strengthening trade ties with the Middle East and the Global South, while also reflecting efforts to adapt to a more fragmented global trading system. From Dubai’s perspective, the rising interest from Chinese companies further reinforced the city’s position as a critical logistics and trade gateway between East and West.

By the end of 2025, Dubai’s free zones assumed a central role in shaping the international operations of many Chinese companies, demonstrating that this development represented not a temporary economic response but a lasting shift in global trade dynamics.

Dubai CommerCity to Establish New E-Commerce Fulfilment Center in 2026 Amid Rising Demand

The World Customs Organization Approved Dubai Customs’ Cross-Border E-Commerce Platform as a “Global Model”

The World Customs Organization published a trilingual report praising Dubai Customs’ cross-border e-commerce platform and recognizing it as a global reference point for digital customs transformation. This approval highlighted how advanced technology, coordinated policies, and strong public-private partnerships enabled Dubai to modernize its border procedures and support the rapid growth of digital trade.

The World Customs Organization published a special report in French, English, and Spanish examining the development and performance of Dubai Customs’ cross-border e-commerce platform. In the report, the initiative was described as a successful example of how customs administrations can facilitate legitimate trade while maintaining effective border control in a high-volume e-commerce environment.

According to the WCO assessment, Dubai Customs demonstrated that digital innovation in customs services is achievable through clear regulatory frameworks, close cooperation with logistics and transportation companies, and the adoption of advanced technologies. The organization positioned the platform as a reference model for customs authorities aiming to adapt to the rapid expansion of cross-border online trade.

This recognition came at a time when international interest in the United Arab Emirates’ e-commerce and logistics ecosystem was increasing. The ecosystem had attracted significant investments and generated notable employment across transportation, warehousing, fulfillment, and last-mile delivery services.

Dubai Customs and Digital Trade Transformation

Dubai Customs stated that the WCO’s approval reflected the depth of the ongoing transformation in trade and customs operations in the emirate. Juma Al Ghaith, Advisor to the Director General of Dubai Customs and Executive Director of Customs Development, stated that this recognition was aligned with the vision of positioning Dubai as a future-ready city and a global center of the new digital economy.

Al Ghaith said that Dubai Customs follows a comprehensive strategy that places innovation at the center of public priorities. According to him, the cross-border e-commerce platform, which includes blockchain-based processes, has become an international reference point for managing e-commerce flows efficiently and transparently. He also added that the WCO’s praise confirmed that Dubai is ready to assume a leading role in shaping the future of global e-commerce.

Capabilities of the Dubai Customs Platform and Trade Facilitation

Atiq Al Muhairi, Executive Director of Customs Development at Dubai Customs, said that the e-commerce platform represents a qualitative leap in facilitating cross-border trade. He explained that the system strengthens coordination between public authorities and transportation companies, enables faster compliance with customs requirements, and allows logistics operations to be aligned more smoothly with e-commerce traffic.

Al Muhairi stated that the platform relies on big data analytics and artificial intelligence tools to continuously support digital trade. According to the WCO report referenced by Dubai Customs, the platform demonstrated how technology can be applied at scale to accelerate legitimate trade and encourage investment without compromising regulatory oversight.

Dubai Customs also shared plans to expand global partnerships with leading international e-commerce platforms. Officials said that the roadmap aims for the system not to remain solely a facilitation tool, but to become an integral component of Dubai’s future economic structure.

Approximately 14 Billion Dollar Expectation in the UAE E-Commerce Market

Data shared together with the WCO recognition pointed to strong growth in the UAE’s e-commerce market. The total market value reached 32.3 billion AED, or approximately 8.8 billion dollars, in 2024; it was projected to exceed 50.6 billion AED, or approximately 14 billion dollars, by 2029.

Dubai Customs said that it aims to route between 20 percent and 30 percent of low-value postal shipments carrying e-commerce products through the platform. It was stated that through cooperation with multinational express cargo companies and small and medium-sized enterprises, it is aimed for all parties to benefit from advanced trade facilitation tools.

The scope of the platform extended beyond the UAE to support e-commerce trade routes across the Gulf Cooperation Council. Officials stated that this regional reach reinforced Dubai’s role as a logistics and digital trade hub.

Noon Completed Its First Drone Delivery Pilot

The drone delivery operation was conducted with the support of the Smart and Autonomous Systems Council and under the supervision of the Integrated Transport Centre (Abu Dhabi Mobility). The autonomous delivery was carried out in Liwa, which is known for its sparse population and challenging geography. In the pilot study, it was aimed to deliver products directly to customers by using drones. The feasibility of aerial delivery was tested in environments where road access is limited or inefficient.

Drone Delivery Systems Are Operationally Ready

According to the companies involved in the drone delivery project, the successful completion of the trial confirmed that drone-based delivery systems are operationally ready in remote areas. The pilot application also showed that autonomous solutions can provide efficiency and reliability without relying on existing transport networks. This situation was considered a critical factor in terms of expanding logistics services beyond major city centers.

The initiative brought together Lodd Autonomous, which operates in the field of autonomous delivery technologies, and Noon, one of the leading e-commerce platforms in the Middle East. The cooperation focused on integrating drone technology into real commercial delivery scenarios, going beyond closed-area tests.

Regulatory Oversight and Ecosystem Support

The drone delivery pilot study was carried out within a regulatory framework under the supervision of Abu Dhabi Mobility in order to ensure compliance with safety, airspace, and operational standards. The support of the Smart and Autonomous Systems Council reflected Abu Dhabi’s broader strategy of promoting advanced mobility solutions while maintaining public safety and regulatory clarity.

Abu Dhabi has positioned itself in recent years as a test hub for smart mobility and autonomous technologies, including drones, autonomous vehicles, and smart transport systems. Through controlled pilot projects, authorities aimed to encourage innovation while also ensuring strict oversight and risk management.

In this context, the drone delivery trial in Liwa was considered not only a technological demonstration but also a field application aligned with policy. The study provided regulators and industry stakeholders with concrete data on the performance of autonomous delivery systems under real operational conditions, including navigation, safety protocols, and integration with existing logistics platforms.

Noon Prepares to Launch 15 Minute Drone Deliveries Across the UAE