Estonian second-hand fashion marketplace Yaga has raised €4 million in new funding to accelerate its expansion across emerging markets, including Africa and the Middle East. The investment round, announced this week, was led by Specialist VC and joined by H&M Group, Trind Ventures, Startup Wise Guys and several angel investors.
(en.ain.ua)

The fresh capital marks a major milestone for the company, founded in 2019 by Aune Aunapuu, as it seeks to bring affordable, sustainable fashion to millions of consumers worldwide. The funding will be used to scale Yaga’s operations in existing markets such as South Africa and Estonia, as well as to expand into new territories in the Middle East and North Africa.

A Marketplace for the Circular Economy

Yaga operates an online resale platform where users can buy and sell second-hand clothing and accessories in a secure, community-driven environment. The platform’s mission is to make sustainable fashion accessible, affordable, and profitable for everyday consumers.

The company’s business model taps into two growing global trends: the rise of the circular economy and the growing appetite for affordable fashion in emerging markets. With second-hand clothing expected to account for 20% of the global fashion industry by 2030, platforms like Yaga are increasingly seen as the future of responsible retail.

Founder and CEO Aune Aunapuu said that the company’s expansion is driven by a simple idea: “Sustainability should not be a luxury. We want to make pre-loved fashion a mainstream choice for millions of people.”

Rapid Growth in Africa

Yaga has seen particularly strong growth in South Africa, which has become one of its largest and most active markets. The platform now serves over one million users globally and records more than 100,000 monthly transactions. In South Africa alone, Yaga’s user base has grown tenfold in the past two years, driven by rising demand for affordable fashion options and growing environmental awareness among younger consumers.

The success in South Africa has provided a template for Yaga’s expansion into other regions with similar consumer dynamics. The company is now eyeing markets like Kenya, Nigeria, and several Gulf states, where second-hand fashion remains an untapped opportunity.

According to Aunapuu, emerging markets offer the right combination of digital readiness, fashion-conscious consumers, and unmet demand for affordable quality clothing. “People everywhere love fashion — but in many regions, new retail prices are simply out of reach for average consumers,” she said. “We give them a way to shop smarter and more sustainably.”

Investor Confidence and Strategic Partnerships

The funding round attracted attention from global investors keen to back sustainable business models. Specialist VC, which led the round, has previously supported fast-growing Baltic startups in fintech and e-commerce.

Trind Ventures and Startup Wise Guys also joined the round, along with H&M Group — one of the world’s leading fashion retailers. H&M’s involvement is particularly notable, reflecting its broader interest in circular economy initiatives and resale platforms.

In a statement, H&M’s New Growth & Ventures managing director said Yaga’s model aligns with the company’s vision for a more sustainable fashion ecosystem. “Yaga’s focus on emerging markets and its commitment to affordability perfectly complement our own sustainability goals,” the statement read.

The partnership may also open future collaboration opportunities between Yaga and H&M, including supply chain integration, co-branding, or logistics partnerships in developing markets.

Expanding the Platform

With the new funding, Yaga plans to invest in product development, logistics optimization, and platform technology. The company is working on improving its mobile experience and integrating AI-based tools to enhance listing quality, pricing recommendations, and buyer-seller matching.

Yaga’s escrow-based payment system ensures secure transactions by holding funds until the buyer confirms delivery, helping to build trust in regions where online resale remains new to many consumers.

The platform also offers integrated shipping options through local partners, allowing sellers to print labels and dispatch packages easily. These innovations have helped Yaga establish credibility and convenience, two major hurdles for peer-to-peer resale platforms in developing markets.

Sustainability as Core Strategy

Beyond profitability, Yaga’s mission is deeply rooted in environmental sustainability. The fashion industry is one of the world’s largest polluters, contributing an estimated 10% of global carbon emissions. By encouraging reuse and extending the life of garments, Yaga positions itself as part of the solution.

The company reports that over 5 million items have been resold through its platform, preventing an estimated 2,000 tons of textile waste from reaching landfills. In addition, the company promotes awareness campaigns about mindful consumption and collaborates with influencers to destigmatize buying second-hand clothing.

As consumers increasingly view sustainability as part of lifestyle identity, Yaga believes that conscious consumption will become the new standard.

Competing in the Global Resale Market

While competitors such as Vinted, Depop, and ThredUp dominate Western markets, Yaga differentiates itself by targeting regions often overlooked by larger players. The company’s localized strategy and affordability-first approach have proven successful in attracting users who may be entering e-commerce for the first time.

Yaga’s growth model also focuses on high community engagement. The platform includes social features that allow users to follow sellers, rate transactions, and interact around listings. This fosters trust and repeat activity, making Yaga more than just a resale site — it’s a digital community for sustainable fashion enthusiasts.

Challenges Ahead

Despite its success, Yaga faces the same challenges as other resale platforms: balancing scalability with moderation, ensuring quality control, and maintaining user trust. Logistics can also be complex in emerging markets, where postal systems vary in efficiency.

The company is addressing these issues by forming partnerships with local delivery providers and exploring last-mile innovations, including pickup points and drop-off lockers. Additionally, Yaga plans to invest in AI-driven moderation to detect fraudulent listings and counterfeit items before they reach buyers.

Another challenge lies in education. Many potential users in new markets are unfamiliar with resale culture, so Yaga must invest in marketing and community engagement to normalize second-hand shopping as a fashionable, responsible choice.

The Road Ahead

With this new investment, Yaga aims to become a global player in second-hand fashion while maintaining its focus on emerging economies. The company plans to double its headcount, expand operations into at least five new countries by 2026, and strengthen its partnerships with sustainability-focused investors.

According to Aunapuu, Yaga’s long-term vision is to empower millions of people to view fashion as circular, not disposable. “We believe sustainability and growth can coexist,” she said. “Our mission is to make resale accessible to everyone, everywhere.”

As global interest in sustainable consumption continues to rise, Yaga’s expansion could reshape the fashion resale market beyond Europe — positioning emerging markets as the next frontier for circular fashion innovation.

DHL Global Forwarding, the freight division of Deutsche Post DHL Group, has officially opened a new regional logistics facility in Qatar’s Ras Bufontas Free Zone. The launch marks a major milestone for both DHL and the Qatar Free Zones Authority (QFZ), as the Gulf nation continues to position itself as a strategic hub for multimodal logistics across the Middle East, Africa, and Asia.
(logisticsmiddleeast.com)

The 1,200-square-metre facility is located just minutes from Hamad International Airport and offers integrated services including air and ocean freight, warehousing, customs clearance, and last-mile distribution. It is part of DHL’s regional expansion strategy aimed at enhancing speed, efficiency, and capacity for customers operating across the GCC, particularly in high-growth industries such as e-commerce, healthcare, manufacturing, and energy.

A Strategic Expansion

According to the Qatar Free Zones Authority, DHL’s decision to establish operations in Ras Bufontas underscores Qatar’s growing appeal as a logistics gateway for global trade. The zone offers direct connectivity to Hamad International Airport and close proximity to Hamad Port two of the country’s most important logistics assets.

Mohammed bin Hamad bin Faisal Al-Thani, CEO of QFZ, said during the inauguration that the facility reflects Qatar’s strategic shift from being a transit point to becoming a fully integrated logistics hub. “This partnership highlights Qatar’s growing importance as a regional logistics leader,” he said. “The presence of global operators such as DHL enhances our ability to provide agile, efficient, and world-class supply-chain services to international markets.”

Location and Infrastructure Advantages

Ras Bufontas Free Zone is strategically situated next to Hamad International Airport and has been designed to accommodate logistics, technology, and light industrial tenants. Companies operating in the zone benefit from 100 percent foreign ownership, tax exemptions, and streamlined customs procedures.

For DHL, this location offers immediate access to key trade routes between Asia, Africa, and Europe. The company can now consolidate shipments, manage air-sea multimodal transfers, and serve clients across the Gulf region more efficiently. The site is expected to become a central node in DHL’s Gulf network, linking its existing operations in Dubai, Bahrain, and Saudi Arabia.

Strengthening Regional Supply Chains

The new facility comes at a time when global supply chains are being reconfigured to emphasize resilience, speed, and regional diversification. By establishing its regional hub in Qatar, DHL aims to capitalize on the country’s advanced transport infrastructure and pro-business environment.

Samer Kaissi, CEO of DHL Global Forwarding for the Gulf Cluster, said the company’s investment demonstrates long-term confidence in Qatar’s logistics potential. “Our goal is to bring the world closer to Qatar,” he explained. “With this facility, we can enhance our air freight and multimodal capabilities, offering faster and more flexible solutions for our customers across the Middle East and Africa.”

Kaissi added that the Ras Bufontas site will also serve as a model for sustainable operations, incorporating energy-efficient technologies and digital tools for shipment tracking and optimization.

Catalyst for Qatar’s Vision 2030

The opening of the DHL facility aligns with Qatar’s National Vision 2030, which prioritizes economic diversification and innovation-driven growth. The Free Zones Authority plays a key role in this vision by creating specialized industrial ecosystems that attract international investment and high-value industries.

By hosting companies like DHL, the free zones not only stimulate trade but also create employment opportunities for skilled workers in logistics, engineering, and supply chain management. Local experts believe that partnerships with global players can accelerate Qatar’s transition into a knowledge-based economy with strong logistics capabilities.

QFZ officials have indicated that more global logistics firms are in discussions to establish regional operations in the zones, signaling continued investor interest in Qatar’s infrastructure and regulatory advantages.

Features and Services

The new DHL site is designed to handle high-volume, high-velocity cargo. It includes temperature-controlled storage, customs inspection areas, and dedicated zones for pharmaceutical and high-value shipments. The facility will also serve as a consolidation point for air and sea freight, streamlining operations for clients with complex supply-chain needs.

According to Logistics Middle East, DHL plans to use the Qatar hub to serve several industries, including healthcare, aviation, and e-commerce sectors where rapid growth has increased demand for specialized logistics. The company’s digital platforms, such as MyDHLi, will be fully integrated with the Ras Bufontas operations to allow real-time visibility of shipments and advanced analytics for clients.

Regional and Global Impact

Analysts say the DHL-QFZ partnership reflects a broader trend in the Gulf logistics sector, where governments are leveraging free zones and infrastructure investment to attract multinational companies. For Qatar, the move supports its ambition to become a logistics bridge between East and West, complementing its existing strengths in aviation and maritime transport.

The Gulf region has seen a surge in foreign investment in logistics, with DHL, UPS, and FedEx all expanding their regional presence. Qatar’s focus on sustainable logistics, combined with its world-class airport and port infrastructure, makes it a natural competitor to traditional hubs such as Dubai and Bahrain.

Sustainability and Innovation

DHL has emphasized sustainability as a key pillar of its global strategy. The Ras Bufontas facility will utilize solar-powered systems, energy-efficient lighting, and digital process automation to reduce emissions. The company also plans to introduce electric delivery vehicles and sustainable aviation fuel solutions in coordination with local partners over the coming years.

These efforts align with Qatar’s national environmental goals and with DHL’s global target of achieving carbon-neutral operations by 2050. By adopting green technologies early, the company aims to demonstrate how large-scale logistics operations can coexist with environmental stewardship.

Future Prospects

Qatar Free Zones Authority has confirmed that the partnership with DHL is only the beginning of a broader plan to attract logistics, e-commerce, and tech companies. The authority envisions the Ras Bufontas and Umm Alhoul zones as complementary hubs one focused on air freight, the other on maritime logistics creating a fully integrated multimodal ecosystem.

For DHL, the success of this operation will depend on regional demand growth, efficient regulatory coordination, and sustained collaboration with QFZ. Early indicators suggest that Qatar’s strategic location and world-class infrastructure give it a strong advantage as regional trade continues to expand.

Conclusion

The opening of DHL’s regional logistics facility in Qatar’s Ras Bufontas Free Zone represents a milestone for both the company and the country. It strengthens Qatar’s credentials as a global logistics hub and reinforces DHL’s leadership in the region’s fast-evolving supply-chain landscape.

As global trade patterns shift and demand for resilient logistics solutions rises, partnerships like this one highlight how strategic investment and innovation can redefine connectivity across the Middle East and beyond.

Majid Al Futtaim Group has launched SAVA, the United Arab Emirates’ first homegrown modern discount retail brand, marking a new chapter in the country’s evolving consumer market. Designed to offer everyday essentials at affordable prices while maintaining quality and convenience, SAVA introduces a locally inspired approach to value-driven shopping in a market long dominated by premium and mid-range retail formats.
(gulfnews.com)

The launch comes as part of Majid Al Futtaim’s broader strategy to diversify its retail portfolio and respond to growing consumer demand for cost-efficient options amid changing economic conditions. The group, which operates Carrefour and several shopping mall chains across the region, is now expanding into the discount segment for the first time, aiming to set a new standard for affordability and accessibility in the UAE.

A New Chapter in Emirati Retail

The first two SAVA stores opened simultaneously in Deira and Jumeirah Beach Residence (JBR), two of Dubai’s busiest districts. According to the company, additional outlets are already planned in other emirates, with a total of ten stores expected by the end of 2025. Each store features a streamlined layout and a curated range of products focused on everyday essentials such as groceries, home care items, and personal goods.

Majid Al Futtaim’s vision for SAVA centers on accessibility, simplicity, and value. The company describes the concept as “a new way to shop Emirati,” reflecting both local ownership and a strong connection to the UAE’s consumer identity. SAVA’s launch aligns with the country’s broader economic diversification strategy and efforts to support Emirati-led business models that combine innovation with national branding.

A Value-Centric Concept

SAVA positions itself as a modern discount retailer that focuses on offering low prices through operational efficiency rather than cutting quality. The stores operate with minimal overheads compact layouts, direct supplier partnerships, and fast restocking systems allowing them to maintain affordability while ensuring product freshness and availability.

According to Gulf News, each SAVA outlet carries approximately 1,600 core products and 160 promotional items that rotate weekly. The brand’s product portfolio spans local and international goods, with a focus on items used daily by families. This includes packaged food, fresh produce, cleaning products, and basic home essentials.

By adopting this value-centric approach, Majid Al Futtaim aims to bridge the gap between hypermarkets and convenience stores, offering an efficient hybrid that satisfies consumers’ need for both affordability and quality.

Meeting New Consumer Realities

The UAE’s retail sector has undergone rapid transformation in recent years. Rising living costs, inflationary pressures, and evolving consumer expectations have led many shoppers to become more price-conscious. Families, particularly in the middle-income bracket, are seeking value without compromising on trust and reliability.

SAVA’s timing reflects this market shift. As residents look for ways to manage expenses while maintaining lifestyle quality, discount retailers are gaining traction worldwide. Majid Al Futtaim’s entry into this segment signals an acknowledgment of that trend and a desire to lead it within the Gulf region.

Industry analysts note that the UAE’s retail market, long defined by luxury and premium experiences, is now diversifying to include multiple pricing tiers. SAVA’s launch demonstrates how established players can adapt to these evolving dynamics while leveraging local ownership and cultural identity.

The Strategic Importance for Majid Al Futtaim

For Majid Al Futtaim, SAVA is not just another retail brand — it represents a structural expansion into a new market segment. The company already dominates the supermarket and hypermarket sectors through Carrefour, but SAVA allows it to capture a different demographic: everyday consumers looking for reliable, affordable, and local alternatives.

The company’s leadership views the new venture as a complement to its existing businesses. By positioning SAVA as a lean, community-oriented chain, Majid Al Futtaim can maintain brand diversity and resilience across economic cycles. In periods of tighter household budgets, discount chains like SAVA could become central to maintaining overall retail performance.

The Store Experience

Each SAVA store has been designed with simplicity and efficiency in mind. The interiors are bright and functional, prioritizing easy navigation and quick shopping. The emphasis is on clear labeling, prominent pricing, and rapid checkout—key factors for value-focused consumers.

Unlike traditional supermarkets that often rely on elaborate merchandising or imported specialty products, SAVA’s appeal lies in everyday practicality. The stores feature recognizable essentials and encourage fast turnaround, making them suitable for daily and weekly household shopping.

The retailer’s operations are supported by Majid Al Futtaim’s advanced logistics and supply chain network, allowing for consistent restocking and regional sourcing. This integration helps keep prices stable while ensuring the quality assurance that UAE consumers expect.

Economic and Cultural Significance

The introduction of SAVA is particularly notable as it is fully Emirati in identity and management. It represents the UAE’s growing focus on supporting local brands that can compete with global players on both price and service quality. The initiative also aligns with the country’s push to encourage national entrepreneurship in key sectors like retail and logistics.

From an economic perspective, SAVA’s arrival could influence the pricing dynamics across the grocery and household goods sectors. Competing retailers may respond with their own value-based campaigns, potentially benefitting consumers through broader affordability.

Culturally, SAVA’s branding emphasizes simplicity, community, and local pride. The name itself reflects the idea of saving and value — themes that resonate strongly with families seeking financial prudence amid changing economic conditions.

Expansion and Future Outlook

Majid Al Futtaim has ambitious plans for SAVA’s growth. The company has announced that new stores will open across all seven emirates within the next two years, with high-traffic urban centers prioritized during the rollout phase. The long-term goal is to establish SAVA as the leading value retailer in the UAE and potentially extend the brand to other GCC markets.

Retail experts predict that if SAVA maintains its current pace, it could capture a substantial portion of the UAE’s mid-tier grocery market within five years. However, sustaining competitive pricing will require tight operational discipline and strong supplier partnerships.

In parallel, Majid Al Futtaim continues to explore sustainability initiatives across its retail operations. SAVA stores are expected to adopt eco-friendly practices, including energy-efficient lighting, recyclable packaging, and reduced food waste programs, aligning with the group’s broader environmental goals.

Challenges and Opportunities

While the discount retail concept has proven successful in other markets, SAVA faces unique challenges in adapting it to the UAE’s retail ecosystem. Rent costs, supply chain logistics, and consumer expectations for premium service all add complexity. Additionally, the brand must establish strong differentiation from hypermarket formats operated by the same parent company.

Nonetheless, the opportunities are substantial. A growing middle class, increased demand for value-based shopping, and a supportive national policy environment all provide fertile ground for expansion. If executed effectively, SAVA could become the blueprint for homegrown discount retailing in the region.

Conclusion

The launch of SAVA marks a milestone in the evolution of the UAE’s retail sector. As the nation’s first Emirati discount retail chain, it blends local ownership, modern efficiency, and a clear value proposition. For consumers, it offers a new way to shop smartly without sacrificing quality; for Majid Al Futtaim, it opens a powerful new front in an already diverse retail empire.

As SAVA’s rollout accelerates, the brand is poised to redefine how affordability and innovation coexist in one of the world’s most dynamic retail markets.

The International Monetary Fund (IMF) has revised its 2025 economic forecast for the Middle East and North Africa (MENA) region upward to 3.3 percent from 2.6 percent but warned that the outlook remains fragile, with risks “tilted to the downside” due to global economic uncertainty, geopolitical tensions, and fluctuating energy prices.
(reuters.com)

The IMF’s latest report, released on Tuesday, highlights both the region’s resilience and its vulnerabilities. While higher oil production and improved fiscal management are supporting growth among energy exporters, weaker global demand and persistent inflation pressures continue to weigh on prospects across several economies.

Mixed Growth Patterns

According to the IMF, the MENA region’s performance in 2025 will remain uneven. Oil-exporting nations such as Saudi Arabia, the United Arab Emirates, and Kuwait are expected to benefit from stable crude output and ongoing diversification investments, while oil-importing economies — including Egypt, Jordan, and Morocco — are projected to recover modestly, helped by tourism, remittances, and lower commodity prices.

Jihad Azour, Director of the IMF’s Middle East and Central Asia Department, said during a press briefing that the region’s recovery “remains on track but is exposed to considerable downside risks.” He emphasized that continued reform, fiscal prudence, and efforts to build resilience are critical to sustaining momentum amid global volatility.

“The outlook this year reflects resilience despite elevated global uncertainty,” Azour said, noting that inflation, debt sustainability, and global trade shifts remain top challenges.

Drivers of Growth

The IMF’s regional economic outlook attributes the upward revision to several key factors. Oil-exporting countries are expected to maintain higher output levels under OPEC+ production frameworks while simultaneously pushing ahead with structural reform programs aimed at reducing reliance on hydrocarbons. Public investment in infrastructure, logistics, and renewable energy has also supported non-oil activity.

For oil-importing countries, the combination of easing commodity prices, improving external balances, and rising remittances has helped stabilize currencies and reduce inflationary pressures. Egypt, for instance, has seen improved investor confidence following the rollout of its IMF-backed $8 billion reform program, which includes measures to privatize state-owned enterprises and strengthen fiscal governance.

Tourism in North Africa has returned close to pre-pandemic levels, boosting domestic demand. Meanwhile, the Gulf states continue to channel sovereign wealth funds toward digital transformation and industrial diversification — aligning with long-term national strategies such as Saudi Arabia’s Vision 2030 and the UAE’s economic diversification agenda.

Risks Tilted to the Downside

Despite positive signs, the IMF cautioned that risks remain pronounced and largely skewed toward the downside. A potential slowdown in global growth, particularly in the United States and China, could dampen energy demand and reduce oil prices, affecting fiscal revenues in exporting nations.

The Fund also warned about persistent inflation and tightening financial conditions globally, which could limit access to capital for emerging and frontier markets. Higher interest rates in advanced economies may trigger capital outflows and currency depreciation in more vulnerable MENA countries, particularly those with high debt levels.

Geopolitical instability remains another major concern. The ongoing conflicts and political unrest in parts of the Middle East continue to weigh on investor sentiment and economic integration. The IMF said that any escalation in regional tensions could disrupt trade and supply chains, adding further pressure to growth prospects.

Country-Level Highlights

Egypt’s growth forecast was raised to 4.3 percent in 2025, up from 3.8 percent in the IMF’s May projection. The improvement is attributed to strong tourism receipts, remittance inflows, and renewed investor confidence following recent currency reforms.

In contrast, growth projections for some energy-importing economies, such as Tunisia and Lebanon, remain subdued due to structural weaknesses, political uncertainty, and limited fiscal space.

The Gulf economies, led by Saudi Arabia, are expected to maintain steady performance, supported by continued investment in renewable energy, logistics, and high-tech industries. The UAE’s focus on digital transformation and smart infrastructure is expected to sustain robust non-oil growth over the medium term.

Inflation and Fiscal Policy Challenges

While inflation has moderated across parts of the region, it remains above pre-pandemic levels. The IMF urged governments to maintain targeted fiscal support to protect vulnerable households while gradually withdrawing broad subsidies that strain public finances.

Jihad Azour noted that the region’s average inflation is projected to fall to around 9 percent in 2025, but some economies may still experience double-digit inflation due to supply chain constraints and imported food costs. Fiscal consolidation remains necessary, particularly for countries where debt has exceeded 80 percent of GDP.

The IMF emphasized the need for monetary authorities to stay vigilant and avoid premature easing, warning that renewed commodity price shocks or supply disruptions could reignite inflationary pressures.

Structural Reforms as the Key

The IMF’s message to regional policymakers was clear: the current growth momentum is not guaranteed without structural change. The Fund urged countries to accelerate reforms aimed at enhancing private sector participation, improving labor markets, and fostering innovation.

In oil-exporting states, diversification remains a top priority. The report highlighted ongoing progress in Saudi Arabia’s Vision 2030 and the UAE’s clean energy investments as examples of how fiscal surpluses can be reinvested in non-oil sectors.

For oil-importing economies, enhancing competitiveness through digitalization, infrastructure development, and education reform will be critical to sustaining long-term growth. The IMF also underscored the importance of social protection programs to mitigate inequality and ensure inclusive development.

Global and Regional Context

The Middle East’s economic outlook is deeply intertwined with global market dynamics. The IMF noted that although the world economy has avoided a hard landing, it remains in a fragile state marked by geopolitical fragmentation, uneven recovery, and trade realignments.

Azour said that “the global economy is showing resilience but remains vulnerable to shocks.” He added that the region’s policymakers should prepare for uncertainty by building fiscal buffers, maintaining exchange rate flexibility, and strengthening regional cooperation.

Energy markets remain a double-edged sword: while oil prices provide fiscal relief for exporters, volatility can disrupt planning. The IMF also highlighted climate change as a growing risk, urging MENA countries to adopt greener investment frameworks to ensure sustainable growth.

Policy Recommendations

The IMF outlined several policy priorities for the region:

• Fiscal discipline: Governments should balance stimulus with long-term debt sustainability.

• Diversification: Reducing dependence on oil revenues is essential for stability.

• Private sector development: Encouraging entrepreneurship and foreign investment can enhance productivity.

• Resilience building: Expanding social safety nets and climate adaptation programs is critical to protect vulnerable populations.

Azour concluded that “the next phase of economic recovery will depend on how countries manage reform execution under uncertainty.”

Outlook

Looking ahead, the IMF expects regional growth to stabilize around 3.5 percent by 2026 if global conditions remain steady and reforms continue. The trajectory will depend on geopolitical developments, global oil demand, and the pace of fiscal adjustment.

For now, the IMF’s latest assessment paints a cautiously optimistic picture one where resilience and reform coexist with fragility and risk.

Turkish President Recep Tayyip Erdoğan will embark on a three-day diplomatic tour of Kuwait, Qatar, and Oman between October 21 and 23, signalling Ankara’s renewed attention to deepening the Gulf’s political, economic, and defence partnerships. The visits, confirmed by Presidential Communications Director Burhanettin Duran, will include bilateral meetings, the signing of cooperation agreements, and wide-ranging discussions on regional developments.

Duran noted that Erdoğan’s engagements will “review relations in all aspects and explore new avenues of cooperation,” emphasising trade, energy, investment, and defence industries. The tour follows a series of high-level contacts between Ankara and Gulf capitals since 2023, reflecting Turkey’s strategic effort to consolidate its role as a stabilising partner in the broader Middle East.

Kuwait: A Durable Partnership with Untapped Potential

According to Dr Betül Doğan Akkaş, an expert on Gulf studies at Ankara Yıldırım Beyazıt University, “Erdoğan’s visit to Kuwait symbolises the resilience of Turkey–Kuwait relations, which have quietly maintained continuity even through periods of regional turbulence.”

While Ankara and Kuwait enjoy strong political alignment and defence dialogue, their economic cooperation remains below potential. In 2022, Turkey’s exports accounted for just $975 million of Kuwait’s $64.6 billion import volume, and Turkey’s share in Kuwait’s defence trade rose modestly from 0.26% in 2021 to 0.64% in 2023.

Despite these modest figures, both sides see room for growth. The Kuwait 2035 Development Plan already features several Turkish contractors in infrastructure projects. Turkish Ambassador Tuba Nur Sönmez recently confirmed that bilateral trade reached $700 million in 2023, intending to double it “within the next few years.”

Dr Doğan Akkaş highlights that economic diversification agendas in both countries could create new synergies: “Kuwait is opening to foreign investment and institutional reforms, while Turkey seeks new Gulf markets for construction, defence, and technology exports. Erdoğan’s visit may help transform these shared intentions into measurable outcomes.”

A Broader Regional Architecture

Turkey’s outreach to the Gulf extends well beyond bilateral diplomacy. Ankara is now the first non-GCC country to have established a strategic dialogue mechanism with the Gulf Cooperation Council (GCC) in 2008. In March 2025, Turkey and the GCC agreed to launch negotiations on a Free Trade Agreement, a move Turkish Trade Minister Ömer Bolat said could “create one of the world’s largest free trade zones.” GCC Secretary-General Jasem Al-Budaiwi echoed this optimism, arguing that such frameworks “serve income diversification and sustainable growth objectives” across the region.

This institutional backdrop gives Erdoğan’s October tour additional weight: it positions Turkey as a long-term stakeholder in the Gulf’s economic transformation rather than a transactional partner.

The e-commerce corridor between Türkiye and the Gulf is becoming a serious economic channel. According to the Trade Ministry, Türkiye’s domestic e-commerce volume surged to TRY 1.85 trillion (≈ USD 79.4 billion) in 2023, and e-exports reached USD 6.4 billion in 2024, up 27.4% year-on-year. In the GCC, the UAE’s online retail market hit AED 32.3 billion (USD 8.8 billion) in 2024 and is projected to cross AED 50.6 billion (USD 13.8 billion) by 2029, while Qatar and Kuwait are estimated at USD 4.5 billion and USD 1.85 billion in 2025, respectively. These dynamics suggest clear headroom for Türkiye–GCC cross-border e-commerce, especially in categories like fashion, beauty, home, and consumer electronics, where Turkish brands already have brand recognition in the Gulf.

Qatar and Oman: Sustaining the Momentum

In Doha, Erdoğan is expected to meet Emir Sheikh Tamim bin Hamad Al Thani to reaffirm what remains Ankara’s most dynamic partnership in the region. The Turkey–Qatar axis has matured into a multi-dimensional alliance from defence cooperation to investment. Turkish officials suggest new memoranda on technology investment, food security, and supply-chain integration are on the table.

The final leg in Muscat will focus on Oman’s balancing diplomacy and its interest in infrastructure and logistics connectivity. Omani firms are exploring participation in Turkey’s Development Road Project, launched earlier this year with Iraq, Qatar, and the UAE, a project Erdoğan has described as “the new artery of the Gulf’s northward trade.”

Strategic Equilibrium in the Gulf

Dr Doğan Akkaş underlines that “in a region where intra-Gulf competition and shifting threat perceptions dominate, Turkey’s strategy is to maintain balanced relations with all monarchies while deepening defence and economic ties.” She links this to the April 2024 Iraq visit, when Ankara, Doha, Abu Dhabi, and Baghdad jointly endorsed the Development Road corridor, a sign that Turkey’s Gulf policy increasingly rests on connectivity diplomacy rather than ideology.

As the Gulf economies accelerate diversification under Vision 2030 and Vision 2035 programs, Ankara’s hybrid role, as a trading partner and an infrastructure enabler, gains significance. Each stop on Erdoğan’s October itinerary reinforces that trajectory: Kuwait as a test of durable partnership, Qatar as a strategic anchor, and Oman as a bridge to new trade geographies.

Erdoğan’s upcoming Gulf tour is not merely a sequence of state visits; it represents a strategic recalibration of Turkey’s place within the Gulf’s emerging order. As economic diplomacy merges with defence and connectivity projects, the Turkey-GCC relationship evolves from episodic engagement to institutionalised cooperation.

For both Ankara and its Gulf partners, the success of this new phase will be measured less by photo opportunities and more by how swiftly memoranda translate into projects, pipelines, and shared prosperity.

Indian e-commerce platform Meesho has announced plans to raise $484 million (₹4,250 crore) through a fresh issue of shares in its long-awaited initial public offering (IPO), according to the company’s filing with the Securities and Exchange Board of India (SEBI). The move marks one of the most significant upcoming listings in India’s technology sector and signals renewed investor confidence in the country’s booming digital commerce market.
(economictimes.com)

The IPO will include both a primary fresh issue and a secondary sale by existing shareholders through an offer-for-sale (OFS). According to The Economic Times, the OFS will involve 17.57 crore shares being sold by early backers such as Elevation Capital, Peak XV Partners (formerly Sequoia India), Venture Highway, and several other investors. Combined, the offering could make Meesho one of India’s largest tech IPOs since Zomato and Nykaa went public.

Meesho’s Growth Story

Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, Meesho has emerged as a disruptive force in India’s online retail ecosystem. Unlike many of its peers, Meesho has focused on the “value” segment of consumers and small business sellers, connecting millions of micro-entrepreneurs, resellers, and local shop owners directly to suppliers and consumers via its digital platform.

Initially launched as a social commerce app built around WhatsApp-based reselling, Meesho has since evolved into a full-fledged e-commerce marketplace offering a wide range of categories — including fashion, home goods, electronics, and personal care. It has built a strong presence in India’s tier-II and tier-III cities, enabling millions of first-time internet users to buy and sell products online.

According to Meesho’s draft prospectus, the company has grown its gross merchandise value (GMV) at a compound annual rate exceeding 40 percent over the past three years. As of June 2025, Meesho commands between 23 and 25 percent of the market share in home, kitchen, and furnishings segments one of the fastest-growing categories in Indian e-commerce.

Financial Performance and Path to Profitability

In its filing, Meesho reported strong improvements in profitability metrics. The company’s consolidated loss before tax narrowed sharply to ₹108 crore in the financial year ending March 2025, compared to a loss of ₹315 crore the previous year. Revenue from operations increased substantially as the company expanded its seller base and optimized fulfillment costs.

These results reflect Meesho’s transition toward sustainable growth after several years of cash-intensive expansion. The company’s management has stated that its focus is now on achieving consistent profitability while maintaining affordability for consumers. This shift mirrors a broader trend in India’s startup ecosystem, where investors are increasingly favoring efficiency over rapid but costly growth.

Meesho’s cost discipline has been supported by its asset-light model. Unlike traditional e-commerce giants that rely on heavy logistics infrastructure, Meesho partners with third-party delivery services and warehouses, reducing overhead while maintaining nationwide reach.

IPO Details and Market Context

According to The Economic Times, Meesho intends to use the proceeds from the ₹4,250 crore ($484 million) fresh issue to strengthen its technology platform, expand product categories, and enhance working capital. A portion will also be allocated toward marketing and customer acquisition, with a specific focus on onboarding small sellers from rural areas and smaller towns.

The offering comes amid a strong rebound in India’s IPO market. Analysts expect total fundraising from new listings in 2025 to exceed $20 billion, supported by robust domestic demand and growing interest from global institutional investors.

If successful, Meesho’s IPO could value the company at between $6 billion and $7 billion, placing it among India’s most valuable e-commerce startups alongside Flipkart and Nykaa. The listing is expected to take place on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) later this fiscal year, following SEBI’s review and final approval.

Investor Confidence in Indian E-Commerce

The timing of Meesho’s IPO underscores renewed optimism in India’s online retail space. The country’s digital economy continues to expand rapidly, driven by smartphone adoption, affordable data, and a growing middle-class population. According to government and industry data, e-commerce penetration in India is projected to reach 300 million active online shoppers by 2027.

Meesho’s rise reflects this transformation. Its platform enables millions of small sellers many of them women and first-time entrepreneurs to access national markets. By lowering entry barriers for small businesses, Meesho has positioned itself as a champion of digital inclusion in India’s retail sector.

Analysts say that the company’s deep penetration in non-metro cities and its focus on affordability give it a competitive edge over larger, urban-focused rivals like Amazon India and Flipkart. Unlike those platforms, Meesho thrives on low-price, high-volume sale a strategy tailored to India’s price-sensitive consumers.

A Milestone for Indian Startups

Meesho’s planned listing also marks a symbolic milestone for India’s startup ecosystem, which has matured significantly over the past decade. After years of heavy venture funding and growth-at-all-costs strategies, many high-profile startups are now shifting focus toward public markets.

Industry observers view Meesho’s IPO as a litmus test for investor appetite toward profit-oriented, scalable tech companies from India. “This offering will be watched closely,” a market analyst told The Economic Times. “It represents a new phase of discipline and sustainability in India’s tech IPO landscape.”

If successful, Meesho’s listing could encourage other major Indian startups including Swiggy, Ola Electric, and PharmEasy to move forward with their own IPOs, potentially fueling another wave of capital inflows into the country’s technology sector.

Competitive Landscape

While Meesho continues to grow rapidly, it operates in an increasingly competitive environment. Major players such as Amazon, Flipkart, and Reliance’s JioMart continue to expand aggressively in both urban and semi-urban markets. At the same time, quick-commerce startups like Blinkit and Zepto are redefining consumer expectations around speed and convenience.

However, Meesho’s unique focus on affordability and small-town India provides it with insulation from direct competition. The company’s lightweight logistics model and emphasis on cost efficiency have allowed it to reach customers who remain underserved by larger platforms.

Analysts also point out that Meesho’s community-driven reselling origins give it a better understanding of informal retail behavior a key differentiator in a market where price sensitivity and trust remain paramount.

Future Outlook

Looking ahead, Meesho aims to strengthen its technological infrastructure, invest in AI-driven personalization, and expand cross-border sourcing partnerships. The company has already begun pilot programs to enable local manufacturers to sell directly to overseas buyers through its platform.

As India’s digital payments and logistics ecosystems continue to improve, Meesho’s management believes the company is well-positioned to sustain growth and deliver long-term value to shareholders.

With its IPO, Meesho will join a new generation of Indian tech firms that are reshaping the country’s capital markets. Its focus on inclusivity, innovation, and affordability could serve as a blueprint for future e-commerce platforms emerging from developing economies.

Conclusion

Meesho’s decision to raise $484 million through its Indian IPO marks a pivotal moment in the evolution of the country’s online retail industry. From its humble beginnings as a social commerce startup to becoming one of India’s most influential digital marketplaces, Meesho embodies the story of India’s entrepreneurial transformation.

As the company prepares for its market debut, investors and analysts alike will be watching closely to see whether Meesho can maintain its growth momentum while achieving sustainable profitability. If it succeeds, the listing could set a new benchmark for technology IPOs in India’s rapidly evolving economy.

Two airport staff were killed and four crew members injured when a cargo aircraft operated for Emirates skidded off the runway at Hong Kong International Airport and plunged into the sea early Monday morning. The incident, involving a Boeing 747-400 freighter leased from ACT Airlines, has prompted a full-scale investigation by aviation authorities in both Hong Kong and the United Arab Emirates.
(thenationalnews.com)

According to Hong Kong’s Airport Authority, the accident occurred at approximately 3:50 a.m. local time as the cargo jet arrived from Dubai’s Al Maktoum International Airport. While landing on the northern runway, the aircraft veered off the tarmac, broke through a security fence, and collided with a ground-service vehicle before ending up partially submerged in the sea near the runway’s end.

Sequence of Events

Authorities stated that visibility and weather conditions were fair at the time of landing. The aircraft reportedly touched down normally but began to drift off centerline during rollout. Investigators will examine whether braking issues, pilot response times, or runway surface conditions played a role in the incident.

The security vehicle struck by the aircraft was operating in a designated area adjacent to the runway, and officials confirmed that it was not violating any operational procedures. Both ground personnel in the vehicle aged 30 and 41 suffered fatal injuries. They were pronounced dead at Princess Margaret Hospital shortly after being transported from the scene.

All four crew members on board the captain, first officer, and two loadmasters managed to escape before the aircraft became fully submerged. Emergency responders treated them for minor injuries and shock.

Emirates Statement

Emirates confirmed in a public statement that the flight, designated EK9788, was a cargo operation under its SkyCargo division. The aircraft was operated by ACT Airlines (AirACT), a Turkish carrier contracted under a wet-lease arrangement. Emirates said there was no cargo on board at the time of the crash, as the jet was repositioning to Hong Kong to collect freight.

In its message of condolence, Emirates expressed its “deep regret and sympathy” for the families of the two ground staff who lost their lives. The company stated that it was “working closely with local authorities to determine the cause of the accident” and to provide support to the affected families and its flight crew.

Investigation Underway

The Hong Kong Civil Aviation Department announced that its Air Accident Investigation Authority has launched a comprehensive inquiry into the crash. Teams have recovered the aircraft’s flight data recorder and cockpit voice recorder, which will provide crucial information about the final moments of the landing.

Investigators will examine factors such as aircraft maintenance history, pilot workload, approach stability, and braking systems. Early reports indicate that the plane was in service for more than 30 years and had logged thousands of flight hours since entering operation in the early 1990s.

Authorities will also assess ground safety procedures, including the location and movement of vehicles near runways. Questions have been raised about whether additional buffer zones or alert systems might prevent similar tragedies in the future.

Airport Operations

Following the crash, Hong Kong International Airport temporarily closed its northern runway for inspection and cleanup, while the other two runways remained operational. Airport officials stated that the incident caused minimal disruption to passenger flights, thanks to swift coordination between rescue and control tower teams.

The wreckage of the Boeing 747 was visible in shallow water for several hours before cranes began recovery operations. Divers and engineers worked through the morning to secure the fuselage and prevent environmental contamination from leaking fuel.

Industry Context

The accident marks Hong Kong’s deadliest aviation ground incident in more than two decades and one of the most serious cargo-related runway excursions globally in recent years. Experts say the event highlights the operational risks faced by large freighter aircraft, particularly at airports located near coastlines.

Aviation analysts noted that freighter operations, though following the same safety regulations as passenger airlines, often face unique challenges including heavy weight loads, variable center of gravity, and nighttime scheduling. Such conditions demand precise handling during landing and rollout.

Former airline pilot and aviation consultant David Yip told The National that “freighters like the 747-400 are powerful and reliable, but even small deviations in speed or alignment can create serious hazards, especially on runways bordered by water.”

ACT Airlines and Safety Record

ACT Airlines, also known as MyCargo, is a Turkish air freight carrier that provides wet-lease services to major airlines, including Emirates and Qatar Airways. The company has previously maintained a solid safety record, though it was involved in a 2017 crash in Kyrgyzstan that killed 39 people after a cargo plane overshot the runway during landing.

The recurrence of an incident involving the same operator will likely prompt regulators to scrutinize its fleet maintenance and operational oversight procedures. Both Turkish and UAE aviation authorities are expected to participate in the Hong Kong-led investigation.

Reactions and Condolences

News of the crash spread quickly through the aviation community. Colleagues and ground staff at Hong Kong International Airport held a brief moment of silence for the two victims. Emirates SkyCargo staff in Dubai also observed a private tribute.

Hong Kong’s Chief Executive issued a statement expressing sorrow for the loss of life and commending the emergency response teams for their professionalism. “The rapid coordination between airport staff, rescue personnel, and firefighters prevented what could have been a far greater tragedy,” the statement read.

Safety Measures and Next Steps

Aviation experts say the incident could lead to a review of runway safety protocols at major international airports, especially those with water-end runways similar to Hong Kong’s. Possible upgrades include improved friction measurement systems, enhanced lighting, and expansion of runway end safety areas.

Hong Kong’s Airport Authority said it is fully cooperating with investigators and will implement any recommendations issued by the Air Accident Investigation Authority. Emirates has pledged to enhance its oversight of partner-operated cargo flights and share technical data with regulators to aid the investigation.

Broader Implications

The crash comes amid growing demand for air freight across Asia, driven by e-commerce expansion and global supply chain shifts. Airlines are increasing cargo capacity to meet this demand, often by extending the operational lifespan of older aircraft. Safety analysts warn that while maintenance standards remain high, aging airframes require more rigorous inspection cycles to prevent incidents related to mechanical wear.

At the same time, industry observers believe that the strong emergency response in this case demonstrates how far airport safety systems have evolved. Despite the loss of life, the quick containment of the crash and minimal flight disruption reflect the effectiveness of modern coordination between airport authorities, airlines, and local emergency services.

Conclusion

The crash of the Emirates-operated Boeing 747 cargo jet in Hong Kong is a tragic reminder of the complexities and risks of global air cargo operations. While the loss of two airport staff has cast a shadow over one of the world’s busiest airports, the survival of the flight crew and the swift response from local teams prevented further disaster.

As investigations continue, authorities in Hong Kong and Dubai will seek to uncover the precise cause of the accident and ensure that future operations maintain the highest possible standards of safety

Amazon has announced it will stick to its plan to hire 250,000 seasonal and permanent workers in the United States for the 2025 holiday season, defying the broader retail slowdown that has prompted competitors to cut back on temporary labor. The move signals Amazon’s continued confidence in consumer demand and its logistics infrastructure heading into the busiest shopping months of the year.
(inkl.com)

While many retailers have reduced hiring expectations in response to inflation, higher interest rates, and shifting shopping patterns, Amazon is maintaining its aggressive recruitment pace from previous years. The company says the new hires will include warehouse associates, delivery drivers, customer support agents, and sorting staff to handle surging online orders from October through December.

Hiring Scope and Pay Rates

According to Amazon, seasonal workers will be offered an average starting wage of around $19 per hour, with permanent positions starting at roughly $23 per hour. In addition to base pay, seasonal staff may also receive bonuses depending on performance and hours worked.
(inkl.com)

The company emphasized that these jobs are distributed across the U.S. from fulfillment centers in Texas and Ohio to last-mile delivery stations in California, Florida, and New York. Amazon has said it expects to convert thousands of seasonal hires into full-time roles once the holiday season concludes, continuing its long-term trend of using peak periods as a recruitment funnel for permanent staff.

John Felton, Amazon’s senior vice president of Worldwide Operations, said in a statement that the company’s logistics network continues to expand, creating year-round opportunities for job seekers. “We know the holidays are an especially important time for our customers, and we’re proud to invest in our people to deliver the fast, reliable service they expect,” Felton said.

Standing Out in a Slower Market

Amazon’s hiring announcement contrasts sharply with the broader retail sector, where many companies have scaled back. According to U.S. labor market data, temporary hiring in retail has declined for the third consecutive year. Chains such as Macy’s, Target, and Kohl’s have all reduced seasonal employment compared to pre-pandemic years.
(inkl.com)

The company’s decision to hold steady at 250,000 hires mirrors last year’s approach, despite concerns about a weaker economic outlook. Analysts say this move underscores Amazon’s optimism about continued e-commerce growth and its confidence in consumer spending during the upcoming peak shopping season, especially around Black Friday and Cyber Monday.

Industry observers note that while traditional retailers rely heavily on in-store shopping, Amazon’s flexible fulfillment system allows it to adapt quickly to demand surges. The company operates over 1,000 fulfillment centers, sortation hubs, and delivery stations across North America, supported by an expanding fleet of independent delivery service partners.

Automation and Logistics Investments

Beyond human labor, Amazon has continued to invest heavily in automation and robotics to improve efficiency during the holiday season. The company has introduced new warehouse technologies such as robotic arms, automated packaging systems, and AI-powered forecasting tools that predict product demand weeks in advance.

These innovations have reduced order processing times and helped Amazon maintain its reputation for quick delivery even during the busiest months. However, executives have repeatedly stressed that technology is designed to “assist, not replace” workers a message the company continues to emphasize amid public debates about automation’s impact on employment.
(inkl.com)

Worker Experience and Criticism

Despite the scale of hiring, Amazon continues to face scrutiny from labor advocates who claim the company’s pace expectations and workplace conditions can be challenging. Worker groups have called for higher wages, improved safety protocols, and limits on mandatory overtime during the holiday rush.

Amazon responded that it provides competitive pay, health coverage, parental leave, and advancement opportunities. The company also noted that more than 70 percent of its seasonal hires from the 2024 holiday period transitioned to full-time employment within six months — a figure it describes as evidence of long-term stability in its workforce.

The company’s public commitment to maintaining job levels despite macroeconomic headwinds is seen by analysts as an attempt to reinforce its image as a stable employer, particularly at a time when tech firms and retailers alike have announced large-scale layoffs.

Retail Context and Consumer Demand

Retail sales across the U.S. have shown signs of deceleration as inflation affects household spending. Major chains like Walmart and Best Buy have warned of cautious consumer behavior heading into the holidays, particularly in non-essential categories.

However, e-commerce continues to show resilience. Online spending in the U.S. is projected to rise by around 6–8 percent this holiday season, according to Adobe Analytics, with shoppers favoring convenience and fast delivery over in-store browsing. Amazon, with its vast logistics network and Prime membership base, is well-positioned to capture much of that growth.
(inkl.com)

The company’s hiring campaign is part of a broader strategy to ensure consistent delivery performance during the busiest months. Logistics experts say the 250,000 seasonal hires will play a key role in supporting Amazon’s same-day and next-day delivery commitments, especially in high-density regions like California, Texas, and the Northeast corridor.

Economic and Social Impact

Economists have noted that Amazon’s seasonal hiring contributes significantly to short-term employment gains across the U.S., particularly in logistics and transportation. The scale of its recruitment also influences local labor markets, sometimes pushing competing retailers to raise wages or adjust schedules to retain staff.

At the same time, the company’s decision to maintain hiring volumes rather than cutting back signals confidence in the long-term strength of e-commerce. It also reflects Amazon’s strategy to balance automation with human staffing, ensuring that customer service and last-mile delivery retain a personal touch.

Some analysts argue that Amazon’s consistency amid a retail slowdown may help stabilize seasonal employment trends nationwide. “When a company the size of Amazon continues hiring at this scale, it sets a floor for seasonal jobs across the logistics and retail industries,” said retail economist Deborah Weir in an interview with U.S. media outlets.

Looking Ahead to the Holidays

Amazon’s preparation for the holiday season typically begins months in advance, involving complex coordination between suppliers, delivery partners, and fulfillment centers. The company has expanded warehouse capacity in several key regions this year and optimized its transportation routes to reduce delivery bottlenecks.

Executives said they expect record order volumes once again during the Black Friday and Cyber Monday shopping weeks. In 2024, Amazon shipped more than 1 billion items globally during that period alone a figure it expects to surpass this year thanks to an expanded workforce and upgraded logistics technology.

For customers, the company promises “the fastest, most reliable holiday shopping experience yet.” For workers, it remains both an opportunity for income and a potential gateway to long-term employment within one of the world’s largest companies.

Conclusion

By keeping its holiday hiring plan intact at 250,000 jobs, Amazon is signaling confidence not only in consumer demand but in its operational model. The decision contrasts sharply with industry caution and positions the company to dominate another record-breaking season for online retail.

While challenges around workplace conditions and labor relations persist, Amazon’s move underscores its unique ability to scale quickly and sustain growth even as competitors tighten their belts. For many workers, the holiday season will once again begin and perhaps end with a job at Amazon.

French retail chain Monoprix and global e-commerce giant Amazon have announced a major expansion of their retail partnership, extending their grocery delivery collaboration to 22 new towns across France. The move marks a significant step forward in Amazon’s efforts to deepen its footprint in the French retail market while helping Monoprix reach millions of online customers nationwide.

The partnership, originally launched in 2018, has until now been limited to Paris and a handful of major urban centers. With the new expansion, the service will now cover 30 French cities, including Marseille, Toulouse, Rennes, Dijon, Reims, Le Havre, Cannes, Toulon, and Nancy. This wider rollout reflects both companies’ commitment to bridging traditional retail with the speed and convenience of online commerce.

A Hybrid Retail Model

Under the agreement, Amazon customers can order Monoprix products directly through Amazon.fr and have them delivered to their doorstep, often within two hours. The service features a broad range of Monoprix’s signature products, from fresh fruits, vegetables, and bakery items to frozen foods, cleaning supplies, and personal care goods.

In Paris, the assortment has expanded to more than 15,000 items making it one of the most comprehensive online grocery selections available through Amazon in Europe. Deliveries are prepared from local Monoprix stores and fulfilled by Amazon’s logistics partners, ensuring freshness and reliability while supporting neighborhood-level retail employment.

The “Amazon x Monoprix” model has been seen as a template for how brick-and-mortar retailers can stay competitive in the digital age. Rather than viewing e-commerce as a rival, Monoprix has opted for collaboration, integrating its premium grocery offering with Amazon’s technology and logistics infrastructure.

Cities and Coverage

Among the 22 new cities joining the program are Aix-en-Provence, Angers, Antibes, Besançon, Cannes, Compiègne, Dijon, Le Havre, Mandelieu, Marseille, Nancy, Nîmes, Oullins, Reims, Rennes, Rouen, Saint-Raphaël, Sète, Toulon, Toulouse, Tours, and Vannes. Residents in these areas will now be able to access Monoprix’s product catalog directly from Amazon.fr.

Deliveries are handled locally, and Monoprix has confirmed that the expansion involves the participation of more than 100 additional stores across France. The company said that the rollout will continue in waves throughout 2025, bringing the service to even more towns.

Statements from Monoprix

Sandie Deix, deputy director of Monoprix’s e-commerce food division, said the expansion reflects the company’s long-term strategy to merge digital convenience with Monoprix’s well-known physical presence.

“Our collaboration with Amazon allows us to reach customers wherever they are at home, at work, or on the go while preserving the essence of what makes Monoprix special: quality, proximity, and service,” Deix said. She added that the retailer is determined to strengthen its position as the preferred urban grocery brand for French households.

The company also emphasized that the service remains aligned with Monoprix’s sustainability commitments. Deliveries are optimized to reduce carbon emissions, and the company continues to prioritize locally sourced products and reusable packaging options.

Amazon’s Strategy in France

For Amazon, the partnership is part of a broader plan to expand its grocery segment in Europe. France, where consumers have strong loyalty to established supermarket chains, represents both an opportunity and a challenge. By partnering with Monoprix a trusted name owned by the Casino Group Amazon gains direct access to France’s middle and upper-income urban consumers without having to build its own grocery supply chain from scratch.

This strategy allows Amazon to leverage its e-commerce infrastructure while benefiting from Monoprix’s deep retail expertise and supplier relationships. It’s a model the company has tested in other markets, including the UK (with Morrisons) and the US (through Whole Foods Market).

Industry analysts say the expansion demonstrates that Amazon is adopting a more collaborative approach to market penetration in France, which has stricter labor and retail regulations compared to some other countries.

Customer Benefits and Market Impact

French consumers are increasingly adopting hybrid shopping habits, blending traditional grocery visits with online orders for convenience. By integrating Monoprix’s assortment into Amazon’s marketplace, customers gain access to thousands of familiar products through an interface they already use for other purchases.

Delivery options remain flexible. Amazon Prime members in eligible zones can benefit from free or discounted shipping, while non-members pay a small fee. Orders can be scheduled throughout the day, with evening delivery available in several major cities.

According to retail experts, the partnership also helps Monoprix compete with Carrefour, Intermarché, and Auchan, all of which have expanded their own digital services in recent years. Monoprix’s advantage lies in its premium branding and strong presence in city centers something that fits naturally with Amazon’s home delivery logistics.

Retail Landscape in Transition

France’s grocery market is in the midst of transformation, driven by shifts in consumer behavior, inflation, and demand for time-saving solutions. The pandemic years accelerated e-commerce adoption, and even as in-store traffic rebounds, digital grocery services have remained popular.

Amazon’s collaboration with Monoprix allows both players to capitalize on these new habits while avoiding direct competition. Instead of building its own local supply network, Amazon benefits from Monoprix’s infrastructure; Monoprix, in turn, gains visibility among Amazon’s tens of millions of active users in France.

Sandie Deix said this partnership is “a model of complementarity,” combining retail heritage with digital innovation. “We are not replacing the store; we are extending it into the homes of our customers,” she explained.

(freshplaza.com)

Competitive Pressure and Consumer Choice

Analysts say the expansion puts new pressure on France’s other grocery chains to upgrade their online experience. Amazon’s platform brings unmatched reach and data capabilities, while Monoprix offers a curated, high-quality selection that appeals to urban professionals.

For consumers, this means more choice, faster delivery, and simplified access to premium grocery items whether it’s artisanal bread, organic produce, or specialty French goods. The service also allows customers to mix daily essentials with non-food items from Amazon’s broader catalog, creating a one-stop digital marketplace.

Future Outlook

Both companies plan to continue expanding the partnership through 2025 and beyond, adding more regional towns and integrating additional product categories. They are also exploring the inclusion of Monoprix private-label products and ready-to-eat meals designed for fast delivery.

Industry observers expect the Amazon-Monoprix model to become a case study in hybrid retail, demonstrating how traditional supermarkets can thrive by partnering with digital platforms rather than competing against them.

As the French e-commerce market continues to grow forecast to exceed 150 billion euros in annual turnover by 2027 the two companies’ cooperation is likely to shape the future of online grocery delivery in Europe.

Conclusion

The expansion of the Amazon and Monoprix partnership marks a pivotal moment for French retail. It blends physical presence with digital power, enhances customer convenience, and showcases how collaboration between global tech and local retail brands can redefine shopping in the digital era.

Uganda has officially been selected to host the 2026 Digital Government Africa (DGA) Summit, positioning the country at the heart of the continent’s growing digital transformation agenda. The announcement was made during the closing session of the 2025 DGA Summit in Lusaka, Zambia, where more than 30 African governments, technology companies, and policy leaders gathered to shape Africa’s digital governance roadmap.
(monitor.co.ug)

The DGA Summit is one of the continent’s leading platforms dedicated to accelerating the use of technology in public administration, service delivery, and innovation. Each year, it brings together ministers, regulators, and tech innovators to discuss solutions for e-government systems, cybersecurity, interoperability, and digital inclusion.

Uganda’s Selection and What It Means

Uganda’s appointment as host was confirmed by the DGA Secretariat following a formal review of proposals submitted by several African countries. The decision was based on Uganda’s progress in building an inclusive digital ecosystem, notably through its investment in digital identity systems, online public services, and ICT infrastructure.

Chris Baryomunsi, Uganda’s Minister of ICT and National Guidance, welcomed the announcement, calling it a “milestone for Uganda’s digital future.” Speaking from Lusaka, he said the event would offer a valuable opportunity to showcase Uganda’s achievements and reinforce cooperation with other African nations pursuing digital governance reforms.

“This is an opportunity for us to demonstrate how Uganda is building citizen-centric digital services and using technology to improve transparency, efficiency, and inclusion,” Baryomunsi said. “Hosting the summit is also a chance to attract investment and innovation to support our journey toward a smarter government.”
(monitor.co.ug)

Uganda’s Digital Transformation Path

Uganda has been steadily advancing its digital infrastructure over the past decade. The government’s National ICT Policy, managed by the National Information Technology Authority (NITA-U), emphasizes connectivity, interoperability, and open data access.

Under NITA-U’s leadership, Uganda has developed a national backbone fiber network linking major districts, established the National Data Center, and introduced electronic systems for revenue collection, e-licensing, and procurement. The country’s National Identification and Registration Authority (NIRA) has also been instrumental in rolling out digital IDs, which now underpin several public and private services.

These initiatives made Uganda a strong candidate to host DGA 2026. According to the DGA Secretariat, Uganda’s progress in linking government databases, promoting cybersecurity awareness, and expanding access to rural areas reflects “a model for scalable digital transformation in Sub-Saharan Africa.”

The Role of the DGA Summit

The Digital Government Africa Summit, first launched in 2022, is a high-level event that focuses on practical outcomes rather than ceremonial speeches. It emphasizes implementation, featuring government-to-government meetings, multilateral project agreements, and private-sector participation.

By hosting the 2026 edition, Uganda joins previous hosts such as Kenya, Ghana, and Zambia all of which used the platform to announce major digital initiatives and partnerships. For Uganda, it represents not only recognition of its digital maturity but also a chance to strengthen its leadership role in regional ICT cooperation.

The 2026 summit is expected to attract over 1,000 delegates, including heads of state, ministers, regulators, international donors, and private-sector leaders in telecom, fintech, and e-government solutions. The event will likely take place in Kampala’s new Convention Center, currently under development near Kololo Independence Grounds.
(monitor.co.ug)

Key Themes for the 2026 Edition

According to preliminary plans, the next summit will focus on five core themes that reflect Africa’s evolving digital priorities:

1. Artificial Intelligence in public administration and service delivery.

2. Interoperability between government systems and private platforms.

3. Digital identity, cybersecurity, and citizen data protection.

4. E-payments and fintech integration for inclusive economies.

5. Youth and innovation in Africa’s digital public sector.

The program will include ministerial roundtables, start-up showcases, and policy workshops designed to encourage collaboration between governments and technology providers.

Regional Reactions and Partnerships

Uganda’s selection has been widely welcomed across the East African Community (EAC). Regional leaders see it as an opportunity to accelerate digital harmonization among member states and boost cross-border ICT investments.

NITA-U Executive Director Dr. Hatwib Mugasa noted that Uganda’s hosting of DGA 2026 will “send a strong signal to global partners that East Africa is ready for a new era of digital public service collaboration.”

The event is also expected to draw support from international organizations such as the African Union, Smart Africa Alliance, and the United Nations Development Programme (UNDP), all of which have worked closely with Uganda on digital inclusion and data governance projects.

Economic and Strategic Impact

Hosting the Digital Government Africa Summit is likely to have broad economic benefits. The conference is expected to generate demand in hospitality, logistics, and media sectors, while attracting technology investors seeking new opportunities in East Africa.

Moreover, it positions Uganda as a continental leader in digital transformation a status that can influence foreign policy, trade relations, and development funding. ICT analysts note that countries hosting events like DGA often experience sustained growth in foreign direct investment in tech infrastructure and innovation hubs.

The summit will also provide a platform for Ugandan startups and universities to showcase homegrown solutions in e-governance, cyber resilience, and data-driven public management.

Building Toward a Connected Africa

Across the continent, governments are racing to digitize services to improve efficiency and transparency. From Kenya’s eCitizen platform to Rwanda’s Irembo and Nigeria’s digital ID rollout, Africa’s digital transformation has gained momentum.

Uganda’s selection to host DGA 2026 underscores how digital governance is now viewed as a key enabler of sustainable development and citizen empowerment. By providing an environment for policymakers, entrepreneurs, and development partners to collaborate, the summit could accelerate Africa’s collective move toward a fully connected society.

Looking Ahead

Preparations for the summit are expected to begin early in 2025, led by Uganda’s Ministry of ICT in collaboration with NITA-U and the DGA Secretariat. The government has pledged to work with both regional and global stakeholders to ensure a successful and inclusive event.

Minister Baryomunsi said Uganda’s goal is to make the 2026 edition “the most action-oriented DGA Summit to date,” with measurable commitments toward digital governance reforms.

As Africa’s digital economy continues to expand, the DGA Summit 2026 in Kampala is poised to become a defining moment a gathering where policy meets innovation, and where governments chart the next decade of Africa’s digital transformation journey.