1 Strategic Boost as Bulgaria Strengthens E-Commerce Logistics Through New Partnership
Bulgaria’s e-commerce logistics sector is entering a new phase of development as euShipments.com partners with Speedy, one of the country’s leading courier companies, to strengthen last-mile delivery capabilities.
The collaboration aims to enhance delivery performance and expand service coverage for online merchants operating in Bulgaria. Through this partnership, euShipments’ clients will gain access to Speedy’s full delivery portfolio, including home delivery and out-of-home (OOH) options such as parcel lockers and courier offices.
This move reflects the growing importance of efficient last-mile logistics in a rapidly evolving e-commerce landscape, where delivery speed and flexibility directly impact customer satisfaction.
Expanding Delivery Options and Performance
The integration between euShipments and Speedy is designed to provide a more seamless logistics experience for both merchants and end customers. With Speedy’s extensive infrastructure, businesses can now offer more flexible delivery choices, improving convenience and increasing successful delivery rates.
Speedy currently holds a strong position in the Bulgarian courier market, handling over 50 million parcels annually and serving more than 1 million customers.
For online sellers, this means access to a reliable and scalable last-mile network an essential component for growth in competitive e-commerce environments.
The partnership was also driven by operational challenges experienced during peak periods, particularly in late 2025, highlighting the need for stronger and more resilient delivery solutions.
Strengthening Bulgaria’s E-Commerce Ecosystem
Bulgaria is increasingly becoming an attractive market for e-commerce, supported by steady growth in online shopping and improving digital infrastructure. However, logistics remains a key differentiator in market success.
By combining euShipments’ cross-border logistics expertise with Speedy’s local delivery network, the partnership creates a fully integrated end-to-end solution for both domestic and international merchants.
Additionally, the collaboration supports features such as cash-on-delivery (COD) a widely preferred payment method in the region and efficient returns management, both critical for maintaining customer trust and operational efficiency.
A Regional Signal for Logistics Innovation
This partnership highlights a broader trend across Central and Eastern Europe: logistics providers are investing heavily in localized last-mile solutions to support cross-border e-commerce growth.
As competition intensifies, the ability to offer fast, flexible, and reliable delivery is becoming a core competitive advantage not just an operational necessity.
For retailers and logistics providers alike, Bulgaria’s latest move signals a clear direction: strong partnerships and integrated networks will define the future of e-commerce logistics.